E-Brochure Full Ownership 2011 V.15
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PURE WoW Wellbeing Resort Marsa Alam
Contents
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Welcome: an investment which improves your lifestyle while giving a healthy return
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What, Why, Who?
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The first Element - PURE Wellness
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The second Element - PURE Sports
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The third Element - PURE Families
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Culinary Experience
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Location and the General Area
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Positioning of the Resort
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Demand Generators for Occupation
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Resort Layout & Property Types
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Rental Returns, Personal Usage & Investment examples
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Purchase Procedure, Taxes, Guarantees and Registration
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FAQs (Frequently Asked Questions)
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Furniture Packs
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Annex 1
PURE WoW Wellbeing Resort Marsa Alam
Welcome
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Every now and again you find an enchanting corner of the world which is everything you want and more. A place of peace, relaxation and happiness. That unspoilt place, is located on the Egyptian west coast of the Red Sea in a region with one of the most impressive diving locations in the world. The place is called the PURE WoW Wellbeing Resort - Marsa Alam. The Dutch-owned company El Sery for Tourism Development is developing a resort, creating an upmarket paradise in which you can achieve the best of both worlds: an investment in your lifestyle with a healthy return, all in beautiful upmarket surroundings appealing to perceptive investors.
Every now and again you find a developer who cares a little bit more than the rest
They are succeeding by giving serious attention to detail and involving only the best partners in the development, construction and operation of the resort. Creating thereby a truly unique experience which will ensure the long-term success of the resort. The PURE WoW Wellbeing Resort is designed for its guests to forget the stresses and strains of modern-day living and feel fully pampered, being cared for and totally supported by the three fundamental elements of their unique resort:
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WELLNESS
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SPORTS
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FAMILIES
These three elements are complimented by world class culinary delights. The PURE WoW Wellbeing Resort offers a healthy lifestyle, high quality food and drink from all corners of the world with a full and safe entertainment program for your children while you relax with meditation or massage or play a wide range of sports with professional instruction. So if you’re looking for somewhere that offers all this and you want to make a healthy return on your investment, then congratulations, you have found it! PURE WoW Hotels & Resorts represents luxury, peace and harmony in exceptional locations at very competitive prices … beautifully packaged and ready for you. The resort offers a choice between two forms of ownership and properties available. •
The Lifestyle Ownership option, whereby the ownership of the unit is fractionally owned, being shared by maximum 10 individuals.
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Full Ownership, whereby you own the property outright.
This E-brochure has all the necessary details of the second option available in the PURE WoW Wellbeing Resort; ‘Full Ownership’.
Unique World of Wellness concept
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PURE WoW Wellbeing Resort Marsa Alam
Fully furnished and luxuriously decorated properties
Rental through rental pool system or guaranteed income
PURE WoW Wellbeing Resort Marsa Alam
What, Why, Who?
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What is the PURE WoW Wellbeing Resort - Marsa Alam The PURE WoW Wellbeing Resort - Marsa Alam is a true 5 star complete Lifestyle Hotel and Wellness resort for the growing market. It is located on the Red Sea in Marsa Alam, Egypt. The main points of the PURE WoW Wellbeing Resort - Marsa Alam: •
The PURE WoW Wellbeing concept is a unique Wellness and Lifestyle concept developed and prepared in cooperation with Lindner Hotels Real Estate and World of Wellness;
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The PURE WoW Wellbeing concept consists of three fundamental elements: Wellness, Sports and Families;
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Wellness: 4.500m2 Wellness area with 5 star facilities, services and treatments. Supported by Your World of Wellness;
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Sports: over 15 different indoor and outdoor sports offered at all levels and supervised by a professional European Sports company;
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Families: Nanny services, professional supervision, large variety of all-day children’s’ facilities, entertainment and services;
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Front-line luxury 5-star resort with sports and leisure facilities
Culinary delights: The PURE WoW Wellbeing concept is supported by a high quality culinary experience offering the widest possible variety of world class food and drinks;
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30.000 m2 frontline beach with 82% open areas and green zones, just 18% construction;
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Just five hours flight from most European Airports;
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30 minutes drive-time from Marsa Alam International Airport;
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Suites (1 or 2 bedrooms) available from €49,500.
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Apartments (2 bedrooms) available from €83,750.
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The suites and apartments are both furnished and decorated to a high standard.
What makes the resort so unique and special? Health, lifestyle products and general wellbeing have become increasingly important over the past few years. With this in mind, the Dutch owned company El Sery has developed a unique Lifestyle concept. This innovative Hotel/Wellness resort, now being built, has been designed with the needs and demands for the future. This unique concept focuses on the discerning guests and owners who are interested in Lifestyle resort products and wellbeing whilst enjoying a first class holiday with added value in an up market quality resort with distinctive features; something different and exclusive. The changing needs of the discerning investor and tomorrow’s holidaymaker calls for an up market quality resort with distinctive features; something different and unique. The PURE WoW Wellbeing Resort – Marsa Alam is a true 5 star resort with many unique amenities which include a huge range of wellness services and facilities, a private beach, (Olympic size) swimming pools, tennis courts, basketball, mini-golf, indoor/outdoor gym, a range of restaurants and bars, a nightclub, a luxury shopping bazaar, VIP areas, a luxury 5 star hotel and a 4500m2 World Of Wellness centre amongst others. For a full overview of all facilities and services we kindly refer to the separate sections of Wellness, Sports and Families in this brochure. The Resorts’ construction and operation are supported by Lindner Hotels & Real Estate.
4500 m2 Wellness Centre
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PURE WoW Wellbeing Resort Marsa Alam
Clear differentiation from other resorts
Best climate possible: 365 days of full sunshine
PURE WoW Wellbeing Resort Marsa Alam
When you purchase a property, you can rest assured that your investment is well protected and offers many benefits.
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El Sery offers you the following built in securities & benefits: •
Guaranteed rental income of 7% or income from rental pool system. Please check chapter 11 for further details.
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The Resorts’ construction and operation are supported by Lindner Hotels & Real Estate.
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High volume occupancy predicted: Your investment is protected. The positioning of the resort as a 5 star concept based on the three fundamental elements differentiates it clearly from
Owners have many benefits
other resorts; Target market is the discerning international guest with an interest in healthy living and wellbeing - a growing market. •
The maintenance division of El Sery will be responsible for the upkeep of the resort and the units and also for maintaining everything to the appropriate level.
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A fully furnished show flat is being prepared.
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Full legal documentation including an up-to-date Due Diligence report are available.
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Project developed by El Sery, a Dutch owned company and owner of the land: El Sery is an experienced developer with excellent construction progress: the first phase of the PURE WoW Wellbeing Resort is already in full swing.
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Just 18% of the land will be built on. The remaining 82% covers the areas for sports , family, gardens and other open spaces.
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The apartments accommodate up to four persons at any one time. Child beds upon request. The hotel suites accomodate two persons.
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Full and free access to all basic facilities (Swimming Pool, Spa, Gym, Snorkelling, etc.).
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20% discount covering restaurants, bars, activities and Wellness facilities.
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A full Wellness wellbeing program can be arranged for owners during their stay. This program can be purchased with Wellness Credits.
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Personal professional coaches can also be booked for a one on one consultation again using Wellness Credits.
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Separate entertainment area with a casino, disco and night club.
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Activity and adventure: for those looking for a more active time, regardless of the age, there is more than enough variety.
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Peace and tranquillity: away from the main centers of activity, there are quiet areas for relaxation.
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Entertainment and fun: For world class high quality entertainment and fun the resort offers a wide option of choices.
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Luxury and quality: Everything in the resort from the service, accommodation to the facilities are of a 5 star standard.
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Uncrowded spectacular diving: Two jetties and a 500 meter wide private beach provide you with the ultimate diving experience. The Red Sea area has been voted on several occasions as offering the very best diving location in the world.
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Situated only 20 km from the town of Marsa Alam and just 30 minutes drive from Marsa Alam International Airport.
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Healthy trend in increasing visitor numbers: almost 20% increase in visitors in 2010.
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The best climate possible: 365 days of full sunshine per year.
Dedicated to the highest quality and service levels
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PURE WoW Wellbeing Resort Marsa Alam
El Sery takes it’s corporate responsibilities seriously
A first class finish in beautiful surroundings
PURE WoW Wellbeing Resort Marsa Alam
Who are behind this innovative Lifestyle concept? Everyone involved with this project is dedicated to ensuring that the concept of the PURE WoW Wellbeing, adventure, health, fun and relaxation experience is delivered to the highest possible
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Innovative Lifestyle concept
quality standards. We are focused on giving our guests the very best service levels. Rest assured that giving our guests a high quality investment and first class experience will always be first and foremost in our team’s mind.
El Sery (for Tourism Development)
History El Sery for Tourism Development S.A.E. (Société Anonyme Egyptienne) is an Egyptian joint stock company established on 4 August 2004 to develop a tourism project in the centre of the Marsa Shagra region … better known as Marsa Alam. From December 2007 El Sery became a Dutch owned and managed company. The mission of the management team is to mix extensive local knowledge, their culture of hospitality and their traditional business practices with a European way of handling things. Work started at the site on 15 September 2008 with good progress made to date with phase 1 of the resort.
Environmentally friendly El Sery takes its corporate responsibilities very seriously indeed, especially when it comes to environmental impact. To ensure that everything is done properly, a full environmental impact report was undertaken at the site before any activity started. All of the key risks and issues were identified right from the start. For instance, because water is such a precious resource in Marsa Alam, a water purification plant has been constructed to provide clean water and waste water treatment for irrigation. El Sery has also thought about its impact on the local population. We are using local workers on the construction site and will use local staff, together with European management, to operate the hotel and facilities as well. The scheme wants to be a good neighbour.
Professional By combining the best of its Egyptian and European management background, El Sery is already considered as a serious partner by other developers in the region, as well as by the local authorities. Developing a big project like the PURE WoW Wellbeing Resort brings challenges but also great opportunities. Our investors are looking to the future of the region with confidence.
Relentless commitment to quality
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PURE WoW Wellbeing Resort Marsa Alam
Our Managing Directors have worked in the international property development business for decades and were responsible for selling and marketing various real estate in European countries. El Sery was founded with the aim of providing a new set of true investment opportunities with a relentless commitment to quality. •
El Sery focuses on the enormous potential that the location on the Red Sea Coast in Egypt offers.
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El Sery’s aim is to work alongside its investors with the same goal of generating long-term profits for all.
In summary, El Sery builds for tourists, sells to investors (share owners) and then manages and operates the resorts. El Sery is committed to transparent and open communication with all of its stakeholders. Although the requirements of the buyers and the visitors can often be different, El Sery feels that the ethos that it has developed offers a solid basis for future success. El Sery is a trademark and consists of the following limited companies: El Sery For Tourism Development based in Egypt and the international Sales Office El Sery The Netherlands, based in Holland.
World of Wellness (WoW) Preventive Health Care World of Wellness is a service provider in the area of preventive health care. Their core concept is that they offer their services in a fully integrated manner. The focus of World of Wellness is on three main aspects: Nutrition, Exercise and Relaxation. More importantly, on the relationship which exists between these three areas. They have a clear view on health: Health is more than the absence of disease. Health is a state of optimal wellbeing. World of Wellness is therefore not a medical institution. Their aim is to provide tools to their Members to help them avoid becoming ill and achieve a state of optimal wellbeing. They use the knowledge gained within the medical profession in rendering their services to their Members. The fundamentals of their program are: the Wellness Test®, the Wellness Index®, the Personal Health Maintenance Program, Digital Coaching and Monitoring. World of Wellness provides it’s services to medium sized and big companies and organisations assisting them to guide their staff to a healthier lifestyle.
PURE WoW Wellbeing Resort Marsa Alam
The resort operations are carried out by PURE WoW Hotels & Resorts. These operations are supported by: Lindner Hotels Real Estate GmbH Involvement in the PURE WoW Wellbeing Resort - Marsa Alam Lindner Hotels Real Estate GmbH (LHRE) was appointed by El Sery to develop the concept and design of the public areas and facilities in the PURE WoW Wellbeing Resort - Marsa Alam development. LHRE’s involvement stretches from the concept and design of the project to technical consultancy during the construction phase. This includes conceiving and recommending of lay-outs of food and beverage outlets, entertainment, facilities, the sports and leisure options, the fitness and wellness areas and the retail stores. Furthermore, LHRE will consult in regards to the organisation of the back of house departments, logistics, staff housing and training and landscaping. LHRE also advises on staff facilities and utility buildings. On the technical and building front, LHRE consults on topics such as organising the building management, on preparing tender and contract documents and on energy management within the resort.
About Lindner Hotels Real Estate GmbH Lindner Hotels Real Estate GmbH has its head office located in DĂźsseldorf, Germany. Founded in 2005, LHRE delivers a wide range of services in regards to hotel real estate and hotel engineering. LHRE offers a holistic expertise in the hotel and tourism industry and uses its know-how of different products and concepts, markets and locations, players and competitors. Among others, the services of LHRE include consultancy during hotel planning and realization and, moreover, project development. Furthermore, LHRE advises hotel owners and operators in their respective operative needs and conducts and accompanies during transactions of the hotel. The Managing Director of LHRE is Johann Kerkhofs, who benefits from a thorough working experience in Egypt of more than ten years.
Servomed Servomed has been a leading supplier of medical and wellness equipment for more than 30 years. Ten years ago, they introduced to the market a full range of aesthetic and beauty equipment suitable for medical doctors, dermatologists, plastic surgeons, beauty salons, hotels, health clubs and high standard health Spas. Two years ago, the company began focusing on Spas and all their requirements, starting from design. Servomed designs, finishes, furnishes and equips high standard health spas and its clients include the Intercontinental Hotels in Hurghada and Cairo and the New Movenpick SPA in El Gouna. Servomed will supply the PURE WoW Wellbeing Resort in Marsa Alam with equipment and furniture as well as consultancy services and subsequent implementation as regards to the layout and architectural design of the Wellness areas.
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PURE WoW Wellbeing Resort Marsa Alam
Introduction to the three fundamental elements The PURE WoW Wellbeing Resort is a totally unique concept. The experience of staying at the
A totally unique concept
PURE WoW Wellbeing Resort is quality, luxury and diversity at its absolute best. The resort combines everything anyone could possibly want to experience in a holiday. •
Wide range of wellness services
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Wide range of sport facilities
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Many facilities for families and children
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Culinary delights
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Peace and quiet
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Activity and adventure
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Entertainment and fun
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Luxury and quality
The PURE WoW Wellbeing Resort is a spacious resort, designed to allow everyone to experience their own environment in their own space without disturbing each other. In designing the resort, special attention was given to catering for all needs. If you want to read a book without being disturbed while your children are playing and having fun with their friends in the pool; on the PURE WoW Wellbeing Resort this is always possible! We focus purely on the guest who wants a unique experience combining adventure, health and relaxation in a quality environment. We focus on the guest looking for luxury and high-end service levels. You can simply lounge in the sun or you can take advantage of the many facilities and services the resort has to offer. For those who love high quality food and drinks from the different corners of the world; the PURE WoW Wellbeing Resort offers a wide range of culinary delights in its restaurants and bars. The
PURE
WoW
Wellbeing
Resort
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based
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3
fundamental
elements;
Wellness, Sports and Families.
Tasty variety of culinary delights
Wellness: For those of our guests who like to work on their mental or physical health or just to relax, the PURE WoW Wellbeing Resort presents World of Wellness (WoW) with all you could ever want within reach for the care of your mind and body. Sports: For those who love sports, the PURE WoW Wellbeing Resort offers a range of activities from high impact to low impact. In the resort you will find many professional instructors for private classes and training in case you wish to follow a personal approach. Families: Furthermore, if you are on holiday with your children, they can be exclusively entertained by professional carers whilst you smoke a Cuban cigar in the special VIP cognac lounge or you have a stroll through the many luxury boutiques inside the resort. In the following pages, each of these 3 fundamental elements will be described in detail.
PURE WoW Wellbeing Resort Marsa Alam
The first Element - PURE Wellness
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The first of the three fundamental elements is dedicated to Wellness.
The Concept “Your World of Wellness” (WoW) is an established and recognized brand name. Your World of Wellness is a service provider in the area of preventive health care. Their core concept is to offer services in a fully integrated manner. The focus of World of Wellness is on three main topics: Nutrition, Exercise and Relaxation and the relationship which exists between them. The fundamentals of the WoW program are: the Wellness Test®, the Wellness Index®, the Personal Health Maintenance Program®, Digital Coaching and Monitoring. The WoW concept compliments the sales of luxury hotel suites/apartments with the sales of memberships, the health club facilities and programs at the PURE WoW Wellbeing Resort in Marsa Alam. An owner of a property can become a member of the World of Wellness.
Personal Health Maintenance Program®
How it works Within the Wellness concept of the PURE WoW Wellbeing Resort in Marsa Alam, you have the choice between using the Wellness services purely for pleasure and relaxation or to use the Wellness facilities for prevention purposes (or a combination of the two).
Pleasure and relaxation
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PURE WoW Wellbeing Resort Marsa Alam
Personal Prevention program Where you are mainly interested in using the facilities and services for prevention purposes, the following applies:
Wellness Test®: To assess your level of wellbeing, included in the membership fee is an online/digital wellness test followed by a physical test (during your stay in the resort). The digital/online Wellness test can be completed at home before your stay in the resort. The physical Wellness test you should ideally
Your own personal prevention program
have on the first day of your stay at the resort. This would be conducted in the resorts dedicated clinic.
Personal program: Following these tests, a “Personal Health Maintenance Program” (PHMP®) will be recommended, setting out in detail the do’s and the don’ts to achieve optimal health and a state of wellbeing. Based on the results from your personalized Wellness Test® your PHMP® is designed to fit your needs. The PHMP® highlights the strengths and weaknesses within your World of Wellness. Each of your individual results are presented and explained in detail and a program for improvement is outlined for the coming year. Your personalized Health Maintenance Program will offer suggestions for improvement in Nutrition, Exercise and/or Relaxation. If you opt for these services and you decide to follow the recommended wellness program, you will receive many suggestions and options within one (or all) of the three focus areas you have chosen which are easy to implement once you are back at home.
Online and physical Wellness test
PURE WoW Wellbeing Resort Marsa Alam
Nutrition:
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Services ranging from nutritional guidance or cooking lessons to personal coaches will help you to focus on the Nutrition area. If your PHMP速 requires you to lose weight, for example, you can choose from a range of diet programs that are suitable for you whereby you learn how to prepare healthy low calorie meals during the cooking classes that are given in the resort during your stay.
Exercise: If your PHMP速 requires you to increase your physical activity, for example, during your stay you can have a range of exercises or special training given by qualified instructors that are suitable for you.
Owners get discount on Wellness Services
Relaxation: A relaxation program is also available, for example, to manage daily stress. Private trainers will help you to achieve a higher fitness level, or you can enjoy the relaxing power of yoga. During your stay in the resort, a yoga master can guide you in the world of relaxation to achieve a stress free body.
As mentioned before, you also have the possibility to purchase the Wellness services and facilities ad hoc, according to your own preferences thereby not following any kind of program and just using the services and facilities to relax.
Three focus areas: Nutrition Exercise Relaxation
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The second Element - PURE Sports The second of the three fundamental elements is dedicated to Sports.
From gentle exercise to extreme sports
Continuing our resort’s theme of purity, we offer PURE Sports, with specially tailored activities and programs. The sports facilities will cater for all abilities of sports from gentle exercise to extreme sporting activities. The sport resort has a separate reception desk within the main reception building.
Sporting facilities in the resort
Fully qualified professional instructors
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Tennis courts
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Basketball courts
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Volleyball courts
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Beach Volleyball
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Mini Soccer court
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Boccia
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Swimming Pools
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Table Tennis
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Diving
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Squash
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BMX
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Water Slide
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Gymnastic outdoor tent
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Archery
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Vita Parcours
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Mini Golf
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Half Pipe
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Changing rooms with toilets and showers
The sport section of the resort will offer a wide range of daily activities guided by fully qualified professional instructors. Private teachers can also be booked for individual sports lessons.
PURE WoW Wellbeing Resort Marsa Alam
A program will be launched to include a “health check-up” at the clinic, based on the “World of Wellness” concept. Sports facilities will be connected to the other “World of Wellness” sections as well, including a health club, (sport)massages and Olympic sized pools. A professional European sports company will be contracted to make sure the highest possible
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Quality and safety standards are met
quality and safety standards are met. This company will be responsible for providing supervision, training and eventual maintenance for the “day-to-day” operation. Daily swimming pool games, basketball tournaments and more are further activities of pure fun and wellbeing. The team will employ English speaking local staff to further support local involvement with employment opportunities and to overcome potential language barriers. The team is supervised by a dedicated team of European Managers.
Children’s Sports and Entertainment The sports team will also oversee the children’s clubs and be responsible for the supervision of this area. Children will have a wide range of sports and entertainment programs available throughout the day and evening.
Entertainment facilities and sport activities will include: •
Children’s Club Sports
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Body Boarding
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Pool Jet Racers
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Raft Racing at the pools
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Quads runners
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Camel and Horseback Riding
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Dance Classes
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BMX
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Half Pipe
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Table Tennis
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Mini Golf
One on one sports instruction
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PURE WoW Wellbeing Resort Marsa Alam
The third Element - PURE Families The third of the three fundamental elements is dedicated to Families. Special facilities and programs at the pools, at the beach and for dining, provide exclusive child care centres and give the parents extra peace of mind. Creating a resort within the resort offers families all they need for an unforgettable holiday filled with pure entertainment and enjoyment for the children and a stress-free time for parents knowing that their children are happy and well cared for by trained staff.
A kids resort within the resort
For families with children, the PURE WoW Wellbeing Resort provides, within easy reach, all you could ever want for every member of the family, no matter what age. The family resort offers nanny services, swimming classes and all kinds of Sports classes for different age groups.
Family Activities
Professional carers
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Weekly Welcome Party
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Mini Football
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Basketball
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Badminton
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Swimming
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Table Tennis
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Beach Volleyball
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Grill Evenings at the Club House
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Fire Place With Music
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DJ and Karaoke
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Baby Dance and children’s Shows
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Beach Games
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Dinner Parties
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Movies
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Themed Nights
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Gym
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BMX Biking
PURE WoW Wellbeing Resort Marsa Alam
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Sports for all ages
Parents facilities and entertainment •
Exclusive buffet restaurant and lounge bar
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Billiard and darts room
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Library
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Beauty centre
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Hair stylist
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Cigar and cognac lounge
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Music and relax zone
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Games room
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Bar lounge
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Open Air Health club and massage tents
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Internet Cafe
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Disco / Night Club
Kids happy: mum and dad happy
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PURE WoW Wellbeing Resort Marsa Alam
Children’s facilities and entertainment An exclusive children’s club and children’s pool supervised by a professional caretaker will give
Tailored activities and programs
parents extra security. The family resort will offer facilities and entertainment for two age groups so that children of all ages are well cared for and catered for and can enjoy interacting and making friends with similar aged children. The groups are: A: Ages 4 to 9 (Kids) B: Ages 10 to 16 (Teens)
Facilities include:
PURE fun and wellbeing
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Children’s reception desk
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Creative room
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Small cinema
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Sleeper room
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Games room
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Shaded outdoor children’s playground
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Shaded children’s pool with toys
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Water slide
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Half pipe for inline skating, BMX bicycles and skateboards
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Special children’s’ restaurant with a small playground, television and games area
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Indoor children’s playground
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Child care; The family resort offers full nanny services
PURE WoW Wellbeing Resort Marsa Alam
Culinary Experience - Complementing the 3 fundamental Elements
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For the guests of the PURE WoW Wellbeing Resort, high quality food and drinks from all corners of the world is very important. Especially in Egypt and on the hotel resorts in the Red Sea area, there is no such thing as a high quality culinary offer. All available resorts focus entirely on the mass market and the lower to middle class segment and the food and drink policy is set accordingly. However, in the PURE concept, food and drink plays a vital role. It is a main contributor to the optimal state of wellbeing which the PURE WoW Wellbeing Resort aims to provide to it’s guests, and it supports the three fundamental elements.
Food and beverage
High quality food and drinks from all corners of the world
The PURE WoW Wellbeing Resort will create a place which lets the guests relax. The PURE WoW Wellbeing Resort will present a culinary and lifestyle concept called Culinary Avenue. It will be the central meeting point at the resort to wine, dine and relax.
Food and drink matching your state of wellbeing
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Culinary distinction
The PURE WoW Wellbeing Resort offers its guests a wide range of quality restaurants where you may enjoy well-presented, exquisite food. The PURE WoW Wellbeing Resort aims to always provide added value to the resort and to guests who are not just there to enjoy the sun. The PURE WoW Wellbeing Resort will achieve a reputation for culinary distinction. The PURE WoW Wellbeing Resort will also feature a cooking studio to create a “do it yourself” food concept. The image of the “do it yourself” food concept is to support the World of Wellness idea of preparing guided, modern and healthy food. The resort has catering outlets at the pools, beach, bars, children’s club and several à la carte options. The resort will be marketed as a “Soft All-inclusive resort” which will serve meals and drinks during lunch and dinner. This will work in combination with the separate restaurants. This way you can choose to have a quick pizza in one of the free restaurants during the day and have a special dinner by candlelight in one of the up-market à la carte restaurants within the resort, while your children are being entertained in the special children’s restaurant.
Restaurants and bars
Food and beverage services spread throughout the Culinary Avenue
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Urban Living Lounge/Lobby Bar
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Italian Pasta and Pizza restaurant. Modern Italian lifestyle and decor
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Italian Vinotheque with Mozzarella bar
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Italian Gelateria, crepes and espresso, casual, modern Italian lifestyle
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Spanish Tapas bar, traditional tapas bar with wine display
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Mongolian BBQ Restaurant
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Lebanese Restaurant
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Asian Restaurant, self service fast food
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Mexican Beach Restaurant, Salsa and Merengue music
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Arabian Pan Mediterranean Restaurant
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Indian Curry Restaurant
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American Cocktail bar
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German Bierkeller. Bavarian food, beers and entertainment
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Shrimps, Lobster and Mussels bar. Modern eating Bar
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Beach Restaurant, seafood and pasta, easy going, outdoor restaurant
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Pool restaurants and bars
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World Cuisine Buffet Restaurant, a global, modern, casual restaurant
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Clubhouse buffet restaurant
The PURE WoW Wellbeing Resort will also provide an exclusive Disco and Night Club at the Resort. The Disco/ Night Club will offer live music and DJ nights. A Casino (pending planning approval) located at the resort will add value too.
PURE WoW Wellbeing Resort Marsa Alam
Location and the General Area
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Marsa Alam International Airport serves 35 destinations
Accessibility Marsa Alam International Airport was established in 2003 and is located just 30 minutes drive from the PURE WoW Wellbeing Resort in Marsa Alam. At present it serves 35 destinations in 13 countries with 110 aircraft arrivals per week. New routes open each season increasing capacity similar to the trend seen in Sharm el-Sheikh.
Tourism Egypt has witnessed strong tourism growth in recent years as the country has embarked on a targeted marketing campaign. As a result Egypt is now the number one medium haul destination from the UK and many other European countries. Tourists are drawn by the increase in resort accommodation, direct flights from Europe, the world’s best diving sites, not to mention the 365 days of sunshine and the abundance of culturally significant attractions.
Strong increase in Tourism arrivals
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PURE WoW Wellbeing Resort Marsa Alam
Ancient Egyptian treasures within easy reach
Culture Egypt is steeped in some of the oldest cultures known to man and, needless to say, easy access to some of the magnificent treasures of Ancient Egypt is within reach of the resort. The result is one of the fastest growing tourist destinations throughout the world. This increase in tourist numbers further leads to an increase in demand for holiday apartments and accommodation.
Climate The amazing climate boasts virtually 365 days of PURE sunshine and can be reached in approximately five hours or less from most European airports.
Leisure and Diving The many prime diving spots in the Marsa Alam region represent one of the region’s main demand generators. The coral reefs in this area are larger, more natural and less crowded than other ones in the northern Red Sea. Of the six official diving spots, “Elphinstone” and “Dolphin House / Shaab Samadi” present the most sought-after locations. Spinner dolphins, dugongs and other large fish are highlights. Desert safaris, camel and horseback riding and watersports such as water-skiing, wakeboarding,
Uncrowded spectacular diving
sailing and surfing are popular. Day and multi-day trips to cultural sites such as Luxor, Abu Simbel, Aswan and Cairo are widely available.
PURE WoW Wellbeing Resort Marsa Alam
Positioning of the Resort
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Evaluation To position the PURE WoW Wellbeing Resort, definition of the demand market in which it competes was needed. Once done the dimensions of the product and current market trends in Egypt were evaluated. This led to a functional positioning and definition of the market share for the development. Any new resort has to compete with a high number of existing resorts on the Red Sea. The main source markets are Western and Eastern Europe. A secondary market is Egypt. The present trend at the Red Sea is for a mono-cultured, low-priced, low-quality “All-Inclusive” concept, based on similar unique selling propositions throughout most resorts. The low-priced
Extensive market research carried out to establish positioning
“All-Inclusive” formula has created a difficult business environment. Many resorts are competing on the “low end” market resulting in low average room rate with high overhead costs. Many resorts don’t have any unique selling points that clearly differentiate them from the rest. They all offer more or less the same and their main attractions are based on beaches, sea, diving and the nice weather. High volume occupancy with low revenue generation makes it difficult for the operator to maintain the product on an acceptable quality level. For the investors, the return on investment takes longer and is not sustainable with the tendency of not re-investing and maintaining the product. In the long term, many Red Sea-based resorts will therefore face difficulties in the years ahead if they want to maintain their market share at the same time as expanding and increasing revenues. Therefore it has been decided to position the PURE WoW Wellbeing Resort in Marsa Alam in a “functional” upper-middle and high class market segment in Europe, Egypt and the GCC. To generate the required rental rates, the product should attract a different guest segment with demanding guests interested in Lifestyle, Wellness and luxury resort products. That clientele will expect more than is presently offered in the many “All-Inclusive Resorts” located on the Red Sea. Adding value to the existing product dimensions will strengthen the overall positioning of the resort. This is why we have based the resort on the three fundamental elements concept:
• Wellness • Sports • Family These three fundamental elements are supported by the high-end culinary experience. As a result of providing and operating a resort based on a concept with more than one “fundamental element”, a market niche in Egypt can be filled. Furthermore, a much wider demand potential can be attracted. Through the existing partnerships with established brand names, “World of Wellness” and “Lindner Hotels Real Estate”, indemnity is available and it can be tapped to position the resort in a favourable way. By targeting families, demand will also be generated outside the main holiday season.
High volume occupancy predicted
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PURE WoW Wellbeing Resort Marsa Alam
If the needs of the family are met well, their loyalty can be earned resulting in future bookings. Also, the family positioning works well with the two other resort elements: Sports and Wellness. While children are accommodated during the day, parents can enjoy the wellness or the sports
Low season demand will also be generated
areas of the resort. Due to the many sporting options that the resort location has to offer, i.e. diving and water sports, integrating the sports positioning as a third element seems logical. Only if the requirements of the target groups (families, sport seekers and wellness afecionados) are wholly met, can the positioning be brought to market in a coordinated way.
Image and Identity The PURE WoW Wellbeing Resort will be defined and recognized by the local and International travel market as the leading high class, quality wellness and wellbeing resort in Egypt. The resort’s identity will be defined around the World of Wellness, wellbeing and lifestyle, to attract a wide spectrum of potential guests from Europe, the GCC and the local market. The resort will have an image of a world class wellness resort, supported by the synergies of the other elements for families and sports enthusiasts, and offer the discerning international lifestyle guest all they expect and much more. In this respect, special attention will also be given to the culinary experience.
Target Groups The PURE WoW Wellbeing Resort will target the following segments as the primary group of consumers: •
Guests interested in a healthy lifestyle, with a general interest in feeling and looking good and a hunger to enjoy life to the maximum with an appreciation of the finer things in life.
•
Families (with or without children) where parents can enjoy their time with or without their children thanks to the many nanny and child care support services available in the resort. For the children and for the parents, there are many different kinds of high quality services and facilities available.
focus on guests appreciating the finer things in life
•
Sporty, dynamic types from all age groups that will be catered for with an almost endless range of sports facilities supported by a team of fully qualified instructors and private trainers.
•
Consumers of all ages searching for Wellness and wellbeing activities.
•
Divers and watersports enthusiasts, the traditional Red Sea guest.
•
General holiday makers looking for a getaway.
•
Sports clubs and national teams, due to the wide scope of facilities within the resort and the support facilities available.
•
Pensioners searching for a mild winter climate but looking for more than just the sea and the sun.
The geographical segmentation will include Western and Eastern Europe, the GCC and the local market. The socio-economic segmentation will be widespread and offer a quality product at the resort for upper-middle and higher income levels.
PURE WoW Wellbeing Resort Marsa Alam
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Defined and recognized by local and international travel market
Discerning international lifestyle guests
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PURE WoW Wellbeing Resort Marsa Alam
DEMAND SALES CHANNELS TOUR OPERATORS
Internet Travel Agents
PURE WoW Wellbeing Resort Marsa Alam
Demand Generators for Occupation
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In today’s hospitality field, many different sales channels and tools are available to successfully promote a large property such as the PURE WoW Wellbeing Resort. We list the most important distribution methods below.
Tour Operators
International Tour Operators
International Tour Operators are a critical and important sales channel as well as suppliers or brokers with direct access to travel agents networks based in all major European cities.
Internet International internet wholesalers provide worldwide exposure through internet-based distributors such as www.booking.com, www.expedia.com and many more. A program is being developed to help market the resort with a specialist company to cover:
• Social networking • Social Media • Digital Marketing
Internet based Distribution
MICE-Business (Meetings, Incentives, Conventions and Exhibitions) from the nearby GCC is an excellent opportunity. The flight distance is less than two hours and there are many potential corporate companies looking for meetings, workshops and product introductions within this travel zone.
Travel Agents The GCC has a large potential to generate business from International travel agents. The GCC is home to many ex-pats living in countries like Kuwait, Bahrain, Qatar, UAE and KSA. But also domestic travel agents attending to potential markets in Cairo, Alexandria and the mid sized cities and towns located in the Nile Delta with direct flights from Cairo and Alexandria to Marsa Alam International Airport are of interest. Weekend packages, honeymooners, and local public holidays during domestic school holidays are popular.
Further sales and revenue potential in terms of on-site sales derives from the owners and WoWclients. They will book their flight tickets by themselves and will arrive at Marsa Alam International Airport separately. This provides high potential for up-selling meal-package-products and other products and services on site. It helps the resort to generate additional cash flow.
Business from International Travel Agents
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PURE WoW Wellbeing Resort Marsa Alam
Resort Layout & Property Types
The PURE WoW Wellbeing Resort is divided into 2 (mirrored) phases with each phase containing 2 sections:
Hotel Suites The hotel suites are located closest to the beach. Thanks to the unique design sea view is possible from almost every suite.
Apartments The apartments are situated on elevated land closest to the olympic swimming pools and the shopping mall at the entrance of the resort. The map below shows the resort layout and where the main facilities are located.
PURE WoW Wellbeing Resort Marsa Alam
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Everything within easy reach: • Wellness • Sports • Families • Culinary Delights
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Quality and finishing The PURE WoW Wellbeing Resort is being constructed to the highest of standards using European construction methods and first class quality materials. The infrastructure for the resort includes
Highest quality of construction and finishing
wide pavements, underground cabling, sewerage and water pipes. The whole resort will be wired to a modern network providing internet connection and European cable television. An international construction team is leading the local builders and monitoring the construction. In addition, the European management supervises and oversees the overall building process.
Exterior The properties are being built to a stringent set of quality and construction guidelines to ensure that
A mixture of colonial and eastern influence
they meet and exceed the expectations of our international clients both upon completion and in the future. The colour swatches for the resort are selected by the architectural team to ensure that the resort blends seamlessly with a mixture of colonial and eastern influence, reminiscent of 1001 Arabian Nights. The exterior walls are to be treated with a 5 layer thermo-elastic coating providing excellent insulation for both heat and noise. This product is easily maintained, prevents damp and helps to avoid cracks caused by temperature disparities, helping to keep your apartment looking as good as new. All window frames and sliding doors are manufactured from coated aluminium for longevity and as a result there will be little to no maintenance required in the coming 10 years.
PURE WoW Wellbeing Resort Marsa Alam
Interior
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At the PURE WoW Wellbeing Resort we want everyone to feel at home. The interiors of the apartments will be finished in warm, natural colours to create the perfect ambience. Floors and bathrooms will be finished in contemporary, natural tiles, with finishes conforming to Dutch requirements to ensure quality and hygiene.
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Warm, natural colours
The terraces open directly out from the living and/or bedrooms and create a free flowing open plan space where the inside and outside meet. The bathrooms, with marble tops, will add a luxurious touch. Stained woods and natural colours will enhance the overall colonial feel.
Furniture and appliances To help create a comfortable and relaxing internal atmosphere, we can offer you modern furniture and matching accessories packs for your individual apartment or suite. The furniture pack is designed for the different apartment types within the resort including LCD tv and audio entertainment unit. The bathrooms will have tiling from floor to ceiling with a spacious shower cubicle of 210 cm, a luxury toilet and circular washbasins set in marble tops. All floor tiles will be laid diagonally to increase that spacious feel.
A full overview of available furniture packs you will find in Annex 1 of this brochure.
Luxury Furniture packs available
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PURE WoW Wellbeing Resort Marsa Alam
Hotel Suites The hotel section of the resort is located between the Wellness and the sea, stretching along the 500 m of private beach. Most of the hotel suites have stunning, panoramic views over the Red Sea.
Several types of hotel suites available
There are several types of hotel suites within this air-conditioned environment, all benefiting from services, obligatory for its 5 star status.
Junior Suite The Junior Suite with net internal space of 42 m² plus an additional 7 m² terrace, has one large bedroom complete with ensuite, an open plan living area with a mini bar and a private terrace. •
Internal Space: 42,0 m²
•
Terrace/balcony: 7,0 m²
•
Total Net Area: 49,0 m²
Presidential Suite The Presidential Suites are bigger than the Junior Suites and benefit from some of the prime positions in the resort, situated on the easterly end of each wing of the hotel building with a wonderful panoramic view. The Presidential Suite provides a palatial net internal space of 60,5 m² with a covered 11,5 m² terrace and a further 32 m² open terrace allowing you to bask in the famous Red Sea Riviera sun or relax in the shade. The Presidential Suite consists of one large bedroom with ensuite bathroom, a spacious open plan living area with marvellous seaview.
For availability and pricing check your agent or contact sales@elsery.com
•
Internal Space:
•
Covered Terrace/balcony: 11,5 m²
60,5 m²
•
Open Terrace/balcony: 32,0 m²
•
Total Net Area:
104,0 m²
Executive Suite Gold The Executive Suite Gold, with net internal space of 87 m², has two large bedrooms, master with ensuite, a spacious open plan living area with a minibar, a second bathroom and a private terrace of 11 m². Internal Space: 87,0 m² Terrace/balcony: 11,0 m² Total Net Area: 98,0 m²
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Apartments The two bedroom apartments are located between the Shopping mall and the Wellness and are set in botanical gardens, pergolas, water features, swimming pools and all the facilities you require for the perfect holiday. There are several types of two bedroom apartments available.
Two bedroom Apartments (First floor)*
The luxury apartments offer two bedrooms
The apartments available for Full Ownership are situated on the first floor, having excellent aspects, looking over the resort gardens, pools and surrounding landscape. The apartments with net internal space of 79 m² and a terrace of 20 m², comprises a spacious open plan living area with a mini bar, a family bathroom, two bedrooms and a private terrace.
Two bedroom end apartments The two bedroom end apartments, as their name suggests, are located on the end of each of the two bedroom buildings. This allows for the terrace to wrap around the end of the building creating even greater outdoor space, more privacy and a wider panoramic view. They have additional open plan living space, with mini bar, a family bathroom, two bedrooms and a private terrace. The following end apartments are available for sale:
•
End Garden Apartment
The end apartments on the ground floor have an internal space of 78,5 m², a terrace of 21 m² and a garden of approximately 60 m².
•
End Middle Apartment
The end apartments on the first floor have an internal space of 78,5 m² and a terrace of 25,5 m².
•
End Penthouse Apartment
The end apartments on the second floor have an internal space of 78,5 m² and a terrace of 30 m².
*The
Penthouse
and
Garden
Apartments,
that
are
not
situated
at
the
end
of
a
building, are being sold in a Lifestyle Ownership model. See www.elsery.com or read the E-Brochure Lifestyle Ownerships for more information about the Lifestyle Ownership Apartments.
For availability and pricing check your agent or contact sales@elsery.com
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PURE WoW Wellbeing Resort Marsa Alam
The quality and fittings are all to the highest standard. For an overview of the furniture packs, please see Annex 1 of this brochure.
PURE WoW Wellbeing Resort Marsa Alam
Rental Returns, Personal Usage & Investment examples
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El Sery offers to manage the rental of your property by a third party. For the hotel suites, we have set up a rental pool system. The returns for each suite type are pooled before being distributed to the owners. For investors this means less reliance on a management group renting your individual property and the benefit of receiving rental income, regardless of whether your property is in use. The rental return pool is dependent on the occupancy rate, allowing you to fully reap the rewards of a successful resort. The two bedroom apartments come with a rental income of 7% per annum for a 5 year period, guaranteed by El Sery for Tourism Development S.A.E. This gives you the assurance of a steady rental return, enabling you to plan ahead with certainty and even fund your own trip. After the 5th rental year the contract will be revised or continued upon agreement between owner and management company. •
All additional costs during the 5 year rental period are covered by the rental organisation.
•
The apartments and hotel suites come with a six weeks usage allowance per year.
Hotel suites receive a return from the rental pool
Apartments receive a return of 7% guaranteed by El Sery
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Investment example Case Study: Junior Suite
Investing in a 1 bedroom Hotel Suite
EXAMPLE COST Description:
Cost:
Price Junior Suite:
€ 49,500
Furniture pack:
€ 4,900
€ 300
Total purchase costs:
€ 54,700
Deed and Translation:
EXAMPLE VALUE - 5 years after completion Description: New Property Value*
Value/Cost:
€ 76,162
Saving annual holiday budget:**
€ 15,000
Rental return***
€ 17,325
Total value after 5 years:
€ 108,487
€ 108,487
Total initial purchase costs:
€ 54,700
Net result after 5 years:
€ 53,787
EXAMPLE RESULT - 5 years after completion Total value after 5 years:
*Calculated on a conservative predictive Egyptian real estate growth rate of 9% per annum for the next 5 years.
Double your investment in just 5 years!
** Calculated at a saving of €3000,- per year on annual holiday budget based on 3 weeks use per year by the owner. €1000 is a “likely bottom value” for a week stay in a luxury 1 bedroom (2 pax) wellness hotel suite in a similar 5 star Wellness resort within 5 hours flight from European airports. Calculated is around €72,- pppn. Please note: usage allowance is 6 weeks per year. ***Calculated on a rental pool return of 7% per year, guaranteed by El Sery.
PURE WoW Wellbeing Resort Marsa Alam
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Investment example Case Study: 2-bedroom middle apartment
EXAMPLE COST Description:
Cost:
Price apartment 2 bedrooms:
€ 83,750
Furniture pack:
€ 9,200
Deed and Translation:
Total purchase costs:
€ 300
€ 93,250
Investing in a 2 bedroom Apartment
EXAMPLE VALUE - 5 years after completion Description: New Property Value*
Saving annual holiday budget:** Rental return***
Total value after 5 years:
Value/Cost:
€ 128,860
€ 30,000
€ 29,313
€ 188,173
EXAMPLE RESULT - 5 years after completion Total value after 5 years:
Total initial purchase costs:
Net result after 5 years:
€ 188,173 € 93,250
€ 94,923
*Calculated on a conservative predictive Egyptian real estate growth rate of 9% per annum for the next 5 years. ** Calculated at a saving of €6000,- per year on annual holiday budget based on 3 weeks use per year by the owner. €2000 is a “likely bottom value” for a week stay in a luxury 2 bedroom (4 pax) wellness apartment in a similar 5 star Wellness resort within 5 hours flight from European airports. Calculated is around €72,- pppn. Please note: usage allowance is 6 weeks per year. ***Calculated on a fixed rental return of 7% per year, guaranteed by El Sery.
Double your investment in just 5 years!
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PURE WoW Wellbeing Resort Marsa Alam
Purchase Procedure, Taxes, Guarantees and Registration Purchase Procedure & Payments Stage payments are available on all properties within the PURE WoW Wellbeing Resort. The charge for using the stage payment option is 10% of the purchase price excluding furniture and admin costs. This is the equivalent of a discount for those clients who opt to pay all funds upfront. Payment schedule:
Stage payments are available on all properties
A reservation fee of â‚Ź 1,500 is paid after 15 days to reserve the unit and take it off the market. 28 days after this the property minus the reservation fee, together with the furniture pack price is to be paid into account. Purchasing Procedure:
Step 1. Place a reservation Your agent reserves an apartment or hotel suite for you with El Sery. You will be required to provide your name, address, phone number, email address and apartment number to place this reservation. You will then be sent a reservation form.
Step 2. Return reservation documentation The signed reservation must be returned within five days of reservation along with a copy of your passport and a recent utility bill.
14 days cooling off period
Step 3. Payment You are required to make payment of the â‚Ź1,500 reservation fee 15 days after signing the reservation form.
Step 4. Contract Sent Upon receipt of the documentation and deposit three copies of the contract will be drawn up and posted to you.
Step 5. Return contract and balance payment All three copies to be signed and initialed on each page and returned to El Sery. Please be aware that after this the deposit is non refundable should you choose not to continue.
PURE WoW Wellbeing Resort Marsa Alam
Step 6. Ratified contracts
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Once your balance payment is transfered to the bank account, you will receive a copy of your contract signed by an authorized representative of El Sery. The invoice for payment will also be included. Failure to pay by the due date may lead to the property being placed back in the market and you reservation deposit being forfeited. After payment of funds into the bank account, you will receive receipt of payment after each stage payment shows in the bank account.
All property officially registered
Step 7. Final inspection and start construction warranty Final inspection and delivery of the property inclusive of agreed facilities and start of ten year construction warranty.
Step 8. Official property registration You receive official documentation showing registration of the property which will be in Arabic and English upon completion according to the local authorities.
Once the purchase process is completed you will be able to view the current state of construction and receive any news relating to the development on www.elsery.com.
Only â‚Ź 1,500 reservation fee
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Security Transparency Trust
Taxes Egypt has very few taxes. This is one of the strong driving forces behind the high level of foreign investment in the country. Egypt works on a self-declaration taxation system where rental income derived from furnished property is classed in the same bracket as general income tax. The taxable income is subject to a flat 10% tax on 70% of the yearly rental income. Egypt does not have capital gains tax, inheritance tax or stamp duty. The only other relevant tax is a 2.5% sales tax on the total sale price which is payable if your property will be re-sold after completion. (Source: www.bi-me.com)
Purchase Transparency Availability: All qualified partners and selected agencies that are entitled to sell the hotel suites and apartments in the PURE WoW Wellbeing Resort work from the same availability and the same prices, to provide the fairest market place possible. Therefore, any agent will be able to provide you with access to exactly the same properties at the same price as the next.
No capital gains tax in Egypt
Guarantees and Securities •
The rental income on purchases of two bedroom apartments amounts to 7% gross per annum. Rental income is guaranteed by El Sery and paid each year, in arrears, creating a steady flow of funds.
•
Due Diligence has been conducted on the project by independent lawyers and a report is available upon request. This covers the developer, titles, planning, finances etc.
•
A 10 year construction guarantee is provided, giving you peace of mind that your property will be structurally sound and protected.
•
El Sery, as owner of the resort, is responsible for the marketing and management of the PURE WoW Wellbeing Resort in its entirety. El Sery will guide you through every step of the process ensuring a hassle free and profitable investment.
•
No fees or costs during rental agreement.
•
European Management, ensuring professional standards in service and maintenance.
•
The apartments are 100% freehold. This is the same for apartments as it would operate elsewhere in Europe whereby you own the physical apartment plus a pro rata share of the land beneath.
PURE WoW Wellbeing Resort Marsa Alam
•
Only about 10% of property in Egypt is registered. Although many don’t register the property,
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El Sery will provide all purchasers with registration documentation on which their name and the property they own will be specified. •
The land is owned and fully paid without any loans or third party monies. This protects the client’s money throughout the construction period as money is only released once stages are satisfactorily met.
•
Site development, infrastructure and construction have seen tremendous progress. Visit our website for photo updates of the construction or pay a visit to the site. Our staff are more than happy to show you around the site.
Fully registered property
Due Diligences At start in 2008 a comprehensive Due Diligence report conducted by Anthony Seddon & Co was made regarding title deeds, planning permissions etc. Early 2011 a new Due Diligence report has been done to give the status of today.
Comprehensive Due Diligence report available
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PURE WoW Wellbeing Resort Marsa Alam
Where is the PURE WoW Wellbeing Resort Marsa Alam? What is it like?
What makes this resort unique?
FAQs (Frequently Asked Questions) •
Marsa Alam, Egypt, is located in the south-east of Egypt, on the west coast of the Red Sea.
•
The PURE WoW Wellbeing Resort is located 30 minutes drive from Marsa Alam International Airport.
•
Five hours flight from the UK and many other European cities.
•
Five star beachfront luxury resort.
•
Unique World of Wellness concept with many facilities for Wellness, Sports and Families.
•
Based on extensive market research the PURE WoW Wellbeing Resort is designed for keeping track with future tourism trends and growth areas.
•
There are no resorts offering such World of Wellness concept. It is a low-density, modern and luxurious lifestyle resort.
•
The PURE WoW Wellbeing Resort is a unique concept. The focus is on quality/ luxury offering many facilities targeted at Wellness, Sports, Families complimented by quality food/ drinks.
What are the main facilities?
Who will manage the PURE WoW Wellbeing Resort?
•
Spa, wellness, thalasso and beauty centre
•
Many sport facilities
•
Over 20 restaurants
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Bars and a night club
•
Shopping mall
•
Cinema
•
Supermarket
•
Amphitheatre
•
Children’s playground
•
Tennis courts
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Nine swimming pools and two Olympic sized pools
•
Private beach with coral reef
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Dive centre and watersports shop
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Medical and dental services
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Botanical landscaped gardens
•
Limo service and car rental
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Shuttle service from and to the airport
•
24 hour concierge, reception and room services
•
Internet connection for all properties
•
Climate control in all properties
•
Travel and excursion services
•
The resort will be managed by PURE Hotel & Resorts. PURE WoW Hotels & Resorts is a new exciting Hotel Brand with a clear vision on the future development of the hotel industry and the demands of the consumer market. PURE focuses on the guests feeling of wellbeing and to offer as wide an experience as possible. This is accomplished by providing a significantly superior level of service providing the ultimate wellness experience. It takes the step out of conventional thinking into the realm of preventive health care. This concept is not following, but creating a new trend combining the very best of your holiday experience and combining it with a lifestyle product to ensure you get the very best for sustainable healthy living.
PURE WoW Wellbeing Resort Marsa Alam
Who is the owner of the land?
What about the partners?
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•
The land is owned by the Egyptian company El Sery for Tourism Development. (Dutch owned)
•
They have all been chosen on the basis of their extensive experience in the sector and their ability to give the best advice to ensure the project is well-managed.
Who is the rental guarantee for the apartments backed by?
•
On the two bedroom apartments, the rental income is guaranteed by El Sery.
Is the rental guarantee net of service charges?
•
Yes, the rental guarantee for the apartments is net of service charges.
•
The operational company works with four separated pool systems for the hotel suites. (A – B –
How does the pooled rental system work?
C – F). The first group consists of the Presidential Suites (type A), the second of the Junior Suites (type B), the third of the Executive Suites Silver (type C) and the fourth of the Executive Suites Gold (type F). •
The net income will be paid to the hotel suite owner on a pro rata basis according to the location of the hotel suite. This means your individual hotel suite does not need to be in use in order for income to be generated from it.
Do any of the suites come with a rental guarantee?
Is the rental paid yearly and in arrears?
•
All of the suites are under the rental pool system and are not available with the rental guarantee. The rental guarantee is only available with two bedroom apartments in the rear section of the resort.
•
The rental income is paid to the owner´s bank account at the end of each calendar year.
•
All costs, such as maintenance, service, insurance, joint facilities, local taxes, utilities and the like,
What are the additional service costs?
shall be borne by the operational company, whilst your property is in the rental guarantee (in the case of 2- bedroom apartments) or available for the rental pool (in the case of 1- or 2- bedroom hotel suites). •
When the letting agreement no longer applies, the costs shall be borne by the owner. Beside these fixed monthly costs, the costs for the consumption for electricity and water will be invoiced to the owner. These costs will be invoiced yearly. Both the fixed and variable costs are due to yearly inflation and indexation by governmental increases.
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Who is responsible for the contents and building’s insurance?
•
Can I opt out of the rental pool or rental guarantee?
•
No, you are obliged to use the hotel suites rental pool or the apartments rental guarantee.
Can I renew the rental agreement after the initial five year period?
•
After the completion of the initial five year agreement, owners will be able to negotiate a new
What personal usage do I get per annum? What restrictions are there?
Can I lend weeks out to friends or family if unable to use them?
Contents are covered under the furniture pack guarantees and insurance is covered under a resort wide policy and included in the maintenance fee. Whilst the apartment or hotel suite is part of the rental system, the furniture is guaranteed new for old replacement.
rental agreement of a year by year basis. Alternatively you are able to take your property out from management to allow greater use for yourself or resell the property.
•
A two bedroom apartment or hotel suite allows for six weeks per year personal usage.
•
You need to book at least six months in advance to ensure that your apartment or hotel suite is available. There are no restrictions on when you can take this time.
•
Yes, you are also able to sub-let these weeks should you wish to do so.
Are there discounts at restaurants and facilities?
•
Owners of properties within the resort will each receive a 20% discount card which will cover
How long will it take to travel there?
•
Travel times from the UK and most European cities is around five hours.
•
Travel time from the Marsa Alam International Airport to the resort is just 30 minutes.
•
Free shuttle services will operate for guests and owners from Marsa Alam airport once the resort
Is there transportation available from Marsa Alam Airport?
What is the local infrastructure like?
restaurants, bars, activities and all Wellness facilities and programs within the resort.
is operational.
•
There is a highway connection from the airport to the resort and a new direct access road into the resort site is being built.
•
There will be 24-hour security and parking.
•
The resort will have a wide range of amenities on offer.
PURE WoW Wellbeing Resort Marsa Alam
Can I visit the site?
How many phases are there?
What is the completion date?
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We have a sales office on site where a sales consultant can arrange site visits.
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Advance notice is required.
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There will be two development phases.
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Phase 1 will offer 717 suites and apartments.
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The construction period shall be a maximum of 18 months from the date of receipt of the full payment for the property and supplementary costs in accordance with the purchase agreement. If the construction period is exceeded, the developer can allow themselves a postponement of two months.
•
If the guaranteed letting agreement applies, the rental income will begin accruing 18 months from the time the balance is received, thus being independent of the state of construction.
Are the properties freehold?
How many of the properties will have sea views?
•
The properties are 100% freehold. This is the same for apartments as it would operate in other (European) countries whereby you own the physical apartment plus a stamp of the land beneath it.
•
Due to the unique design of the hotel suites, the majority of these properties will have sea views. Due to the built up area that the two bed apartments are constructed on (2.5m), the penthouse apartments which face this direction will have partial views of the sea over the top of the suite buildings in front.
Are there lifts in the buildings?
What restrictions are there for foreign investors in Egypt?
•
There is elevator access in the blocks where the hotel suites are situated. In the apartment buildings there are stairways.
•
There are no longer any restrictions on direct foreign investment into Egypt, since the government adopted their policies to encourage foreign investment into the country. Therefore an individual or company may hold title to as many separate properties as they wish. As with all property within Egypt they would be subject to a 2.5% sales tax upon resale. There is no capital gain, stamp duty or inheritance tax in Egypt. (Source: www.bi-me.com)
What are the visa requirements for those purchasing?
•
You are not required to hold a visa in order to purchase property in Egypt. Should you wish to visit Egypt, you can get a visitor’s visa for a three month period when you land in Egypt at a cost of USD 20. Should you wish to stay longer than this, you can organize this with the local authorities for up to one year. Owning a property in Egypt does not automatically grant residency.
48
PURE WoW Wellbeing Resort Marsa Alam
Annex 1 Furniture Pack 1 bedroom Hotel Suites
Overview Presidential Suite & Junior Suite
Furniture Packs
Furniture pack Presidential Suite No
Furniture pack Junior Suite
Nightstand
2
Nightstand
2
Bedside lamp
2
Bedside lamp
2
No
Double bed
1
Double bed
1
Headboard
1
Headboard
1
Wardrobe
1
Wardrobe
1
Desk
1
Desk
1
Stool
1
Stool
1
Mirror
1
Mirror
1
Pillows
2
Pillows
2
Bedspread
1
Bedspread
1
Curtains
1
Safe
Curtains
1
1
Safe
1
Hairdryer
1
Hairdryer
1
Enlarged mirror
1
Enlarged mirror
1
Bathroom accessories
1
Bathroom accessories
1
Ceiling lamp
3
Ceiling lamp
3
Outdoor wall lamp
1
Outdoor wall lamp
1
Electric Kettle
1
Electric Kettle
1
pair
Coffee machine
1
Fridge
1
Fridge
1
Entertainment Unit
1
Stereo Music Unit
1
27 inch LCD TV
1
Entertainment Unit
1
Lounge chair
1
27 inch LCD TV
1
2 seater sofa
1
Lounge chair
1
Carpet
1
2 seater sofa
1
Coffee table
1
Carpet
1
Curtain
1
Coffee table
1
Sidetable
1
Sidetable
1
Lamp stand
1
Lamp stand
1
Balcony chairs
2
Balcony chairs
2
Terrace table
1
Terrace table
1
Sunloungers*
2
BBQ
1
Umbrella & stand*
1
2
Umbrella & stand *
1
Sunloungers*
pair
*Only in Ground floor apartments Prices Furniture pack: Presidential Suite
Prices Furniture pack: Junior Suite
€ 8,600 garden
€ 5,500 garden
€ 8,000 first and second floor
€ 4,900 first and second floor
Furniture packs are available for all apartments within the PURE WoW Wellbeing Resort. Whilst the acquisition of the furniture pack is not compulsory, should you wish your apartment to be included in either the rental guarantee or the rental pool, then this pack must be taken at the time of purchase. All items are guaranteed during the time they are in the rental pool or under the rental guarantee.
PURE WoW Wellbeing Resort Marsa Alam
Furniture pack Executive Gold Nightstand
No
3
Bedside lamp
3
Double bed
1
Single bed
2
Headboard
3
Wardrobe
2
Desk
2
Stool
2
Mirror
2
Pillows
4
Bedspread
3
Curtains
1 pair
Safe
1
Hairdryer
2
Enlarged mirror
2
Bathroom accessories
2
Ceiling lamp
5
Outdoorwall lamp
1
Electric Kettle
1
Fridge
1
Entertainment Unit
1
27 inch LCD TV
1
Lounge chair
2
Carpet
1
Coffee table
1
Sidetable
2
Lamp stand
2
3 seater sofa
1
Wall lamp
2
Dining Table
1
Dining Chair
4
Terrace table
1
Balcony chairs
4
BBQ*
1
2
Umbrella & stand*
1
Sunloungers*
*Only in Ground floor apartments
Prices Furniture pack: Executive Suite Gold â‚Ź 9,800 garden â‚Ź 9,200 first and second floor
49
Annex 1 Furniture Pack 2 bedroom Hotel Suites
Overview Executive Suite Gold
50
PURE WoW Wellbeing Resort Marsa Alam
Annex 1 Furniture Pack 2 bedroom Apartments
Furniture pack 2 Bed apartment No
Furniture pack 2 Bed end apt.
Nightstand
3
Nightstand
3
Bedside lamp
3
Bedside lamp
3
Double bed
1
Double bed
1
Single bed
2
Single bed
2
Headboard
3
Headboard
3
Wardrobe
2
Wardrobe
2
Desk
2
Desk
2
Stool
2
Stool
2
Mirror
2
Mirror
2
Pillows
4
Pillows
4
Bedspread
3
Bedspread
3
Curtains
1 pair
Curtains
1 pair
Safe
Overview 2 bed Apartment & 2 bed end Apartment
No
1
Safe
1
Hairdryer
1
Hairdryer
1
Enlarged mirror
1
Enlarged mirror
1
Bathroom accessories
1
Bathroom accessories
1
Ceiling lamp
5
Ceiling lamp
5
Outdoor wall lamp
1
Outdoor wall lamp
1
Electric Kettle
1
Electric Kettle
1
Coffee Machine
1
Coffee Machine
1
Fridge
1
Fridge
1
Stereo Music Unit
1
Stereo Music Unit
1
Entertainment Unit
1
Entertainment Unit
1
27 inch LCD TV
1
27 inch LCD TV
1
Lounge chair
1
Lounge chair
1
3 seater sofa
1
3 seater sofa
1
Carpet
1
Carpet
1
Coffee table
1
Coffee table
1
Dining table
1
Dining table
1
Dining chairs
4
Dining chairs
4
Sidetable
1
Sidetable
1
Lamp stand
1
Lamp stand
1
Balcony chairs
4
Balcony chairs
4
Terrace table
1
Terrace table
1
BBQ*
1
BBQ*
1
2
Sunloungers*
2
Umbrella & stand*
1
Umbrella & stand*
1
Outside Dining Table*
1
Outside Dining Chairs*
4
Sunloungers*
*Only in Ground floor apartments
Prices Furniture pack: 2 Bed apartment
Prices Furniture pack: 2 Bed end apartment
€ 9,800 garden
€ 10,500 garden
€ 9,200 first and second floor
€ 9,800 first and second floor
Contact details
Headquarters: Villa Zena 443, from Sheraton Road, in front of Sea Gull Hotel Hurghada, Red Sea, Egypt info@hurghadainvestment.com +2 011 612 21 65
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