Yao chien han's portfolio

Page 1

YAO CHIEN HAN" PORTFOLIO


01

Directory

The cheongsam design concept

Sausage project design concept

Accessory design concept


02

Banner design concept

Julien Icecream concept

Julien Cookery Classroom DM

Hi drink corporate image 2014


Hi drink corporate image 2014

Fashion Design

03


Fashion Design

04

Model/photographer: Yao Chien Han


Fashion Design

03

The cheongsam design concept HANDMADE CHEONGSAM

C hengsam is a graceful traditional Asian cloth that is best known today was created in 1920 in Shanghai and made fashionable by socialites and upper class woman. I designed these clothes with the initial intention to preserve the graceful cheongsam and its tradition since Cheongsam that highlights the female elegance has lost its prime due to the trend of younger generation who prefers western clothing to cheongsams. I hope to design cheongsam of modern fashion by adding new elements to the tradition so that it can be enjoyed by modern woman.


Fashion Design

04


Sausage project design concept

Graphic Design

05


Graphic Design

06

I used client’s portrait to create a logo, and named for the new brand for 少年仔 which

means “young adult”. The sausage is made by a man who is a 22 years old college student so I consider that young and energetic would be the best image for this project. In addition, I took commercial photography for the sausage and design a DM that used red and gold colors which specific for Chinese new year.


Photography Design

13

Accessory design concept This project is mainly about the image pictures which put in electronics shopping center. I took the photographs with professional quality compact digital camera, used photoshop to adjust the light and removing backgrounds and used illustrator to determine the dimensions of lines. The lines’ design are specific for Christmas event.


Photography Design

14


Photography Design

13


Photography Design

16


Photography Design

15


Photography Design

14


Graphic Design

07

Banner design concept M y company held a Halloween party for children in 2014, so I designed these pictures which

put on the Hi Drink website to promote the event. The pictures use some complementary colors and some pictures such as evil pumpkin and Hidrink corporate image to attract children.


Graphic Design

08


Julien Icecream concept Julien ice cream is 100% made of fresh fruits so I consider that “fresh and natural� is the

main idea of this brand. I used some fresh fruit and beach background to build a comfortably cool atmosphere. In addition, Julien is a chef who studied in Le cordon Bleu in Paris so the background of the DM is blue and put a le cordon bleu on it.

Graphic Design

09


Graphic Design

10


Graphic Design

11

Julien Cookery Classroom DM J ulien is a chef who studied in Le cordon Bleu in Paris so the background of the DM is blue and put a le cordon bleu on it. In addition I took a portrait photo to put on the poster and determine the dimensions of lines.


12


Yao Chien Han's Portfolio


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.