XAN visual identity guidelines June 2017
What brand colo
Skin
Green
Yellow
C6 M39 Y47 K 0
CMYK C75 M23 Y95 K0 C0 M20 Y84
R234 G167 B133
R79 G152 B76
R255 G204
HEX #EAA785
HEX #4F974B
HEX #FFCC4
杉淬寵物精品
Brand Color
lor should I use?
4 K0 B67
43
Brown
Purple
C25 M37 Y73 K0
C19 M34 Y0 K0
R197 G158 B96
R202 G172 B210
HEX #C49E5F
HEX #C9ABD1
The logo = sym
Symbol
Logotype
杉淬寵物精品
mbol + logotype
Logo
logo
Color va
Full-color positive
杉淬寵物精品
ariations
Full-color reverse
logo
Let the log
10 cm
10 cm
0.10 cm
Clear space #000000
CMYK 0 0 0 100
杉淬寵物精品
go breathe
2.5 cm
2.5 cm
0.10 cm
1 cm
Minimum size Print: 2.5cm
0.25 cm
logo
Please don
Do not change the size relationship of the symbol to the logotype.
Don’t place the log provide insuf
Partner Program Don’t create logo “lockups” by adding text in close proximity to the logo.
Don’t stre
杉淬寵物精品
Logo (don’ts)
n’t do that!
go on backgrounds that fficient contrast.
etch the logo.
Don’t add effects like shadows.
Don’t compress the logo.
Our type English Type “Optima Family”
ABC D E F G H I J K L M NOP QR S T UVW X Y Z ab c de f g hi j k l m no p q rs tu v wx y z 1234567890! @#$ % ^& *()_ +
ABC D E F G H I J K L M NOP QR S T UVW X Y Z ab c de f g hi j k l m no p q r s tu v wx y z 1234567890! @ #$ % ^ & *()_ + Sample paragraph
Although the Optima® design is almost always grouped wit
it should be considered a serifless roman. Compare it with t
you will find similar proportions, shapes and weight stress. W slight flaring of its stroke terminals.
The Optima typeface is a clear and precise font designed by
inspired by classical Roman inscriptions and is distinguished
straights of the Optima fonts vary minutely in thickness to p
杉淬寵物精品
Typography
e family Chinese Type ”華康黑體 DFHei Std”
杉淬寵物精品 杉淬寵物精品 杉淬寵物精品 杉淬寵物精品 杉淬寵物精品
th typefaces such as the Helvetica® and Gill Sans® designs,
typefaces like the Garamond™ and Centaur® designs, and
Where these designs have serifs, however, Optima has a
y the renowned type designer Hermann Zapf. Optima was
d by its flared terminals – the ends of letters. The curves and
provide a graceful and clear impression to the eye.