2015 GCN State & Local Media Kit

g c n stat e & lo ca l 2 015 m e d i a k i t

GCN and the State & Local Audience The GCN reader is an IT professional or public sector IT manager at the State & Local level who is working daily to fix, upgrade and secure the systems that serve their state and local citizens. They are responsible for the specification, evaluation and selection of technology solutions, and turn to GCN to learn real-world tips, tricks, solutions and updates to help them do their jobs better.

GCN reporters go into the trenches of IT and cover topics that are important to these State & Local decision makers, including identity management, security, cloud and BYOD. Articles show the nuts and bolts of ‘how it works,’ ‘what it costs,’ ‘usability,’ ‘vulnerabilities’ and ‘ROI’ of the core IT initiatives.

GCN is the only brand that delivers the full scope of technology decision makers in the federal and state & local markets.

1105 Media has more than

550,000* State & Local names that support our Lead Generation and Content Marketing services and products.

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*Publisher’s Own Data, March 2015

State & Local Market Data* State & Local Government IT: A Growing Market Expected to Reach Over $73B in 2020 2015-2020: State & Local Government IT Spending Forecasts (in billions) $73.4 $71.1 $68.6 $66.4 $64.3 $62.4

2015

2016

2017

2018

2019

2020

State & Local IT Market by Category: $2B+ Growth in Every Requirement 2015-2020: State and Local Government IT Spending Forecasts (in billions) Communications & Network Services

2015

Computer Equipment

2015

Outsourcing

2015

$15.9

2020

$17.9 $11.4

2020

$13.5 $11.5

2020 Professional Services

2015

Software

2015

$12.9 $13.8

2020

2020 *Source: Deltek State & Local Industry Analysis, July 2015

$16.3 $9.8 $12.8

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GCN’s State & Local Audience** GCN has 53,146 (53% of total circulation) subscribers in state & local government—over 80% involved directly with IT.

GCN S&L Subscriber Job Functions Executive/Sr. IT Mgmt

30.7%

IT/Systems/Network Mgmt

24.9%

Application Dev/Programming

4.7%

Data Comm/Telecom

3.2%

IT Project Mgmt

3.1% R&D

4.6% Engineering/Tech Serv

2.9%

Other IT

7.1%

C-level/Elected Official

14.5%

Program Mgmt/Procurement

2.5% Total IT =

81% 4

Other

1.8% **Source: GCN BPA Statement, June 2015

GCN’s State & Local Audience+ GCN’s State & Local Government Readers’ Buying Intentions in the Next 12 Months Mobile Solutions

43.4%

Systems/Hardware

40.2%

Software

39.0%

Cybersecurity

34.3%

Security

35.0%

Public Safety

34.0%

Cloud Computing

33.7%

Data Center

29.4%

Storage

31.8%

Networking

31.7%

Education Technology

26.8%

Communications services

28.6%

Big Data Mgmt and Analytics

24.8%

IT Consulting

28.8%

Peripherals

24.6%

Health IT

23.0%

Military/Intelligence Products/Services Other (please specify)

16.0% 7.8%

This Relates to a

$64 Billion IT State & Local Market

+

Publisher’s Own Data, October 2015

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GCN’s State & Local Audience++ The State & Local Database Reaches Across the U.S. New England (ME, NH, VT, MA, RI, CT)

5.3%

Middle Atlantic (NY, NJ, PA)

10.3%

East North Central (OH, IN, IL, MI, WI)

19.6%

West North Central (MN, IA, MO, ND, SD, NE, KS)

11.6%

South Atlantic (DE, MD, DC, VA, WV, NC, SC, GA, FL)

14.9%

East South Central (KY, TN, AL, MS)

7.2%

West South Central (AR, LA, OK, TX)

7.9%

Mountain (MT, ID, WY, CO, NM, AZ, UT, NV)

7.5%

Pacific (AK, WA, OR, CA, HI)

12.1% ++

Based on 400K State & Local Audience, Publisher’s Own Data October 2015

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GCN’s State & Local Audience 20% of the State & Local Audience is in:* Illinois

$973 M** New York

$3,856 M**

California

$3,926 M** Florida Texas

$1,292 M**

$2,085 M**

*Based on 400k State & Local Audience, Publisher’s Own Data October 2015 **Based on FY 2015 IT Budget

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State & Local Programs MARKETING SERVICES

Fifty: State & Local Report* The GCN “Fifty” series focuses on strategic State & Local agency programs and priorities that can be addressed through innovative solutions and proven technologies.

The first three pages of this four-page report are non-sponsor directed and focus on providing unique insights to State & Local IT decision makers on available solutions and best practices that can be implemented to deliver on their missions. The fourth page of the report provides the sponsor with an opportunity to showcase their solutions and offerings while aligning their core competencies with the report topic. A $30,000 value!

Report Topics include: • Enhancing Information Security • Business Intelligence and Data Analytics • Cloud Computing • Public Safety • IT Consolidation and Optimization • Mobile Workforce Technologies • Network Management • Sponsor’s proposed topic (to be approved by GCN) Rate = $24,000 net (50 guaranteed leads, 300,000 marketing impressions and a full-page ad in GCN) *Includes print component in GCN

State & Local GameChanger* This four-page special report highlights a technology that is seen as a game changer for State & Local government operations and services. The first three pages discuss different 8

aspects of how the technology is evolving and being implemented. The fourth page, based on an interview with a sponsor’s subject matter expert, focuses on an angle of the sponsor’s choosing.

Rate = $20,000 net (150 guaranteed leads) *Includes print component in GCN

LEAD GENERATION

State & Local Content Syndication Present your company as a leading subject matter expert when you post a whitepaper, video, webcast or educational asset on GCN.com.

The demand generation team will work with your organization to select an asset that will resonate with the audience and drive lead capture. Our team specializes in optimizing promotional messaging to ensure program success.

Rates: $7,500 net (75 leads) $10,000 net (100 leads)

State & Local Sponsor Microsite Showcase 4-15 assets, including whitepapers, webcasts, videos and case studies, within a personalized online microsite on GCN.com.

Sponsor microsites enable government decision makers to download several of your organization’s assets from one place at one time – extending their knowledge of your solutions and capabilities.

A robust state & local-focused marketing program is executed by GCN, increasing your organization’s brand awareness while driving decision makers to your sponsor microsite.

Rates = $24,000 net (240 downloads)

DIGITAL

GCN State & Local eNewsletter This eNewsletter is focused on state & local subscribers that rely on GCN for technology news, assessments, recommendations and case studies that can help them meet their agency missions and priorities.

Frequency: Monthly Circulation: 45,000 Demographics: 100% State & Local Rates: Sole Sponsorship: $1,500 net Primary Sponsorship: $1,000 net Secondary Sponsorship: $800 net

presentation. In addition to receiving significant sponsor recognition, this webcast positions your organization as a thought leader on the discussed topic.

Rate = $25,000 net (200 minimum guaranteed leads)

State & Local Sponsor Webcast With a sponsor webcast, you select the topic of your choice and provide informative content for the presentation, which includes a Q&A at the end of the webcast. This is an opportunity to showcase your organization’s thought leadership and understanding of State & Local government IT priorities, missions and challenges.

Rate = $20,000 net (200 minimum guaranteed leads)

GCN.com State & Local Topic Takeover

PRINT

The State & Local topic takeover on GCN.com provides companies with 100% share-of-voice exposure through a banner roadblock within the targeted content channel and its related articles, features and case studies for 30 days.

GCN is printed 6x a year and is the leading print and digital publication that provides technology assessments, recommendations and case studies to support Public Sector IT managers who are responsible for the specification, evaluation and selection of technology solutions. State & Local subscribers can be targeted to receive your print ads, inserts and cover tips in their issue of GCN.

Rate = $3,500 net/month (15,000 guaranteed impressions)

GCN.com Contextual Banner Ads Contextual banner advertising on GCN.com provides marketers with an opportunity to target their banner placements within the State & Local articles on the website.

By relating to the content around it, the banner ad is put into context, giving it a much higher probability for relevance and usefulness to the site visitor.

State & Local-Targeted Print Ads (only runs to State & Local file) Rates: GCN Magazine Rates

1x

6x

Full Page

$15,050

$14,600

Sizes: 728x90 and 300x250

2/3 Page

$12,100

$11,750

Rate = $210 CPM

1/2 Page

$10,500

$10,220

1/3 Page

$8,025

$7,787

WEBCASTS

State & Local-Only Government Voice Webcast This turnkey webcast features a government speaker who offers expert insights into a key topic of interest to government technology decision makers. The moderated session includes a Q&A, and the sponsor is able to present up to three slides for five minutes at the conclusion of the

State & Local-Targeted Editorial Calendar On Demand The Editorial Calendar On Demand option allows advertisers the flexibility of selecting an editorial topic for an issue of their choice and running a full-page ad as the backdrop to the three pages of editorial coverage. This program also provides 9

State & Local Programs an opportunity for lead generation.

State & Local-Targeted Cover Tip

The sponsor (in conjunction with GCN) chooses a State & Local topic that aligns with their products and/or services and the four-page insert will run in both the print and digital edition of GCN. Reprints will be provided for collateral use.

The Front Cover tip is glue-tipped onto the real magazine cover on the issues distributed to the State & Local database. It uses an 1105-provided template that combines publication branding standards with sponsor-driven design. The sponsor receives 2/3 of the front and the full back of the piece tipped on to the GCN cover —it looks similar to the magazine cover with the masthead, but features the sponsor’s message.

The sponsor provides a whitepaper to be promoted for lead generation.

Rate = $20,000 net (150 guaranteed leads)

State & Local-Targeted Inserts Two-Sided Insert: Stand out amongst the standard ads in GCN with a two-sided insert (print version is printed on a heavier stock paper).

Rate = $21,000 net (Pricing includes space and production) Polybagged Outsert: Drive sales with a catalogue, brochure or collateral piece polybagged with an issue of GCN. The reader will interact with your brand immediately as they open the polybag to retrieve your outsert and the magazine issue. Outserts will be referenced in the digital edition promotional email, as well as be mentioned on the cover of the digital edition.

Consult your media consultant for pricing

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Rate = $20,000 net per issue (150 guaranteed leads)

Contacts Dan LaBianca Chief Revenue Officer (818) 674-3416 dlabianca@1105media.com

Ted Chase DC, MD, VA, Southeast, OH, DE (703) 944-2188 tchase@1105media.com

Bill Cooper Midwest, West Coast (650) 961-1760 bcooper@1105media.com

Matt Lally Northeast (973) 600-2749 mlally@1105media.com

Mary Martin DC, MD, VA (703) 222-2977 mmartin@1105media.com

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T H ANK YO U .

Š 2 0 1 5 . A ll rights reser v ed .