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ALL ABOUT ME FROM 2008 TO 2012
Design to Me Design is a key to the wold Design is just like a key. Through design, I can link myself and the world. It opens a door and gives me a chance to involve with the world using my own way.
A Procces of Construction and Deconstruction Design is also a procces of construction and deconstruction. We often misleaded and confused by the word "DESIGN". Design to 2
me means not only give product a nice out look but also included design thinking. It is a procces that designers observe and collect information and trensform them into a new suitable solution.
Resume 2006/9-2009/6
Studying in National Taiwan Science & Technology University
2008/4-2009/6
2006 Acrylic design competition selected 2007 5th Yu-Show Design Award Selected
Serving as a museum guide in
2008 Taiwan International Design Competition Selected
Museum of Comtemperary Art Taipei
2009 Designer's Week Taipei Participan
2009/8-2011/6
Working as a industrial designer in XD Design in Taipei
2 0 1 2 / 9 - N O W
Studying in the master program
Skills Pro-e, Alias Studio Tools, Imagestudio, Keyshot, Autocad, 3D max Photoshop, Illustrator, Indesign, Word, Powerpoint, Excel
of design in National Taiwan Science & Technology University 3
CONTENTS
Water Wall
Mountain feast
Purdurable
Trash Into Gold Project
Bags Made from Recycle Tires. New Side-Brand Design For Use Water to Stop the Flood. FRANZ.
Project to Improve Trash Problem.
2009 Graduate Project in National 2 0 1 1 F R A N Z a w a r d d e s i g n
2012 IF concept award design
Taiwan Sience and technology competition selected
concept
2012 MOE Scholarship Program
University
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Foliage
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for Overseas Study in Art and
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Projector Concept
Laptop Concept
Design
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Projector Concept
Works in XD Design Company. 2009 LED monitor design for
2010 Laptop concept design for
2010 Projector concept design
2010 Projector concept design for
ViewSonic
Dell
for ViewSonic
ViewSonic
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4
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Suprice
City Loop
Less Yourself
-1mm Tape
N e w I d e a s f o r C h i n e s Stickers to Share the Love. Traditional Paper Cuts.
New Soap that Contains Old The Double Side Tape that Spare Soaps. 1mm.
2010 Designer's week in Taipie
2010 Little Project Design
2010 Little Project Design
Concept
Concept
2010 10th Taipei Industrial Design Award
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Multi Speaker
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Other Works
2011 RTC electronic speaker design
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2009~2012 Other works
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Purdurable
Develop Time 2008~2009
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R
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180
R 35 5
Purdurable
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5 R
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0 31
Develop Time 2008~2009
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180 135
0 R 31
Every Object Has It's Own Story. This design category contains three different kinds of bags with the materials of inner tires and cove tires from bicycles and cars. The main concept is to appeal to people the issue of salvage reuse when having the product in the mean time, and invite the user to be a link of recycle. The reuse of tires from vehicles decreases the waste that take up space and the 30
possibility of bugs propagation. Rubber can get into the cycle of whole new product life instead of the hard-recycled materials. In addition, everything has its own 38
0
R history. A scratch and tear really tell
a story with silence. As a result, with 50 R
3
a bag in your hand, you possess not just the bag, but also the history. 9
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Purdurable
Develop Time 2008~2009
Every object has their own story, especially old things. Like a pair of old leather gloves or shoes, they will have many scars and marks that tell their age. And that is why I am so fascinated by those old objects. Creating bags from old tire can not only be friendly to the environment but also bring out their story. A scratch or an old logo will make every bag a unique one. 11
Develop Time 2008~2009 Purdurable There are many reasons why I created those bags with old tires and inner tubes. First, I hope I can raise people’s awareness for the environmental issue. Second, I hope to reduce the waste tires in the trash dump so as to save space. The last reason is that I want to combine trash and fashion and give those things a new life. 12
Part of waste car tire.
Twist the bike's tire.
Many waste motorbike inner tube.
Car Tire Back Pack Created from a part of the waste car tires and the inner tubes of trucks, this back pack becomes a tough product. It can protect your
Twist Bike Tire Messenger Bag The messenger bag is made by one bike tire and many waste PU
Motorbike Tire Ambi Bag leather seats. And the bottom side of the bag is made of many
stuff under any circumstances. On This ambi bag is combined with waste inner tubes. I simply twist
the two sides of the bag, there m a n y w a s t e m o t o r b i k e i n n e r the bike tire and stitch it with other
are straps made by waste seat tubes. Those tubes enable the materials and that create a special
belt. Users can put their bottle or bag to have a nice curve on the shape for the bag. And it becomes umbrella on the side of the bag. surface and create a strong image. a brand new eye-catching product.
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Mountain Feast
Develop Time 2011~2012
Twest the bike's tire.
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Mountain Feast
Develop Time 2011~2012
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Develop Time 2011~2012
MOUNTAIN
Mountain Feast
SONG
HENG MOUNTAIN
T A I
MOUNTAIN
HUA MOUNTAIN
HENG MOUNTAIN
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Design & Marketing
New Side Brand Design for FRANZ. Mountain Feast is a new side brand we design for FRANZ, a big company which producing elegant
MOUNTAIN FEAST
china products. We include product design, marketing research, packaging and marketing channel. The Mountain feast are a collection of 5 pieces of plates. The idea is coming from the most famous 5 mountains in china. And the image is that all those mountains are hiding behind the cloud most of the times. So we create these plates just like the mountains are coming out of the cloud. And we combined the images with dinning. 19
Develop Time 2011~2012 Mountain Feast
Brand Analysis
Most foriegn century-old will have three different product positioning which are "Perceptual (high collect value), Neutral (mediem collect value) and Rational (mediem collect value). Therefore, we suggest Franz to develop new product position which can expand thier market greatly without damaging thier old product line.
Design Analysis FRANZ's China products are very complex ,concrete and colorful. On the other hand, Mountain feast is more abstract and monochrom. Using the image of the mountains to create a bran new product style so that FRANZ can open up a blue sea market. 20
Price Analysis Foriegn century-old brand have wider range in thier prices. They will have many different product lines according to different customers. Therefore,
we
recomand Franz to release a new side brand which attract younger customers with lower price.
Customers Analysis There are mostly two types of customers in the market. First type is about the age of 25~39 and mounthly income is about 1,000~1,700 US dollers. And another type of customer is about the age of 40~55 and thier mounthly income is about 1,500~3,500 Us dollers. And Franz's customers mostly are the second type. Thuse, we recomend that we start to attract the first type costumers then company will become bigger. 21
Develop Time 2011~2012 Mountain Feast
Product Stratagy Maintaining the image of functional art and keep the natural design element and merge the style of east and west, the new side brand will attracts new customers and opens up a new market for FRANZ.
Use Side Brand Stratagy to Evade Market Risk According to AC Nielsen' market research, the record shows that 2 years after the new brand lunched, those new brands that have mother brand will have 20%
positioning in the mediem price market. And attract customers
through out the
mediem and low price market.
A NewPorcelain Kindom of FRANZ
Attracts New Consumer Groups more market share than those & Raise the Brand Loyaty who don't. Therefore, Mountain
Although Mountain Feast is also
We perdict that the new side
creativity and intergration ability.
brand can attracts new consumer group which are around the age of 25~39 and thier mounthly income are about 1,000~3,500 US Dollers. The new side brand will not only expend the market but also will transposition the loyalty to the original brand. 22
Feast will more likly to survive.
Can Attack Small Brand With High Competitive Strength Using craetivity and low price stratagy the new side brand will
a China collection, it contains And it can still reseaves the maximize profit of both the R & D and the selse & service in the smile curve. In sum, our vision is to make FRANZ to become a
have high competitive strength
new porcelain kindom. And the
toward those competitors
side brand is only our first step.
Target Consumer Consumer Details
Customization
Mounthly Income :
The Value of Private Collection
Mediem & Low
In the brand stratagy of Mountain
1,000~3,000 US Dollers Education : Mediem to High education level High School~Doctor Degree Around the age of 25~39
The Consumers Who are More Sensitive in Life
feast we provide customize inscription service. The customers can choose different style of red print on the plates. It will make the collection more unique and raise the collect value.
Our target consumers are people who have higher education and are more active toward new information. And they are also internet users and are willing to spend more money
to enjoy thier life. 23
Develop Time 2011~2012 Mountain Feast
Channel Stratagy Use Original FRANZ Channel to Evade Market Risk
Comme des Garcons. Several
At first we will set up channel
only opens for a year and it will
only in the original FRANZ shop. It will save a huge cost on the rent and lead the customer to
years ago she created a new side brand. And the store of the brand disappere. So the side brand created many discussion about Comme des Garcons . The famous
link the two brand together.
Japaness brand Uniqlo also use the
Create New Discussion for The Original Brand
side brand called +J. It also brings
The fasion designer Rei Kawakubo
feast will also brings discussion
who has her own brand calls 24
same stratagy that it present a new people's attantion to the original brand. Therefore, Mountain and attantion for FRANZ.
Packaging The Blue Sea of Packaging Mix different kinds of materials create a beauty of clashes. The wooden box gives the products a final warm touch. And the half transparent acrylic produce a indistinct unique feeling.
Environmental Friendly Packaging The packaging can be reuse so it become very evironmental friendly. 25
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Water Wall
Develop Time 2011~2012
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Develop Time 2011~2012 Water Wall 28
Traditional Sand Bag
Self Inflating Water Wall
Heavy Laber intensive Time consuming Occupied large spaces
Light wieght Easy carry Easy use Minimen size
Use Water to Stop the Flood. The Water Wall is a device that can block deluge from buildings, streets, and cities. When floods come, people stack sand bags into a wall to prevent the flood damage. But sang bags are too heavy and the storage of them takes too much space. The preparation of them is therefore a time-cons uming and laborintensive work. The Water Wall, is a far more efficient modular device that the traditional sang bags. 29
Develop Time 2011~2012 Water Wall
Minimum size and weight. Easy carry and pack. charge the pump when pack.
Open the pack. And the wall is a modular devise that can be stack together.
The wall can change into different shape according to user's need.
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When the water comes, the water wall will automatically starting inflate itself using the flood water and becomes a firm wall to block the flood.
Under water pump Rubber
Waterproof velcro
To stick the pockets together.
Port to suck water in.
Each water wall module contains itself is made from thin rubber. 10 rectangular pockets that are The pump in the first pocket will connected into a chain. All these10 start sucking the flood water into pockets are able to store water the pockets once it is in contact of and the first one has a small pump water. Thus, when a flood comes, a built in it. Chains of pockets when water wall can automatically start stacked can form walls of desired sucking in the water and turn itself heights and widths. The pocket into a firm wall to block the flood. 31
Develop Time 2011~2012 Water Wall
Mockup version 1
Mockup version 2
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Mockup version 3
The mockup is still testing...
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Trash into Gold Project
Develop Time Summer 2011
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Trash into Gold Project
Develop Time Summer 2011
Trash Cans
Web Page
Project to Improve Trash Problem.
Bracelets
Taipei government spends 2 million dollars a year managing street trash problem but is only able to recycle less than 40% of the trash. Most people don't have consciousness about trash problems. My project aims at using an inexpensive and simple reward system to encourage people to participate for the reward at first and hopefully they will end up caring more about the environment. . 37
Trash into Gold Project
Develop Time Summer 2011
Project Steps
Get the bracelet from the campaign.
Pick up trash that can be sorted and throw it in to the right slot. Then the trash can will turn the trash into points. And the bracelet will collect user's points.
The monitor on the trash can will show your points you collect.
After collecting 10 points, users can log on the web page and exchange 2 free tickets to a museum or other places that belong to the government. 38
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Develop Time Summer 2011 Trash into Gold Project
Project Structure Through Trash into Gold project And this project will become a is managed by the government. cycle. Furthermore, the trash can Citizens can collect trash that can also go into a recycling process. be recycled and turn it into points. In the end, the whole project will When they collect enough points be a win-win situation not only for they will receive awards given from the citizens and the government the government. For example, a b u t a l s o t h e e n v i r o n m e n t . free trip to the museum or zoo. 40
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Trash into Gold Project
Develop Time Summer 2011
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Suprice
Develop Time Summer 2011
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Suprice
Develop Time Summer 2011
KH2 PO4
Put the KH2PO4 and the water inside the base.
New Ideas for Chinese Traditional Paper Cuts. In China, when somebody is going to get married, people will make red paper cuts and give them to the newlywed. Most of the patterns on the paper cut are animals that represent good fortune and good marriage. And also the pattern will include the Chinese word
Place the paper cut on the base and the camical reaction will start.
"Shi", which means good luck, happiness and the blessings. The concept integrates the traditional red paper cut and a special chemical compound, KH2PO4, to create a new kind of cards that can give to the newlyweds. 47
Develop Time Summer 2011 Suprice Mockup version 1
Mockup version 2
Mockup version 3
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Mockup version 4
Designer's Week 49
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City Loop
Develop Time 2011
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When you are in an emergency situation and your cell phone is out of battery...
When your feet start to ache but you have not reach the station...
Gently touch the sticker and see the warm color of love.
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City Loop stickers use by social walfare organizations.
They stick the sticker on the umbrella or other things that can be shared with the city.
Stickers to Share Love. Nowadays, cities are becoming bigger and more sophisticated. But people living them are also becoming isolated and apathetic. The idea of sharing and caring don’t seem to exist anymore. Why don’t we give a hand to those who need it? Let love and care spread without distance and burden. A simple sticker, an easy action, an attitude toward life, link all the people in the city. Let us share warmth and happiness around us. 53
Develop Time 2011 City Loop By sticking the stickers to the things that can still be used, we can share them with others. Through social welfare organizations and community groups together to organize the use of the stickers, we could make the city become more friendly and convenient. When people touch the sticker, it will change to a warmer color according to the temperature. This represents the love shared in the city. 54
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Less Yuorself
Develop Time 2011
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Mockup version 1
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Less Yuorself
Develop Time 2011
Old Soap
New Soap
New Soap that Contains Old Soap. We have to wash our hands with soap very often. When the soap becomes a little piece, this last bit of the soap is hard to use. Although we try to create different products to solve this problem, why don’t we simply just change the shape of the soap? Make the soap a container itself.“Less yourself” is a soap with a scoop channel in the middle. When you need to change your soap just simply tag the old soap into the new one. Let the product itself solve the problem. “Less yourself” also represents each of everyone in the time of pursuing environmental friendliness, we only have to “less” ourselves a little more to make the world a better place. 59
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-1mm Tape
Develop Time 2011
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Develop Time 2011 -1mm Tape
-1mm tape’s adhesive layer is less 1mm than the carrier material. So it is more easy to pick up.
Traditional double-side tap is very hard to pick the carrier material up.
Also, by sparing one millimeter tape edge and adding an apparent color on the edge for guiding, “-1mm Tape� allows users to pick up the tape corner easily, maintains the tape completion and stickiness as well as saves time.
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Just spare 1 mm, and Every Thing Will Be Fine. The person who invented doubleside tape is a genius. It is practical and convenient and has been used for centuries. But, we believe when people are applying a double-side tape, there is always an annoying problem. That is, it is very hard to pick up the tape corner! By sparing ONE millimeter empty tape edge, we reinvent the doubleside tape for the next generation. 63
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XD Design Works
Working Time 2009~2011
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XD Design Works
Working Time 2009~2011
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XD Design Works
Working Time 2009~2011
The inspiration of the monitor has coming from the leaves falling down from the tree. Foliage is a monitor just like the leaves, it is thin, light and environmental friendly. Although the front bezel only uses one mould, the design can still manage to keep the layer between frame and the speaker part. Speakers use the image of desert land line texture. The rib on the base successfully balance the design and the structure, and subtracting the metal piece on the base saving the cost for the production. 69
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XD Design Works
Working Time 2009~2011
Products manage to use the lowest cost, the use of succinct and uncomplicated way was able to fulfill the minimum environmental effects and save the energy and the same time creating a stunning looks. Not only the customer, simultaneously satisfies the environment and the consumer, to meet the full range of considerations and requirements. 71
T 1 black modle check
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XD Design Works
Working Time 2009~2011
T 1 white modle check
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XD Design Works
Working Time 2009~2011
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XD Design Works
Working Time 2009~2011
Using the blue cold light image creating a mysterious experience just like the owl's eye shining in the dark night. Applying the brush aluminum in the hole body brings ou t a s e n s e of h ig h e n d u s e r experience. The combination of the speaker and the led decoration produces a high tech product. 77
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XD Design Works
Working Time 2009~2011
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XD Design Works
Working Time 2009~2011
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XD Design Works
Working Time 2009~2011
This concept use the light tower as a metaphor merge the image of light turning and diffusion. Using simple line the cut out a the shap. 83
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XD Design Works
Working Time 2009~2011
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XD Design Works
Working Time 2009~2011
This concept is inspired by the stripes on the suit. On top of the projector is the very delicate and elaborate decoration on the transparent PC part. It gives the surface a sense of depth feeling. The same image is found on the buttons.. Moreover, the geometrical design of the control buttons gives the projector a focus point, making the whole product more complete. 87
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XD Design Works
Working Time 2009~2011
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XD Design Works
Working Time 2009~2011
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XD Design Works
Working Time 2009~2011
This time our company work together with RTC. They are very professional in the electronic speaker technology. And they wish that our company can help them to create new products that base on thier technology. Therefore we design a seriuse of speaker product line for them. This ontable multi speaker is inspired by the sharp and high quality of the sound produced by the electronic speaker. Using metal to create a modern and percise image. The out look of this speaker is very eye catching just like the voice that electronic speaker produce. 93
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XD Design Works
Working Time 2009~2011
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Hotel Door Card Maplane MaPlan is a special door card for hotel use, which has a simple GPS system displaying the map plan of the hotel floor. It will shows evacuation plan and direction when a disaster occurs. There are many hotel fire incidents every year. Many people can’t get out because they are not familiar with the environment of the hotel. MaPlan’s portability is convenient for users .It will show the plan where the user stays. It can be easily charged by putting into its docking base in the room. The card have illumination function at night .When a disaster occurs, the Maplan will be immediately turns into red. It shows locations of the holders, offers emergency evacuation directions and emits GPS signals for rescuers to rescue efficiently. 98
Soil Brick Soil brick is a kind of a flower vase. The ingredient of the soil brick is using an traditional method to harden the soil into any kind of shape. In the past, people used to build walls with mud. They mix the mud with caving and build those walls. Therefore, I use that techniques in the past and made those brick the grow plants. So the users only have to purchase the brick. They don't have to buy extra vase and when the plants grow bigger users can simply put the soil bricks and the plants outdoor. Then the plants can grow on the ground. 99
Earphone O MP3 and earphone is irreplaceable to a lot of people. Although the earphone is so convenient, it is still a problem with the management of the earphone cable. We have many kinds of cable manager to solve the problem but those products will produce more problem and extra manufacture cost. “Earphone O� has an O ring shape in the middle of the cable. The earphone itself is the cable manager. Use the flexibility of the rubber material let the cable can be easily roll on it selves and the earphone head can be fixed in too. In terms of easy to lose issue, the integrated cable body also solves the problem of the separated earphone manager. 100
Arora LED monitor Arora is a LED monitor design for ViewSonic. The image comes from the moon reflecting on the surface of the water. Therefore, I places a slim chrome decoration under the monitor. Simple but beautiful. 101
Middle Pitch Audio Design This is a middle pitch audio design for RTC. In this concept I use three thin metal feet tangle together to create a strong structure for the audio. Through this design the audio looks elegant and high quality. 102
Flage Ship Audio Design This flage ship concept is inspired by the ballet dancers. I think that the music come from this flage ship is just like the dance, very light and graceful. So the cross shaped metal frame of the flage ship is like the dancers' movement.Lively but yet stable. 103
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Special Thanks Keep on Walking Thank to my parents, without their help I wouldn't go this far. And thanks to all my teachers and friends. With their suport and acompany, I have a wonderful jurny so far. Let us keep on moving and keep on learning.
Huang Hsin Ya Phone : +886-2-911290683 Email : cynthia1069@hotmail.com 105