Advertising & Analytics - Optimising your Twitter Profile

Twitter Advertising

Promoted tweets can help you reach your target audience. Using them can make your tweets appear in the feeds of relevant users, or at the top of relevant search results pages.

Targeting through interests allows you to narrow your audience by selecting from over 300 categories. You can also target ads based on the devices or platforms that you believe your target audience will use.

Avoid hashtags or mentions in promoted tweets as they may distract the viewer from clicking the link. Remember to use a link that is valuable to your business. There is no point paying for clicks from your

Twitter ad to simply drive traffic to your website homepage. Use an appropriate landing page that’s relevant to your ad and audience, with a form for people to fill out, e.g, a callback form or a book a demo landing page.

Analytics

Twitter’s analytics allow you to track the reach of your tweets, the rate of growth and engagement from your followers, the website traffic generated by tweets and more.

You can learn a lot by closely following this data. For example, you can figure out what day of the week and time of day is the best time to publish a post and see what kinds of hashtags, images and videos prove to be the most effective.

Regularly reviewing the analytics can help you adapt and develop your strategy to ensure that your network is growing and that your Twitter profile is generating leads effectively.

The analytics from your Twitter Advertising can also help you create remarketing campaigns, which target people who have already expressed an interest in your business.

Remember that marketing platforms like Zym.ai will help you analyse your social platforms all in one place - which will save you from logging in and out of multiple platforms while trying to pull data together from multiple sources.

Optimising Your Strategy Over Time

As your Twitter following grows, set aside regular times to review your strategy.

This can involve developing a detailed content calendar, scheduling a number of tweets in advance and planning how you will approach upcoming events that are bound to provoke discussion on Twitter.

You can do this by utilising platforms such as Zym.ai to manage your full social media strategy, across all platforms. Use the easy to-use scheduler and calendar to manage your profiles and ensure you have no gaps in your social calendar.

There should also be discussions around the general tone of your Twitter page and how staff should deal with customer queries or comments on Twitter.

It can also be useful to run occasional campaigns where the call to action is that you directly ask readers to follow your Twitter page.

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