Integral Brand guide

www.integral.co.uk

one brand / one look Brand Guidelines 2013

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the importance of our brand

12-13 typefaces

Optima Arial

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www.integral.co.uk

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8-11

What drives us Essence One Team Approach

Do’s & dont’s

brand essence

our logo

Brand Guidelines 2013

the importance of our brand…& the way it looks The following guidelines have been developed to ensure that the INTEGRAL brand conveys a consistent identity across all communications.

Corporate identity defines a company to itself as well as to the outside world. It is an investment in the company’s future and helps lend credibility and professionalism to the business.

Using our coprorate identity correctly and consistently is important. Every time we use our logo, we send a message about the quality of our services, about the value we place on the organisation and ourselves.

In an increasingly competitive market, establishing a strong, trusted brand is crucial. It’s what differentiates us from our rivals and clearly positions who we are, what we do and how we do it. In fact, it’s the essential building block in the relationship we build with each and every client.

Most importantly we need to remember…

one team + one look = one brand 3

brand essence From a reputation of delivering engineering excellence and a strong partnership culture, we provide a range maintenance solutions individually tailored to suit our client’s needs.

What drives us

Our one team approach ensures we always strive to identify opportunities for improved efficiency that provide our clients with cost effective, sustainable solutions every time.

We recognise true partnership comes from putting ourselves in other people’s shoes and treating people how we wish to be treated. Our one team approach is a truly collaborative and proactive way to multiply the results of our efforts.

We pride ourselves on our ability to deliver engineering excellence consistently across our geographies, service lines and key industry sectors.

Collaboration: We will grow by nurturing relationships with our customers and our staff.

Integrity: At INTEGRAL we realise that trust is hard earned, but easily lost.

We make a commitment to work honestly and ethically, without excuse or exception. At INTEGRAL each of us are accountable for delivering effective sustainable solutions for our clients; a one team approach where each of us can make a difference.

Passion for results: Our passion for client results drives our commitment to excellence and continuous improvement.

Everything we do is a means to an end. That end is delivering results for our clients, our communities and our shared future.

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www.integral.co.uk

Brand Guidelines 2013

At INTEGRAL we tailor our support to match our client’s requirements and offer the most cost effective and sustainable solution.

We call this our‌

one team approach 5

how does the one team approach work Activation

Evaluation

We begin aligning our resources to match your needs long before the mobilisation.

With the one team approach the nucleus of your mobilisation team is formed from the minute you make contact with us or upon activation. With the ethos that ‘more heads are better than one’, our one team approach, ensures we work closely with you at every stage of the process to deliver the best possible solution from the wide range of expertise right across our company.

Every maintenance challenge is different. Whether you are a multi-national company or an organisation within one of the communities we serve, our one team philosophy remains the same. We use our skills, expertise and when it calls for it leading edge technology to evaluate and build a detailed insight into your organisational challenges. This ensures we tailor the most effective, sustainable and efficient maintenance solution for your needs.

commercial sponsor ops sponsor

pqq

project sponsor bid director brand manager

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www.integral.co.uk

10 bristol

Brand Guidelines 2013

Guidance

Transformation

Delivery

Reactive, Planned or Predicative, with a detailed understanding of your business we present your bespoke maintenance strategy, an exact fit for your organisation.

Effective mobilisation is vital for the success of any long-term maintenance contract and forms one of the key objectives behind our one team approach.

Our transformational planning processes are built around our client’s needs, where key deliverables and timeframes are set with the client and incumbent contractor and not tagged on as an afterthought to a standard mobilisation process.

One up and running you can be assured you have the best team for delivering your on-going maintenance needs. Our process is one of continuous improvement, which means we are always looking for ways to drive efficiencies and cost reduction. Communication is key at each stage of the process, upon delivery we ensure that our clients are given access to detailed reports on performance measurement of the maintenance contract, giving complete visibility over the state of assets across their portfolio.

win

lose

evaluation / report

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our brand needs to be 10

www.integral.co.uk

e protected

Brand Guidelines 2013

We have a strong and distinctive brand.

A strong brand is a powerful tool, used correcty it enables us to stand out from the crowd, promotes our company and enhance our core essence of delivering engineering excellence.

These guidelines are here to help and assist in creating marketing material, tenders presentations that work. We cannot underestimate the positive effect that a consistent brand can have.

Like all brands, it is only as strong as it weakest link.

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our logo The INTEGRAL identity is a powerful tool which helps give us the profile we deserve. It enables us to stand out from the crowd, enhance our core essence of delivering engineering excellence consistently across our geographies, service lines and key industry sectors.

As a strong and consistent platform for promotion, the brand assists in increasing pride and appreciation internally and enhancing perceptions and increasing awareness externally.

Bold, confident and distinctive, the INTEGRAL brand is an identity which demands attention, heads-up and promotes the company.

Position Wherever possible, the logo should appear in the top or bottom right hand corner of the page. The bottom right hand corner is the preferred position.

A space of 75% of the logos height from the page edge is essential.

Exclusion zone An exclusion zone around the logo should always be present to ensure that the text and other elements do not interfere with the logos integrity.

To maintain clarity and legibility the logo mark should enjoy an MINIMUM area of 5mm clear space surrounding it.

Page text should not fall lower than 5mm of the top of the logo 5mm

Minimum 75% of logo height

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Brand Guidelines 2013

logo usage The size of the logo is relevant to the other elements within the design.

The logo should never appear smaller than 30mm wide in any design.

INTEGRAL Blue - PANTONE 2756 cmyk

100 cyan 90 magenta

RGB

Full colour

41 red 23 green

10 yellow

107 blue

0 black

Spot colour

INTEGRAL Red - PANTONE 199 cmyk

0 cyan 100 magenta 62 yellow 0 black

RGB

214 red 28 green 56 blue Black & white

Key points Logo must ALWAYS be positioned bottom right of page.

Space below logo should no less than 75% of logo height.

Space to right of logo should be no less than space below.

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typefaces Our brand typefaces are Optima and Arial main headlines - in blue Optima Bold is the typeface that should be used on any main headline or document statement.

Where Optima Bold is use, it should always be in lowercase.

sub headings & body copy - in black Arial is the typeface that should be used for all forms of communication.

Only weights shown below are permitted. Arial Regular should be used for body copy and Arial Bold for headings and sub headings.

Italics should only be used for quotes

optima bold - main headings

abcdefghijklmnopqrstuvwxyz 1234567890 Arial Bold - sub headings (black)

abcdefghijklmnopqrstuvwxyz 1234567890 Arial Bold - body copy (black)

abcdefghijklmnopqrstuvwxyz 1234567890 14

www.integral.co.uk

Brand Guidelines 2013

Pantone 2756 Pantone 199 Black 15

Registered Office 1290 Aztec West, Almondsbury, Bristol BS32 4SG T: 01454 278 900 F: 01454 201 169

Sales enquiries 03333 212 216 E: enquiries@integral.co.uk Company Registration No. 5307588

www.integral.co.uk ‌maintaining your building

www.integral.co.uk

one brand / one look Tender Presentations 2013

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the tender

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tender contents

Executive Summary Cover Page Contents Page

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page layout guides

Section Dividers Contacts Page

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Charlie Collins

01454 278 900

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www.integral.co.uk

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available assets Pre-printed Indesign & Word Templates

Brand Guidelines 2013

the tender Although you can’t beat a personal connection with a sales prospect, you cannot be present 24/7 to push through the sale. Therefore, your tender presentation document must work hard for you to convey your brand as well as your sales proposition.

Content is obviously important, but, is not always the differentiator when it comes to pitch documents.

If you cannot engage your prospect in an effective way through your tender, you may well be out of the race before you get going.

By adding design and creative forethought to your presentation, you can grab attention and engage your audience, promoting your organisation, your approach to business and demonstrating how your business communicates effectively.

A decision maker may well have a pile of tender documents to sift through for a project, so, is your presentation engaging enough to stand out?

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the tender Executive Summary

The executive summary is your chance to give a snap shot of the main points of an indepth report. It is extremely important that it is presented well as in the large part it will be seen mainly by senior personnel and decision-makers who don’t have time to read the main report.

The executive summary is the opportunity for your MD or other senior personnel to personalize the tender and thank the client for the opportunity to submit their proposal whilst containing enough information for a reader to get familiarized with what is discussed in the full report without having to read it.

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Presentation Cover

Your tender document is like a mirror. It’s a direct reflection of your organisation and you as a person, and the reader will judge you. Remember, first impressions last. A tailor made cover, specific for each tender will help create a positive perception of your tender application from page 1. It will instantly re-enforce your position as a quality supplier and set your tender apart from the rest.

Contents Page

Make it easy for the recipient. Provide a table of contents, even an index if necessary, so they can easily get to the data that is pertinent to them. Ensure your page numbering corresponds with the contents and that your page numbers are legible and easy to find on each page. Lets face it, a bid team may have to work their way through possibly dozens of tender applications, providing them with clear and easy signposting to sections will make their job a whole lot easier.

Dividers

Break your tender document up into defined sections and consider using tabbed inserts in your presentation to differentiate them. If your content is placed into manageable ‘chunks’, they are far more likely to be read. Also, consider using colour-coding as a visual aid and relate this back to the contents section.

Contact Page

Have a clear list of the main people responsible for this tender, clearly stating the preferred methods of communication

Brand Guidelines 2013

available assets Pre-printed

Generic Folders with Sleeve (15mm, 25mm, 40mm, 50mm, 60mm) Section Dividers (1-20) General Tender / PQQ A4 Paper (2-sided) Generic Oversized A4 Pocket Folder

Document Templates Adobe Indesign

Tender / PQQ / Executive Summary A4 Front / Back Cover A4 Contents Page General Tender / PQQ A4 page (front and back)

Microsoft Word

A4 Contents Page General Tender / PQQ A4 page (front and back)

To be used with pre-printed A4 paper

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page layout guides Mechanical & Electrical Maintenance Tender February 2013

www.integral.co.uk

Main Section Heading Sub Heading

Sub Heading Secondary heading All general text

Secondary heading All general text

executive summary delivering engineering excellence

Mechanical & Electrical Maintenance Tender February 2013

www.integral.co.uk

Front cover

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www.integral.co.uk

Pre-printed A4 page (front) (1 column)

Pre-printed A4 page (back) (2 column)

Brand Guidelines 2013

Mechanical & Electrical Maintenance Tender February 2013

Mechanical & Electrical Maintenance Tender February 2013

Contents 1. Sub Heading

Mechanical & Electrical Maintenance Tender February 2013

Sub Heading

Sub Heading

Secondary heading

Secondary heading

All general text

All general text

2. Sub Heading

Contents page

Full colour page (2 column)

Page with image (2 column)

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page layout guides Mechanical & Electrical Maintenance Tender February 2013

delivering engineering excellence

delivering engineering excellence

Registered Office 1290 Aztec West, Almondsbury, Bristol BS32 4SG T: 01454 278 900 F: 01454 201 169

Sales enquiries 03333 212 216 E: enquiries@integral.co.uk Company Registration No. 5307588

www.integral.co.uk ‌maintaining your building

Page with image (2 column)

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www.integral.co.uk

Page with image

Back page

help…

For confirmation of styles, advice and obtaining of document templates or ‘brand assets’ please contact: Charlie Collins

01454 278 900 If an INTEGRAL document does not look like these examples . . . then it’s wrong, not within brand and should not be used!

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www.integral.co.uk

>

Brand Guidelines 2013

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Registered Office 1290 Aztec West, Almondsbury, Bristol BS32 4SG T: 01454 278 900 F: 01454 201 169

Sales enquiries 03333 212 216 E: enquiries@integral.co.uk Company Registration No. 5307588

www.integral.co.uk ‌maintaining your building