1105 Public Sector Media Group | Media Kit

Page 1

MEDIA GROUP PUBLIC SECTOR

2014


Public Sector Delivered 1105 Public Sector Media Group provides information, insight and analysis to the Government IT and Education IT (FED/SLED) sectors. Our content platforms include print, digital, online, events and a broad spectrum of marketing services.

We offer our advertisers deep editorial and market knowledge, a comprehensive audience database and expert marketing and engagement services. Meet our brands


FCW ��������������������������������������������������������� 4

THE Journal ����������������������������������������� 9

GCN ����������������������������������������������������������5

Federal Soup ��������������������������������������10

Defense Systems ����������������������������� 6

Contact Info ��������������������������������������� 11

Washington Technology ���������������� 7

Government Portfolio ������������������ 12

Campus Technology ����������������������� 8

Education Portfolio ����������������������14


Federal Technology Executives

Audience Composition*

Federal Civilian

50.6% Federal Defense

Systems Integrator/ Contractor/ Reseller

34.6%

14.8%

MOBILE / TABLET

MAGAZINE

ONLINE

Total Circulation*

80,036 Monthly Website Users (12 mos. Average)

95,205

ENEWSLETTERS

EVENTS

By providing federal technology executives with the ‘who’ and ‘what’ they need to know to effectively manage and deliver on their agency’s mission,

Job Functions*

FCW delivers access to a powerful, hard-to-reach audience that controls the $112+ Billon technology

C-Level Management / Command

12.5%

purchasing in federal government.

Executive / Senior Management

15.5%

FCW’s editorial team crafts strategic features on

Executive / Senior IT Management

24.3%

business management, policy, pending legislation,

Program Management

technology and profiles of the power players making

Project Management

9.7%

Elected Official / Legislative Staff

2.2%

Procurement / Purchasing

4.3%

waves in the federal executive sector. The federal technology market comes to life with photos, profiles and insider insight.

The Business of Federal Technology

General Operations Other IT Other *Source: June 2014 BPA Statement

12.6%

12.7% 4.5% 1.7%


Public Sector IT Managers

Audience Composition*

Total Circulation*

Federal Defense

State & Local Government

120,000

22.8%

32.5%

Monthly Website Users (12 mos. Average)

Federal Civilian

28.2%

MOBILE / TABLET

MAGAZINE

ONLINE

104,266

ENEWSLETTERS

EVENTS

Public Sector IT managers responsible for acquiring and implementing technology within their organizations face common challenges: scalability,

Job Functions*

security, reliability and transparency. GCN provides

24.5%

technology assessments, recommendations

IT / Systems / Network Management

16.8%

and case studies to the full scope of technology

Application Development & Programing / Data Communications & Telecom / Research & Development

15.3%

markets.

Program &IT Project Management

10.6%

GCN editorial topics include big data, cloud,

Engineering / Technology Services

6.8%

cybersecurity, data centers, mobile and emerging

C-Level Management / Command

7.6%

technology.

Elected Official / Legislative Staff / Board / Committee / Commission Member

5.4%

Procurement / Processing

2.4%

Executive / Senior IT Management

Other IT Other *Source: June 2014 BPA Statement

decision makers in the federal and state & local

7.7% 3.8%

Technology, Tools and Tactics for Public Sector IT


Defense IT

Audience Composition*

Military

63.3% D BATT LEFI

CAPA BILIT

IP-EN ABLE IES: THE

Monthly Website Users (12 mos. Average)

P M V I E W : C O L R U S S W Y G A L O N J T R S A N D TA C T I C A L R A D I O S

Defense Industry

E A R FA R LED W 2013 June/July -ENAB D NET IES AN OLOG K N O W L E D G E T E C H N O L O G I E S A N D N E T- E N A B L E D W A R F A R E TECHN L E D G E efenseSystems.com Volu Vo lum me e 7, Nu Numbe mb ber er 1 | www ww.D .Def .D e ense ensse en eSy Syst Syst stem emss..co ems. em com com Janu Ja nuar a y/ ar y/Fe F br Fe brua uary ry y 201 013 3 KNOW r 4 | www.D Volume 7,

34,000

24.6%

RE THE FUTU ELD OF

MS DEFENSESYSTEDEFENSESYSTEMS

UNIF IED

Total Circulation*

Civilian Defense

Numbe

9.1%

Mobile ry milimotabile bil

Terry Halvorsen

D’ DOD’s is enterprise moving from pilots to nt deployme

Navy CIO plans for IT efficiency

35,943

SPECIAL REPORT

SRW Appliqué tactical radio competition

T SPECIAL REPOR

boration Secure colla d in the clou IT DEFENSE

rity Single secu architecture

.2 NIE 13

C4ISR

GEOINT apps for mobile tools

NG NABLI • IP E APPS ZING INERI O p e r a t i o n a l E n e r g y • O n l i n e Tr a i n i n g • D a t a E n c r y p t i o n C O N TA

MOBILE / TABLET

MAGAZINE

ONLINE

ENEWSLETTERS

EVENTS

Defense Systems delivers independent insight, analysis and perspective for decision

Job Functions*

makers who develop, acquire and manage network-based defense technologies

1.6%

that facilitate situational awareness and

Flag Officer

enterprise agility.

Field Grade Officer

We help these individuals understand how

Captain / Lieutenant / Ensign / Warrant Officer

3.5%

Congress, Executive Branch and Staff

4.8%

networked technologies are being used across services, commands, agencies and

10.2%

programs to better enable the warfighter.

Senior DoD Executives, PEO, SES, Director, Deputies (and equiv.)

14.0%

Editorial coverage includes communications,

Program / Project Management

24.8%

cyber defense, tactical IT, enterprise systems,

Procurement / Purchasing / Contract Management

satellites and GEOINT, sensors, UAS and mobile.

Technologies for the Connected Warrior

Network / Communications / Engineering / Operational Management

9.9% 24.9%

Defense Industry Executive / Director / Management

2.3%

Other

4.0%

* Source: August 2014 Publisher’s Sworn Statement


Government Contractors and Partners

Audience Composition* 14.3%

Systems Integration

6.6%

Systems/Software Development

10.9%

VAR (Value Added Reseller) Aerospace/Defense Contractor Professional/Engineering

4.7%

Distribution/Aggregation

12.1%

Services

9.8%

Other Gov’t Contractor

16.9%

Other

24.5%

ONLINE

ENEWSLETTERS

Monthly Website Users (12 mos. Average)

65,052

EVENTS

Washington Technology is the authoritative source of competitive intelligence for executives providing contract services to the

Job Functions*

government market.

Senior Executive/Corporate

32.6%

Program/Project Management

13.6%

Technical Management

8.7%

Systems Analyst/Solutions

6.3%

Procurement/Capture Manager

2.9%

Business Developments/Sale Other * Source: Publishers’ Data June 2014

20.5% 15.4%

Our experts report all the latest contract services news, then add their analysis, to give leading companies the actionable information they need to make smart and strategic decisions around prime- or subpartnerships, contract bids, and resource development.

The Authority for Government Contractors and Partners


Higher Ed Technology Decision Maker

Audience Composition* Other Government Organization Vocational/ Technical College

7.5%

4.0%

3.5%

Circulation

40,000

2-year College

16.5%

4-year College/ University

68.5%

Monthly Website Users (12 mos. Average)

80,169

ONLINE

MOBILE / TABLET

ENEWSLETTERS

Campus Technology addresses topics and trends relevant to higher education IT and administrative decision makers who are

Job Functions*

experiencing disruptive challenges around BOYD, alternative instructional environments (MOOCS) and data management. By addressing these IT challenges, Campus Technology enables educators to advance the implementation of technology at their institutions. Topics covered include: advanced networking, technology infrastructure, security, strategic IT planning, presentation technologies and digital content.

Empowering the World of Higher Education

Policy/Top Execs & Mgmt

12.4%

Administration/Administrative Management

24.9%

IT Director/Management

30.7%

Instructional Program Mgmt/Dept

22.8%

Institutes/Research Programs/Associations

1.5%

Campus Services/Vendor/Consultant

2.8%

Other

4.9%

*Source: Google Analytics: July 2014; Publisher’s Own Data June 2014


K-12 Education Technology Decision Makers

Audience Composition* Government Organization

3.8% Other

10.4% Circulation

50,000

District Office

36.0%

High School

17.0%

Jr High/ Middle School

Monthly Website Users (12 mos. Average)

Elementary School

20.7%

21.1%

122,141

ONLINE

MOBILE / TABLET

ENEWSLETTERS

THE Journal addresses the disruptive IT and instructional challenges K-12 education leaders face in supporting the common core

Job Functions*

standards, including BYOD and 1:1 initiatives, comprehensive online assessments and

Superintendent/Assistant Superintendent

8.1%

Information Technology

19.3%

Principal/Assistant Principal

26.0%

Program/Curriculum Director/Manager

13.9%

Technology-Using Educator

22.2%

Librarian/Media Specialist

5.1%

Consultant

3.7%

K-12 education faces today.

Other

1.7%

Transforming Education Through Technology

technology implementations. As a premier resource for senior-level district and school administrators, technologists and instructional technologists, THE Journal covers topics such as: advanced networking, technology infrastructure, security, strategic IT planning, presentation technologies, digital content, comprehensive learning, student management systems and the equity challenges

* Source: Google Analytics: July 2014; Publisher’s Own Data June 2014


Federal Employees

The Federal Employees Almanac is distributed to 100,000+ federal professionals. The Federal Employee News Digest (FEND) reaches 112,000+ paid, federal subscribers.

The 100% optin Federal Soup eNewsletter drives over

72,000 monthly users

to the FederalSoup.com website

Federal Soup is a central resource website for federal government employees, providing in-depth reference and research for federal employee questions on pay, benefits, employment policies, TSP, financial planning, and retirement. Website tools include a jobs board, interactive forums with other federal employees, and access to weekly issues of the Federal Employees News Digest (FEND) and the online edition of the annual Federal Employees Almanac. The website also offers federal employee news, free e-newsletters, and a publications store.

Your Federal Career & Benefits Explained

PRINT

ONLINE

ENEWSLETTERS


1105 PUBLIC SECTOR MEDIA GROUP CHIEF REVENUE OFFICER

Dan LaBianca Chief Revenue Officer

(818) 674-3416 dlabianca@1105media.com FCW, GCN, DEFENSE SYSTEMS & WASHINGTON TECHNOLOGY

CAMPUS TECHNOLOGY & T.H.E. JOURNAL

Matt Lally

Director of Sales

Media Consultant, Northeast

(515) 256-0156 dtucker@1105media.com

(973) 600-2749 mlally@1105media.com

David Tucker

Jean A. Dellarobba Mary Martin

Sr. Sales Account Executive

Media Consultant, DC, MD, VA

(949) 265-1568 jdellarobba@1105media.com

(703) 222-2977 mmartin@1105media.com Bill Cooper Media Consultant, Midwest, CA, WA, OR

(650) 961-1760 bcooper@1105media.com Ted Chase Media Consultant, DC, MD, VA, OH, Southeast

(703) 944-2188 tchase@1105media.com

FEDERAL SOUP

Kristi Dougherty General Manager

(703) 876-5148 kdougherty@1105media.com Mary Keenan Media Consultant

(508) 297-2070 mkeenan@1105media.com

Turn the page to learn more about the products and services 1105 Public Sector Media Group has to offer


Government Portfolio

Online Topic Takeovers Exclusive sponsor of an online topic channel that directs visitors to specific content. Banner Microsite

Demand Generation Roundtable Webcast Public Sector Media Group editor leads educational session with a government speaker and the sponsor. Partner Webcast Sponsor proposes the webcast topic, then prepares and presents the content in this moderated format. Government Voice Webcast Expert Government speaker engages audience on topic of interest. Sponsor presents for 5 minutes. Research Webcast Findings from sponsored research conducted by Public Sector Marketing Services are presented and followed by a sponsor prepared presentation. Whitepaper Library Post a whitepaper, static or educational asset in one of our whitepaper libraries for lead generation.

Embed three assets within this customized unit that receives superior online contextual placement. Slideshow Sponsorship 10 custom slides on a sponsor-identified topic to run on the selected brand’s website for 60 days. ROS Banners Use a run-of-site campaign to build awareness and engagement with the selected brand’s audience. Contextual Banners Opportunity to run a banner campaign aligned with content on a specific topic or technology area. Newsletter Sponsorship Deliver your message to our qualified audience alongside brand specific editorial news and updates. Partner Blog Host your own blog built exclusively for you on a Public Sector Media Group government website for 26 weeks.

Partner Microsite Personalized microsite that will host up to 10 sponsor assets for registered download.

Print Print Advertising

FCW One-On-One / FCW Executive Interview

Showcase your brand and solutions in a format relied

Sponsor works with Public Sector Marketing

upon by Public Sector professionals for IT purchasing.

Services to choose a topic and high-profile personality or government speaker for a taped interview that is promoted for lead generation as a virtual event.

Print Inserts & Outserts Distribute your collateral as an insert or outsert in our (print and digital) brands ensuring it reaches decision makers.


Marketing Services Download Report 6 month integrated media program based on in-depth research fielded on a critical topic of interest. Snapshot Report Integrated 3 month media program that provides the sponsor with robust exposure and topic alignment. Q&A: The STAND and Pathfinder Up to 3 market leaders respond to topic-specific questions in a three month integrated program.

Custom E-letters Engage and educate 30,000 targeted Public Sector IT subscribers through a direct marketing approach. Custom Research Tailored to determine brand footprint, market perception, technology trends or market dynamics. Video Interviews Sponsor collaborates with editorial staff to frame a program directed at federal executives. Video Services Create your custom 7-10 minute video collateral.

Podium 1 market leader responds to topic-specific questions in a three month integrated program. GameChanger and Transformational Technology Sponsor a 3-page print and digital report highlighting game changing or transformational technology. ViewPoint Sponsor provides their technology and business viewpoints on a selected topic in single-page interviews. Custom InfoPoster Key facts, figures and information delivered in a 2-page dynamic, high-impact InfoPoster. Branded Content Sponsor-directed messaging presented in a contentcentric, information-rich design. Contract Guides Print and online guides that increase task order opportunity through agency and contract alignment.

Premier Executive and B2G Events FCW Federal 100 Annually, FCW will recognize government and industry leaders who have played pivotal roles in the federal IT community. GCN Awards Gala Celebrating government teams that made extraordinary IT accomplishments and contributions. Face-to-Face Events Content-rich in-person seminars designed to educate government IT professionals on mission-critical topics. Custom Events Team with our content, marketing and event experts to deliver a custom event tailored to your needs.


Education Resource Center (microsite)

Education Portfolio

Position your company as an industry leader through a highly targeted, sole-sponsored solution center presenting relevant content, messaging and branding. Custom Resource Guide or eBook Utilize our highly regarded editorial content

Lead Generation Client Supplied Asset Library

to assemble a portfolio of targeted articles to create a sole-sponsored resource guide.

Present your company as a leading subject-

Custom Whitepaper

matter expert when you post your whitepapers,

Strengthen your competitive position by

relevant articles, webcasts and more in a topic-

developing and promoting comprehensive

specific asset library.

content highlighting your product/solution to

Education Voice Webcast This turnkey webcast features an expert K-12 or Higher Education speaker leading a deep dive session on the topic of your choice. Partner Webcast Choose a topic to represent your brand and create a customized webcast that includes an

education decision makers.

Thought Leadership Education Insight Series Engage education decision makers in conversation by delivering authoritative musthave answers to their burning questions.

editorial moderator from THE Journal or Campus

Industry Survey & Report

Technology, a customer and a representative

Communicate insightful metrics and qualitative

from your company.

responses to the industry from a highly

Roundtable Webcast

engaged audience.

This turnkey webcast features an editor

Industry Perspective

from THE Journal or Campus Technology, an

An executive perspective that examines the

expert K-12 or Higher Education speaker and a

way your technology is viewed in the Education

representative from your company discussing an

industry.

education topic of your choice.


Custom InfoGraphic / InfoPoster Grab the attention of your clients and prospects and present pertinent facts and figures in a new and visually compelling way

High Impact Banner Advertising Provide a rich canvas for creating an engaging brand experience through compelling and high-impact ad units.

through a custom InfoGraphic or InfoPoster. Branded Slideshow Sponsorship An editorially driven slideshow sponsored by your company on a topic of your choice. Partner Blog Sponsorship Expand beyond a traditional presence with your own custom-built blog hosted on the Campus Technology or THE Journal website – OR – work with our experienced editorial team to develop content for your company-hosted blog. Twitter Forum Moderated by a member of the editorial staff, you can chat in real time over Twitter on a topic of your choice with a targeted Education

Newsletter Sponsorship Target education decision makers and stakeholders with sponsorship opportunities in our weekly and monthly eNewsletters.

Marketing Services Branded Content Present original content through an advertorial framework of your choice. Custom Email Direct Marketing (eDM) Engage readers with a sole-sponsored custom message highlighting your brand’s value through a direct marketing approach.

audience. Custom Research

Branding Digital Magazine Advertising Bring attention to your brand within a 100%

Connect with education technology decision makers to align your strategy with market opportunities and challenges.

interactive monthly tablet-based, mobile and

Custom Events

online magazine.

Create a custom event to meet your

Digital Magazine Inserts Stand out and distribute your insert or catalog to readers through an engaging and interactive platform without the costs of postage. ROS Banner Advertising Catch the eye of a targeted Education audience and drive them to your website.

needs – backed by the editorial prestige, marketing savvy and event expertise of Campus Technology and THE Journal. Custom Virtual Events Leverage effective real-time marketing without the expense of travel inside a virtual conference environment.



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