Industrial Design Portfolio-2024

Bruce Wu

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Instagram: wch.design_

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Mail: zxcc0806.3@gmail.com

I'm Cheng-Hong Wu, a Master's student in Industrial Design. I enjoy learning about the product development process through hands-on experience and maintain a curious mindset towards new innovations. I believe that the purpose of design is to enhance product usability and add enjoyment. I am committed to continuous learning and improvement in the field of design.

Education

National Taiwan University of Science and Technology

Master of Design, Department of Industrial Design 2023.09-Present

National Kaohsiung Normal University

Bachelor of Design, Department of Industrial Design 2017.09-2021.06

Software Skills

Illustrator Photoshop Indesign Procreate Rhino

Solidworks

Gravity Sketch

Keyshot Autocad

Experience Strength

2D

Sketching, 3D Modeling, and Rendering

Industrial Designer - NEW KAILUNG GEAR CO., LTD.

Conceptualizing and designing bicycle accessories and components, from ideation to sketching, modeling, and 3D printing.

Developing Corporate Identity System (CIS) designs, including logo design, web design, and exhibition planning.

Product Design Intern - EVOTAIWAN CO., LTD.

Responsible for the exterior design of windshield wipers, focusing on aesthetic and functional aspects.

Engaged in the entire process of plastic part mold development, from learning the development process to practical surface treatment engineering.

Proficient in translating design concepts into comprehensive drawings and 3D models.

3D Printing and Functional Testing

Skilled in utilizing 3D printing for prototyping and conducting functional tests to ensure design functionality.

Problem Analysis and Resolution

Capable of identifying and resolving issues through practical experimentation and problem-solving techniques.

Team Collaboration

Effective teamwork, with each member contributing expertise to optimize workflows and achieve project goals.

Interdepartmental Communication

Adept at communicating and sharing information across departments to ensure seamless project execution.

OTHER WORKS

RECB

QUALIA

MINI-KITCHEN

SHIFTINGNKL-CIS

SHIFTER GRIP

RECB

A bike with interchangeable cargo space

This bicycle concept, with its interchangeable cargo compartment, serves both logistics and family needs by offering specialized seating for pets and children. The use of modular design allows users to customize the bicycle based on their specific requirements, extending the product's life cycle.

Type Time Team personal project 2 month indiviual project

Bicycle Market Development

CONCEPT

A bicycle designed to carry goods, children, and pets.

Design Philosophy: Innovating Urban Communal Mobility

Family-Friendly Design Modular Design Interchangeable Cargo Compartments

Providing users with high flexibility, the bicycle features modular com ponents that allow for the customization of both appearance and functionality. Users can create a distinctive bicycle, enhancing individuality while extending the product's lifespan.

Addressing the requirements of contemporary families, the bicycle incorporates dedicated seating spaces for pets and children, offering a convenient and secure mode of transportation for the entire family.

Business Model

Adapt to the diverse needs of urban living by effortlessly swapping cargo compartments, whether for shopping, work, or family activities.

Transform the bicycle into a personalized life companion.

Rental models not only offer people more choices and flexible services but also drive sustainability and cost reduction. From the sharing economy to green commuting, the rental model has become a key factor in today's business and social development. By minimizing resource waste, sharing financial risks, and fostering innovation, the rental model contributes significantly to shaping a more sustainable and economically efficient future.

During the modeling process, I utilized SolidWorks for functional simulation and structural integration to ensure the accuracy of the design. Through testing the assembly components, the model was refined to achieve greater completeness.

In modern urban logistics, the "last mile" plays a crucial role. It represents the final short-distance delivery from the logistics center to the customer's doorstep, often being the most challenging part of the entire logistics process.

Project

USER INTERFACE- Real-time route planning with Internet of Things (IoT)

In the age of smart mobility, IoT real-time route planning enhances driving experiences by using real-time data and smart algorithms to offer users the most efficient routes through unpredictable traffic conditions. Whether in busy city streets or highways, this system stands out for its swift, flexible, and precise route selection, saving time, reducing fuel consumption, and promoting environmentally friendly driving.

Fixed buckle + guided slide track

This bicycle features an innovative modular cargo compartment, allowing for easy interchangeability to meet diverse needs. Whether transporting goods, carrying children, or accommodating pets, this design offers seamless versatility. The user-friendly modular compartment enhances adaptability, providing a practical solution for daily commuting, family outings, or leisure rides.

Drum belt drive system

The wheel hub motor operates with a relatively uniform electric current, resulting in low noise and minimal wear due to its reliance on electromagnetic induction.

Side-opening storage box lid Signal light warnings

The driver can open the cargo box without leaving the vehicle, offering different access methods based on pickup requirements.

Directional warnings can be used to adapt to road conditions, maintaining a safe distance between the driver and pedestrians, thus reducing potential risks.

MINI-KITCHEN

A Mobile Compact Culinary Workstation

Single rooms or small suites typically lack a kitchen, severely limiting dining options. With the accelerated pace of modern life, the cost of dining out continues to rise, while also making it difficult to meet individual taste preferences and nutritional needs.

Type Time Team personal project 2 month indiviual project

Designed for individuals with simple cooking needs and limited living space, especially those who rent their homes.

Provides a convenient cooking solution for renters, addressing issues of limited kitchen space and inadequate equipment.

WHERE HOW WHO WHY WHEN WHAT

Includes basic kitchen facilities such as small cooking appliances, a sink, and storage space.

Utilizing modular and compact design to save space, integrating features like wheels and handles for easy mobility and use.

Suitable for rental rooms, small apartments; can be used anytime, anywhere, without the need for permanent installation.

Applicable at any time, meeting users' cooking needs.

Analysis of the current design

case 1

Features:

Modular Design

Budget-Friendly

Limitations:

Limited Space

Durability Concerns

Concept

A complete device with wheels and electric power, encompassing everything needed for a kitchen, is a micro-kitchen. It includes a stove, containers, a six-person pot, bowls, ladles, pots, pans, drawers, pull-out trays, electrical outlets for small appliances, and a cutting board.

case 2

Features:

Educational Functionality Mobility

Limitations:

Specialized NeedsDurability

Higher Costs

Mobile Modular Compact

Image board Scale

case 3

Features:

Compact and Portable Durability

Versatility

Limitations:

Limited Space Design Limited to Camping Needs

Solution

The design philosophy of this compact kitchen is to provide a cooking solution that combines mobility, modularity, and efficient use of space in small environments, delivering users a more relaxed and convenient home cooking experience.

Single rooms or small suites typically lack a kitchen, severely limiting dining options. With the accelerated pace of modern life, the cost of dining out continues to rise, while also making it difficult to meet individual taste preferences and nutritional needs.

Modular Space

This design incorporates a modular structure, allowing users to freely configure the kitchen space.

Water Source Area

Seasoning Area

A dedicated area designed for storing and accessing various seasonings.

Utensil Area

Appliance Area

Carefully planned configurations of water pipes and electrical wires ensure safe and effective supply during the use of various appliances. Project

Integrate a simple water supply and wastewater treatment system to reduce the steps users take in handling water sourcing and wastewater.

Efficient arrangement ensuring each utensil is systematically stored while remaining easily accessible.

This area is equipped with well-placed sockets and plugs to ensure convenience and safety during appliance usage.

Water and Electrical Wiring

SHIFTER GRIP

Design Project Development for Four-Speed Mechanical Shifter

The design concept for the mechanical shifter emphasizes functionality, ergonomics, and durability. We strive to create a seamlessly integrated interface that delivers smooth and precise shifting while prioritizing a sleek and modern aesthetic.

Type Time Team personal project 2 month indiviual project

Design Process

Analysis of the functionalities of SHIMANO, SRAM, and MicroShift shifters

Defining Corporate Identity and Designing Company Products

Project Responsibility Phases

Establishing Product Dimension Specifications and Surface Treatment Standards

Concept

We're designing a four-speed gear shift lever in response to internal transmission accessory needs. To ensure innovation and distinctiveness, we're analyzing existing products and competitors.

Since this is our first independent product development venture, collaborative definition of the product style is essential.

After sketching our concepts, we use CAD software to design and create a parts list. We then leverage 3D printing for trial assembly, enabling iterative optimization of the design through component adjustments.

As we venture into bicycle product design, thorough research is key. We'll analyze existing products, compare them with our initial sketches, and pinpoint areas for improvement to optimize our design concept.

After multiple data adjustments, we finalized 2D and 3D drawings. Detailed discussions with the mold factory led to establishing tolerance specifications and material considerations. We also defined appearance and material properties specifications to ensure adherence to assembly, quality inspection, and packaging standards. Proof

Starting from a cylindrical shape, we're designing the gear shifter, drawing inspiration from the curves of a cola bottle and ring-shaped elements, combined with knurled patterns to enhance grip and visual details.

MODELING

Exploded

Assembly Drawing of the Product

Problems encountered

1. Not familiar with the operational mechanisms and structures of transmission components.

2. The company, formerly a contract manufacturer, did not prioritize corporate identity and requires in-depth investigation.

3. In modeling, there is a need to redefine and strengthen the configuration of surfaces and ribs.

4. Coordinating various components requires specifying tolerances, but during my university studies, the focus was mainly on exterior design with limited exploration of internal dimensions.

Project

How to solve

To understand the collaboration among components, I observe their relationships and gather information about their names and materials to enhance my understanding.

I plan to interview the chairman to grasp the company's management philosophy, future expectations, and gain insights into the current product portfolio and production scale. This will help define the company's corporate identity.

Utilizing online resources is essential since everyone in the company has distinct roles. I strive to independently learn and address issues as they arise.

Having spent the first three months focusing on fixture improvements on the assembly line, I apply the same principles to define current design projects.

Building relationships with colleagues and offering assistance provides insights into each department's responsibilities. This way, by understanding the company's dynamics, I can gain a deeper understanding of the product's production history.

Experiences Learned

Understanding of manufacturing processes

Organizational ability in tasks

Strengthen manual skills

Cross-departmental communication

Improve work efficiency

Continuous learning and critical thinking

QUALIA

This desk lamp seamlessly transitions between work and ambient modes.

In the ambient mode, it releases the user's preferred fragrance to create a distinct atmosphere for relaxation. Users can adjust both the lighting and fragrance intensity through a mobile app. Additionally, the lamp conducts mood assessments to choose soothing scents that match the user's emotions. It aims to provide a quiet environment for users to unwind during breaks.

Type

Time

Team personal project 1 month

indiviual project

Problem Analysis: Modern Quality of Life

Fast-Paced Life and High Work Pressure

Modern life is fast-paced, with many individuals facing long working hours and high levels of work pressure, potentially leading to physical and mental health problems.

Technology Dependency and Digital Fatigue

The widespread use of technology places people in an environment of constant connectivity and digital information overload, potentially causing digital fatigue and social isolation.

Life Imbalance and Work Stress

Striking a balance between work and life becomes increasingly challenging, especially for those working long hours or remotely, leading to strained family relationships and a decrease in overall life quality.

Rising Mental Health Concerns

Mental health issues, such as anxiety and depression, are on the rise. The various stresses of modern life may be significant contributors to these problems.

Office Professionals

25-40 years old

Office workers

Long working hours, intense competition, occupational anxiety

Social Media and Self-Evaluation

The rise of social media makes it easier for individuals to compare themselves to others, potentially resulting in self-esteem issues and identity anxiety.

Definition of Target Groups

Students

15-25 years old

University and high school students

Academic pressure, exam anxiety, social pressures

Remote Workers

30-50 years old

Freelancers, remote workers

Irregular work hours, lack of office environment, balancing work and family

Survey and Interview

Conducted surveys including both open-ended and closed-ended questions, along with in-depth interviews for each target audience. The gathered data reveals that office professionals expect a period of relaxation after work, students desire a soothing environment during academic peaks, and remote workers hope for a clear boundary between work and home.

Concept

Emotional Color Mapping

Associating specific emotions with specific colors. For example, blue is often seen as a color of calmness and serenity, while red is associated with passion and energy.

Daily Life Observation

Engaged in a week-long observation of daily life, focusing particularly on the behaviors and emotional changes of the aforementioned three target groups in their work or study environments. It was observed that office professionals often feel fatigued when returning home in the evening, students experience a noticeable increase in stress before exams, and remote workers find it challenging to stay focused while handling work.

Color to Scent Translation

Associating specific colors with specific scents. For instance, the color purple, as seen in lavender, is associated with its unique fragrance, which can promote relaxation.

Scent to Emotion Translation

Associating specific scents with specific emotional responses. For example, citrus scents can uplift the spirit, while lavender scents are helpful for relaxation.

is capable of assessing user emotions and selecting appropriate fragrances to enhance mood, offering a personalized experience conducive to emotional well-being.

Image board

This lamp

Project

Three-view drawing

Acrylic (sandblasted)

PP plastic

easy to process

good thermal stability

Good drug resistance

easy to recycle

Not easy to produce

toxic substances

TPU

High wear resistance

Good workability

impact resistance

Environmentally friendly non-toxic elastomer

easy to recycle

Aluminum alloy (polished)

Angle range

good weather resistance

High strength and toughness

good chemical resistance

Good workability acrylic

Aluminum alloy

Lightweight high strength

Corrosion resistance

Good workability easy to recycle

The outer packaging's seal displays color blocks that represent the product's primary color.

Perfume Glass Bottles are numbered, allowing users to insert them into the fragrance holder in sequence. This also enables tracking of the remaining amount of perfume for timely replacement.

SHIFTINGNKL - CIS

Corporate Identity Design And Planning For Bicycle Brand

This is my design for a bicycle brand logo, inspired by the unique shape of the internal gear cassette, symbolizing the essence of transmission. The interlocking components represent seamless connectivity, while the intentional angle enhances visual appeal and evokes a sense of speed. In addition to logo design, the corporate identity system encompasses website design, exhibition planning, and brand application.

Type

Time

Team bussiness project

3 month

indiviual project

Brand Philosophy

Shifting NKL is a young and dynamic new brand that embodies the principles of energy and exploration, and encourages consumers to strive for continuous improvement. In our world, shifting gears is not just an operation, but an attitude that represents forward momentum and anticipation for the future. Through shifting gears, we convey this force of progress to our consumers.

Exploration is one of our core values, and we believe that only by constantly exploring the unknown can we create better products and experiences. Therefore, our products are always filled with novel designs and innovative features, bringing endless surprises and enjoyment to our consumers. Most importantly, we continuously improve alongside our consumers, serving as partners on their journey and providing the best support and encouragement.

Shifting NKL transmits positive energy through our core values of energy, exploration, and progress. If you want to experience this force of progress, let us be your top choice for shifting gears!

Design Concept

Starting with a bicycle brand, we draw inspiration from the distinctive shape of the internal gear cassette. By incorporating this as the foundational design element, two components interlock seamlessly, symbolizing the essence of transmission. The intentional angle not only enhances the visual aesthetics but also evokes a sense of speed. This innovative approach captures the spirit of motion and dynamism, reflecting the brand's commitment to both form and function in the world of cycling.

Color Application

OTHER WORKS

Design Project Sharing

My portfolio also includes designs for motorcycles, skateboards, and illustration. In these projects, I focus on creating products with unique styles and functionality.

Type

Time

Team personal project Oct 2022 - Jan 2024 indiviual project

PROGUARD

PROGUARD offers high maneuverability, allowing it to conduct agile and swift patrols in urban areas. Simultaneously, it is equipped with emergency medical equipment and accident scene imaging capabilities, enhancing the efficiency of emergency response teams and expediting the process of emergency aid and accident handling.

GEMINI

GEMINI is an electric motorcycle that can switch between riding modes, whether it's the pursuit of individualism in cruiser mode or the companionship of speed in scooter mode. This allows users to switch modes according to their needs, with the expectation that GEMINI will provide users with a new type of riding experience, creating emotional connections and life values that are unique to each individual.

RIDECTER

RIDECTER combines the convenience of a new type of scooter with dual-mode riding and ample storage space to improve shopping habits, particularly reducing the burden on homemakers. Users can switch between riding modes seamlessly. Scooter mode offers flexible convenience for short trips, while seated mode provides a relaxed, comfortable experience for longer rides, giving users the freedom to choose their preferred riding style.

Dragon Boat Festival Card Illustration Design

Christmas Card Illustration Design

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