Old Town Sahl Hasheesh

The best Shopping & Leisure Centre on the Red Sea www.oldtown-sahlhasheesh.com -1Copyright Š 2010. All Rights Reserved.

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Table of Contents About Old Town

3

Key Plan & Key Points of Old Town

4

Old Town History

6

Old Town Facilities

7

Sahl Hasheesh Location

8

About Sahl Hasheesh

9

Old Town in Sahl Hasheesh Location

10

Old Town Photos

11

Advertising Campaign

14

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About Old Town The new fantastic destination for entertainment. Exquisite restaurants and shops. Opening soon...

Sahl Hasheesh is located on the beautiful Red Sea Riviera.

A unique place, just 18 km from Hurghada International Airport, sunny all year round, facing one of the most beautiful bays of the area, with a 14 km coast line, Sahl Hasheesh is going to be a perfect place for a relaxing holiday.

The Old Town is a hub of Sahl Hasheesh.

Directly overlooking a beach with an astonishing sea view panorama, Old Town Sahl Hasheesh offers many facilities for relaxation and leisure - shops, restaurants, cafes, spa and health clubs, cinemas, water sports, diving and a marina.

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Old Town Key Plan

Apartments

Parking

Furniture shop

Restaurants

Cinema

Supermarket

Hotel “Premier Romance”

Medical Clinic

SPA Centre ATM Hotel

Health Club

Beach

Il Gusto restaurant

Red Sea

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Hotel

Key points of Old Town • •

•

•

Exclusivity: One of the biggest Retail-Leisure-Residential centre on the Red Sea with unique Roman/Oriental Arabesque architecture. Total area 44 000 m2.

Location:  In the heart of Sahl Hasheesh, a resort destination just 18 km south of Hurghada  Directly on the beach Customer mix & volume:  Red Sea residents (esp. Hurghada – about 90 000 residents, El Gouna)  International Tourists  Sahl Hasheesh residents & tourists (about 3000 people)  Vacation visitors from Cairo and other cities Area around: – Operating now: 5 hotels (LTI Pyramisa 5*, Old Palace 5*, Premiere Le Reve 5*, Premiere Romance, Tropitel 5*) – in total 2000 hotel rooms; Living compounds (El Andalus, Palm Beach, Sunset Pearl, Ocean Breeze, Azurra) – in total 1500 apartments.

– Coming soon: El Baron hotel, Tropitel, Veranda, Pyramisa Sunset, Zoser, Golf Courses 18 holes, Andalusia, Lana Hills, Paradise Gardens, Pharonic Village, Serenity, Premier Rendezvous hotel.

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Old Town History •

• • •

Founders: – ERC (Egyptian Resort Company) – Sahl Hasheesh Development Company (SHDC) Construction: began in 2005 Design: Mix of Renaissance and Oriental Arabesque styles.

Old Town Vision: – Social gathering hub for the Community with high-quality shops, restaurants, cafes and boutique hotels.

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Old Town Facilities Old Town will be soon a social gathering hub for fun and entertainment.

Old Town amenities: • • • • • • • • • •

Shops Restaurants Cafes Night Clubs Spa Health club Cinema Apartments Beach Diving centre

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Sahl Hasheesh Location

Alexandria Cairo

Hurghada

Sahl Hasheesh Luxor

Red Sea

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About Sahl Hasheesh The Sahl Hasheesh site is located on the Red Sea coast approximately 18 km south of Hurghada, and encompasses a land area of 41 million square meters.

Sahl Hasheesh will be a fully integrated resort community project of a scale and scope that is unprecedented in the region. The master plan is predominately „tourism‟ based, with infrastructure, services and amenities designed to the meet the needs of forecasted population for the project, including tourists, residents and staff.

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Old Town Location within Sahl Hasheesh Sahl Hasheesh Old Town

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Old Town Photos Roman/Oriental Arabesque architecture

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Old Town & Sahl Hasheesh Night Shots

Pharaonic Gate

Arrival Piazza

Old Town

Old Town

Old Town

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Old Town & Sahl Hasheesh Day Shots

Old Town

Old Town

Old Town Promenade

Pier

Old Town Beach

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Advertising campaign Sahl Hasheesh Billboards

Old Town Billboards Size 3x4m on the way to Sahl Hasheesh

Size 4.8x50m, location El Mohamady Howidak square (opposite side of Old Vic beach)

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