2016 Public Sector Media Group Media Kit

P2016 MEDIAKITPU TPUBLICSECTORME PUBLIC CSECTORMEDIAGRO SECTOR RMEDIAGROUP2016 MEDIA AGROUP2016 MEDI GROUP 2016 MEDIA KITPU P2016 6 MEDIA MEDIAKITPUBLICS KITPUBLICSECTOR KIT TPUBLICSECTORME FCW • GCN • DEFENSE SYSTEMS • WASHINGTON TECHNOLOGY CAMPUS TECHNOLOGY • THE JOURNAL • FEDERAL SOUP

MEET OUR BRANDS

PUBLIC SECTOR MEDIA GROUP MEDIA KIT

1105 Public Sector Media Group provides information, insight and analysis to the Government IT and Education IT (FED/SLED) sectors.

Our content platforms include print, digital, online, events and a broad spectrum of marketing services.

We offer our advertisers deep editorial and market knowledge, a comprehensive audience database and expert marketing and engagement services.

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FCW

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GCN

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DEFENSE SYSTEMS

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WASHINGTON TECHNOLOGY

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CAMPUS TECHNOLOGY

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THE JOURNAL

10 FEDERAL SOUP 11 CONTACT INFORMATION 12 GOVERNMENT PORTFOLIO 14 EDUCATION PORTFOLIO

The Business of Federal Technology By providing federal technology executives with the ‘who’ and ‘what’ they need to know to effectively manage and deliver on their agency’s mission, FCW delivers access to a powerful, hard-to-reach audience that controls the $112+ billion technology purchasing in federal government.

FCW’s editorial team crafts strategic features on business management, policy, pending legislation, technology and profiles of the power players making waves in the federal executive sector. The federal technology market comes to life with photos, profiles and insider insight.

TARGET MARKET: FEDERAL TECHNOLOGY EXECUTIVES

Audience Composition JOB FUNCTIONS* C-Level Management / Command

11.9%

Executive / Senior Management

21.8%

Executive / Senior IT Management

16.6%

Program Management

11.0%

Project Management

9.2%

Elected Official / Legislative Staff

1.9%

Procurement / Purchasing

3.7% 12.6%

General Operations Other IT

9.0%

Other

2.2%

Federal Civilian

44.5% Total Circulation*

Federal Defense

33.3%

80,119

Systems Integrator/ Contractor/Reseller

22.2% FCW.com Monthly Unique Visitors**

128,000 *Source: December 2015 BPA Statement **Google Analytics

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Technology, Tools and Tactics for Public Sector IT Public Sector IT managers responsible for acquiring and implementing technology within their organizations face common challenges: scalability, security, reliability and transparency. GCN provides technology assessments, recommendations and case studies to the full scope of technology decision makers in the federal and state & local markets.

GCN editorial topics include big data, cloud, cybersecurity, data centers, mobile and emerging technology.

TARGET MARKET: PUBLIC SECTOR IT MANAGERS

Audience Composition JOB FUNCTIONS* Executive/Senior IT Management

27.1%

IT/Systems / Network Management

20.9%

Application Development / Programming

5.0%

Data Communications / Telecommunications

3.0%

IT Project Management:

4.4%

Research and Development

7.3%

Engineering/Tech Services

5.0%

Elected Official / Legis Staff / Board / Committee / Commsn Member

4.3%

C-Level Management/Command

9.9%

Program Management

3.7%

Procurement / Purchasing

1.8%

Other IT

7.6%

State & Local Government

Total Circulation*

53.1%

100,100

Federal Defense

19.3%

Federal Civilian

27.6%

GCN.com Monthly Unique Visitors**

110,000 *Source: June 2015 BPA Statement ** Google Analytics

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Technologies for the Connected Warrior

Defense Systems delivers independent insight, analysis and perspective for decision makers who develop, acquire and manage network-based defense technologies that facilitate situational awareness and enterprise agility.

We help these individuals understand how networked technologies are being used across services, commands, agencies and programs to better enable the warfighter.

TARGET MARKET: DEFENSE IT

Audience Composition JOB FUNCTIONS* Flag Officer

5.3%

Field Grade Officer

9.2%

Captain / Lieutenant / Ensign /Warrant Officer

6.6%

Congress, Executive Branch and Staff

6.3%

Senior DoD Executives, PEO, SES, Director, Deputies (and equiv.)

14.9%

Program / Project Management

14.3%

Procurement / Purchasing / Contract Management 11.1% Network / Communications / Engineering/ Operational Management

20.4%

Defense Industry Executive / Director /Management 5.7% 6.2%

Other

Editorial coverage includes communications, cyber defense, tactical IT, enterprise systems, satellites and GEOINT, sensors, UAS and mobile.

Military

64.9% Civilian Defense

21.4%

Defense Industry

13.7%

DefenseSystems.com Monthly Unique Visitors**

51,000

*Source: Publisher’s Own Data June 2015 ** Google Analytics

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The Authority for Government Contractors and Partners Washington Technology is the authoritative source of competitive intelligence for executives providing contract services to the government market.

Our experts report all the latest contract services news, then add their analysis, to give leading companies the actionable information they need to make smart and strategic decisions around primeor sub- partnerships, contract bids, and resource development.

TARGET MARKET:GOVERNMENT CONTRACTORS AND PARTNERS

Audience Composition JOB FUNCTIONS* Senior Executive/Corporate

34.2%

Program/Project Management

13.9%

Technical Management

8.2%

Systems Analyst/Solutions

7.8%

Procurement/Capture Manager

3.1%

Business Development/Sales

20.9%

Other

11.9%

Systems Integration

19.5%

Systems/Software Development

14.0%

VAR (Value Added Reseller)

4.2%

Aerospace/Defense Contractor Professional/ Engineering

22.4%

Distribution/Aggregation

1.0%

Other Gov’t Contractor

21.0%

WashingtonTechnology.com Monthly Unique Visitors**

Other

78,000

17.9%

*Source: Publisher’s Own Data ** Google Analytics

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Transforming Education Through Technology THE Journal addresses the disruptive IT and instructional challenges K-12 education leaders face in supporting the common core standards, including BYOD and 1:1 initiatives, comprehensive online assessments and technology implementations.

As a premier resource for senior-level district and school administrators, technologists and instructional technologists, THE Journal covers topics such as: advanced networking, technology infrastructure, security, strategic IT planning, digital content, comprehensive learning, student management systems and the equity challenges K-12 education faces today.

TARGET MARKET:K-12 EDUCATION TECHNOLOGY DECISION MAKERS

Audience Composition JOB FUNCTIONS* Superintendent/Asst Superintendent

16%

Principal/Assistant Principal

26%

Information Technology

23%

Program/Curriculum Dir/Manager

10%

Technology-using Educator

22% 3%

Librarian/Media Specialist

District office

47%

Elementary School

20%

Total Circulation*

Jr High/Middle School

16%

100,000

High School

Format Served Print: 50,000 Digital: 50,000

17%

THEJournal.com Monthly Unique Page Views**

340,000 * Source: Publisher’s Sworn Statement October 2014 ** Google Analytics

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Empowering the World of Higher Education Campus Technology addresses topics and trends relevant to higher education IT and administrative decision makers who are experiencing disruptive challenges around BOYD, alternative instructional environments (MOOCS) and data management.

By addressing these IT challenges, Campus Technology enables educators to advance the implementation of technology at their institutions. Topics covered include: advanced networking, technology infrastructure, security, strategic IT planning, presentation technologies and digital content.

TARGET MARKET: HIGHER ED TECHNOLOGY DECISION MAKER

Audience Composition JOB FUNCTIONS* Policy/Top-Level Institutional Exec/Mgmt

12%

Administration/Administrative Mgmt

25%

Information Technology Dir/Mgmt

31%

Instructional Program Mgmt/Dept

23%

Institutes/Research Programs/Assoc

2%

Campus Services/Vendor/Consult

2%

Other Allied to Field

5%

4-year College/ University

69%

2-year College

17% Total Circulation*

Vocational/Technical College

40,000

4%

Government Organization:

4%

CampusTechnology.com Monthly Unique Page Views**

Other Allied to Field

6%

245,000

*Source: Publisher’s Sworn Statement November 2014 ** Google Analytics

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Your Federal Career & Benefits Explained Federal Soup is a central resource website for federal government employees, providing in-depth reference and research for federal employee questions on pay, benefits, employment policies, TSP, financial planning and retirement.

Website tools include interactive forums with other federal employees, access to weekly issues of the Federal Employees News Digest (FEND), and the online edition of the annual Federal Employees Almanac.

TARGET MARKET: FEDERAL EMPLOYEES

The Federal Employees Almanac is Distributed to

100,000+ Federal Professionals

The Federal Employees News Digest (FEND) Reaches

112,000+

The website also offers federal employee news, free e-newsletters, publications store and a job board.

Paid, Federal Subscribers

The 100% Opt-In FederalDAILY eNewsletter Drives Over

72,000

Monthly Users to the Federalsoup.com Website

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HAPPY FED

Contact Information 1105 PUBLIC SECTOR MEDIA GROUP CHIEF REVENUE OFFICER

FCW, GCN, DEFENSE SYSTEMS & WASHINGTON TECHNOLOGY

CAMPUS TECHNOLOGY & THE JOURNAL

Dan LaBianca

Ted Chase

(818) 674-3416 dlabianca@1105media.com

Media Consultant, DC, MD, VA, OH, Southeast (703) 944-2188 tchase@1105media.com

Director of Sales (612) 333-2238 dtucker@1105media.com

David Tucker

Jean A. Dellarobba

Bill Cooper

Sales Account Executive (949) 265-1568

Media Consultant, Midwest,

jdellarobba@1105media.com

CA, WA, OR (650) 961-1760 bcooper@1105media.com

FEDERAL SOUP

Matt Lally

Kristi Dougherty

Media Consultant, Northeast (973) 600-2749 mlally@1105media.com

General Manager (720) 387-8468 kdougherty@1105media.com

Mary Martin

Mary Keenan

Media Consultant, DC, MD, VA (703) 222-2977 mmartin@1105media.com

Media Consultant (508) 297-2070 mkeenan@1105media.com

Learn more about the products and services 1105 Public Sector Media Group has to offer

Government Portfolio PRINT

MARKETING SERVICES

Magazine Advertising

Content Marketing Toolbox

Showcase your brand/solutions in a format relied upon

Let our Custom Editorial Team create a unique content

by federal executives for IT purchasing.

package tailored to your organization’s needs.

Front Cover Tip/Content Syndication

Executive Analysis

High-impact, 2-sided cover tips deliver increased

Executive Insights, Executive Outlook

visibility and response rates. Add-on whitepaper and

These custom content solutions are geared toward IT

lead generation available.

decision makers who need to understand how a given

Magazine Inserts & Outserts

technology tool or strategy could have an impact on

Distribute your collateral as an insert or outsert in

the IT enterprise or agency operations.

our (print and digital) brands, ensuring its delivery to

Strategic Analysis

decision makers.

GameChanger, Technology Insights, Advanced

Editorial Calendar On Demand

IT Playbook, Best Practices, eBooks, Tech Tactics,

Select an editorial topic for an issue of your choice, and run a full-page ad as the backdrop to the three pages of editorial coverage.

DIGITAL

ROS Banners

Snapshot Report, Marching Orders, State of States, Field Report, Mandates These custom content solutions provide IT decision makers and managers with insights into how to fully leverage a given technology tool or strategy.

Thought Leadership Executive Q&A, Expert Q&A, Guest Column,

Use a run-of-site campaign to build awareness and

Viewpoint, Power Player, Top 100, Fast 50

engagement with the selected brand’s audience.

These custom content solutions spotlight the thought

Contextual Banner Ads

leadership of a vendor and/or a vendor’s executive.

Run a banner campaign aligned with content on a

Research

specific topic or technology area.

The Download, Market Insights, Strategic

Topic Takeovers

Research Brief

Exclusive sponsor of an online topic channel that

Media program developed from in-depth research on

directs visitors to specific content on the site.

a critical topic of interest.

eNewsletter

Technology Templates

Deliver your message to our qualified audience

Sponsor-directed messaging presented in a content-

alongside brand-specific editorial news and updates.

centric, information-rich design.

Editorial Slideshow PSMG-produced editorial slideshows on key topics of

Contract Guides and Exclusive Online Microsites

interest to public sector decision makers.

Print and online guides that increase task order

Mobile Sponsorships

opportunity through agency and contract alignment.

Tablet App, Mobile Edition

Digital Dialogue

Reach on-the-go professionals while building brand

Extend the life and reach of your webcast with a Digital

awareness with these exclusive sponsorships.

Dialogue, which captures highlights of your webcast in a printed piece in FCW or GCN.

Government Portfolio Custom e-Letter

Federal 100 Leadership Webcast Series

Engage and educate targeted public sector

Featured interviews with select Federal 100 winners

subscribers through a direct-marketing approach.

outlining their project initiatives, contracts and trends.

Custom Aggregated Editorial eNewsletter

Multi-sponsor recognition and alignment with speaker

This sponsor-directed custom eNewsletter features

on strategic topics.

aggregated content from all PSMG news sources and

Innovations Series

positions your brand as a thought leader in the federal

Quarterly 6-8 page PDF focused on State & Local

IT space.

technologies. Sole sponsorships available.

Custom InfoGraphic

Innovations In Government

Key facts, figures and information delivered in a two-

Quarterly 12-16 page PDF focused on a significant

page dynamic, high-impact InfoGraphic.

trend or development. Sole sponsorships available.

Custom Slideshow

Sponsor Microsite

Ten custom slides on a sponsor-identified topic to run

Personalized microsite on selected brand’s website

on the selected brand’s website for 60 days.

that can host up to 15 sponsor assets for registered download.

DEMAND GENERATION

Custom Virtual Events

Content Syndication

Team with our content, marketing and event experts to

Post a whitepaper, video, webcast or educational asset

deliver a custom event tailored to your needs.

in the selected brand’s whitepaper library for lead generation.

PREMIER EXECUTIVE AND B2G EVENTS

Sponsor Webcast

FCW Federal 100

Personalized microsite on the selected brand’s website

FCW recognizes government and industry leaders who

that can host up to 15 sponsor assets for registered

have played pivotal roles in the federal IT community.

download.

Government Voice Webcast Expert government speaker engages audience on topic of interest. Sponsor presents for 5 minutes.

Editorial Webcast A PSMG Editorial staff member offers expert insights into a key topic of interest.

Research Webcast Findings from sponsored research conducted by PSMG are presented and followed by a sponsor prepared presentation.

Roundtable Webcast

GCN Awards Gala Celebrating government teams that made extraordinary IT accomplishments and contributions.

Face-to-Face Events Content-rich, in-person seminars designed to educate government IT professionals on mission-critical topics.

Custom Events or Virtual Events Team with our content, marketing and event experts to deliver a custom event tailored to your needs.

ACQUIRE ACQUIRE is a brand new, two-day educational event and trade show for government acquisition and

PSMG editor leads an educational session with a

management professionals looking to deliver on their

government speaker and the sponsor.

agencies’ missions. ACQUIRE will focus on three key OMB categories: Professional Services, Information Technology and Office Management.

Education Portfolio BRANDING

LEAD GENERATION

Magazine Advertising

Content Syndication

Bring attention to your brand with a monthly print and/

Present your company as a leading subject matter

or tablet-based, mobile and online magazine.

expert when you post whitepapers, relevant articles,

Front Cover Tip (Print Only)

webcasts and more in a topic-specific asset library.

Combine publication branding standards with sponsor-

Education Resource Center (microsite)

driven design to create an impactful placement in front

Position your company as an industry leader through

of the monthly contextual based cover.

a highly targeted, sole-sponsored solution center

Magazine Inserts / Outserts (Print Only)

presenting relevant content, messaging and branding.

Stand out and distribute your insert or outsert in THE

Sponsor Webcast

Journal including Cover Tips, Mock Cover, Two-Sided

Choose a topic to represent your brand and create

insert and more.

a customized webcast that includes an editorial

Edit On Demand

moderator from The Journal or Campus Technology, a

Select an editorial topic for an issue of your choice and

customer and a representative from your company.

run a full-page ad as the backdrop to the three pages

Digital Dialogue

of editorial coverage.

Extend the life and reach of your webcast with a Digital

Banner Ads

Dialogue, which captures highlights of your webcast in

Catch the eye of a targeted Higher Education or K-12 audience and drive them to your website with a ROS or

a 2-page branded content overview within THE Journal or Campus Technology.

High-Impact Banner Ad.

Custom Resource Guide or eBook

Contextual Banner Ads

Utilize our highly regarded editorial content to

Run a banner campaign aligned with content on a specific topic or technology area.

eNewsletters Target Higher Education or K-12 Technology decision makers and stakeholders with sponsorship opportunities in our weekly and monthly opt-in eNewsletters.

assemble a portfolio of targeted articles to create a sole-sponsored resource guide.

Custom Whitepaper or Case Study Strengthen your competitive position by developing and promoting custom comprehensive content highlighting your product/solution to Higher Education or K-12 decision makers.

Innovator of the Month Editorial Webcast Sponsor a webcast featuring Campus Technology’s or THE Journal’s “Innovator of the Month” and be positioned as a thought leader and a supporter of innovation in the classroom.

Education Portfolio THOUGHT LEADERSHIP

MARKETING SERVICES

The Download Research Report

Education Content Templates

Six month media program developed from in-depth

Present original content through an advertorial

research on a critical topic of interest.

framework of your choice.

Snapshot Strategic Report

Focus eNewsletters

Three month thought leadership program that includes

Engage readers with a sole-sponsored custom

print, online and lead generation.

message co-branded with Campus Technology or THE

Game Changer

Journal highlighting your brand’s value through a direct

Sponsor a 3-page print and digital report highlighting

marketing approach.

game-changing technology within Campus Technology

Custom Research

or THE Journal.

Connect with Higher Education or K-12 technology

Education Insight Series

decision makers to gather market statistics and

Engage Higher Education or K-12 decision makers in conversation by delivering authoritative must-have

demographics to align your strategies with market opportunities.

answers to their burning questions.

Content Marketing Toolbox

Industry Survey, Infographic & Executive Summary

Let our Custom Editorial Team create a unique content

Collect insightful metrics and quantitative responses from a highly engaged audience and communicate the results in a new and visually compelling way through a custom Infographic.

package tailored to your organization’s needs.

P2016 MEDIAKITPU TPUBLICSECTORME CSECTORMEDIAGRO RMEDIAGROUP2016 AGROUP2016 MEDI P2016 MEDIA KITPU 6 MEDIAKITPUBLICS KITPUBLICSECTOR TPUBLICSECTORME T H ANK Y O U.

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