www.integral.co.uk
one brand / one look
Brand Guidelines 2016
delivering engineering excellence
10-12
Brand essance Our vision & values One team approach
Placement Usage
the importance of our brand
our brand
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14-15
contact
1290 Aztec West, Almondsbury, Bristol BS32 4SG T: 01454 278 900
E: enquiries@integral.co.uk
compliance refrigeration (commercial & industrial)
mp s pu tem s y s
cle an ing
ma bui n ldin g co agem ntr e ols nt
su fir pp e res sio n
pre dict ive
delivering engineering excellence
pr oj ec ts
m an ne d
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mobile
ele se ctric rvi al ce s
fabric
www.integral.co.uk
Pantone 2756 Pantone 199
d ne an l p
mechanical services
al itic cr
presentation documents templates
service wheel
ty uri ec s & s tem fire sys
17-23
colour pallet
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ign es y dancy t r pe sult procon
ir repa tive reac
Optima Helvetica
our logo
s ce rvi se n ing ig ild es bu & d
typefaces
2
4-9
energy services
3
Brand Guidelines 2016
the importance of our brand…and the way it looks The following guidelines have been developed to ensure that the INTEGRAL brand conveys a consistent identity across all communications. Corporate identity defines a company to itself as well as to the outside world. It is an investment in the company’s future and helps lend credibility and professionalism to the business. Using our coprorate identity correctly and consistently is important. Every time we use our logo, we send a message about the quality of our services, about the value we place on the organisation and ourselves. In an increasingly competitive market, establishing a strong, trusted brand is crucial. It’s what differentiates us from our rivals and clearly positions who we are, what we do and how we do it. In fact, it’s the essential building block in the relationship we build with each and every client. Most importantly we need to remember…
one team + one look = strong brand 3
brand essence We deliver engineering excellence. As the leading independent provider of mechanical, electrical and fabric maintenance services in the UK, we provide a range of maintenance solutions individually tailored to suit our clients’ needs. Our one team approach is the means by which we fulfil our promise of delivering engineering excellence. This brings together the combined skills and expertise of our people and through our process of continuous improvement, driven by leading-edge technology, ensures we provide our clients with cost-effective, sustainable solutions every time. We pride ourselves on our ability to self-deliver engineering excellence consistently across our service lines and key market sectors. We are Integral UK Ltd.
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www.integral.co.uk
Brand Guidelines 2016
our vision & values “To provide safe, efficient working environments from which our clients’ can achieve their overall goals and ambitions.”
As the face of our organisation, our people contribute to realising our vision by demonstrating:
focus
accountability
consideration
excellence
We make it happen. It’s easier to do a job right first time, than to explain why you didn’t.
We are responsible for our actions.
Treat everyone as we wish to be treated ourselves.
We set the standard. The lowest standard we demonstrate is the highest we can expect from others.
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one team approach Our one team approach is the means by which we fulfil our promise of delivering engineering excellence. This brings together the combined skills and expertise of our people and through our process of continuous improvement, driven by leading-edge technology, ensures we provide our clients’ with cost-effective, sustainable solutions every time.
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www.integral.co.uk
Brand Guidelines 2016
engage
people process technology
plan
people process technology
mobilise
people process technology
transition
people process technology
delivery
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our brand needs to be our brand needs to co 8
www.integral.co.uk
e protected onsistent
Brand Guidelines 2016
We have a strong and distinctive brand. A strong brand is a powerful tool, used correcty it enables us to stand out from the crowd, promotes our company and enhance our core essence of delivering engineering excellence. These guidelines are here to help and assist in creating marketing material and tenders presentations that work. We should not underestimate the power and positive effect that a consistent brand can have. As in all things, we are only as strong as our weakest link.
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our logo & catchline delivering engineering excellence represents our core strengths and positions us where we need to be.
delivering engineering excellence
10
www.integral.co.uk
Brand Guidelines 2016
logo placement The INTEGRAL identity is a powerful tool which helps give us the profile we deserve. It enables us to stand out from the crowd, enhance our core essence of delivering engineering excellence consistently across our geographies, service lines and key industry sectors. As a strong and consistent platform for promotion, the brand assists in increasing pride and appreciation internally and enhancing perceptions and increasing awareness externally. Bold, confident and distinctive, the INTEGRAL brand is an identity which demands attention, heads-up and promotes the company.
Position The logo should appear in the bottom right hand corner of the page. The bottom right hand corner is the preferred position. The only exception is where it appears on a letterhead (top right). A minimum space of 75% of the logos height from the bottom page edge is essential.
Page text should not fall lower than 56mm of the top of the logo 6mm
Exclusion zone An exclusion zone around the logo should always be present to ensure that the text and other elements do not interfere with the logos integrity. To maintain clarity and legibility the logo mark should enjoy an MINIMUM area of 6mm clear space surrounding it.
delivering engineering excellence Minimum 85% of logo height
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logo usage The size of the logo is relevant to the other elements within the design. The logo should never appear smaller than 30mm wide in any design.
INTEGRAL Blue - PANTONE 2756 cmyk
100 cyan
RGB
Full colour
41 red
94 magenta
23 green
0 yellow
107 blue
29 black
Spot colour
INTEGRAL Red - PANTONE 1795 cmyk
9 cyan
RGB
237 red
98 magenta
23 green
93 yellow
79 blue
2 black
Black & white
Key points Logo must ALWAYS be positioned bottom right of page. Space below logo should no less than 75% of logo height. Space to right of logo should be no less than space below.
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Brand Guidelines 2016
typefaces Our brand typefaces are Optima / Helvetica main headlines - in blue & lowercase Pantone 2756 Optima Bold is the typeface that should be used on any main headline or document statement. Where Optima Bold is use, it should always be in lowercase.
sub headings & body copy 86% black Helvetica is the typeface that should be used for all forms of communication. Only weights shown below are permitted. Helvetica Regular should be used for body copy. Italics should only be used for quotes.
optima bold - main headings
abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Bold - sub headings (86% black)
abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Bold - body copy (86% black)
abcdefghijklmnopqrstuvwxyz 1234567890 13
c 54 m 41 y 38 k 4
Pantone 430
our colour pallet Pantone 2756
Pantone 1795
c 100 m 94 y 0 k 28
c 9 m 98 y 93 k 2
r 217 g 39 b 45
c 20 m 48 y 90 k 3
r 200 g 138 b 61
www.integral.co.uk
r 207 g 10 b 45
Pantone 186
c 80 m 10 y 0 k 0
r 0 g 161 b 223
Pantone 7510
Pantone 299
c 36 m 10 y 63 k 0
c 2 m 66 y 98 k 0
r 172 g 195 b 126
r 239 g 118 b 34
Pantone 577
Pantone 158
c 34 m 34 y 9 k 0
c 720 m 34 y 39 k 5
r 169 g 161 b 194
Pantone 7445
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c 12 m 100 y 92 k 3
secondary pallet
primary pallet
r 28 g 38 b 116
r 125 g 134 b 140
c 29 m 30 y 38 k 0
r 184 g 169 b 153
Pantone 7529
r 77 g 134 b 142
Pantone 5483
c 0 m 32 y 95 k 0
r 255 g 184 b 25
Pantone 1235
Brand Guidelines 2016
pantone 2756 pantone 1795 black 15
su fir pp e res sio n
compliance refrigeration (commercial & industrial)
mp s u p tem s sy
cle an ing
pre dict ive
energy services
pr oj ec ts
fabric
www.integral.co.uk
delivering engineering excellence
al itic cr
ir repa tive reac
ty uri ec s & s tem fire sys
16
mobile
ele se ctric rvi al ce s
s ce rvi se n ing ig ild es bu & d
ed n an l p
ma bui n ldin g co agem ntr e ols nt
our service wheel
mechanical services
m an ne d
n sigy e y danc t r pe sult o r p con
Brand Guidelines 2016
presentation / page layout spec. (general L/H)
18mm
33mm
Helvetica Regular 16pt Helvetica Regular 10pt Helvetica Regular 8.6pt 12pt leading
> > >
main heading Sub Heading Secondary heading
All general text
>
All general text
7mm
Optima Bold 32pt
37mm delivering engineering excellence
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20mm
the tender presentation Although you can’t beat a personal connection with a sales prospect, you cannot be present 24/7 to push through the sale. Therefore, your tender presentation document must work hard for you to convey your brand as well as your sales proposition. Content is obviously important, but, is not always the differentiator when it comes to pitch documents. If you cannot engage your prospect in an effective way through your tender, you may well be out of the race before you get going. By adding design and creative forethought to your presentation, you can grab attention and engage your audience, promoting your organisation, your approach to business and demonstrating how your business communicates effectively. A decision maker may well have a pile of tender documents to sift through for a project, so, is your presentation engaging enough to stand out?
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Brand Guidelines 2016
the tender Executive Summary
The executive summary is your chance to give a snap shot of the main points of an indepth report. It is extremely important that it is presented well as in the large part it will be seen mainly by senior personnel and decision-makers who don’t have time to read the main report. The executive summary is the opportunity for your MD or other senior personnel to personalize the tender and thank the client for the opportunity to submit their proposal whilst containing enough information for a reader to get familiarized with what is discussed in the full report without having to read it.
Presentation Cover
Your tender document is like a mirror. It’s a direct reflection of your organisation and you as a person, and the reader will judge you. Remember, first impressions last. A tailor made cover, specific for each tender will help create a positive perception of your tender application from page 1. It will instantly re-enforce your position as a quality supplier and set your tender apart from the rest.
Contents Page
Make it easy for the recipient. Provide a table of contents, even an index if necessary, so they can easily get to the data that is pertinent to them. Ensure your page numbering corresponds with the contents and that your page numbers are legible and easy to find on each page. Lets face it, a bid team may have to work their way through possibly dozens of tender applications, providing them with clear and easy signposting to sections will make their job a whole lot easier.
Dividers
Break your tender document up into defined sections and consider using tabbed inserts in your presentation to differentiate them. If your content is placed into manageable ‘chunks’, they are far more likely to be read. Also, consider using colour-coding as a visual aid and relate this back to the contents section.
Contact Page
Have a clear list of the main people responsible for this tender, clearly stating the preferred methods of communication
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page layout guides (tender document) Mechanical & Electrical Maintenance Tender February 2013
www.integral.co.uk
contents 1. Sub Heading
Sub Heading
Sub Heading
Secondary heading
Secondary heading
All general text
All general text
2. Sub Heading
delivering engineering excellence
Helvetica Bold 14pt 17pt leading Helvetica Roman 12pt
www.integral.co.uk delivering engineering excellence
Front cover
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www.integral.co.uk
delivering engineering excellence
Contents page R/H
Left hand page (2 column)
Brand Guidelines 2016
Mechanical & Electrical Maintenance Tender February 2013
Mechanical & Electrical Maintenance Tender February 2013
Mechanical & Electrical Maintenance Tender February 2013
Sub Heading
Sub Heading
Secondary heading
Secondary heading
All general text
All general text
main section heading Sub Heading Secondary heading All general text
delivering engineering excellence
Right hand page (2 column with half page)
delivering engineering excellence
Right hand page (2 column with half page image)
delivering engineering excellence
Right hand page (1 column)
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page layout guides (tender document) Mechanical & Electrical Maintenance Tender February 2013
delivering engineering excellence
delivering engineering excellence
Registered Office 1290 Aztec West, Almondsbury, Bristol BS32 4SG T: 01454 278 900
E: enquiries@integral.co.uk Company Registration No. 5307588
www.integral.co.uk delivering engineering excellence
Right hand page (full page image)
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www.integral.co.uk
delivering engineering excellence
Right hand page (full page image with bleed)
delivering engineering excellence
Back page (contact)
Brand Guidelines 2016
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information
For more information regarding styles, advice and obtaining all the document templates / ‘brand assets’ please contact: Sophie Brooke
01454 278 900 If your INTEGRAL document does not look like these . . . then it’s wrong, not within brand and should not be used!
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www.integral.co.uk
>
Brand Guidelines 2016
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Registered Office 1290 Aztec West, Almondsbury, Bristol BS32 4SG T: 01454 278 900
E: enquiries@integral.co.uk Company Registration No. 5307588
www.integral.co.uk delivering engineering excellence