Cult of Individuality FW22-23

Text by Aramara Corona

For this fall/winter 2022-2023, Ron Poisson presented a collection for his brand Cult of Individuality that reminds us of the iconic denim and streetwear trends of the mid 2000s. Presented on a black runway that made each garment contrast with its vibrant colors, it was possible to appreciate garments such as translucent jackets in different colors like orange and black, t-shirts with yellow prints, paisley-patched bombers, combined with form-fitting denim in its characteristic blue color, tie-dye and different black resin treatments.

As the brand’s strong relationship with music is well known, this collection included tartan prints in red and yellow colors from bands like the Sex Pistols and also demonstrated their punk aesthetic with a leather jacket with 750 studs which made a huge impact on the runway. Other iconic garments were the t-shirts with the characteristic cult logo in colors such as blue, yellow, red, pink and orange; denim jacket and jeans with colored stains and floral print, but the piece that stole the show was a faux fur coat.

A focus that we can find in cult’s garments is sustainability and the charitable factor since they have integrated textiles of different materials such as T400® EcoMade and vegan leather from which a percentage of the profits are donated to Covenant House, an organization that seeks to support young people experiencing homelessness and trafficking.

More information on Cult of Individuality and secondary line titled HVMAN can be found on the brand’s website.