LOOKBOOK AW 10/11
WELCOME TO OUR PREVIEW FOR WINTER 2010/11 Increased performance has been our focus for the new collection. Stronger, Lighter, Better! In our relentless pursuit of functionality we’ve continued improving our hardware protection line by optimizing performance, achieving even higher levels of shock absorbing abilities. Details, textures and graphics are even more extensive, and will mix and match perfectly with our outerwear lines. Our outerwear has improved functionality through brand new patterns, detailing and construction methods. The collection is also more complete with several new styles. There’s a wider variety of fits, fabrics and levels of insulation to suit everyone’s needs. We’ve also put a lot of effort into the design of the women’s styles. Brighter, cleaner and happier colors correspond perfectly throughout the lines, and will make it all show! Our most technical garments in the Resolution Line are generally becoming lighter, longer and slightly slimmer, while our park series Autonomy is either long ’n’ loose or very tight. There’s no in between. Our team has been even more involved this year, which has influenced the fit. Our team has also been a lot more involved in our street wear and beanie collection, and you’ll see a wide variety of colors and fits. New for next year is the introduction of our Casual line, with knits, jerseys and even wool jackets with classy and subtle detailing.
Enjoy!
WELCOME TO OUR PREVIEW FOR WINTER 2010/11 Increased performance has been our focus for the new collection. Stronger, Lighter, Better! In our relentless pursuit of functionality we’ve continued improving our hardware protection line by optimizing performance, achieving even higher levels of shock absorbing abilities. Details, textures and graphics are even more extensive, and will mix and match perfectly with our outerwear lines. Our outerwear has improved functionality through brand new patterns, detailing and construction methods. The collection is also more complete with several new styles. There’s a wider variety of fits, fabrics and levels of insulation to suit everyone’s needs. We’ve also put a lot of effort into the design of the women’s styles. Brighter, cleaner and happier colors correspond perfectly throughout the lines, and will make it all show! Our most technical garments in the Resolution Line are generally becoming lighter, longer and slightly slimmer, while our park series Autonomy is either long ’n’ loose or very tight. There’s no in between. Our team has been even more involved this year, which has influenced the fit. Our team has also been a lot more involved in our street wear and beanie collection, and you’ll see a wide variety of colors and fits. New for next year is the introduction of our Casual line, with knits, jerseys and even wool jackets with classy and subtle detailing.
Enjoy!
Sindre Iversen in Limelight Green WIZARD jacket & Bird Blue DISSIDENT pants Maria Jones in Vegas Violet CARELESS jacket, Snow White TANGERINE pants & Satin White RAMBLER helmet
Tore Holvik in Melange Gray STREETFIGHTER jacket
Sindre Iversen in Limelight Green WIZARD jacket & Bird Blue DISSIDENT pants Maria Jones in Vegas Violet CARELESS jacket, Snow White TANGERINE pants & Satin White RAMBLER helmet
Tore Holvik in Melange Gray STREETFIGHTER jacket
Aleksander Aurdal in Bird Blue/Snow White/Pretty Pink HAMMER jacket & Bird Blue DISSIDENT Pants
Maria Jones in Vegas Violet/Bird Blue/Limelight Green LIPSTICK jacket
Aleksander Aurdal in Bird Blue/Snow White/Pretty Pink HAMMER jacket & Bird Blue DISSIDENT Pants
Maria Jones in Vegas Violet/Bird Blue/Limelight Green LIPSTICK jacket
Sindre Iversen in Grass Green/Limelight Green TAILGUNNER jacket
Sindre in Grass Green/Limelight Green Tailgunner jacket
Aleksander Aurdal in Jello Yellow WIZARD jacket, Bright Red DISSIDENT pants & Gloss White TROOPER HC helmet
Sindre Iversen in Grass Green/Limelight Green TAILGUNNER jacket
Sindre in Grass Green/Limelight Green Tailgunner jacket
Aleksander Aurdal in Jello Yellow WIZARD jacket, Bright Red DISSIDENT pants & Gloss White TROOPER HC helmet
Torgrim Vole in Jello Yellow CRUSADER flightsuit & Grass Green TROOPER FF TE helmet
Torgrim Vole in Jello Yellow CRUSADER flightsuit & Grass Green TROOPER FF TE helmet
Janette Hargin in Pretty Pink VOODOO jacket, Bird Blue VOODOO pants & Gloss White ROOSTER helmet
Torgrim Vole in Bird Blue SUPERNAUT jacket, Grass Green SUPERNAUT R pants & Grass Green TROOPER HC helmet
Janette Hargin in Pretty Pink VOODOO jacket, Bird Blue VOODOO pants & Gloss White ROOSTER helmet
Torgrim Vole in Bird Blue SUPERNAUT jacket, Grass Green SUPERNAUT R pants & Grass Green TROOPER HC helmet
Janette Hargin in Fuchsia EMERALD jacket & Gloss White ROOSTER helmet
Olof Larsson in Bird Blue RENEGADE jacket, Chopper Orange RENEGADE pants & Bird Blue TROOPER HC helmet
Janette Hargin in Fuchsia EMERALD jacket & Gloss White ROOSTER helmet
Olof Larsson in Bird Blue RENEGADE jacket, Chopper Orange RENEGADE pants & Bird Blue TROOPER HC helmet
Olof Larsson in Jello Yellow CRUSADER jacket, Scorch Red SUPERNAUT pants & Bird Blue TROOPER HC helmet
Olof Larsson in Limelight Green SINNER jacket, Chopper Orange RENEGADE pants & Bird Blue TROOPER HC helmet
Olof Larsson in Jello Yellow CRUSADER jacket, Scorch Red SUPERNAUT pants & Bird Blue TROOPER HC helmet
Olof Larsson in Limelight Green SINNER jacket, Chopper Orange RENEGADE pants & Bird Blue TROOPER HC helmet
Torgrim Vole in True Black NUTSHELL jacket, Grass Green SUPERNAUT R pants & Grass Green TROOPER HC helmet
Janette Hargin in Vegas Violet SINNER jacket, Acetone Green EMERALD pants & Gloss White ROOSTER helmet
Torgrim Vole in True Black NUTSHELL jacket, Grass Green SUPERNAUT R pants & Grass Green TROOPER HC helmet
Janette Hargin in Vegas Violet SINNER jacket, Acetone Green EMERALD pants & Gloss White ROOSTER helmet
Sindre Iversen in Bird Blue REDLINE jacket Maria Jones in CASUAL Knitted BUTTON Sweater
Aleksander Aurdal in CASUAL Knitted STRIPE Sweater
Sindre Iversen in Bird Blue REDLINE jacket Maria Jones in CASUAL Knitted BUTTON Sweater
Aleksander Aurdal in CASUAL Knitted STRIPE Sweater
Women’s FEATHER T SKEW Beanie
Men’s BADGE ZIP Hoodie INTERSECT HACKLE Beanie
Women’s CASUAL COTTON Hoodie MERINO BRAID Beanie
Women’s PANEL Hoodie MELANGE Beanie
Women’s BLOCK T INTERSECT HACKLE Beanie
Men’s VARIETY Hoodie
Men’s CASUAL BAD BOY BOOGIE Jacket INTERSECT HACKLE Beanie
Men’s KICKER T SKEW Beanie
Women’s FEATHER T SKEW Beanie
Men’s BADGE ZIP Hoodie INTERSECT HACKLE Beanie
Women’s CASUAL COTTON Hoodie MERINO BRAID Beanie
Women’s PANEL Hoodie MELANGE Beanie
Women’s BLOCK T INTERSECT HACKLE Beanie
Men’s VARIETY Hoodie
Men’s CASUAL BAD BOY BOOGIE Jacket INTERSECT HACKLE Beanie
Men’s KICKER T SKEW Beanie
About Sweet Protection: The Sweet brand philosophy can be traced back to its founders, in the remote small town of Trysil, Norway. Growing up in the harsh Norwegian climate with action sports year around, resulted in an uncompromising attitude towards products. Having a sweet day, but staying safe! The unique mix of lifestyle, design, music and sports, originating from the Californian surf culture, is a fundamental part of Sweet. Sweet is a brand dedicated to making the best possible products for global action sport enthusiasts - summer and winter. Sweet Protection supports local and global heroes riding mountains all over the world. The Sweet Team riders are a group of strong and super committed personalities that, in their own unique and different ways, contributes to and pushes product development at Sweet. All of the riders in the Lookbook are proud members of the Sweet team. At the Sweet Team blog you can check out exclusive photos, videos and breaking news from some of the world’s best athletes. Access the Team blog directly at www.sweetprotection.com/teamblog. Sweet Protection AS Flendalsvegen 4 N-2420 Trysil Norway +47 62452200 www.sweetprotection.com www.facebook.com/sweetprotection All photos by Vegard Breie (Photo on page 5 by Roger Hjelmstadstuen)