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Day SEVEN: Beyond the tweet
The small print:
All this material, whilst given freely for this course, is for your use only, and not for dissemination to anyone else, even inside your own organisation. We feel very strongly about copyright and will protect it.
@lizcable @TrinityVisionUK
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DAY 7: Outline Beyond the Tweet Activity: Search for current conversations using #twooc on your Twitter profile, and get a feel for what’s going on in our “classroom”.
E-tivity: Post up any or all of: •
A photo tweet
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A video tweet
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An audio tweet
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A document tweet
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A presentation tweet
Respond to and retweet our cohorts tweets
Tools: There are lots of potential tools today, but we’ve outlined a good example of each (feel free to use others that better suit your browser/mobile phone/temperament): www.vine.co - for sharing videos www.issuu.com & www.scribd.com - for sharing documents www.slideshare.net – for sharing presentations www.Audioboom.com - for creating and sharing audio
Resources: Online copyright & Creative Commons: http://creativecommons.org/
@lizcable @TrinityVisionUK
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Day Seven Beyond the tweet A picture speaks a thousand words, and we all know you don’t get many words in a tweet, so how would it be if you could publish as many words as you like? Or add photos? Or video? Or audio? Or any number of other kinds of online media? Welcome to today’s smorgasbord of functionality and experimentation. A menu of tools you can use to deepen your Twitter experience, market your business or ideas online without any web knowledge, and entice more people to engage with you on the web. This is a reference for when you need it, so don’t think you have to implement it all today. We’d just like you to have a go at one or more of the tools on offer and post a tweet or two.
Top tips to choose which tool to use: We suggest you bear these things in mind when faced with the plethora of twitter tools on offer: 1.
Is it simple enough to do JUST ONE thing you need? I often choose very simple tools, so that I know exactly where they fit in my toolbox. This is why I choose bit.ly over say hootsuite. By adding together very exact highly specialised and very simple tools, I can build myself a social media toolset that I understand, and when one tool breaks, I can replace that without throwing the whole toolbox away. They also tend to be free or freemium, so they are low risk.
2.
Is it functional enough to do EVERYTHING that you want? For monitoring, it makes sense to have ONE dashboard for all platforms, and I’m constantly trying new tools. Is there a tool that will allow you to input all the media you need?
3.
Does it work on all the platforms you use? I use iOS, android and the Chrome or Firefox browser on my PC. What platforms do you use? How does this limit your choice?
4.
Does it accept and allow you to upload the specific file-formats you generate from your software and gadgets?
5.
Does it have a community element? If so, do you already know any subscribers? Is part of your community already established there?
6.
Is it tried and tested? Or is it the latest fad?
7.
Is it easy for you to use?
@lizcable @TrinityVisionUK
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#twooc 8.
Does it protect your privacy?
9.
Does it protect your copyright? Who does the copyright belong to, and does it allow you to create and or share media with different types of copyright attributions?
10. How are other people using it? Are you in good company, or is there “dodgy” material there too? Does using it put you in the company of experts and thought-leaders? 11. Does it work across other social streams and platforms, not just Twitter? 12.
Sharing photos and images Sharing an image or photograph is a great way to brighten up your tweets. You can use Twitter itself for adding a photograph to a tweet by clicking on the camera icon when you write a new tweet:
It’s quite likely, however, that you’ll be sharing a photo from your phone, the Twitter app for mobile also has this facility. What’s helpful is that you can either share a photo then and there via your mobile, or take a photo and tweet it later. This is great if you’re out and about at an event, for example, you could take a photograph of your stand at an exhibition and then tweet to let people know where to find you. Your six most recently shared images and/or videoswill appear in a ‘gallery’ on your Twitter profile – so think about the overall image they will present.
@lizcable @TrinityVisionUK
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VIDEO: Vine Vine is Twitter’s own video sharing tool that allows you to create 6 second videos (no shorter, no longer) known as vines. Although you can view vines on the web - Follow @Vine on Twitter – you can only take the videos on your mobile phone. We will cover more of this tomorrow in “going mobile”. When it first launched the whole idea was that they were raw unedited 6 second pieces that looped, and that was part of the creativity of the resulting videos. Now there are several apps that allow you to edit and create Vines from several clips or photos.
YouTube You can also very simply upload videos to Youtube, and use the sharing button to create a link:
Which then autoexpands the video in the Twitter timeline:
@lizcable @TrinityVisionUK
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Slideshare: share your powerpoint presentations Slideshare is one of my favourite social networks. It’s most simply described as YouTube for powerpoint presentations. You may not have the budget to create video and great photos but you probably have PowerPoint installed on your PC (or KeyNote if you’re a Mac user – or my favourite HaikuDeck if you are on IOs or the Web). If you have some PowerPoint presentations of either talks you’ve given, seminars you’ve run or an overview of a product or service, you can showcase this online using Slideshare.net. Yesterday I tweeted @danzarella’s Slideshare presentation and it automatically expanded in the timeline.
Slideshare, like YouTube, integrates really well with other social sites such as Twitter. There is even a section on the Slideshare homepage showing which presentations are trending on Twitter. This can be a great way of finding new content to share. If you have some good quality presentations you would like to share online we recommend that you create a Slideshare account.
Make sure that you complete your profile (use the same photo you use for Twitter – also consider using the same username) so that it presents you or your company in a good light.
Link your Twitter account to Slideshare as well (this is part of the set up process).
Once you have completed your profile simply upload your presentation and then tweet it. Handily, Slideshare reminds you to tweet once you’ve uploaded your presentation.
@lizcable @TrinityVisionUK
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Audioboom: create and share audio files Another extremely simple web‐based tool, this time for creating audio files. It integrates very well with Facebook, Twitter, Wordpress and of course iTunes. It recently rebranded from “Audiboo” It’s fantastic for many things:
Impromptu interviews that you can put on your website, ambience that just sounds wonderful, a music record of your children growing up or even a full blown radio show. You can use it for reporting, for story‐telling, educational use or quick tips. Where could you use it to capture your customers’ delight, or to add value?
Think of it as your audio digital archive, your web connected dictaphone or simply a great way to let your friends know what you are up to.
Audioboom works on iPhone, Android and Nokia devices, and you can also record via the web.
Recording audio: Download the app onto your mobile or use the record button on the front page of the website - this allows you to do everything the app does but also adds in the ability to upload audio recorded on other devices. Then you can go ahead and add a title, some tags, a photo and pick a location it was recorded in. There’s a 10 minute limit on recordings using the FREE account – you can pay a subscription for longer clips and other features.
@lizcable @TrinityVisionUK
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Licenses and online copyright protection Creative Commons licenses provide simple, standardised alternatives to the “all rights reserved” paradigm of traditional copyright. You can share your work online, and attach the right license to protect your intellectual property. You can also check the license to see if you can use other people’s work for the purposes you need. The Licenses that are available are:
Attribution CC BY This license allows others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.
Attribution-ShareAlike CC BY-SA This license lets others remix, tweak, and build upon your work even for commercial purposes, as long as they credit you and license their new creations under the identical terms. This license is often compared to “copyleft” free and open source software licenses. All new works based on yours will carry the same license, so any derivatives will also allow commercial use. This is the license used by Wikipedia, and is recommended for materials that would benefit from incorporating content from Wikipedia and similarly licensed projects.
Attribution-NoDerivs CC BY-ND This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you. @lizcable @TrinityVisionUK
Attribution-NonCommercial CC BY-NC This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms.
Attribution-NonCommercial-ShareAlike CC BY-NC-SA This license lets others remix, tweak, and build upon your work non-commercially, as long as they credit you and license their new creations under the identical terms.
Attribution-NonCommercial-NoDerivs CC BY-NC-ND This license is the most restrictive of our six main licenses, only allowing others to download your works and share them with others as long as they credit you, but they can’t change them in any way or use them commercially.
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Sometimes you just want to share a document online but if you don’t have a website or a blog to put it on, this can be tricky. If it is definitely work related, you could consider uploading it to your LinkedIn profile in a status update, and then sharing that status update on Twitter:
Clicking on the paperclip will allow you to add a file, add a description and a status update, and then post it both to Linkedin and to Twitter at the same time.
@lizcable @TrinityVisionUK
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#twooc You can also upload documents to Slideshare – but be careful to put a front cover on them so they look attractive and clickable in your Twitterstream.
Of course, you know all about ISSUU.com for uploading documents, and there is SCRIBD.com too. Whichever you choose, I suggest you choose the same one for all of your content. So perhaps Slideshare is the best recommendation. That way its not just a short cut to publishing long content on Twitter, but it becomes a whole new social network for you,and a way of finding and being found by people who share your interests. Let me know today on #twooc your favourite tools for creating rich content through Twitter, and we’ll create a list that we’ll share with the group later on.
Until then, Happy tweeting! @lizcable
@lizcable @TrinityVisionUK
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