#twooc
Day EIGHT Twitter on the Go
The small print:
All this material, whilst given freely for this course, is for your use only, and not for dissemination to anyone else, even inside your own organisation. Please do recommend that your colleagues sign up for the course so that they can participate too at http://twooc.wordpress.com @lizcable @TrinityVisionUK
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DAY 8: Outline Twitter on the Go Activity: Search for current conversations using #twooc on your Twitter profile, and get a feel for what’s going on in our “classroom”. Find and download the Twitter app for your smartphone or tablet if you have one, or one of the ones recommended in the text.
E-tivity:
Share your recommendations for Twitter apps with your colleagues on Twitter.
Come up with a #tip for using mobile twitter, and tweet it on #twooc #tip. Think about how using Twitter wherever you are can help: o Increase brand or project awareness o Raise your profile o Demonstrate your expertise o Provide customer service o Create touch-points on your customer journey o Any more?
Tools: Apps are all dependent on which mobile phone you use: Twitter Echofon Flipboard Feedly
FourSquare
@lizcable @TrinityVisionUK
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Day EIGHT Twitter on the Go Twitter is 24/7. We deliberately chose to present this course as 12 days packed close together, because that’s the pace we work at in social media, and in the world today. The internet is no longer something you dial into, it’s always on. It’s no longer “out there”, it’s in everyones’ pockets. We are all getting less and less likely to look at the clock before we consider whether something is “open” or “closed”. The digital generation don’t even wear watches.
FROM: http://www.visualistan.com/2014/04/mobile-web-usage-in-2015-and-onwards.html
2015 Twitter Statistics
288 million monthly active users 500 million Tweets are sent per day 80% of Twitter active users are on mobile 77% of accounts are outside the U.S. Twitter supports 35+ languages Vine: More than 40 million users From: https://about.twitter.com/company
Mobile users are more active on Twitter than desktop users. People with Twitter on their smartphone are 79% more likely to access Twitter several times a day. They’re also twice as likely to use Twitter the moment they wake up. From: http://lorirtaylor.com/twitter-statistics-2015
@lizcable @TrinityVisionUK
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Why go Mobile with Twitter? A few reasons why you should use Twitter from a mobile device:
Time and convenience - It’s quick and easy to tweet on the go. You’re not tied to a location. You will always have time for your social media with mobile as you will always have your mobile device with you. (Just make sure you take your charger with you.)
‘Micro boredom’ – Any odd minute you get, whether you’re waiting in a queue, waiting for something to upload, travelling on the train; any ‘dead’ time can now be taken up with your social media and not wasted. Find and follow ten more people in a 15 minute wait for the train.
Thoughts/ideas can come to you at any moment. Having your mobile there with you ready to tweet is now more essential than pen and paper. Your phone is with you at all times – and unlike pen and paper, whatever you put on it can be recorded for ever, passed on and shared.
Show the online community, including your potential clients. your accessibility. You are reachable online, you are responsive. Customer service is the new marketing. Do it well and people will amplify
you.
Social media doesn’t stop when you leave your desk at 5 o’clock; stay on top of what’s going on in the world and in particular your industry and what people are saying about your business.
The world is moving towards mobile computing in preference to desktop working – and that’s a completely new business model for even business-to-business service led industries. It’s no longer 9 to 5.
You can tweet from your location, especially if it has business, news or industry relevance. For example if you are at a large event such as an industry conference you can tweet about it and share your knowledge and opinions with your potential customers in real-time as the event takes place, giving your tweets more relevance.
It offers an opportunity for spontaneous and opportunistic tweeting of media, as you may see/hear something you want to capture and share with your community on Twitter. Video and images are often used in mobile situations. Pictures are so much more clickable than text.
The APPS for the different add-ons for twitter generally work much more seamlessly on your phone than they do online. You are not repeatedly asked to login to different plaforms to get them to work together. So for example I can use FEEDLY or another reader to find content to tweet, shorten the link with BITLY and then use BUFFER to schedule the tweet for later, all much more swiftly than I could using the desktop equivalents.
@lizcable @TrinityVisionUK
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Mobile Twitter applications
If you have a smartphone, it is easier than ever to access your Twitter account with the many Twitter apps on the market. The vast majority are free. The official Twitter apps for smartphones are downloadable from Twitter itself, you can also go to https://twitter.com/download (above) and send a text messge to yourself with a download link. You may find, though, that you prefer to use an app other than the official “Twitter” one. I really like Echofon, historically it has been much more feature-rich than Twitter’s own official app, however there is now little difference between the two. I simply have a personal preference to RT: rather than to Quote a tweet. Here’s the difference: On TWITTER app if you “QUOTE TWEET”: COMMENT”:
On ECHOFON app if you “RETWEET WITH
So it really is a very minor personal preference. Today is about beginning to find your own.
@lizcable @TrinityVisionUK
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#twooc On the mobile Twitter app: You can switch between accounts much more easily than online where you have to login and logout. The website Twitter.com is better for:
Creating a new Twitter account. This can be done on the mobile app but it is more thorough on the desktop version, and easier to see. Editing your profile – especially creating your background design – you can’t do this on your mobile phone.
A final note about the mobile app – sometimes if you do something on the browser (website) of Twitter it can take some time for the mobile app to catch up. If an issue like this persists, try logging out of the mobile app and logging back in again – it usually fixes it!
Twitter Tools you can use on your mobile Many of the applications you may well use on Twitter at your laptop or PC, you can also use mobile on your smartphone. Using Twitter to share content is a logical extention from capturing and uploading media, so many of the apps you can use to upload media on to Twitter have mobile apps you can use, and of course Twitter has its pwn partner apps; including VINE for 6-second videos, and the new childrens’ app VineKids which filters out inappropriate content. Many apps also enable you to tweet directly from them by connecting your Twitter account. Some of the most popular and useful are:
FourSquare – check-in app – check in to locations and tweet. Instagram – share beautiful images and tweet them (Note: Instagram images will now not appear embedded in your timeline) Flipboard – this aggregates all the news from the people you follow on Twitter and you can tweet from right within the app Try all the other apps on your phone!
Let us know which apps you use and how they work for you with Twitter on the hashtag #twooc
Happy Tweeting! @lizcable
@lizcable @TrinityVisionUK
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