Mhw f14 presskit

Page 1

F14/

Julie Atherton JAM Media Collective 415-839-7546 julie@jamcollective.net pr.mountainhardwear.com

Photos: Selections from the “Ethereal Series� by Alexandre Deschaumes


Finding

A campaign to celebrate winter and the lengths we go to experience it.

Most of the world is afraid of winter. 
 We rush out to meet it. We can’t wait for it. As soon as the summer winds down, we can taste the anticipation. We recognize the subtle changes in light. We can feel it in the air. We can smell it coming. We’ve built F14 products for everyone who seeks out winter. From the Torsun Jacket to the Stretchstone Flannel, these are the products that are the go-to pieces you grab first before you head out into the snow, and the ones you won’t want to retire ten years down the road. James Heim, Pemberton Backcountry, BC, Photo: Blake Jorgenson Dawn Glanc and Tim Emmett, Mýrdalsjökull Glacier, Iceland, Photo: Keith Ladzinski Dakota Jones & Ellie Greenwood, Telluride, Colorado, Photo: David Clifford Ueli Steck, Monch Summit, Bernese Alps, Switzerland, Photo: Jonathan Griffith Front: Michelle Parker, Pemberton Backcountry, BC, Photo: Blake Jorgensen


Torsun Jacket/ Designed for high-intensity alpine climbing, the three-layer Torsun Jacket has superior articulation for outstanding mobility in a crux. Dry.Q™ Elite instant-on waterproof-breathable technology / Asymmetrical, Velcro®adjust cuffs protect the top of the hand / Three-way adjustable, helmet-compatible hood with a wire brim to hold its shape / Fabric: Dry.Q™ Elite 40D 3L / Weight: 1lb 2oz Men State Orange

Azul

Python Green

Black

Women Bright Rose Angie Payne, Kong Christian IX Land Zone, Southeast Greenland Photo: Keith Ladzinski

Nectar Blue

F14⁄MSRP $350

Graphite

Bright Rose

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Alchemy Jacket∕ A softshell climbing jacket with an active fit and Dry.Q™ Elite technology, the Alchemy Jacket will keep you warm, dry, and comfortable on your next high-altitude ascent. Dry.Q™ Elite instant-on waterproof-breathable technology / Asymmetrical, Velcro®adjust cuffs that protect the top of the hand / Three-way adjustable, helmet-compatible hood with a wire brim to hold its shape / Fabric: 3L Dry.Q™ Elite Synchro NBT / Weight: 1lb 7oz Men State Orange

Azul

Black

Nectar Blue

Black

Women Bright Rose

Ueli Steck, Mönch, Bernese Alps, Switzerland⁄ Photo: Jonathan Griffith

F14⁄MSRP $395

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Phantom Hooded Down Jacket∕ Our ultimate high-loft down jacket adds maximum insulation while eliminating cold spots. Full-baffle construction resists cold spots / 800-fill Q.Shield Down / Packs into its own pocket / Two large interior mesh drop pockets / Two exterior handwarmer pockets / Fabric: 20D Nylon Ripstop / Weight: 1lb 1oz Men State Orange

Azul

Black

Women Bright Rose

Angie Payne, Kong Christian IX Land Zone, Southeast Greenland/ Photo: Keith Ladzinski

Nectar Blue

F14â „MSRP $400

Graphite

Bright Rose

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Super Compressor Hooded Jacket∕ A perfect stand-alone jacket for cold belays, the Super Compressor Hooded Jacket features proprietary insulation construction for optimal warmth. 100 grams of Thermal.Q Elite insulation / State-of-the-art insulation construction / Two pack and harness-compatible PU zip handwarmer pockets / Helmet-compatible hood / Fabric: 20D Nylon Ripstop / Weight: 1lb Men Azul

Mike Libecki, Kyrgyzstan ⁄ Photo: Keith Ladzinski

Shark

F14⁄MSRP $295

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Hybrid Thermostatic Jacket∕ The ideal midlayer for active pursuits, with exceptional core warmth without compromising mobility. Stretch panels for maximum flexibility / 60 grams of Thermal.Q™ Elite insulation / Velboa™ lining in the collar, cuffs, and inside the back yolk provides a luxurious touch / Fabric: 20D Nylon Ripstop / Weight: 14oz Women Aristocrat

Photo: Alexandre Deschaumes

Black

F14⁄MSRP $225

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Minalist Jacket∕ A modernized ski shell, the Minalist Jacket focuses on technology that will take backcountry enthusiasts wherever adventure can be found. Dry.Q™ Elite instant-on waterproof-breathable technology / A removable, adjustable powder skirt / Three-way helmet-compatible hood / Designed with athletic articulation / Pack-compatible pockets for easy access /Fabric: Ripstop 3L Dry.Q Elite GE / Weight: 1lb 11oz Men Hyper Blue

Python Green

F14⁄MSRP $400

Black

Dark Adobe

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Minalist Shell Pant∕ A modernized backcountry pant, the Minalist Shell Pant is a high-performance pant designed for simple and strong performance. Dry.Q™ Elite instant-on waterproof-breathable / Enhanced knee articulation for outstanding range of motion / Two interior thigh vents to shed excess heat / Fabric: Ripstop 3L Dry.Q Elite GE / Weight: 1lb 4oz Men Dark Adobe

James Heim, Pemberton Backcountry, BC ⁄ Photo: Blake Jorgensen

Python Green

F14⁄MSRP $325

Black

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Barnsie Jacket∕ An eye-catching pattern and top-notch technology make the Barnsie Jacket as smart as it is sassy. Dry.Q™ Core waterproof, breathable technology / Thermal.Q™ insulation / Full-length center placket with Velcro® storm flap / Attached, low-profile insulated hood / Two zippered hand warmer pockets / One zip chest security pocket / Fabric: Dry.Q™ Core 2L Printed / Weight: 1lb 13oz Women Zour

Neon Light

Rich Wine

F14⁄MSRP $275

Bright Rose

Mayan Green

Dolphin

Graphite

Tradewinds

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Returnia Insulated Pant∕ A reliable, waterproof, windproof ski pant with plenty of insulation for chilly days on the slopes. Dry.Q™ Core wind and waterproof protection / Strategically placed Thermal.Q™ insulation / Zippered thigh vents shed excess heat / Two zip handwarmer pockets / One zip security thigh pocket / Fabric: 2L Smooth Face Nylon / Weight: 1lb 13oz Women Stone Green

Michelle Parker, Bariloche, Argentina ⁄ Photo: Grant Gunderson

Bright Rose

F14⁄MSRP $180

Ebony Blue

Tradewinds Grey

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Potrero Parka∕ The streetwise Potrero Parka is loaded with thoughtful details to keep women looking good and feeling good in chilly conditions. AirShield™ wind-and water-resistant fabric wrapped around 120 grams of Thermal.Q™ insulation / Quilted details and snap adjustable side tabs add body shaping contours / Removable insulated hood with optional faux-fur trim / Fabric: AirShield 2L / Weight: 1lb 12oz Women Stone Green

Photo: Alexandre Deschaumes

Black

F14⁄MSRP $260

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Frequenter Hooded Jacket∕ This versatile softshell jacket with a cross-hatch mélange face fabric offers a rare combination of performance and sophistication. Dual zippered pockets to keep hands warm / Single-covered chest pocket / Attached, adjustable hood for a customized fit / Soft “Butter Jersey” cuffs / Fabric: Mélange Softshell / Weight: 1lb 6oz Men Peatmoss Zinc

Tadla-Azilal Region, Morocco ⁄ Photo: Marc Daviét

Zinc Peat Moss

F14⁄MSRP $175

Shark

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Pandra Ponte Dress∕ Style meets performance with a tunic-style dress that goes well over your favorite leggings or athletic pants. A wool-poly blend fabric provides a warm and cozy feel / Tunic-length hem / Two side pockets / Fabric: Wick.Q™ Wool Ponte Knit / Weight: 1lb Women Rich Wine

Ellie Greenwood, Telluride, Colorado ⁄ Photo: David Clifford

Aristocrat

F14⁄MSRP $110

Graphite

Black

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Trekkin Printed Skirt∕ A mod-inspired skirt with a microfleece lining for style and warmth during everyday active adventures. 60 grams of Thermal.Q insulation / Microfleece lining / Taffeta face fabric with DWR finish to repel moisture / Perfect over tights or leggings / Fabric: 30D Printed Taffeta / Weight: 7oz Women Ebony Blue

Photo: Alexandre Deschaumes

Rich Wine

F14â „MSRP $75

Black

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HerraLake Long-Sleeve Shirt∕ The HerraLake is a lightweight printed travel shirt that is as versatile as it is stylish. Textured herringbone pattern / Easy to wash and wear / Two chest pockets with button closures / Fabric: Wick.Q Herringbone Doubleweave / Weight: 6oz Women Rich Wine

Cockscomb Peak, Spring Range, Nevada / Photo: Project Yosemite

Aristocrat

F14â „MSRP $65

Blue Forest

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Stretchstone Flannel Long-Sleeve Shirt∕ A stylish flannel shirt that stretches like a performance piece. One chest pocket / Simple button front closure / Stretch fabric for mobility / Fabric: Stretchstone Flannel Graphic Plaid / Weight: 15oz Men Flame

Python Green

Bright Copper

Stretchstone Flannel Hooded Shirt/ Women Rich Wine

View from Cloud’s Rest, Yosemite National Park / Photo: Project Yosemite

Blue Forest

F14⁄MSRP $85

Ebony Blue

Tradewinds Grey

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Trekkin Flannel Shacket∕ With the durability and longevity of a jacket and the casual style of a flannel shirt, the Trekkin Flannel Shacket is the best of both worlds. Microfleece lining with Wick.Q™ moisture wicking technology / Single chest pocket / Snap button closure / Fabric: Wick.Q Flannel Twillweave / Weight: 1lb 4oz Men Collegiate Navy

Sean Meissner and Matt Hart, Telluride, Colorado ⁄ Photo: David Clifford

Redwood

F14⁄MSRP $100

Shark

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Stretchstone Denim Jean∕ Modern, straight fit with a little extra leg room, the Stretchstone Denim Jean offers great stretch for mobility. Standard fit that sits below the waist / Straight leg / Five pocket styling / DWR finish repels water / Fabric: Stretchstone DWR Denim / Weight: 1lb 6oz Men Dark Wash

F14â „MSRP $95

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Super Power Jacket∕ The ultimate in cold-weather running and cross-training, the Super Power is a lightweight do-it-all jacket. Wick.Q™ moisture wicking / Two side pockets / Zippered rear stash pocket / Front and back reflectivity / Full-center zipper with chin guard / Thumb loops / Fabric: Super Power Brushed Jersey / Weight: 11oz Men Azul

Shark

Black

Bright Rose

Nectar Blue

Black

Women

Sean Meissner, Dakota Jones, Matt Hart and Ellie Greenwood, Telluride, Colorado ⁄ Photo: David Clifford

F14⁄MSRP $90

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Integral Pro Tight∕ A go-to baselayer pant for Mountain Hardwear athletes in cold weather running, climbing, skiing and hiking adventures. 60% Wick.Q™ Wool for supreme warmth and 40% polypropylene synthetic fabric for moisture-management / Fully functional fly / Flat-lock seam construction / Fabric: Integral Jersey / Weight: 5oz Men Black Women Black

Dakota Jones and Ellie Greenwood, Telluride, Colorado ⁄ Photo: David Clifford

F14⁄MSRP $80

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Frequentor 30L Pack∕ A well-sized sleek design with super-durable materials, a comfortable carrying system and tons of organizational features. Airport-security-friendly external side laptop access / Two deep, zippered, easy access side pockets / Fleece lined, easy access, zippered front pocket / Side compression straps provide load control / Weight: 1lb 13oz Men Greenscape

Yosemite National Park / Photo: Project Yosemite

Shark

F14â „MSRP $119

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Skistar Glove∕ The Skistar Glove is a low-profile ski glove that will raise your profile on the slopes with all-day performance. Thermal.Q Elite insulation and OutDry waterproof technology keeps hands warm and dry / Close fitting, short gauntlet blocks the elements without adding bulk / Padding over back of the hand provides protection / All-leather palm is rugged and dexterous / Thick fleece liner Men Desert Gold

Black

White

Black

Women

Michelle Parker, Pemberton Backcountry, BC ⁄ Photo: Blake Jorgensen

F14⁄MSRP $100

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Hydra Pro Glove∕ A warm and weatherproof climbing glove, the Hydra Pro Glove features innovative finger construction for enhanced dexterity and a tactile hands-on feel. Four-way stretch nylon softshell fabric / Wrap-around finger design eliminates cold spots / Durable water-resistant goatskin on palm and fingers / OutDry waterproof technology / Thermal.Q™ Elite insulation over back of hand / Adjustable neoprene cuff gasket / Carabiner loop Men Black

Dawn Glanc and Tim Emmett, Mýrdalsjökull Glacier, Iceland / Photo: Keith Ladzinski

State Orange

F14⁄MSRP $130

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