Introduction Social media has taken over the world. With over 2.6 billion monthly active users as of the first quarter of 2020, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. During the last reported quarter, the company stated that almost 3 billion people were using at least one of the company’s core products (Facebook, WhatsApp, Instagram, or Messenger) each month.
Social Media ROI for Small Businesses How to Measure What’s Working
Every business knows that it’s important to have a strong social media presence with plenty of interaction with (hopefully) lots of followers. Yet, the cash value of social media isn’t always clear. Some businesses struggle to accept social media as a valid marketing channel that can deliver a return on the time and money invested in it, but that’s a mistake, businesses just need to be prepared to work on social media channels and become capable of measuring the results. In this guide, we will show you how to track and calculate the value of social media. That way you can make sure that you get more out of your social media strategy than you put in.
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