Yumeng liu s2811944

1610QCA-Graphic Design 1

Tea Packaging

Yumeng Liu

S2811944

Graphic Design 1 – Tea Packaging Design Manifesto – Yumeng Liu

SYMBOLISM: My tea brand name is “Biu tea”. The meanings behind certain shapes in the design are abstracted from “tea cup”. The letters and logos are black; people are easy to remember that. I use the “Edwardian Script ITC” letter font as my name, it means tea is very soft and curve.

TONE “Biu Tea” sounds the same pronunciation with “beauty”. The emotion I am aiming to perceive in my designs surprise in the big bursts of flavor.

STYLE The style is a modern; people can get a cup of tea when they are getting tired. Not traditional and boring.

TYPOGRAHPY The typography I used in my design is “Edwardian Script ITC”. Like the words have curvaceous shapes. The body text is simple and clear to match the background colour.

REALATIONSHIP The bright colour I used to attract young audience. Every side of products has different colours, and made them balance.

COLOUR The colours I chose to use for my packaging are derived from the favors.

Mint tea box are blue; Green tea box are green.

Lemon tea box are yellow.

MATERIALS The materials I used in packaging are soft cardboard, even it is traditional packaging, and can be re-cycle. The board will be kept fresh in it.