Lookbook Fall & Winter 2020/21
Nature is waiting Innovation built on experience No matter how cold the wind blows, how deep the snow gets or
what the chilly damp and misty days have in store for us – outdoors is where Fjällräven wants to be. Fall and winter in the outdoors is a season when the gear you use will make all the difference. With 60 years of knowledge, the Swedish brand knows how to keep you
warm when everything around you is cold. In the fall and winter 2020/21 season, Fjällräven is introducing the Expedition Series, based on the legenday Expedition Down Jacket from 1974. A new range of Vardag is launched, classic apparel pieces using organic cotton and G-1000 Eco materials. Further additions are new wool
products and new iconic Kånken backpacks. Fjällräven welcomes this season with functional, timeless and durable equipment that will last a long time. Just like the memories they help create. See you out there!
Never feel cold again The new 1974 Expedition Series is here In the early 1970’s during an expedition, Åke Nordin,
Fjällräven’s founder had dug a bivouac, basically a pit in the snow, on the barren mountain plateau of Abisko in Sweden’s far north, enduring an unbearably cold and windy night. This is when the Expedition Down Jacket was born, made from two down jackets sewn together to minimise heat loss.
This revolutionary piece of outdoor equipment was introduced in 1974 and quickly became an essential part of tough expeditions around the world - from the Himalayas to the Arctic Circle. In Fall & Winter 2020/21 the legendary Expedition Down Jacket becomes a range with great features and functionality. The new products all use down, that
is fully traceable and fulfills the highest standards on animal welfare. Based on the Fjällräven Down Promise, the brand knows exactly where the down comes from and that it is of the highest quality.
Expedition Pack Down Hoodie M
Expedition Pack Down Hoodie W Dandelion True Red 154 334
Expedition Long Down Parka W
True Red 334
UN Blue 525
Black 550
Expedition Long Down Parka M
Navy 560
True Red 334
UN Blue 525
Black 550
Navy 560
UN Blue 525
Black 550
Expedition Lätt Hoodie W Dandelion Black 154 550
Navy 560
Navy 560
Dandelion True Red 154 334
UN Blue 525
Black 550
Expedition Lätt Hoodie M Dandelion Black 154 550
Navy 560
Navy 560
This way outdoors Next generation Vardag: Timeless apparel for the daily escape into nature Vardag, in swedish, is a word for ‘everyday life’.
Fjällräven believes that everyone should have as much time in nature and the outdoors as possible. That’s why the products bearing this name will make the quick escape from the city – off to nearby nature – a smooth one. This season, the bestselling Vardag series, with its simple design, everyday
functionality and clear connection to Fjällräven heritage, is passed on to a distinct collection of apparel. In the same style as the popular rucksacks and bags, these new anoraks, trousers and sweaters are made using tried-and-true materials like G-1000 Eco, the new G-1000 Lite Eco Stretch and organic cotton. And all are sporting the unmistakable,
classic Fjällräven logo from the 70’s. The classic look is for everyday life – but with hardwearing, versatile materials and a design made for movement, these products are ready for that little extra adventure around the corner. That’s what makes Vardag the easy way out.
Vardag Anorak W Dark Grey Mustard 030 Yellow 161
True Red 334
Storm 638
Vardag Anorak M Dark Grey Mustard 030 Yellow 161
Vardag Mini
Fog 021
Acorn 166
Blue Ridge Black 519 550
Storm 638
Deep Forest 662
Deep Forest 662
Acorn 166
Red oak 345
Acorn 166
Black 550
Storm 638
Vardag Sweater M
Green 620
Vardag Duffel 30
Dahlia 307
Vardag Sweater W
Storm 638
Acorn 166
Red oak 345
Green 620
NEW
NEW Fog 021
Stone Grey 018
Acorn 166
Vardag Laptop 28
Cabin Red Blue Ridge 321 519
NEW Black 550
Green 620
Stone Grey 018
Deep Forest 662
Fog 021
Storm 638
Dark Grey Acorn 030 166
Storm 638
Vardag 25
Deep Forest 662
Vardag Lite Trousers W
Black 550
Acorn 166
Cabin Red 321
Storm 638
Deep Forest 662
Green 620
Vardag Lite Trousers M Dark Grey Acorn 030 166
Dark Navy 555
Vardag Totepack
NEW Fog 021
Cabin Red Blue Ridge 321 519
Black 550
Storm 638
Deep Forest 662
Dark Navy 555
Nature’s most gifted material Sustainable wool is used in Fjällräven’s new sweaters, jackets and even in Kånken Durable yet soft to the touch. Warming when
it’s cold, pleasantly cooling when the weather is warm. Odour resistant while effectively wicking away moisture, and of course – recyclable and sustainable. It should come as no surprise that
wool is one of Fjällräven’s most preferred materials. Favoured with unmatched capabilities that make outdoor life easier and more comfortable, wool can be used in many more ways than most of us can imagine. This season Fjällräven introduces new
exciting examples of how different types of wool can be sourced with traceability in mind, produced with circular thinking and used to benefit from its natural properties.
Vidda Pro Wool Padded Jacket W
Black 550
Dark Olive 633
Green 620
Kånken Re-Wool Granite Grey 027
Red/Black Night Sky 320-550 575
Greenland Re-Wool Pattern Knit W
Vidda Pro Wool Padded Jacket M
Black 550
Green 620
Kånken Re-Wool Laptop 15" Granite Grey 027
Dark Grey Chalk White Acorn 030 113 166
Dark Olive 633
Red/Black Night Sky 320-550 575
Kånken Re-Wool Sling Granite Grey 027
Red/Black Night Sky 320-550 575