123 Internet Group - Service Overview

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Put your business in safe, experienced hands Your website is your shop window and should reflect the reception your customers and prospects receive when they contact you – otherwise you will lose out to your competitors. Your first impression is too important to risk, so 123 Internet has spent more than ten years building a small and trusted team, dedicated to local web design excellence and online marketing services, which can deliver you a rapid return on investment (ROI). An affordable expert web consultancy 123 Internet provide award-winning services to more than 450 corporate HQs and SMEs throughout the United Kingdom. You do not have to be a marketing genius to work with us. Our services are easy to understand, with plenty of helpful advice that can easily be packaged into affordable monthly payments for smaller organisations. Our web design and development excellence, coupled with our first-hand expertise in search engine optimisation (SEO) and social media marketing, creates websites that generate new business for our customers, and increase their revenue. Uncompromised website functionality with striking web design With other suppliers, you often find that the web designer’s creation restricts the programmer’s ability to add website functionality and SEO. At 123 Internet, our web design, web development and search engine marketing skills permanently reside under one roof in a true collaboration, which prevents the misunderstandings often seen in other teams. Whether you are launching your first site or expanding an existing one, we provide a helpful and easy to understand service that has helped hundreds of customers to achieve incredible results. The Depot, Clerkenwell Place, Milton Keynes, MK6 3HF Silverstone Park Innovation Centre, Silverstone, NN12 8GX 20-22 Wenlock Road, London, N1 7GU

+44 (0)1908 231230 +44 (0)1604 231231 +44 (0)208 1236231


Web Design and Development to Fuel Your Business Business acumen combined with excellence in web graphics design and web development is difficult to find when looking for a web consultancy. Although your local web graphic design and development consultants might be creative, most fall down when it comes to understanding what it takes to provide you with rapid returns. By spreading costs in monthly payments, our way of working literally allows our web design and development to pay for itself. Proven track record in web design and development excellence We will listen carefully to you and ask questions to ensure your new website, a local landing page or extension to your existing website outperforms your competition commercially as well as aesthetically. It’s going to be attention-grabbing Choose 123 Internet and we guarantee that your website will be eyecatching and help accelerate your business growth without losing the ability to flex with commercial demands. For example, it could include:

Simple, updatable content management (CMS)

Interactive page-turn brochures

Easy-to-use database-driven functionality

An e-commerce store with payments

Animations and video integration

Mobile website or mobile apps

Your customer experience is vital Although looking good is important, if your web visitors find any point of difficulty or failure in your website, they are unlikely to buy or return – and your competitors are only a click away. We will ensure that your website is totally reliable and interactive enough to engage your prospective customers rather than frustrating them.


SEO website marketing – get found before your competitors Increasing your search engine marketing guarantees that your customers find you before finding any competitors who have turned a blind eye to monthly SEO (search engine optimisation) support. Improving your rankings within search engines through SEO marketing dramatically increases the number of people visiting your website, improving its ROI (return on investment). 123 Internet will improve your search engine positions through careful and cost-effective search engine placement “We constantly come across organisations that have spent a small fortune on Pay Per Click (PPC) or AdWords campaigns, which devour SEO budgets and often short-change the business.” “123 Internet has ‘grown up’ with search engine marketing and regularly outperforms PPC/AdWords campaign results, which helps reduce the website owner’s cost of sale.” Scott Jones, SEO expert at 123 Internet Affordable ongoing online marketing Affordability is a common problem – small businesses can easily blow their available funds on building a website. This can leave them unable to afford the ongoing search engine optimisation (SEO), email marketing and social media management that generates revenue. 123 Internet solved this problem by enabling customers to spread their initial outlay across monthly payments. Our range of monthly search engine marketing services are available from just £150 per month and include:

Optimization Review & Advice

Search Engine Submission

Keyword Research & Suggestion

Directory, Blogs & Social Links

Creative Design & Copywriting

Ranking, Link & Traffic Analysis/Reporting

Geo-Targeted Local SEO

Pay Per Click (PPC) Campaign Management


Register the best domain name(s) for your company Domain names are integral to your company’s brand. Selecting and registering your domain names can be a race against your competitors and is the first thing your target audience sees when searching for you on the internet. The domain names which you register will also appear on all your organisation’s online and offline material, so it needs to be easy to read and remember. We can secure a new domain name registration for you today from only £30. Domain name dispute support Don’t let a competitor snatch your online enquiries – the effectiveness of your domain name can be undermined by someone purchasing the same, or something similar. Our domain name dispute support service helps to limit damage and resolve issues. SSL, encrypted, secure hosting and Exchange email services 123 Internet’s partner, Fasthosts, ensures all our customers’ website and email data is hosted in secure UK locations, while maintaining low monthly hosting costs. Fasthosts own two data centres for secure hosting – plus you will know exactly where your data is at all times. Vital to hosted email and online transactions, these data centres deliver the highest possible levels of up-time and maintain unrivalled connectivity. This managed secure hosted service is available directly from 123 Internet from just £15 per month, payable by direct debit. All our hosting packages include the following features:

Unlimited Web Space

Full FTP Access

Exchange Email Accounts

Online Database Support with ODBC

Spam Filtering

Virus Scanning


Join the conversation before your competitors Effective weekly or even monthly social media networking through LinkedIn, Google+, YouTube, Facebook and Twitter management presents a prime opportunity for you to communicate directly with your target audience at lightning speed. With conversations taking place among your target audience across many online locations, 123 Internet’s social media management and branding is essential to your marketing toolkit – or else one of your competitors could snatch opportunities. Look the part Just as you wouldn’t attend a business meeting looking scruffy and unprofessional, poor LinkedIn, Google+, YouTube, Facebook and Twitter designs will undermine your organisation’s message. Our social media design service creates a professional appearance, setting you apart from the competition and providing a communications platform for your brand and your target audience. Monthly social media networking management Social media networking is time-consuming and easy to get wrong. Posts and updates can be seen by an infinite audience within seconds. Our service ensures:

Regular and engaging posts appear before your target audience Your posts are rich in keywords to boost your Google ranking You will connect with clients, new prospects and suppliers Social media promotions display accurate information with an appealing call to action Our monthly social media campaigns start from just £150, per month and could open a new world of opportunities for you and your company.


Sending SMS Alerts, Campaigns, Competitions and Responses Connecting with your target audience through SMS marketing or text campaigns alerts prospects to new text competitions, or reminds them of an appointment or a password. Nearly everybody has a mobile phone, so effective, bulk SMS marketing and text campaigns can only help to increase awareness of your brand and its offering. Including a text response in your marketing campaigns drives a greater reaction from your audience, which normally generates larger returns. Online SMS marketing platform and integration 123 Internet has a wealth of experience in text marketing, including database-driven, automated SMS campaigns to help reduce your cost of sale. Our complete text marketing solution can be accessed from anywhere with an internet connection and gives you complete control over text sending. No software or hardware installation is required to begin your SMS campaigns, and we only use our own in-house systems to provide you with a guaranteed high-quality service. Text or SMS competitions are easy to implement and yield a high return on investment. If you give people the option, around 50% will respond to an advert by sending a text. Here’s an example:

The responder texts in a unique ‘keyword’ to a short phone number The customer’s mobile number and incoming message details are captured An automated response acknowledges receipt and can respond to the customer You receive an automated email confirming the details received / stored to a database


How to profit from email marketing and campaigns Appropriate content in monthly email marketing campaigns quickly delivers your company message, which will help raise awareness and generate leads. If you simply tell us about your target audience and what you hope to achieve, we will be able to create a bespoke monthly email marketing service which includes:

Eye-catching MailChimp email template designs Powerful statistical reporting (including number of reads, clicks, bounces, etc.) Landing pages or a microsite with back-links to your website Social media links and promotion to grow your audience Full MailChimp account integration Google Analytics integration Website sign-up form integration Subscription management Database preparation (including sourcing) Compliant anti-spam features with opt-out Our monthly email marketing campaigns and services start at ÂŁ100 and can help you connect with your target audience like never before.


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