PUBLIC SECTOR
DELIVERED
P U B LI C S E CTO R M E D I A G R O U P 2015 M E D I A K I T FCW • G C N • D E F E N S E SYSTE M S • WAS H I N GTO N TE C H N O LO GY CAM P U S TE C H N O LO GY • TH E J O U R NAL • F E D E RA L S O U P
PUBLI SECTO DELIV 1105 Public Sector Media Group provides information, insight and
analysis to the Government IT and Education IT (FED/SLED) sectors.
Our content platforms include print, digital, online, events and a broad spectrum of marketing services.
We offer our advertisers deep
editorial and market knowledge, a comprehensive audience
database and expert marketing and engagement services.
IC OR VERED MEET OUR BRANDS
FCW ������������������������������������������������4 GCN ������������������������������������������������5 Defense Systems ����������������������������6 Washington Technology ������������������7 Campus Technology ������������������������8 THE Journal ������������������������������������9 Federal Soup ������������������������������� 10 Contact Information ��������������������� 11
Government Programs ����������������� 12 Education Programs ��������������������� 14
THE BUSINESS OF FEDERAL TECHNOLOGY TARGET MARKET: FEDERAL TECHNOLOGY EXECUTIVES
AUDIENCE COMPOSITION* JOB FUNCTIONS*
By providing federal technology executives with the ‘who’ and ‘what’ they need to know to effectively manage and deliver on their agency’s mission, FCW delivers access to a powerful, hard-to-reach audience that controls the $98+ billion technology purchasing in federal government.
C-Level Management / Command
12.5%
Executive / Senior Management
15.5%
Executive / Senior IT Management
24.3%
Program Management
12.6%
Project Management
9.7%
Elected Official / Legislative Staff
2.2%
Procurement / Purchasing
4.3%
General Operations
12.7%
Other IT
4.5%
Other
1.7%
Federal Civilian
FCW’s editorial team crafts strategic features on business management, policy, pending legislation, technology and profiles of the power players making waves in the federal executive sector. The federal technology market comes to life with photos, profiles and insider insight.
50.6%
Federal Defense
34.6%
Systems Integrator/ Contractor/Reseller
14.8%
*Source: June 2014 BPA Statement
TOTAL CIRCULATION*
MONTHLY WEBSITE USERS
80,036
95,205
MAGA Z I N E
ON LI N E
(12 mos. Average)
M O B I L E / TA B L ET
E N EWS L ETTE R S
E V E NTS
TECHNOLOGY, TOOLS AND TACTICS FOR PUBLIC SECTOR IT TARGET MARKET: PUBLIC SECTOR IT MANAGERS
AUDIENCE COMPOSITION* JOB FUNCTIONS*
Public Sector IT managers responsible for acquiring and implementing technology within their organizations face common challenges: scalability, security, reliability and transparency. GCN provides technology assessments, recommendations and case studies to the full scope of technology decision makers in the federal and state & local markets.
Executive Senior IT Management
25%
IT Systems / Network Management
18%
Application Development / Programming
7%
Data Communications / Telecommunications
3%
IT Project Management
5%
Research and Development
5%
Engineering/Tech Services
7%
Elected Official / Legis Staff / Board / Committee / Commsn Member
5%
C-Level Management/Command
8%
Program Management
5%
Procurement / Purchasing
2%
Other IT
6%
Other
4%
State & Local Government
42%
GCN editorial topics include big data, cloud, cybersecurity, data centers, mobile and emerging technology.
Federal Defense
26%
Federal Civilian
32%
*Source: January 2015 Publisher’s Sworn Statement
TOTAL CIRCULATION*
MONTHLY WEBSITE USERS
100,000
104,266
MAGA Z I N E
ON LI N E
(12 mos. Average)
M O B I L E / TA B L ET
E N EWS L ETTE R S
E V E NTS
Technologies for the Connected Warrior TARGET MARKET: Defense IT
Audience Composition* Job Functions*
Defense Systems delivers independent insight, analysis and perspective for decision makers who develop, acquire and manage network-based defense technologies that facilitate situational awareness and enterprise agility. We help these individuals understand how networked technologies are being used across services, commands, agencies and programs to better enable the warfighter.
Flag Officer
1.8%
Field Grade Officer
6.8%
Captain / Lieutenant / Ensign / Warrant Officer
1.5%
Congress, Executive Branch and Staff
3.3%
Senior DoD Executives, PEO, SES, Director, Deputies (and equiv.)
13.4%
Program / Project Management
16%
Procurement / Purchasing / Contract Management
10.6%
Network / Communications / Engineering / Operational Management
28%
Defense Industry Executive / Director / Management
9.6%
Other
9%
Military
55%
Editorial coverage includes communications, cyber defense, tactical IT, enterprise systems, satellites and GEOINT, sensors, UAS and mobile.
Civilian Defense
23.7%
Defense Industry
20.8%
*Source: December 2014 BPA Statement
Total Circulation*
Monthly Website Users
34,000
35,943
Maga z i n e
On li n e
(12 mos. Average)
M o b i l e / Ta b l et
E n e ws l e tte r s
E v e nts
THE AUTHORITY FOR GOVERNMENT CONTRACTORS AND PARTNERS TARGET MARKET: GOVERNMENT CONTRACTORS AND PARTNERS
AUDIENCE COMPOSITION* JOB FUNCTIONS*
Washington Technology is the authoritative source of competitive intelligence for executives providing contract services to the government market.
Senior Executive/Corporate
32.6%
Program/Project Management
13.6%
Technical Management
8.7%
Systems Analyst/Solutions
6.3%
Procurement/Capture Manager
2.9%
Business Developments/Sale
20.5%
Other
15.4%
Our experts report all the latest contract services news, then add their analysis, to give leading companies the actionable information they need to make smart and strategic decisions around prime- or sub- partnerships, contract bids, and resource development.
Systems Integration
14.3%
Systems/Software Development
6.6%
VAR (Value Added Reseller)
10.9%
Aerospace/Defense Contractor Professional/ Engineering
4.7%
Distribution/Aggregation
12.1% Services
9.8%
Other Gov’t Contractor
MONTHLY WEBSITE USERS (12 mos. Average)
16.9% Other
24.5%
65,052
*Source: June 2014 Publisher’s Data
ON LI N E
E N EWS L ETTE R S
EVE N TS
TRANSFORMING EDUCATION THROUGH TECHNOLOGY
TARGET MARKET: K-12 EDUCATION TECHNOLOGY DECISION MAKERS
AUDIENCE COMPOSITION* THE Journal addresses the disruptive IT and instructional challenges K-12 education leaders face in supporting the common core standards, including BYOD and 1:1 initiatives, comprehensive online assessments and technology implementations.
JOB FUNCTIONS* Superintendent/Assistant Superintendent
16%
Principal/Assistant Principal
26%
Information Technology
23%
Program/Curriculum Director/Manager
10%
Technology-Using Educator
22%
Librarian/Media Specialist
3%
District Office
47%
As a premier resource for senior-level district and school administrators, technologists and instructional technologists, THE Journal covers topics such as: advanced networking, technology infrastructure, security, strategic IT planning, digital content, comprehensive learning, student management systems and the equity challenges K-12 education faces today.
Elementary School
20%
Jr. High / Middle School
16%
High School
17%
*Source: October 2014 Publisher’s Sworn Statement
TOTAL CIRCULATION*
MONTHLY PAGE VIEWS
100,000
277,492
MAGA Z I N E
ON LI N E
(12 mos. Average)
M O B I L E / TA B L ET
E N EWS L ETTE R S
EMPOWERING THE WORLD OF HIGHER EDUCATION
TARGET MARKET: HIGHER ED TECHNOLOGY DECISION MAKER
Campus Technology addresses topics and trends relevant to higher education IT and administrative decision makers who are experiencing disruptive challenges around BOYD, alternative instructional environments (MOOCS) and data management.
AUDIENCE COMPOSITION* JOB FUNCTIONS* Policy / Top-Level Institutional Execs/Mgmt
12%
Administration / Administrative Mgmt
25%
Information Technology Director / Mgmt
31%
Instructional Program Mgmt / Dept
23%
Institutes / Research Programs / Assoc
2%
Campus Services / Vendor / Consult
2%
Other
5%
By addressing these IT challenges, Campus Technology enables educators to advance the implementation of technology at their institutions. Topics covered include: advanced networking, technology infrastructure, security, strategic IT planning, presentation technologies and digital content.
4-year College/University
69%
2-year College
17%
Vocational/Technical College
4%
Government Organization
4%
Other
6%
*Source: November 2014 Publisher’s Sworn Statement
TOTAL CIRCULATION*
MONTHLY PAGE VIEWS
40,000
235,086
ON LI N E
M O B I L E / TA B L ET
(12 mos. Average)
E N EWS L ETTE R S
YOUR FEDERAL CAREER & BENEFITS EXPLAINED
TARGET MARKET: FEDERAL EMPLOYEES
Federal Soup is a central resource website for federal government employees, providing in-depth reference and research for federal employee questions on pay, benefits, employment policies, TSP, financial planning, and retirement. Website tools include a jobs board, interactive forums with other federal employees, and access to weekly issues of the Federal Employees News Digest (FEND) and the online edition of the annual Federal Employees Almanac.
THE 100% OPT-IN FEDERAL SOUP ENEWSLETTER DRIVES OVER
72,000 monthly users
THE FEDERAL EMPLOYEES ALMANAC IS DISTRIBUTED TO
TO THE FEDERALSOUP.COM WEBSITE.
FEDERAL PROFESSIONALS.
100,000+
THE FEDERAL EMPLOYEE NEWS DIGEST (FEND) REACHES
The website also offers federal employee news, free e-newsletters, and a publications store.
112,000+ PAID, FEDERAL SUBSCRIBERS.
ON LI N E
E N EWS L ETTE R S
A L MA N AC
CONTACT INFORMATION FCW, GCN, DEFENSE SYSTEMS & WASHINGTON TECHNOLOGY
Matt Lally Media Consultant, Northeast (973) 600-2749 mlally@1105media.com
Mary Martin Media Consultant, DC, MD, VA (703) 222-2977 mmartin@1105media.com
Bill Cooper Media Consultant, Midwest, CA, WA, OR (650) 961-1760 bcooper@1105media.com
Ted Chase Media Consultant, DC, MD, VA, DE OH, Southeast (703) 944-2188 tchase@1105media.com
CAMPUS TECHNOLOGY & THE JOURNAL
David Tucker Director of Sales (515) 256-0156 dtucker@1105media.com
Navid Davani Director of Sales, CA, OR, WA (949) 265-1512 ndavani@1105media.com
Jean A. Dellarobba Sales Account Executive (949) 265-1568 jdellarobba@1105media.com FEDERAL SOUP
Kristi Dougherty General Manager (703) 876-5148 kdougherty@1105media.com
Mary Keenan Media Consultant (508) 297-2070 mkeenan@1105media.com 1105 PUBLIC SECTOR MEDIA GROUP CHIEF REVENUE OFFICER
Dan LaBianca Chief Revenue Officer (818) 674-3416 dlabianca@1105media.com
Learn more about the products and services 1105 Public Sector Media Group has to offer
GOVERNMENT PROGRAMS PRINT Magazine Advertising Showcase your brand/solutions in a format relied upon by public sector professionals for IT purchasing.
Topic Takeovers Exclusive sponsor of an online topic channel that directs visitors to specific content on the site.
MARKETING SERVICES
Front Cover Tip/Content Syndication High-impact, 2-sided cover tips deliver increased visibility and response rates. Add-on whitepaper and lead generation available.
Agency Insight Report These strategic reports provide sponsors with the opportunity to align with leading agencies and contract vehicles.
Magazine Inserts & Outserts Distribute your collateral as an insert or outsert in our (print and digital) brands, ensuring its delivery to decision makers.
Partner Blog Host your own blog built exclusively for you on the selected brand’s website for 26 weeks.
Editorial Calendar On Demand Select an editorial topic for an issue of your choice, and run a full-page ad as the backdrop to the three pages of editorial coverage.
DIGITAL Tablet App & Mobile Edition Sponsorships Reach on-the-go professionals while building brand awareness with these exclusive sponsorships. Contextual Banner Ads Run a banner campaign aligned with content on a specific topic or technology area.
Editorial Slideshow PSMG-produced editorial slideshows on key topics of interest to public sector decision makers.
eNewsletters Deliver your message to our qualified audience alongside brand-specific editorial news and updates.
ROS Banners Use a run-of-site campaign to build awareness and engagement with the selected brand’s audience.
Technology Insights GameChanger, Guest Column, eBooks 2- or 4-page feature that educates readers about the potential impact of an emerging or hot technology.
Expert Q&A ViewPoint, Podium, Pathfinder 2-page Q&A session with the sponsor’s subject matter expert.
Best Practices Executive Insights 2- or 4-page feature highlights a list of best practices based on an interview with the sponsor’s subject matter expert.
Market Trends Snapshot Report, Top 100 Special Report, Fast 50 Special Report 3 to 5 custom-written articles based on industry reports and interviews with technology experts and the sponsor’s subject matter expert.
Research The Download, Benchmark Study, Market Insights, Thought Leadership Study Media program developed from in-depth research on a critical topic of interest.
Contract Guides Print and online guides that increase task order opportunity through agency and contract alignment.
Government Voice Webcast Expert government speaker engages audience on topic of interest. Sponsor presents for 5 minutes.
Custom InfoGraphic Key facts, figures and information delivered in a two page dynamic, high-impact InfoGraphic.
Roundtable Webcast Public Sector Media Group editor leads educational session with a government speaker and the sponsor.
Technology Templates Sponsor-directed messaging presented in a content-centric, information-rich design.
Federal 100 Leadership Webcast Series Featured interviews with select Federal 100 winners outlining their project initiatives, contracts and trends. Multi-sponsor recognition and alignment with speaker on strategic topics.
Digital Dialogue Extend the life and reach of your webcast with a Digital Dialogue, which captures highlights of your webcast in a printed piece in FCW, GCN or Defense Systems.
Custom Slideshow Ten custom slides on a sponsor-identified topic to run on the selected brand’s website for 60 days.
Custom e-Letter Engage and educate targeted public sector subscribers through a direct-marketing approach.
DEMAND GENERATION Content Syndication Post a whitepaper, video, webcast or educational asset in the selected brand’s whitepaper library for lead generation.
Partner Microsite Personalized microsite on the selected brand’s website that can host up to 15 sponsor assets for registered download.
Partner Webcast Sponsor proposes the webcast topic, prepares the content and presents in this moderated format.
GCN Awards Webcast Series Featured interviews with select GCN Award winners outlining their project initiatives, contracts and trends. Multi-sponsor recognition and alignment with speaker on strategic topics.
PREMIER EXECUTIVE AND B2G EVENTS FCW Federal 100 FCW recognizes government and industry leaders who have played pivotal roles in the federal IT community. GCN Awards Gala Celebrating government teams that made extraordinary IT accomplishments and contributions. Face-to-Face Events Content-rich, in-person seminars designed to educate government IT professionals on mission-critical topics. Custom Events or Virtual Events Team with our content, marketing and event experts to deliver a custom event tailored to your needs.
EDUCATION PROGRAMS BRANDING Print Magazine Advertising Showcase your brand/solutions in a format relied upon by education decision makers. Front Cover Tip Combine publication branding standards with sponsordriven design to create an impactful placement in front of the monthly contextual based cover. Magazine Inserts / Outserts Stand out and distribute your insert or outsert in THE Journal including Cover Tips, Mock Cover, Two-Sided insert and more. Editorial On Demand Select an editorial topic for an issue of your choice and run a full-page ad as the backdrop to the three pages of editorial coverage. ROS Banner Ads Catch the eye of a targeted education audience and drive them to your website. Contextual Banner Ads Opportunity to run a banner campaign aligned with content on a specific topic or technology area.
Education Resource Center (microsite) Position your company as an industry leader through a highly targeted, sole-sponsored solution center presenting relevant content, messaging and branding. Partner Webcast Choose a topic to represent your brand and create a customized webcast that includes an editorial moderator a customer and a representative from your company. Roundtable Webcast This turnkey webcast features a PSMG editor, an expert education speaker and a representative from your company discussing a topic of your choice. Custom Resource Guide or eBook Utilize our highly regarded editorial content to assemble a portfolio of targeted articles to create a solesponsored resource guide. Custom Whitepaper & Case Study Strengthen your competitive position by developing and promoting custom comprehensive content highlighting your product/solution to education decision makers. Innovator of the Month Editorial Webcast Sponsor a webcast featuring THE Journal’s “Innovator of the Month” and be positioned as a thought leader and a supporter of innovation in the classroom.
High-Impact Banner Ads Provide a rich canvas for creating an engaging brand experience through compelling and high-impact ad units.
THOUGHT LEADERSHIP
eNewsletters Target education decision makers and stakeholders with sponsorship opportunities in our weekly and monthly eNewsletters.
Download Research Report Six month media program developed from in-depth research on a critical topic of interest.
LEAD GENERATION Content Syndication Present your company as a leading subject matter expert when you post your whitepapers, relevant articles, webcasts and more in a topic-specific asset library.
Snapshot Strategic Report Three month thought leadership program that includes print, online and lead generation. GameChanger Sponsor a 3-page print and digital report highlighting game-changing technology within THE Journal.
Education Insight Series Engage education decision makers in conversation by delivering authoritative must-have answers to their burning questions. Industry Survey & Infographic Collect insightful metrics and quantitative responses from a highly engaged audience and communicate the results in a new and visually compelling way through a custom Infographic. Industry Perspective An executive perspective that examines the way your technology is viewed in the education industry. Slideshow An editorially driven slideshow sponsored by your company on a topic of your choice. Twitter Forum Moderated by a member of the editorial staff, you can chat in real time over Twitter on a topic of your choice with a targeted education audience.
MARKETING SERVICES Branded Content Present original content through an advertorial framework of your choice. Focused eNewsletters Engage readers with a sole-sponsored custom message highlighting your brand’s value through a direct marketing approach. Custom Research Connect with education technology decision makers to gather market statistics and demographics to align your strategies with market opportunities. Custom Events / Virtual Events Team with PSMG’s content, marketing and event experts to deliver a custom event tailored to your needs.
T H A N K YO U .
© 2015. ALL R IG HTS R ESE RVE D.