MEDIA GROUP PUBLIC SECTOR
2014
Public Sector Delivered 1105 Public Sector Media Group provides information, insight and analysis to the Government IT and Education IT (FED/SLED) sectors. Our content platforms include print, digital, online, events and a broad spectrum of marketing services.
We offer our advertisers deep editorial and market knowledge, a comprehensive audience database and expert marketing and engagement services. Meet our brands
FCW ��������������������������������������������������������� 4
THE Journal ����������������������������������������� 9
GCN ����������������������������������������������������������5
Federal Soup ��������������������������������������10
Defense Systems ����������������������������� 6
Contact Info ��������������������������������������� 11
Washington Technology ���������������� 7
Government Portfolio ������������������ 12
Campus Technology ����������������������� 8
Education Portfolio ����������������������14
Federal Technology Executives
Audience Composition*
Federal Civilian
50.6% Federal Defense
Systems Integrator/ Contractor/ Reseller
34.6%
14.8%
MOBILE / TABLET
MAGAZINE
ONLINE
Total Circulation*
80,036 Monthly Website Users (12 mos. Average)
95,205
ENEWSLETTERS
EVENTS
By providing federal technology executives with the ‘who’ and ‘what’ they need to know to effectively manage and deliver on their agency’s mission,
Job Functions*
FCW delivers access to a powerful, hard-to-reach audience that controls the $112+ Billon technology
C-Level Management / Command
12.5%
purchasing in federal government.
Executive / Senior Management
15.5%
FCW’s editorial team crafts strategic features on
Executive / Senior IT Management
24.3%
business management, policy, pending legislation,
Program Management
technology and profiles of the power players making
Project Management
9.7%
Elected Official / Legislative Staff
2.2%
Procurement / Purchasing
4.3%
waves in the federal executive sector. The federal technology market comes to life with photos, profiles and insider insight.
The Business of Federal Technology
General Operations Other IT Other *Source: June 2014 BPA Statement
12.6%
12.7% 4.5% 1.7%
Public Sector IT Managers
Audience Composition*
Total Circulation*
Federal Defense
State & Local Government
120,000
22.8%
32.5%
Monthly Website Users (12 mos. Average)
Federal Civilian
28.2%
MOBILE / TABLET
MAGAZINE
ONLINE
104,266
ENEWSLETTERS
EVENTS
Public Sector IT managers responsible for acquiring and implementing technology within their organizations face common challenges: scalability,
Job Functions*
security, reliability and transparency. GCN provides
24.5%
technology assessments, recommendations
IT / Systems / Network Management
16.8%
and case studies to the full scope of technology
Application Development & Programing / Data Communications & Telecom / Research & Development
15.3%
markets.
Program &IT Project Management
10.6%
GCN editorial topics include big data, cloud,
Engineering / Technology Services
6.8%
cybersecurity, data centers, mobile and emerging
C-Level Management / Command
7.6%
technology.
Elected Official / Legislative Staff / Board / Committee / Commission Member
5.4%
Procurement / Processing
2.4%
Executive / Senior IT Management
Other IT Other *Source: June 2014 BPA Statement
decision makers in the federal and state & local
7.7% 3.8%
Technology, Tools and Tactics for Public Sector IT
Defense IT
Audience Composition*
Military
63.3% D BATT LEFI
CAPA BILIT
IP-EN ABLE IES: THE
Monthly Website Users (12 mos. Average)
P M V I E W : C O L R U S S W Y G A L O N J T R S A N D TA C T I C A L R A D I O S
Defense Industry
E A R FA R LED W 2013 June/July -ENAB D NET IES AN OLOG K N O W L E D G E T E C H N O L O G I E S A N D N E T- E N A B L E D W A R F A R E TECHN L E D G E efenseSystems.com Volu Vo lum me e 7, Nu Numbe mb ber er 1 | www ww.D .Def .D e ense ensse en eSy Syst Syst stem emss..co ems. em com com Janu Ja nuar a y/ ar y/Fe F br Fe brua uary ry y 201 013 3 KNOW r 4 | www.D Volume 7,
34,000
24.6%
RE THE FUTU ELD OF
MS DEFENSESYSTEDEFENSESYSTEMS
UNIF IED
Total Circulation*
Civilian Defense
Numbe
9.1%
Mobile ry milimotabile bil
Terry Halvorsen
D’ DOD’s is enterprise moving from pilots to nt deployme
Navy CIO plans for IT efficiency
35,943
SPECIAL REPORT
SRW Appliqué tactical radio competition
T SPECIAL REPOR
boration Secure colla d in the clou IT DEFENSE
rity Single secu architecture
.2 NIE 13
•
C4ISR
GEOINT apps for mobile tools
NG NABLI • IP E APPS ZING INERI O p e r a t i o n a l E n e r g y • O n l i n e Tr a i n i n g • D a t a E n c r y p t i o n C O N TA
MOBILE / TABLET
MAGAZINE
ONLINE
ENEWSLETTERS
EVENTS
Defense Systems delivers independent insight, analysis and perspective for decision
Job Functions*
makers who develop, acquire and manage network-based defense technologies
1.6%
that facilitate situational awareness and
Flag Officer
enterprise agility.
Field Grade Officer
We help these individuals understand how
Captain / Lieutenant / Ensign / Warrant Officer
3.5%
Congress, Executive Branch and Staff
4.8%
networked technologies are being used across services, commands, agencies and
10.2%
programs to better enable the warfighter.
Senior DoD Executives, PEO, SES, Director, Deputies (and equiv.)
14.0%
Editorial coverage includes communications,
Program / Project Management
24.8%
cyber defense, tactical IT, enterprise systems,
Procurement / Purchasing / Contract Management
satellites and GEOINT, sensors, UAS and mobile.
Technologies for the Connected Warrior
Network / Communications / Engineering / Operational Management
9.9% 24.9%
Defense Industry Executive / Director / Management
2.3%
Other
4.0%
* Source: August 2014 Publisher’s Sworn Statement
Government Contractors and Partners
Audience Composition* 14.3%
Systems Integration
6.6%
Systems/Software Development
10.9%
VAR (Value Added Reseller) Aerospace/Defense Contractor Professional/Engineering
4.7%
Distribution/Aggregation
12.1%
Services
9.8%
Other Gov’t Contractor
16.9%
Other
24.5%
ONLINE
ENEWSLETTERS
Monthly Website Users (12 mos. Average)
65,052
EVENTS
Washington Technology is the authoritative source of competitive intelligence for executives providing contract services to the
Job Functions*
government market.
Senior Executive/Corporate
32.6%
Program/Project Management
13.6%
Technical Management
8.7%
Systems Analyst/Solutions
6.3%
Procurement/Capture Manager
2.9%
Business Developments/Sale Other * Source: Publishers’ Data June 2014
20.5% 15.4%
Our experts report all the latest contract services news, then add their analysis, to give leading companies the actionable information they need to make smart and strategic decisions around prime- or subpartnerships, contract bids, and resource development.
The Authority for Government Contractors and Partners
Higher Ed Technology Decision Maker
Audience Composition* Other Government Organization Vocational/ Technical College
7.5%
4.0%
3.5%
Circulation
40,000
2-year College
16.5%
4-year College/ University
68.5%
Monthly Website Users (12 mos. Average)
80,169
ONLINE
MOBILE / TABLET
ENEWSLETTERS
Campus Technology addresses topics and trends relevant to higher education IT and administrative decision makers who are
Job Functions*
experiencing disruptive challenges around BOYD, alternative instructional environments (MOOCS) and data management. By addressing these IT challenges, Campus Technology enables educators to advance the implementation of technology at their institutions. Topics covered include: advanced networking, technology infrastructure, security, strategic IT planning, presentation technologies and digital content.
Empowering the World of Higher Education
Policy/Top Execs & Mgmt
12.4%
Administration/Administrative Management
24.9%
IT Director/Management
30.7%
Instructional Program Mgmt/Dept
22.8%
Institutes/Research Programs/Associations
1.5%
Campus Services/Vendor/Consultant
2.8%
Other
4.9%
*Source: Google Analytics: July 2014; Publisher’s Own Data June 2014
K-12 Education Technology Decision Makers
Audience Composition* Government Organization
3.8% Other
10.4% Circulation
50,000
District Office
36.0%
High School
17.0%
Jr High/ Middle School
Monthly Website Users (12 mos. Average)
Elementary School
20.7%
21.1%
122,141
ONLINE
MOBILE / TABLET
ENEWSLETTERS
THE Journal addresses the disruptive IT and instructional challenges K-12 education leaders face in supporting the common core
Job Functions*
standards, including BYOD and 1:1 initiatives, comprehensive online assessments and
Superintendent/Assistant Superintendent
8.1%
Information Technology
19.3%
Principal/Assistant Principal
26.0%
Program/Curriculum Director/Manager
13.9%
Technology-Using Educator
22.2%
Librarian/Media Specialist
5.1%
Consultant
3.7%
K-12 education faces today.
Other
1.7%
Transforming Education Through Technology
technology implementations. As a premier resource for senior-level district and school administrators, technologists and instructional technologists, THE Journal covers topics such as: advanced networking, technology infrastructure, security, strategic IT planning, presentation technologies, digital content, comprehensive learning, student management systems and the equity challenges
* Source: Google Analytics: July 2014; Publisher’s Own Data June 2014
Federal Employees
The Federal Employees Almanac is distributed to 100,000+ federal professionals. The Federal Employee News Digest (FEND) reaches 112,000+ paid, federal subscribers.
The 100% optin Federal Soup eNewsletter drives over
72,000 monthly users
to the FederalSoup.com website
Federal Soup is a central resource website for federal government employees, providing in-depth reference and research for federal employee questions on pay, benefits, employment policies, TSP, financial planning, and retirement. Website tools include a jobs board, interactive forums with other federal employees, and access to weekly issues of the Federal Employees News Digest (FEND) and the online edition of the annual Federal Employees Almanac. The website also offers federal employee news, free e-newsletters, and a publications store.
Your Federal Career & Benefits Explained
ONLINE
ENEWSLETTERS
1105 PUBLIC SECTOR MEDIA GROUP CHIEF REVENUE OFFICER
Dan LaBianca Chief Revenue Officer
(818) 674-3416 dlabianca@1105media.com FCW, GCN, DEFENSE SYSTEMS & WASHINGTON TECHNOLOGY
CAMPUS TECHNOLOGY & T.H.E. JOURNAL
Matt Lally
Director of Sales
Media Consultant, Northeast
(515) 256-0156 dtucker@1105media.com
(973) 600-2749 mlally@1105media.com
David Tucker
Jean A. Dellarobba Mary Martin
Sr. Sales Account Executive
Media Consultant, DC, MD, VA
(949) 265-1568 jdellarobba@1105media.com
(703) 222-2977 mmartin@1105media.com Bill Cooper Media Consultant, Midwest, CA, WA, OR
(650) 961-1760 bcooper@1105media.com Ted Chase Media Consultant, DC, MD, VA, OH, Southeast
(703) 944-2188 tchase@1105media.com
FEDERAL SOUP
Kristi Dougherty General Manager
(703) 876-5148 kdougherty@1105media.com Mary Keenan Media Consultant
(508) 297-2070 mkeenan@1105media.com
Turn the page to learn more about the products and services 1105 Public Sector Media Group has to offer
Government Portfolio
Online Topic Takeovers Exclusive sponsor of an online topic channel that directs visitors to specific content. Banner Microsite
Demand Generation Roundtable Webcast Public Sector Media Group editor leads educational session with a government speaker and the sponsor. Partner Webcast Sponsor proposes the webcast topic, then prepares and presents the content in this moderated format. Government Voice Webcast Expert Government speaker engages audience on topic of interest. Sponsor presents for 5 minutes. Research Webcast Findings from sponsored research conducted by Public Sector Marketing Services are presented and followed by a sponsor prepared presentation. Whitepaper Library Post a whitepaper, static or educational asset in one of our whitepaper libraries for lead generation.
Embed three assets within this customized unit that receives superior online contextual placement. Slideshow Sponsorship 10 custom slides on a sponsor-identified topic to run on the selected brand’s website for 60 days. ROS Banners Use a run-of-site campaign to build awareness and engagement with the selected brand’s audience. Contextual Banners Opportunity to run a banner campaign aligned with content on a specific topic or technology area. Newsletter Sponsorship Deliver your message to our qualified audience alongside brand specific editorial news and updates. Partner Blog Host your own blog built exclusively for you on a Public Sector Media Group government website for 26 weeks.
Partner Microsite Personalized microsite that will host up to 10 sponsor assets for registered download.
Print Print Advertising
FCW One-On-One / FCW Executive Interview
Showcase your brand and solutions in a format relied
Sponsor works with Public Sector Marketing
upon by Public Sector professionals for IT purchasing.
Services to choose a topic and high-profile personality or government speaker for a taped interview that is promoted for lead generation as a virtual event.
Print Inserts & Outserts Distribute your collateral as an insert or outsert in our (print and digital) brands ensuring it reaches decision makers.
Marketing Services Download Report 6 month integrated media program based on in-depth research fielded on a critical topic of interest. Snapshot Report Integrated 3 month media program that provides the sponsor with robust exposure and topic alignment. Q&A: The STAND and Pathfinder Up to 3 market leaders respond to topic-specific questions in a three month integrated program.
Custom E-letters Engage and educate 30,000 targeted Public Sector IT subscribers through a direct marketing approach. Custom Research Tailored to determine brand footprint, market perception, technology trends or market dynamics. Video Interviews Sponsor collaborates with editorial staff to frame a program directed at federal executives. Video Services Create your custom 7-10 minute video collateral.
Podium 1 market leader responds to topic-specific questions in a three month integrated program. GameChanger and Transformational Technology Sponsor a 3-page print and digital report highlighting game changing or transformational technology. ViewPoint Sponsor provides their technology and business viewpoints on a selected topic in single-page interviews. Custom InfoPoster Key facts, figures and information delivered in a 2-page dynamic, high-impact InfoPoster. Branded Content Sponsor-directed messaging presented in a contentcentric, information-rich design. Contract Guides Print and online guides that increase task order opportunity through agency and contract alignment.
Premier Executive and B2G Events FCW Federal 100 Annually, FCW will recognize government and industry leaders who have played pivotal roles in the federal IT community. GCN Awards Gala Celebrating government teams that made extraordinary IT accomplishments and contributions. Face-to-Face Events Content-rich in-person seminars designed to educate government IT professionals on mission-critical topics. Custom Events Team with our content, marketing and event experts to deliver a custom event tailored to your needs.
Education Resource Center (microsite)
Education Portfolio
Position your company as an industry leader through a highly targeted, sole-sponsored solution center presenting relevant content, messaging and branding. Custom Resource Guide or eBook Utilize our highly regarded editorial content
Lead Generation Client Supplied Asset Library
to assemble a portfolio of targeted articles to create a sole-sponsored resource guide.
Present your company as a leading subject-
Custom Whitepaper
matter expert when you post your whitepapers,
Strengthen your competitive position by
relevant articles, webcasts and more in a topic-
developing and promoting comprehensive
specific asset library.
content highlighting your product/solution to
Education Voice Webcast This turnkey webcast features an expert K-12 or Higher Education speaker leading a deep dive session on the topic of your choice. Partner Webcast Choose a topic to represent your brand and create a customized webcast that includes an
education decision makers.
Thought Leadership Education Insight Series Engage education decision makers in conversation by delivering authoritative musthave answers to their burning questions.
editorial moderator from THE Journal or Campus
Industry Survey & Report
Technology, a customer and a representative
Communicate insightful metrics and qualitative
from your company.
responses to the industry from a highly
Roundtable Webcast
engaged audience.
This turnkey webcast features an editor
Industry Perspective
from THE Journal or Campus Technology, an
An executive perspective that examines the
expert K-12 or Higher Education speaker and a
way your technology is viewed in the Education
representative from your company discussing an
industry.
education topic of your choice.
Custom InfoGraphic / InfoPoster Grab the attention of your clients and prospects and present pertinent facts and figures in a new and visually compelling way
High Impact Banner Advertising Provide a rich canvas for creating an engaging brand experience through compelling and high-impact ad units.
through a custom InfoGraphic or InfoPoster. Branded Slideshow Sponsorship An editorially driven slideshow sponsored by your company on a topic of your choice. Partner Blog Sponsorship Expand beyond a traditional presence with your own custom-built blog hosted on the Campus Technology or THE Journal website – OR – work with our experienced editorial team to develop content for your company-hosted blog. Twitter Forum Moderated by a member of the editorial staff, you can chat in real time over Twitter on a topic of your choice with a targeted Education
Newsletter Sponsorship Target education decision makers and stakeholders with sponsorship opportunities in our weekly and monthly eNewsletters.
Marketing Services Branded Content Present original content through an advertorial framework of your choice. Custom Email Direct Marketing (eDM) Engage readers with a sole-sponsored custom message highlighting your brand’s value through a direct marketing approach.
audience. Custom Research
Branding Digital Magazine Advertising Bring attention to your brand within a 100%
Connect with education technology decision makers to align your strategy with market opportunities and challenges.
interactive monthly tablet-based, mobile and
Custom Events
online magazine.
Create a custom event to meet your
Digital Magazine Inserts Stand out and distribute your insert or catalog to readers through an engaging and interactive platform without the costs of postage. ROS Banner Advertising Catch the eye of a targeted Education audience and drive them to your website.
needs – backed by the editorial prestige, marketing savvy and event expertise of Campus Technology and THE Journal. Custom Virtual Events Leverage effective real-time marketing without the expense of travel inside a virtual conference environment.