Logo developement for Better Data 02.12.11
Prepared for:
Prepared by:
The team at Kwantu
Chris James 05creative The Werks 45 Church Road Hove, East Sussex BN3 2BE
The process begins... with deciphering from the brief what the brand values are. Beyond what the product does, what are the characteristics that can be extracted as the drivers that make Better Data a great product/service? By honing-in on these characteristics, we find possible identity and personality traits that we can portray in graphic form.
Logo 1
Transformative Changing the way projects are tracked and reported Enable projects to fly; make real changes to lives
Positive (user-experience) Well designed interfaces, customisable to suit different needs; empowering
Agile Cloud based systems, using fast evolving technology
From a butterfly’s wing The smallest detail can ultimately lead to huge impact
Logo 1 Variations - positioning top right, helps the icon to look like a butterfly
BETTERDATA
BETTER DATA BETTER DATA
BETTER DATA BETTER DATA
BETTER DATA BETTER DATA
PRODUCT TITLE
PRODUCT TITLE
PRODUCT TITLE
PRODUCT TITLE
Logo 1
BETTERDATA
Logo 2
Transparent Better Data brings visibility to data, important information is revealed and usable
Strong Well designed, robust, reliable software
Building block Each user (who is encouraged), each piece of data (which is made visible) makes a crucial contribution the success of the overall project
Unbiased Delivering clear, trackable facts that can be used as best seen fit
Logo 2 Constructing a unique ‘building block’. Transparency brings visibilty (and understanding) to it’s construction.
One can choose to see either the ‘B’ or ‘D’ in the foreground
Logo 2
BETTERDATA
Logo 3
Seamless Seamless integratation (of different technologies)
Composed Brings focus & visibility, makes sense
Considered Organises with the user in mind
Elegant Better Data is a sophisticated and elegant solution organisations can trust
Logo 3 The greatest elegance can be found in simplicity. Here, we are looking at the elements offered by the form of the initial letters. Without distortion or effect.
plug
Logo 3
BETTERDATA