111 Shops in Milan That You Must Not Miss // Look Inside

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Aylie Lonmon

111 Shops in Milan That You Must Not Miss 111


Bibliographical Information of the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographical data are available on the internet at http://dnb.d-nb.de

© Emons Verlag GmbH All rights reserved Design: TIZIAN BOOKS, based on a design by Lübbeke / Naumann / Thoben All photos © Aylie Lonmon except: Bottega Cecé Casile (© Federico ­Guarino, p. 37), Cacao-lab (p. 45), Maura Coscia (p. 145) , Raimondo Garau (p. 179), ­Tortatelier (p. 215 ), Zeus (p. 231) English translation: Alan Gentile Edited by Katrina Fried Typesetting and digital processing: Gerd Wiechcinski Maps / Cartography: altancicek.design, www.altancicek.de Maps based on data by Openstreetmap, © Openstreet Map-participants, ODbL Printing and binding: B.O.S.S Druck und Medien GmbH, Goch Printed in Germany 2015 ISBN 978-3-95451-637-7 Did you enjoy it? Do you want more? Join us in uncovering new places around the world on: www.111places.com


Foreword Milan’s growing waves of visitors descend upon Italy’s fashion and financial capital not only with business on their minds, but also in search of the city’s true character, especially through paths hidden away from the tourist mainstream. For decades, the city grew in breadth, and now more recently in height: a high-rise district known as Bosco Verticale (“Vertical Forest”) has been erected between the classical Porta Garibaldi and the working-class Isola neighborhood. Past and present meet each other everywhere – even in the world of shopping. Hypermodern, glossily styled luxury stores attract fashion lovers from around the world. But there are also boutiques and stores that exist where time stands still. The city officially awards the title of “historical shop” to those establishments that have been family-owned for more than 50 years, have sold the same products since their founding, and have maintained their original antique furnishings. In this way, Milan hopes to preserve generations of knowledge and skill. Unfortunately, many newly opened shops must close due to high rents and competition from aggressive chains. Despite these challenges, however, newcomers repeatedly dare to take the leap: academics and salaried employees become entrepreneurs and start a second life with a new mission. Many establish concept stores, because a wide selection promises greater sales opportunities. This guide will introduce you to diverse neighborhoods with very different personalities, often off the beaten track, such as the Cinque Vie, the center of the Roman settlement of Mediolanum, where designers, craftsmen, and artists have settled; and the romantic courtyards of the Navigli district. The love of many of those who have quit the rat race applies not only to “Slow Food” but also to “Slow Manufacturing.” Discover the speed, and also the slowness, of this fascinating city.


111 Shops 1__  “00” Giò Fornaio del Corso A new life for old grains  | 10

2__  Al Pascià

For the discerning pipe smoker  | 12

3__  Altai

Carpet art  | 14

4__  Altalen

Artistic toppers  | 16

5__  AMP

If the shoe fits  | 18

6__  Antik Arte e Scienza

Mechanical jewels  | 20

7__  Arte del Ricevere

Your cup of tea  | 22

8__  Artisanal

Symbols of male elegance  | 24

9__  Atelier Yooj

Stitching stories  | 26

10__  Beretti Antiquaria We sell dreams  | 28

11__  Bloodbuster

Nirvana for B movie buffs  | 30

12__  Bollettini

The flower whisperers  | 32

13__  Borghi

A hat fit for a queen  | 34

14__  Bottega Cecé Casile

One frame at a time  | 36

15__  La Bottega Discantica

The universal language of music  | 38

16__  Brandstorming

The poetry of upcycling  | 40

17__  Brunori

Exciting writing  | 42

18__  Cacao-lab

Chocolate from head to toe  | 44


19__  Campagnoli

The rosticceria  | 46

20__  Carati Ambrogio

Back to the Bronze Age  | 48

21__  Caterina von Weiss Poetry in clay  | 50

22__  Chicche di Calze All the rage  | 52

23__  Co Co

An outfit for every occasion  | 54

24__  Colomba Leddi

Printed clothing  | 56

25__  Il Cordaio

Tying up loose ends  | 58

26__  Le Cornici del Chiossetto

The frame makes the art  | 60

27__  Cosediunaltromondo

Little houses for big people  | 62

28__  Costanza Algranti

Shaped by wind, sea, and sun  | 64

29__  Crespi Bonsai

The world in miniature  | 66

30__  Demaldè

For dandies and divas  | 68

31__  Ditta Cesare Crespi

Winston Churchill was here  | 70

32__  Drogheria Brambilla To each his treat  | 72

33__  E-Mark

Where you can be a kid again  | 74

34__  Emiliana Tortellini

Fulfilling fillings  | 76

35__  Eral 55

A man’s world  | 78

36__  Era L’Ora

Once upon a time  | 80

37__  Erboristeria Novetti

The herbal pharmacy  | 82

38__  Ferramenta Pietro Viganò Nuts and bolts  | 84


39__   Fiori e Piante di Vito Fanizza Flower therapy  | 86

40__  Fontana & Fontana Pasticceria Salty and sweet  | 88

41__   Foto Veneta Ottica

One spectacle ahead of the rest  | 90

42__  Fumagalli & Dossi Gipsoteca The masters of plaster  | 92

43__  Funky Table

Every plate tells a story  | 94

44__  Galleria L’Affiche

The art of discovery  | 96

45__  Gay Odin

A century of chocolate  | 98

46__  Il Gelato Ecologico

Healthy ice cream?  | 100

47__  Giochi dei Grandi

The magician’s domain  | 102

48__  Giovanni Galli

A century of sweets  | 104

49__  GoGobags

Always in style  | 106

50__  Guenzati

A taste of tartan  | 108

51__  Guffanti

One step ahead  | 110

52__  Hodeidah

All about the bean  | 112

53__  Imarika

Psst, spread the word…  | 114

54__  Individuals

From trousers to lingerie  | 116

55__  Jacaranda Liuteria Artigiana

Bass guitars and ukuleles  | 118

56__  Julia de Lucca Liuteria The violin doctor  | 120

57__  Kathay

Milan’s Silk Road  | 122

58__  Kitchen

The tools make the chef  | 124


59__  Labcorsosangottardo3

Backyard aesthetics  | 126

60__  Laboratorio Paravicini

Bespoke dinnerware  | 128

61__  Laura e Sara Morandotti

Like mother, like daughter  | 130

62__  Laura Urbinati

If the suit fits …  | 132

63__  Lelefante con le ghette Three girlfriends  | 134

64__  Lisa Corti

Immersed in color  | 136

65__  Madame Pauline Vintage What’s old is new  | 138

66__  Mariotti

From stamps to moths  | 140

67__  Materia Vera

The green life  | 142

68__  Maura Coscia

Bags that mirror the soul  | 144

69__  Memèm

To each her own  | 146

70__  Miracolo a Milano

The Tao of cheese  | 148

71__  Mirna Cicli

Sailboats on the shore  | 150

72__  Monica Castiglioni

Making something rich from something cheap  | 152

73__  Moroni Gomma

Be it rubber or not  | 154

74__  Natura Arte Gioco

Healthy games  | 156

75__  New Old Camera

Used and improved  | 158

76__  Nipper

Sounds of the past  | 160

77__  NonostanteMarras

The fashion philosopher  | 162

78__  Paper & People

Not your typical stationery store  | 164


79__  Pèpè Children Shoes First steps  | 166

80__  Pettinaroli

Printing since 1881  | 168

81__  Pistacchio e Dintorni Green diamonds  | 170

82__  Porselli

On pointe  | 172

83__  Preziosessenze

Harmonies of scent  | 174

84__  Profumeria Vecchia Milano Follow your nose  | 176

85__  Raimondo Garau

Every chair has a story  | 178

86__  Ravels

Individually knit  | 180

87__  Re della Baita

The cheese artist  | 182

88__  Red Room

Self-made dreams  | 184

89__  Ricordi & Balocchi

Collectors are rescuers of memories  | 186

90__  Sacchi

Finger dressing  | 188

91__  Salvatore + Marie

Island of aesthetes  | 190

92__  Sartoria San Vittore

Seamstresses in stripes  | 192

93__  Scarazzini

Sharps and shoes  | 194

94__  Schiavio & Bolzani

Making it all mesh  | 196

95__  Serendeepity

Vinyl and vintage  | 198

96__  Shop Saman

Spending for a good cause  | 200

97__  Silvestri

In the right light  | 202

98__  SOTOW

Exceptional seating  | 204


99__   Spazio Solari-Lunderskov

Partners in life and art  | 206

100__  Studio Ceramica Guido de Zan Sculptural ceramics  | 208

101__   Surimono

From tabi socks to tenugui  | 210

102__  Tecnoelettrica Comoretto For love, not money  | 212

103__   Tortatelier

Tailor-made cakes  | 214

104__  Turi

A new life for your shoes  | 216

105__ Urzì

Finding beauty in old bags  | 218

106__  La Vecchia Cesteria

To each his basket  | 220

107__  Vibram Fivefingers

The shoe that fits like a glove  | 222

108__   Vino al Vino

Never judge a wine by its label  | 224

109__  Yoga Shop

The color purple  | 226

110__  Zagara

A taste of the south in the north  | 228

111__  Zeus

A chair is a chair  | 230


1__  “00” Giò Fornaio del Corso A new life for old grains

From outside, this bakery looks like any other, but inside, it’s not just the dough that’s fermenting but also a growing awareness. In the glass showcase along the counter lie cookies, cakes, pizzas, focaccia, and breadsticks, while in the baskets behind it are a variety of breads, including sourdough, which is rare in Italy. Giovanni Manzoni began studying alongside his uncle when he was 14 years old, and he opened his own bakery when he was 22. That was in 1993. From the beginning, he renounced lard, olive pomace oil, and additives. He prepares the dough for his bread, pizza, and focaccia a day ahead of time, and after it rests and develops, it is put into the oven without any so-called accelerators. A few years ago, a French baker friend gave Manzoni some sourdough as a gift. Initially, he baked just small quantities of bread for the store, then for private purchasing groups. An enthusiastic customer put him in contact with DESR – a project for the conservation and revitalization of agriculture in Parco Agricolo Sud, south of Milan. For two years now, Giò has gotten his flour from 11 types of old, organically grown grains directly from a mill in the Parco Sud. Twice a week he bakes bread and biscuits from this flour mixture. On the other days, there are whole meal, rye, or soy breads, also with a sourdough base. At first he made only a few loaves, but demand soon exploded. Meanwhile, Giò bakes for several food coops with his helpers: Ali from Mali and Sulymani from Afghanistan. In his shop, more and more people are requesting natural bread. His francesini, crusty white bread that comes fresh out of the oven every evening at six o’clock, is also very popular. At Christmas there is the traditional panettone, and at Easter the colomba – also made from the 11-grain flour and sourdough. Giovanni’s dream? To move back to his farm in the country and open his bakery there. 10


Address Corso San Gottardo 12, 20136 Milan, Tel +39/02/8322649, giofornaio@gmail.com | Getting there Tram 3 (Corso S. Gottardo/Via Lagrange), Tram 9 (Piazza Ventiquattro Maggio) | Hours Mon – Sat 7am – 7:30pm


2__  Al Pascià

For the discerning pipe smoker

In the late 1980s, the Sportellis took over this now more than 100-year-old pipe shop located in a 16th-century building on Via Torino. The couple’s two sons, Cosimo and Leonardo, grew up in the business and today manage it with their parents. From “beginner pipes” that cost just a few dollars to high-priced collectors’ pieces, Al Pascià’s assortment of pipes is extraordinary, and the Sportellis own exclusive distribution rights for many of the models. They come from small and large manufacturers all over the world. The shop even offers their own brand of pipes in France, Denmark, the Netherlands, and Italy, which combines Italian design with the traditions of other countries. Most pipes, whether made by hand or machine, are crafted from briar wood. This is the root wood of the Erica arborea, or European heath, which grows wild in Mediterranean regions. Al Pascià also stocks rolling machines, stands, lighters, ashtrays – all the accessories a pipe smoker could wish for except tobacco (which is a state monopoly in Italy). Al Pascià added leather goods to their offerings after a customer suggested they should make and sell cases and bags for tobacco and pipes. Demand grew quickly, and thus so has the variety of products, which include beautifully crafted leather billfolds, wallets, business card holders, key chains, purses, and briefcases. The pieces are manufactured by traditional craft shops in Tuscany. The two enterprising brothers have combined their age-old craft with ultra-modern marketing, creating a comprehensive, sophisticated website in English and Italian. In 2012, they launched the “Running Pipe Tour,” a kind of relay whereby a pipe is created in stages by a variety of quality artisans from Italy, France, Germany, and Denmark and then auctioned off on eBay to benefit the children’s charity Orphan Africa. 12


Address Via Torino 61, 20123 Milan, Tel +39/02/86450597, www.alpascia.com and www.alpascialeather.com, info@alpascia.com | Getting there Metro M 1 (Duomo); Tram 2, 14 (Via Torino/Via Santa Maria Valle) | Hours Mon 3pm –7:30pm (closed Mon in June and July), Tue – Fri 9:30am –1:30pm and 3pm –7:30pm, Sat 9:30am –7:30pm


3__  Altai

Carpet art

The rare carpets hang on the wall like pictures in an art gallery. Some of these ancient rugs are more than 100 years old and widely sought after by collectors. Raffaele Carrieri bought his first rug in Kurdistan about 20 years ago and has since gathered an impressive collection of pieces from 19 different nomadic tribes: felt carpets from Central Anatolia, wool Beni Ouarain-Berber carpets with abstract patterns, Kurdish Kirçil Kilims made from a combination of goat wool and cotton, mats made of palm wood and camel leather from the Sahara, and Zoroastrian knotted “flame” rugs. Nomadic living was prevalent in a wide band running from northern Eurasia through central and western Asia to the semideserts, steppes, and savannas of northern Africa. The carpets were used for protection from heat and cold, as dowries, and for prayer. The earliest were made of felt, as people could neither weave nor knot. They are adorned by only a few ancient traditional symbols for water, cardinal points, or protection. Some motifs are reminiscent of rock paintings. They are much older than, and very different from, richly patterned Persian carpets. For 2,000 years the same symbolic characters were passed unchanged from one generation to the next. These ancient minimally decorated carpets appear incredibly modern, however. “Today, such examples with their motifs and original language are in high demand with interior designers.” Moreover, Carrieri produces custom rugs on request for buyers from around the world in a studio in Uzbekistan that employs 40 weavers and 80 knotters, working under fair conditions exclusively with high-quality natural materials. An anthropologist who researches the old namad felt rugs from Sistan, an inaccessible area between Iran and Afghanistan, competently rounds out Carrieri’s team and adds to the perfection of Altai’s carpet art. 14


Address Via Pinamonte da Vimercate 6, 20121 Milan, Tel +39/02/29062472, www.altai.it, info@altai.it | Getting there Metro M 2 (Moscova) | Hours Tue – Sat 9:30am –1pm and 3pm –7:30pm


4__  Altalen Artistic toppers

It’s a tri-purpose space: showroom, workshop, and gallery. And it promises to be interesting from the moment you walk in and are greeted by a grinning papier-mâché dinosaur wearing a fabulous headdress. Playful cloth hats, elegant turbans, and other creations hang everywhere, and between the open racks you can see into the studio. There, colorful ribbons, feathers, bows, and tulle wait their turn to be used. On the walls hang pictures of artfully photographed hats. The owners are Elena Todros, a stylist and fashion editor, and Antonina De Luca, a stage and costume designer. The two women have run their own shop for three years now. Elena manages and takes care of communications, while Antonina designs the hats and seeks out further inspiration for their fabulous headwear in the film and theater world. She constantly creates new and unique pieces that seem to have leapt off the pages of a fairytale and regrets that the women of Milan are unfortunately not as adventurous as the women of New York – at least when it comes to hats. For that reason, however, not all of their creations are on the eccentric side. There are also many wearable hats for every taste and occasion, whether you are looking for fascinator hats, straw hats, Tyrolean hats, or turbans: “Once someone has learned to wear a hat, they barely manage to ever do without one again!” Here men can also purchase bowler hats, soft fedoras made out of felt, Trilbies – classical musicians’ hats from the blues, jazz, and ska scenes. Italy had a great hat tradition once upon a time, but today these skills and craftsmanship are hard to come by. There are only a few who can still make a hat by hand. But the demand for such handmade accessories is starting to grow again. Altalen’s customers include artists, musicians, and those with some daring: because for many a hat, you also need courage. 16


Address Via Benvenuto Cellini 21, 20129 Milan, Tel +39/02/87034435, www.altalen.it, atelier@altalen.it | Getting there Tram 9 (Viale Premuda) | Hours Tue – Fri 10:30am –1:30pm and 3:30pm –7:30pm, Sat by appointment


5__  AMP

If the shoe fits

It takes a lot of time to make a pair of handmade shoes. First, various measurements are taken (and this should be done in the afternoon, because in the morning your feet will be smaller). Type and style are discussed in order to prepare a shoe tree, on which preliminary versions of the shoes are then created. If they fit, you proceed with your choice of leather and the manufacturing of the actual shoes. The process normally takes around six months, but in extremely urgent cases can be shortened to two. The shoes aren’t cheap, but with proper care, they will last their owner nearly a lifetime and can be disassembled and rebuilt. “Those people who can afford to have custom shoes made are usually not in a big hurry, basically because they don’t need them. I know of fetishists who never actually put their shoes on, but just enjoy looking at them,” says Antonio Pio Mele, whose family has been making shoes for 40 years in Puglia. He grew up among machines and piles of leather and later became the production director for his father’s business. Industrial manufacturing did not interest him much, however, so he went to England to learn the craft. There he apprenticed with various shoemakers before returning to Italy and going to work for the strictest of all teachers: a stubborn Sicilian who would take the shoes he did not think were perfect and cut them right in half, making Antonio start over again from scratch. Pio Mele welcomes his customers in a small room where a few particularly special examples of his shoe designs are exhibited. Most customers know exactly what they want. His small workshop lies behind a curtain; his five employees, however, work in Vigevano, the former capital of men’s shoes. Every day he scurries here and there to keep everything under control. In his eyes, “comfortable walking is the most important thing, after all, because our feet have to carry us through life.” 18


Address Via Soncino 3, 20123 Milan, signorilescarpe@gmail.com | Getting there Metro M 1 (Duomo); Tram 2, 14 (Via Torino/Via Santa Maria Valle) | ­Hours By appointment only via e-mail


6__  Antik Arte e Scienza Mechanical jewels

This is a shop with an unusual ambience and an even more exceptional owner. Daniela Giorgi welcomes her customers among old globes, mechanical planetary models, sundials, and armillary spheres – which are models that represent the movement of celestial bodies. For nearly 30 years, Giorgi has collected nautical antiques and vintage scientific instruments. She first stumbled upon an antiques shop selling technical equipment one day when she was in Denmark. Fascinated by the collectibles, this mechanic’s daughter decided to purchase some and bring them back to Italy. And then, without hesitation, she moved from Bologna to Milan, where there were many antiquarians, but none who specialized in such objects. Thanks to her technical skill, she restored her first pieces and taught herself quite a bit about their inner workings. Today, she runs a small workshop behind the shop, where two restorers clean all the equipment and make everything operational. Among Daniela Giorgi’s mechanical jewels you’ll find nautical, geodetic, astronomical, and medical instruments. Milan is home to many passionate sailors who exalt in the ship models, paintings and schematic drawings of boats, telescopes, maps, figureheads, sextants, and compasses they find here. Barometers, thermometers, wind gauges, and hygrometers await weather geeks and amateur meteorologists. The display cases hold surgical accessories including an amazing little set from the First World War (complete with dental pliers that might prompt you to recoil in horror), educational anatomical models, apothecary kits, and body parts with pathologies. Significantly more pleasing to the eye, however, are the large, colorful botanical models that can be mounted upon each other: flowers and fruits made of papiermâché or plaster. It’s a virtual trove for the right kind of treasure hunter! 20


Address Via San Giovanni sul Muro 10, 20121 Milan, Tel +39/02/86461448, www.antik.it, info@antik.it | Getting there Metro M 1 (Cairoli) | Hours Mon 3:30pm –7:30pm, Tue – Sat 10am –7:30pm


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