P2016 MEDIAKITPU TPUBLICSECTORME PUBLIC CSECTORMEDIAGRO SECTOR RMEDIAGROUP2016 MEDIA AGROUP2016 MEDI GROUP 2016 MEDIA KITPU P2016 6 MEDIA MEDIAKITPUBLICS KITPUBLICSECTOR KIT TPUBLICSECTORME FCW • GCN • DEFENSE SYSTEMS • WASHINGTON TECHNOLOGY CAMPUS TECHNOLOGY • THE JOURNAL • FEDERAL SOUP
MEET OUR BRANDS
PUBLIC SECTOR MEDIA GROUP MEDIA KIT
1105 Public Sector Media Group provides information, insight and analysis to the Government IT and Education IT (FED/SLED) sectors. Our content platforms include print, digital, online, events and a broad spectrum of marketing services. We offer our advertisers deep editorial and market knowledge, a comprehensive audience database and expert marketing and engagement services.
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FCW
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GCN
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DEFENSE SYSTEMS
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WASHINGTON TECHNOLOGY
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CAMPUS TECHNOLOGY
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THE JOURNAL
10 FEDERAL SOUP 11 CONTACT INFORMATION 12 GOVERNMENT PORTFOLIO 14 EDUCATION PORTFOLIO
The Business of Federal Technology By providing federal technology executives with the ‘who’ and ‘what’ they need to know to effectively manage and deliver on their agency’s mission, FCW delivers access to a powerful, hard-to-reach audience that controls the $112+ billion technology purchasing in federal government. FCW’s editorial team crafts strategic features on business management, policy, pending legislation, technology and profiles of the power players making waves in the federal executive sector. The federal technology market comes to life with photos, profiles and insider insight.
TARGET MARKET: FEDERAL TECHNOLOGY EXECUTIVES
Audience Composition JOB FUNCTIONS* C-Level Management / Command
11.9%
Executive / Senior Management
21.8%
Executive / Senior IT Management
16.6%
Program Management
11.0%
Project Management
9.2%
Elected Official / Legislative Staff
1.9%
Procurement / Purchasing
3.7% 12.6%
General Operations Other IT
9.0%
Other
2.2%
Federal Civilian
44.5% Total Circulation*
Federal Defense
33.3%
80,119
Systems Integrator/ Contractor/Reseller
22.2% FCW.com Monthly Unique Visitors**
128,000 *Source: December 2015 BPA Statement **Google Analytics
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Technology, Tools and Tactics for Public Sector IT Public Sector IT managers responsible for acquiring and implementing technology within their organizations face common challenges: scalability, security, reliability and transparency. GCN provides technology assessments, recommendations and case studies to the full scope of technology decision makers in the federal and state & local markets. GCN editorial topics include big data, cloud, cybersecurity, data centers, mobile and emerging technology.
TARGET MARKET: PUBLIC SECTOR IT MANAGERS
Audience Composition JOB FUNCTIONS* Executive/Senior IT Management
27.1%
IT/Systems / Network Management
20.9%
Application Development / Programming
5.0%
Data Communications / Telecommunications
3.0%
IT Project Management:
4.4%
Research and Development
7.3%
Engineering/Tech Services
5.0%
Elected Official / Legis Staff / Board / Committee / Commsn Member
4.3%
C-Level Management/Command
9.9%
Program Management
3.7%
Procurement / Purchasing
1.8%
Other IT
7.6%
State & Local Government
Total Circulation*
53.1%
100,100
Federal Defense
19.3%
Federal Civilian
27.6%
GCN.com Monthly Unique Visitors**
110,000 *Source: June 2015 BPA Statement ** Google Analytics
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Technologies for the Connected Warrior
Defense Systems delivers independent insight, analysis and perspective for decision makers who develop, acquire and manage network-based defense technologies that facilitate situational awareness and enterprise agility. We help these individuals understand how networked technologies are being used across services, commands, agencies and programs to better enable the warfighter.
TARGET MARKET: DEFENSE IT
Audience Composition JOB FUNCTIONS* Flag Officer
5.3%
Field Grade Officer
9.2%
Captain / Lieutenant / Ensign /Warrant Officer
6.6%
Congress, Executive Branch and Staff
6.3%
Senior DoD Executives, PEO, SES, Director, Deputies (and equiv.)
14.9%
Program / Project Management
14.3%
Procurement / Purchasing / Contract Management 11.1% Network / Communications / Engineering/ Operational Management
20.4%
Defense Industry Executive / Director /Management 5.7% 6.2%
Other
Editorial coverage includes communications, cyber defense, tactical IT, enterprise systems, satellites and GEOINT, sensors, UAS and mobile. Military
64.9% Civilian Defense
21.4%
Defense Industry
13.7%
DefenseSystems.com Monthly Unique Visitors**
51,000
*Source: Publisher’s Own Data June 2015 ** Google Analytics
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The Authority for Government Contractors and Partners Washington Technology is the authoritative source of competitive intelligence for executives providing contract services to the government market. Our experts report all the latest contract services news, then add their analysis, to give leading companies the actionable information they need to make smart and strategic decisions around primeor sub- partnerships, contract bids, and resource development.
TARGET MARKET:GOVERNMENT CONTRACTORS AND PARTNERS
Audience Composition JOB FUNCTIONS* Senior Executive/Corporate
34.2%
Program/Project Management
13.9%
Technical Management
8.2%
Systems Analyst/Solutions
7.8%
Procurement/Capture Manager
3.1%
Business Development/Sales
20.9%
Other
11.9%
Systems Integration
19.5%
Systems/Software Development
14.0%
VAR (Value Added Reseller)
4.2%
Aerospace/Defense Contractor Professional/ Engineering
22.4%
Distribution/Aggregation
1.0%
Other Gov’t Contractor
21.0%
WashingtonTechnology.com Monthly Unique Visitors**
Other
78,000
17.9%
*Source: Publisher’s Own Data ** Google Analytics
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Transforming Education Through Technology THE Journal addresses the disruptive IT and instructional challenges K-12 education leaders face in supporting the common core standards, including BYOD and 1:1 initiatives, comprehensive online assessments and technology implementations. As a premier resource for senior-level district and school administrators, technologists and instructional technologists, THE Journal covers topics such as: advanced networking, technology infrastructure, security, strategic IT planning, digital content, comprehensive learning, student management systems and the equity challenges K-12 education faces today.
TARGET MARKET:K-12 EDUCATION TECHNOLOGY DECISION MAKERS
Audience Composition JOB FUNCTIONS* Superintendent/Asst Superintendent
16%
Principal/Assistant Principal
26%
Information Technology
23%
Program/Curriculum Dir/Manager
10%
Technology-using Educator
22% 3%
Librarian/Media Specialist
District office
47%
Elementary School
20%
Total Circulation*
Jr High/Middle School
16%
100,000
High School
Format Served Print: 50,000 Digital: 50,000
17%
THEJournal.com Monthly Unique Page Views**
340,000 * Source: Publisher’s Sworn Statement October 2014 ** Google Analytics
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Empowering the World of Higher Education Campus Technology addresses topics and trends relevant to higher education IT and administrative decision makers who are experiencing disruptive challenges around BOYD, alternative instructional environments (MOOCS) and data management. By addressing these IT challenges, Campus Technology enables educators to advance the implementation of technology at their institutions. Topics covered include: advanced networking, technology infrastructure, security, strategic IT planning, presentation technologies and digital content.
TARGET MARKET: HIGHER ED TECHNOLOGY DECISION MAKER
Audience Composition JOB FUNCTIONS* Policy/Top-Level Institutional Exec/Mgmt
12%
Administration/Administrative Mgmt
25%
Information Technology Dir/Mgmt
31%
Instructional Program Mgmt/Dept
23%
Institutes/Research Programs/Assoc
2%
Campus Services/Vendor/Consult
2%
Other Allied to Field
5%
4-year College/ University
69%
2-year College
17% Total Circulation*
Vocational/Technical College
40,000
4%
Government Organization:
4%
CampusTechnology.com Monthly Unique Page Views**
Other Allied to Field
6%
245,000
*Source: Publisher’s Sworn Statement November 2014 ** Google Analytics
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Your Federal Career & Benefits Explained Federal Soup is a central resource website for federal government employees, providing in-depth reference and research for federal employee questions on pay, benefits, employment policies, TSP, financial planning and retirement. Website tools include interactive forums with other federal employees, access to weekly issues of the Federal Employees News Digest (FEND), and the online edition of the annual Federal Employees Almanac.
TARGET MARKET: FEDERAL EMPLOYEES
The Federal Employees Almanac is Distributed to
100,000+ Federal Professionals
The Federal Employees News Digest (FEND) Reaches
112,000+
The website also offers federal employee news, free e-newsletters, publications store and a job board.
Paid, Federal Subscribers
The 100% Opt-In FederalDAILY eNewsletter Drives Over
72,000
Monthly Users to the Federalsoup.com Website
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Contact Information 1105 PUBLIC SECTOR MEDIA GROUP CHIEF REVENUE OFFICER
FCW, GCN, DEFENSE SYSTEMS & WASHINGTON TECHNOLOGY
CAMPUS TECHNOLOGY & THE JOURNAL
Dan LaBianca
Ted Chase
(818) 674-3416 dlabianca@1105media.com
Media Consultant, DC, MD, VA, OH, Southeast (703) 944-2188 tchase@1105media.com
Director of Sales (612) 333-2238 dtucker@1105media.com
David Tucker
Jean A. Dellarobba
Bill Cooper
Sales Account Executive (949) 265-1568
Media Consultant, Midwest,
jdellarobba@1105media.com
CA, WA, OR (650) 961-1760 bcooper@1105media.com
FEDERAL SOUP
Matt Lally
Kristi Dougherty
Media Consultant, Northeast (973) 600-2749 mlally@1105media.com
General Manager (720) 387-8468 kdougherty@1105media.com
Mary Martin
Mary Keenan
Media Consultant, DC, MD, VA (703) 222-2977 mmartin@1105media.com
Media Consultant (508) 297-2070 mkeenan@1105media.com
Learn more about the products and services 1105 Public Sector Media Group has to offer
Government Portfolio PRINT
MARKETING SERVICES
Magazine Advertising
Content Marketing Toolbox
Showcase your brand/solutions in a format relied upon
Let our Custom Editorial Team create a unique content
by federal executives for IT purchasing.
package tailored to your organization’s needs.
Front Cover Tip/Content Syndication
Executive Analysis
High-impact, 2-sided cover tips deliver increased
Executive Insights, Executive Outlook
visibility and response rates. Add-on whitepaper and
These custom content solutions are geared toward IT
lead generation available.
decision makers who need to understand how a given
Magazine Inserts & Outserts
technology tool or strategy could have an impact on
Distribute your collateral as an insert or outsert in
the IT enterprise or agency operations.
our (print and digital) brands, ensuring its delivery to
Strategic Analysis
decision makers.
GameChanger, Technology Insights, Advanced
Editorial Calendar On Demand
IT Playbook, Best Practices, eBooks, Tech Tactics,
Select an editorial topic for an issue of your choice, and run a full-page ad as the backdrop to the three pages of editorial coverage.
DIGITAL
ROS Banners
Snapshot Report, Marching Orders, State of States, Field Report, Mandates These custom content solutions provide IT decision makers and managers with insights into how to fully leverage a given technology tool or strategy.
Thought Leadership Executive Q&A, Expert Q&A, Guest Column,
Use a run-of-site campaign to build awareness and
Viewpoint, Power Player, Top 100, Fast 50
engagement with the selected brand’s audience.
These custom content solutions spotlight the thought
Contextual Banner Ads
leadership of a vendor and/or a vendor’s executive.
Run a banner campaign aligned with content on a
Research
specific topic or technology area.
The Download, Market Insights, Strategic
Topic Takeovers
Research Brief
Exclusive sponsor of an online topic channel that
Media program developed from in-depth research on
directs visitors to specific content on the site.
a critical topic of interest.
eNewsletter
Technology Templates
Deliver your message to our qualified audience
Sponsor-directed messaging presented in a content-
alongside brand-specific editorial news and updates.
centric, information-rich design.
Editorial Slideshow PSMG-produced editorial slideshows on key topics of
Contract Guides and Exclusive Online Microsites
interest to public sector decision makers.
Print and online guides that increase task order
Mobile Sponsorships
opportunity through agency and contract alignment.
Tablet App, Mobile Edition
Digital Dialogue
Reach on-the-go professionals while building brand
Extend the life and reach of your webcast with a Digital
awareness with these exclusive sponsorships.
Dialogue, which captures highlights of your webcast in a printed piece in FCW or GCN.
Government Portfolio Custom e-Letter
Federal 100 Leadership Webcast Series
Engage and educate targeted public sector
Featured interviews with select Federal 100 winners
subscribers through a direct-marketing approach.
outlining their project initiatives, contracts and trends.
Custom Aggregated Editorial eNewsletter
Multi-sponsor recognition and alignment with speaker
This sponsor-directed custom eNewsletter features
on strategic topics.
aggregated content from all PSMG news sources and
Innovations Series
positions your brand as a thought leader in the federal
Quarterly 6-8 page PDF focused on State & Local
IT space.
technologies. Sole sponsorships available.
Custom InfoGraphic
Innovations In Government
Key facts, figures and information delivered in a two-
Quarterly 12-16 page PDF focused on a significant
page dynamic, high-impact InfoGraphic.
trend or development. Sole sponsorships available.
Custom Slideshow
Sponsor Microsite
Ten custom slides on a sponsor-identified topic to run
Personalized microsite on selected brand’s website
on the selected brand’s website for 60 days.
that can host up to 15 sponsor assets for registered download.
DEMAND GENERATION
Custom Virtual Events
Content Syndication
Team with our content, marketing and event experts to
Post a whitepaper, video, webcast or educational asset
deliver a custom event tailored to your needs.
in the selected brand’s whitepaper library for lead generation.
PREMIER EXECUTIVE AND B2G EVENTS
Sponsor Webcast
FCW Federal 100
Personalized microsite on the selected brand’s website
FCW recognizes government and industry leaders who
that can host up to 15 sponsor assets for registered
have played pivotal roles in the federal IT community.
download.
Government Voice Webcast Expert government speaker engages audience on topic of interest. Sponsor presents for 5 minutes.
Editorial Webcast A PSMG Editorial staff member offers expert insights into a key topic of interest.
Research Webcast Findings from sponsored research conducted by PSMG are presented and followed by a sponsor prepared presentation.
Roundtable Webcast
GCN Awards Gala Celebrating government teams that made extraordinary IT accomplishments and contributions.
Face-to-Face Events Content-rich, in-person seminars designed to educate government IT professionals on mission-critical topics.
Custom Events or Virtual Events Team with our content, marketing and event experts to deliver a custom event tailored to your needs.
ACQUIRE ACQUIRE is a brand new, two-day educational event and trade show for government acquisition and
PSMG editor leads an educational session with a
management professionals looking to deliver on their
government speaker and the sponsor.
agencies’ missions. ACQUIRE will focus on three key OMB categories: Professional Services, Information Technology and Office Management.
Education Portfolio BRANDING
LEAD GENERATION
Magazine Advertising
Content Syndication
Bring attention to your brand with a monthly print and/
Present your company as a leading subject matter
or tablet-based, mobile and online magazine.
expert when you post whitepapers, relevant articles,
Front Cover Tip (Print Only)
webcasts and more in a topic-specific asset library.
Combine publication branding standards with sponsor-
Education Resource Center (microsite)
driven design to create an impactful placement in front
Position your company as an industry leader through
of the monthly contextual based cover.
a highly targeted, sole-sponsored solution center
Magazine Inserts / Outserts (Print Only)
presenting relevant content, messaging and branding.
Stand out and distribute your insert or outsert in THE
Sponsor Webcast
Journal including Cover Tips, Mock Cover, Two-Sided
Choose a topic to represent your brand and create
insert and more.
a customized webcast that includes an editorial
Edit On Demand
moderator from The Journal or Campus Technology, a
Select an editorial topic for an issue of your choice and
customer and a representative from your company.
run a full-page ad as the backdrop to the three pages
Digital Dialogue
of editorial coverage.
Extend the life and reach of your webcast with a Digital
Banner Ads
Dialogue, which captures highlights of your webcast in
Catch the eye of a targeted Higher Education or K-12 audience and drive them to your website with a ROS or
a 2-page branded content overview within THE Journal or Campus Technology.
High-Impact Banner Ad.
Custom Resource Guide or eBook
Contextual Banner Ads
Utilize our highly regarded editorial content to
Run a banner campaign aligned with content on a specific topic or technology area.
eNewsletters Target Higher Education or K-12 Technology decision makers and stakeholders with sponsorship opportunities in our weekly and monthly opt-in eNewsletters.
assemble a portfolio of targeted articles to create a sole-sponsored resource guide.
Custom Whitepaper or Case Study Strengthen your competitive position by developing and promoting custom comprehensive content highlighting your product/solution to Higher Education or K-12 decision makers.
Innovator of the Month Editorial Webcast Sponsor a webcast featuring Campus Technology’s or THE Journal’s “Innovator of the Month” and be positioned as a thought leader and a supporter of innovation in the classroom.
Education Portfolio THOUGHT LEADERSHIP
MARKETING SERVICES
The Download Research Report
Education Content Templates
Six month media program developed from in-depth
Present original content through an advertorial
research on a critical topic of interest.
framework of your choice.
Snapshot Strategic Report
Focus eNewsletters
Three month thought leadership program that includes
Engage readers with a sole-sponsored custom
print, online and lead generation.
message co-branded with Campus Technology or THE
Game Changer
Journal highlighting your brand’s value through a direct
Sponsor a 3-page print and digital report highlighting
marketing approach.
game-changing technology within Campus Technology
Custom Research
or THE Journal.
Connect with Higher Education or K-12 technology
Education Insight Series
decision makers to gather market statistics and
Engage Higher Education or K-12 decision makers in conversation by delivering authoritative must-have
demographics to align your strategies with market opportunities.
answers to their burning questions.
Content Marketing Toolbox
Industry Survey, Infographic & Executive Summary
Let our Custom Editorial Team create a unique content
Collect insightful metrics and quantitative responses from a highly engaged audience and communicate the results in a new and visually compelling way through a custom Infographic.
package tailored to your organization’s needs.
P2016 MEDIAKITPU TPUBLICSECTORME CSECTORMEDIAGRO RMEDIAGROUP2016 AGROUP2016 MEDI P2016 MEDIA KITPU 6 MEDIAKITPUBLICS KITPUBLICSECTOR TPUBLICSECTORME T H ANK Y O U.
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