In Tune For Life Logo development
This Document This document introduces 4 logo concepts created in response to an initial meeting with Giles, Mark and Ray - then further research and discussion with Mark Nunn - the man on the ground, who has consulted ITFL partner Joe Hermann.
In Tune For Life ITFL uses professional music and film production to engage and empower the creative talent within communities around the world seriously challenged by poor health and poverty. In Tune for Life started with a small group of people in London – musicians, designers, engineers, writers – and the common idea that music and video could do something useful.
What ITFL does We work with talented people who write culturally adept songs about HIV, malaria, TB and other health risks, and linked issues like stigmatisation and domestic violence. We record, mix, and master these songs, and we help artists and communities design, film and animate video material to accompany them. Then, we produce the music and video in attractive, professional packages for distribution and use in their countries of origin and more widely.
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‘Record for Life’ initiative In our early projects, we found our work was having a wider impact than we thought, and a more profound positive effect than expected on the artists we worked with. Our new ‘Record for Life’ project represents our attempt to enhance these positive impacts. In partnership with many of pro audio’s top brands, Record for Life packs allow us to leave in place not only a legacy of recorded material, but the means to make more. Record for Life gives communities a voice, then turns up the volume.
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Logo thoughts ITFL uses professional audio expertise to positively impact lives around the world. The technical skills and equipment are a unique aspect to this initiative which make for a key identifier.
The logo needs to appeal to corporate sponsors, the musicians and the communities it is aimed at and to the general music consumer. These logos aim at striking a balance to include these audiences.
The 4 devised logos therefore, each incorporate the recording aspect into their iconography.
Sine wave form
Control Dial
Audio Jack
Recording booth
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Logo A Logo A A loose, freehand sine wave that converges to join, as a perspective of a ‘path’. The path represents the journey that ITFL can deliver. The symbol therefore represents the recording process, feeding into the journey of life.
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Logo A On Web & CD cover
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Logo B Logo B A simplified control dial is positioned as the sun over a horizon. It represents the hope and energy that professionally recorded can bring. The radiating keyline and slight tonal difference accentuate the power.
IN TUNE
FOR LIFE
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FOR LIFE
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Logo B On Web & CD cover
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Logo C Logo C A simplified audio jack - forms the letter ‘i’ and plugs into ‘life’. Its cable forms a strong border.
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Logo C On Web & CD cover
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Logo D The ITFL letters form a 3D looking
box. Representing the physical Logo D
space of a recording booth. The starburst shows energy of life and music, eminating from the booth.
IN TUNE TUNE T FOR LIFE IN TUNE FOR LIFE
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Logo D On Web & CD cover
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Contacts 05creative The Werks, 45 Church Road, Hove, BN3 2BE 01273 900874 studio@05creative.com