ODLO FW1819 LOOKBOOK

Page 7

1946

OUR HERITAGE

1963

Odd Roar Lofterød founds ODLO in Oslo.

Our nylon cross-country race suit revolutionizes the sport.

1972

At the Sapporo Olympics, 25 teams wear ODLO competition apparel.

2002

1986

We relocate to Switzer­ land and launch the groundbreaking three layer principle.

Our newest innovation, ‘Effect’, incorporates antibacterial silver into the materials to put an end to unpleasant odors.

1994

We expand our expertise into running and outdoor products.

BORN IN NORWAY ENGINEERED IN SWITZERLAND

2017

2018

Who would think to use the cooling properties of ceramic in clothing? That’ll be us – innovating once again as we launch the pioneering Ceramicool technology.

Innovation continues with Ceramiwool, Ceramiwarm and F-Dry. We also begin a ground-breaking collaboration with Zaha Hadid Design.

2006

Not one, but two major breakthroughs as we unveil Cubic, an ultra-lightweight knitted fabric and Just One, which has incredible moisture management.

2012

Evolution Greentec is launched, the first seamless underwear from 100% recycled materials.

2016

We celebrate our 70th anniversary and introduce our new brand claim, ‘Engineers of Active Layers since 1946’.

7


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.