Young Creative Brochure - Trespect Brand Guidelines by Young Creative Services

Brand Guidelines

CONTENTS 1.

BRAND OVERVIEW

2.10 Tonal Coloured Background Usage

3.7

Identity Card

1.1

The Brand

2.11 Busy Background Usage

3.8

Lanyard

1.2

Its Importance

2.12 Brand Imagery

3.9

Badge

1.3

About TRESPECT

2.13 Typeface Print

3.10 Email Signature

4.8

Outdoor Signage

1.4

TRESPECT'S Premise

2.14 Typeface Online

3.11 Email Template

4.9

Office Signage

1.5

TRESPECT'S Purpose

2.15 Typeface - Hindi & Marathi

3.12 Powerpoint Template

4.10

Promoterâ&#x20AC;&#x2122;s Desk

1.6

TRESPECT'S Path

2.16 Typeface - Bengali

3.13 Poster

4.11

Digital Banner

1.7

TRESPECT'S Core Values

2.17 Typeface - Kannada

3.14 Tent Card

4.12

Digital Static Banner

1.8

TRESPECT'S Winning Traits

2.18 Typeface - Tamil

3.15 Corporate Folder

1.9

TRESPECT'S Persona

2.19 Typeface - Telugu

3.16 Standee

2.20 Typeface - Gujarati

3.17 Registration Form

2.21 Co-branding Usage

3.18

1.10 Brand Tone Guidelines

(Partner Communication) 4.7

Out of Home (Partner Communication)

(Brand) 4.13

Digital Static Banner (Project)

KYC Form

BRAND IDENTITY

2.22 Title Sponsorship

3.19 Certificate

2.1

Logo

2.23 Co-branding Descriptor

3.20 Merchandise

2.2

Logo in Single Colour

2.3

Technical Drawing

2.4

Logo in Minimum Size

2.5

Exclusion Zone

3.1

Visiting Card

2.6

Primary Colour Palette

3.2

2.7

Secondary Colour Palette

2.8 2.9

COMMUNICATION TEMPLATES (BELOW THE LINE)

COMMUNICATION

5.1

Press Backdrop

TEMPLATES (ABOVE THE LINE)

5.2

Canopy Kiosk

4.1

Media Introduction

5.3

Research Report

Visiting Card Production Guidelines

4.2

Print Advertisement (Typo)

5.4

Dangler (Internal)

3.3

Envelope (Normal, A4, Legal)

4.3

Out Of Home (Typo)

5.5

Dangler (External)

Logo Usage

3.4

Envelope Production Guidelines

4.4

Print Advertisement (Visual)

Coloured Background

3.5

Letterhead

4.5

Out Of Home (Visual)

Usage

3.6

Letterhead Production Guidelines

4.6

Print Advertisement

CORPORATE IDENTITY

APPLICATIONS

Brand Overview 1

The Brand A BRAND is an emotional tie that binds all stakeholders, establishing an expectation of quality and consistency that ultimately adds value over and above the products and services we offer. A Brand gives information about the organizationâ&#x20AC;&#x2122;s services differentiating it from others in the marketplace.

1.1

Its Importance Branding is a powerful component in business as it ensures positive relationship with new and repetitive customers. A worthy Brand makes life easy for the consumers - A good reason to buy it rather than waste valuable time over unworthy alternatives. The Brand Guidelines strengthen the brand quality by providing a unique, strong and consistent image of TRESPECT in the minds of all our stakeholders. The Brand Guidelines will guide you in the application of the corporate identity in all your communication activities as we build the brand TRESPECT.

1.2

About TRESPECT TRESPECT India Private Limited is a PAN India residential real estate broking firm dealing in Open Market Residential (OMR) business and presence across the nation. TRESPECT is built around the key values of TRUST, RESPECT, TRANSPARENCY, INTEGRITY and ETHICS. TRESPECT will offer its services to both developers and homebuyers and will operate in key residential markets. At TRESPECT, we put on our thinking cap and ourselves in your shoes. We donâ&#x20AC;&#x2122;t just do things that are SMART but also WISE. We are here to guide you at every step of the home buying journey. From selecting the BEST FIT projects to POSSESSION and everything in between and beyond. We make sure that we remove the DOUBT and FEAR from every homebuyer's path to purchase.

1.3

WE WILL ENSURE TRUST; AND RESPECT YOUR INVESTMENT. WE ARE TRESPECT WE ARE ALL ABOUT INTELLIGENT CHOICES.

THE TRESPECT Premise Why do we exist?

TO ENABLE HOMEBUYERS TO MAKE A RIGHT CHOICE; A HOME BUYING EXPERIENCE WHICH IS PLEASURABLE AND MEMORABLE.

1.4

THE TRESPECT Purpose What do we desire to achieve?

TO BE THE MOST TRUSTED & RESPECTED REAL ESTATE ADVISOR, OFFERING INTELLIGENT CHOICES AND DELIVERING HAPPINESS.

1.5

THE TRESPECT Path How will we achieve our Premise, Purpose & Promise? WE SIMPLIFY THE HOME-BUYING PROCESS AND MAKE IT MORE TRANSPARENT THROUGH NEW AGE SOLUTIONS. WE UNDERSTAND HOMEBUYERS’ REQUIREMENTS, RECOMMEND THE OPTIMAL PRODUCT AND HAND-HOLD THEM THROUGH THEIR JOURNEY. WE ARE ON THE CUSTOMERS’ SIDE THROUGHOUT THEIR HOME BUYING JOURNEY. 1.6

TRESPECT Core Values Our 5 KEY VALUES guide the way we work with our clients and business partners.

TRUST Driven by collaborative partnership

RESPECT For one and all

1.7

INTEGRITY Upholding commitments with sincerity

ETHICS Embedded in our core

TRANSPARENCY Via tech-enabled solutions

Trust • We start with a place of trust in all our interactions. • We honor the confidence placed on us. • We abide by the rules of confidentiality as enumerated in various agreements and contracts. • We do not indulge in back room talking. • We do not use 'BCC' in our emails. • We do not distort any information.

1.7

TRUST TAKES YEARS TO BUILD, SECONDS TO BREAK AND FOREVER TO REPAIR.

Respect • We are humble. No throwing weight of designations. • We do not bully, shout or use expletives.

GIVE IT TO GET IT.

• We respect each other’s time. • We celebrate the success of other people. • We have respect for each others' views. • We respect women.

1.7

Integrity • We bring in professionalism in our transactions, we say what we mean and mean what we say. • We keep our commitments, be it for financial targets or for customer commitments. • We do the right thing in all circumstances, even if no one is watching us. • We are called fair and sincere by all our key stakeholders.

1.7

INTEGRITY IS CHOOSING COURAGE OVER COMFORT.

Ethics • We do not put up with any financial imprudence. • We do not take/tolerate any kick backs. • We do not misrepresent facts or data. • We do not cut corners and enter into side deals with clients. • We do not accept or give gifts to clients (without disclosure). • We do not harm the organization’s property, resources or brand.

1.7

DO WHAT IS RIGHT NOT WHAT IS EASY.

Transparency • We do not indulge in politics, we hate it. • We do not encourage groupism. • We are open but polite in our conversations with each other. • We do not look away when we see someone not demonstrating this behavior. In fact, we point it out. • We do not hide any bad news/mistakes.

1.7

TRANSPARENCY IS THE CURRENCY OF TRUST.

TRESPECT Winning Traits Our 4 WINNING TRAITS guide the way we work with our clients and business partners.

SPEED With a ‘Can Do’ attitude

HUMILITY & FIERCE RESOLVE To correct with unwavering resolve

1.8

ENTREPRENEURSHIP To feel and behave like owners

TECHNOLOGY To improve productivity

Speed • We are quick with our response time to internal and external customers. • We have a “Can Do” attitude. • We are energetic, doing more with less. • We make quick decisions, reduce time to market, fail quicker, learn fast, optimize processes, respond to problems fast and to opportunities faster.

1.8

THERE ARE NO SPEED LIMITS ON THE PATH TO SUCCESS

Humility & Fierce Resolve • We are modest, yet resolute; under-stated, yet fearless. • We do not under-estimate our competitors, yet not flinch in decimating them on market share. • We are aware that we may not have all the answers, yet we will never stop from moving forward with the best that we know. • We are open to the opinions of others, yet form our own views. • We admit to our mistakes, quickly correct them and move ahead with unwavering resolve.

1.8

TRUE HUMILITY IS FEARLESS HONESTY

Entrepreneurship • We each feel and behave like owners. • We identify and leverage opportunities/needs of customers/vendors identified through interactions or by using market intelligence. • We are always alert and pick up on any opportunity to cross-sell. • We take calculated risks when making decisions. • We provide a unique end to end solutions to our customers.

1.8

ENTREPRENEURSHIP ISN'T JUST A LABEL, IT'S A LIFESTYLE

Technology • We have a natural inclination to embrace technology. • We happily leverage the TRESPECT technology platform to deliver a better client experience. • We use all aspects of technology to improve productivity – of self and team.

1.8

TECHNOLOGY IS THE BEST WHEN IT BRINGS PEOPLE TOGETHER

THE TRESPECT Persona GOAL: To use intelligence and wisdom to help homebuyers make intelligent choices. STRATEGY: Seek out information and knowledge. PROMISE: Wisdom, Knowledge, Professionalism. KEY ATTRIBUTES: Expert, Thinker, Philosopher, Reflective, Advisor, Teacher, Confident, In-control, Wisdom, Intelligence, Planner.

1.9

SAGE

Brand Tone Guidelines BRAND TONE GUIDELINES TONE CHARACTERISTICS

DESCRIPTION

DOs

DON’Ts

EXPERT

To Guide Customer-centric Approach Trust + Respect

Be a champion for the industry Drive thought leadership Stay confident and credible

Mislead or misguide Overpromise or under-deliver Hard-sell

INTELLIGENT

Wisdom-based Being Clever Reliability

Innovate newer ways to find solutions Think out of the box Always have solutions for the client

Have a cookie-cutter approach Stick to clichés Resort to arrogance

FACTUAL

Research-backed Seek out information Due Diligence

Demonstrate honesty and clarity Stay accountable for any issues and work towards rectifying them Meticulously evaluate all pros and cons

Misrepresent facts Pass on the blame on other factors Be lethargic and lackadaisical

1.10

Brand Identity 2

Logo The brand name TRESPECT is written in simple bold text and is placed on a yellow line followed by the tag line â&#x20AC;&#x2DC;Intelligent Choicesâ&#x20AC;&#x2122;. The fonts are kept simple, straightforward and easy to read. This also shows how TRESPECT plans to do business with homebuyers in an easy, simple and honest manner. The line between the brand name and the tag line gives a visual break which denotes a strong foundation and a strong base on which TRESPECT stands.

2.1

Logo in Single Colour Brown single colour

Black single colour

Reverse single colour (Brown)

Reverse single colour (Black)

2.2

Technical Drawing Technical drawing of the logo showcases the proportions and spacing of all the logo elements. Clear space of minimum 4X on all sides

= 4.5 X = 0.75 X = X height

Minimum clear space X = The height of â&#x20AC;&#x2DC;Iâ&#x20AC;&#x2122; from the 1st word of the baseline

2.3

= 0.15

Logo Minimum Size The TRESPECT logo must not appear smaller than 7 mm height in any printed applications and 50 pixels height in digital-based applications.

Print Minimum size Height 7 mm

Digital Minimum size Height 50 pxl

2.4

Exclusion Zone The clear space is measured by the height of ‘X’, where ‘X’ is the height of ‘I’ from the 1st word of the baseline. Whenever possible, use the maximum amount of clear space the layout will allow.

Minimum clear space X = The height of ‘I’ from the 1st word of the baseline

2.5

Primary Colour Palette Colour plays a prominent role in all of our communications. The following colour palettes are the primary colours that may be used. The following misuses of colour should be avoided:

C: 46 M: 75 Y: 88 K: 50 R: 89 G: 51 B: 30 Pantone 4695 C

- Do not introduce any colours into TRESPECT communications other than those specified. - Do not calculate CMYK/RGB breakdowns by converting PantoneÂŽ colours in software.

C: 00 M: 35 Y: 85 K: 00 R: 251 G: 176 B: 64 Pantone 1365 C

C: 00 M: 00 Y: 00 K: 100 R: 35 G: 31 B: 32

2.6

Secondary Colour Palette Colour plays a prominent role in all of our communications. The following colour palettes are the secondary colours that may be used. The following misuses of colour should be avoided: - Do not introduce any colours into TRESPECT communications other than those specified. - Do not calculate CMYK/RGB breakdowns by converting

C: M: 89 Y: 85 K: 00 R: 239 G: 68 B: 54 Pantone 7417 C C: 70 M: 0 Y: 15 K: 00 R: 03 G: 191 B: 215 Pantone 3115 C

PantoneÂŽ colours in software. C: 25 M: 25 Y: 40 K: 00 R: 194 G: 181 B: 155 Pantone 453 C C: 90 M: 52 Y: 51 K: 29 R: 19 G: 85 B: 94 Pantone 5473 C

2.7

Logo Usage To preserve the integrity of the TRESPECT brand, please make sure to apply the logo correctly. Altering, distorting or redrawing the logo in any way weakens the power of the image and what it represents. Some common misuses are shown here.

Always keep some breathing space. Use white or neutral background.

Do not change the logo proportion.

Do not add embellishments like drop shadow, embossing etc. to the logo.

2.8

Don't alter the logo colour.

Don't stretch or distort the logo.

Coloured Background Usage On dark backgrounds the logo will be reversed accordingly so that it stands out.

On any dark background other than our primary colour the entire logo unit including the band will be used in reverse (white)

2.9

On the primary corporate brown the logo unit will be reversed (white) except the band below which will be in the mustard yellow colour

On the primary mustard yellow background TRESPECT and the band below will be in in the corporate brown colour while INTELLIGENT CHOICES will be in black

When the background is in any secondary or dark colour the logo needs to be used as shown above. TRESPECT and the band below as well as the tagline INTELLIGENT CHOICES will be in white.

Tonal Coloured Background Usage 0%

40%

2.10

80%

100%

Busy Background Usage The logo should always be used with white background and minimum clear space should be maintained. Incase the creative doesnâ&#x20AC;&#x2122;t give a scope to use a white background behind the logo the busy visual behind the logo will be diffused so that the logo stands out.

2.11

Brand Imagery The brand imagery is what reflects our personality and what we want to portray to our audience. As a brand offering advisory services to our clients and making the entire home buying process pleasurable and memorable our imagery should be that of a professional and leader. Our imagery allows us to tell stories and how we see the world around us. TRESPECT is a service brand. Hence, the objective should be to develop visual grammar that creates positive imagery for the brand that reflects the belief, trust, and credibility. The communication that is created must strongly express the brandâ&#x20AC;&#x2122;s values and philosophy of

TRY TO SELECT IMAGERY WHICH

being customer-centric.

COMPLEMENTS OUR BRAND

We capture the people we work with, the environments that we

COLOUR PALETTE AND HAS

provide our services to, and the resulting happy moments that the

A SPLASH OF BROWN OR YELLOW.

homebuyer feels.

2.12

Brand Imagery When selecting stock photography to be used in marketing communications especially from online galleries please consider the following:

• Make it relevant to the accompanying copy. • Select imagery which is bright and balanced with natural light. • Try to feature imagery with yellow and brown undertones. • Try to feature imagery with interesting crops and angles. • Include negative spaces wherever possible. • Never use pixelated or low quality imagery. • Use visuals that feature Indian faces.

2.12

Avoid images that do not have brand colour tones

Avoid excessively edited graphics

Use images that is relevant to the copy

Typeface Print Gotham Font Family Typography is an important component of our design system that creates a distinctive style for our communications, when applied consistently across the entire range of our brand and marketing communications. Typography will help to unify the appearance of all TRESPECT materials, and help our audiences to recognize and become familiar with our Brand Identity. The TRESPECT typeface is called Gotham. It is a contemporary and highly legible typeface.

2.13

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!ÂŁ$&@*) 0123456789

Gotham Extra Light

Gotham Extra Light (Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

Gotham Light

Gotham Light (Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

Gotham Book

Gotham Book (Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

2.13

Gotham Medium

Gotham Medium (Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

Gotham Bold

Gotham Light (Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

Gotham Black

Gotham Book (Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

2.13

Typeface Online Roboto Font Family All digital and online communication will follow the ROBOTO Font Family.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!Â£$&@*) 0123456789

2.14

Roboto Thin

Roboto Thin (Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

Roboto Light

Roboto Light (Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

Roboto Medium

Roboto Medium (Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

2.14

Roboto Bold

Roboto Bold (Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

Roboto Black

Roboto Black (Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789

2.14

Typeface-Hindi & Marathi A Am B B© C D$ E Eo Amo Am¡ A§ A:

Shree-Dev7-0714 Typography is an important component of our design system and creates a distinctive style for our communications when applied

H$ I J K L> M N> O P Äm Q> R> S> T> U V W X Y Z

consistently across the entire range of our brand and marketing

n ’$ ~ ^ ‘ ¶ a b d e f g h i j k

communications.

1234567890

Fonts: Shree-Dev7-0714

A Am B B© C D$ E Eo Amo Am¡ A§ A: H$ I J K L> M N> O P Äm Q> R> S> T> U V W X Y Z n ’$ ~ ^ ‘ ¶ a b d e f g h i j k 1234567890

2.15

TypefaceBengali Shree-Ban7-0562 Typography is an important component of our design system and creates a distinctive style for our communications when applied consistently across the entire range of our brand and marketing communications. Fonts: Shree-Ban7-0562

" "à Òü # l¡ü $ ˜¡ & ' * + ¡ú A¡ J K Q R¡ W¡ á \ c¡ d¡ i¡ k¡ l¡ n¡ o t¡ = ƒ ‹ > š ó¡ ¤ ®¡ ³ ™ ¹ º ¤ È Å Î Ò Øl¡ Øn¡ Ú Û¡ ¡; — } – à [ ã Aå¡ Aè¡ Aõ¡ ë î ë³à ì³ï¡ 0123456789 " "à Òü # l¡ü $ ˜¡ & ' * + ¡ú A¡ J K Q R¡ W¡ á \ c¡ d¡ i¡ k¡ l¡ n¡ o t¡ = ƒ ‹ > š ó¡ ¤ ®¡ ³ ™ ¹ º ¤ È Å Î Ò Øl¡ Øn¡ Ú Û¡ ¡; — } – à [ ã Aå¡ Aè¡ Aõ¡ ë î ë³à ì³ï¡ 0123456789

2.16

TypefaceKannada Shree-Kan7-Godavari-0854

A B C D E F Má G H I J K L Aí A@

Typography is an important component of our design system and

PÜ S WÜ Z _ aÜ dÜ g ÃÜká m o sÜ vÜ yÜ | ñÜ ¥Ü ¨Ü «Ü ®Ü ±Ü ´Ü Ÿ »Ü ÊÜá

creates a distinctive style for our communications when applied consistently across the entire range of our brand and marketing communications. Fonts: Shree-Kan7-Godavari-0854

¿á ÃÜ Æ ÊÜ ÍÜ ÐÜ ÓÜ ÖÜ ÙÜ ûÜ ñÜÅ gn 0123456789 A B C D E F Má G H I J K L Aí A@ PÜ S WÜ Z _ aÜ dÜ g ÃÜká m o sÜ vÜ yÜ | ñÜ ¥Ü ¨Ü «Ü ®Ü ±Ü ´Ü Ÿ »Ü ÊÜá ¿á ÃÜ Æ ÊÜ ÍÜ ÐÜ ÓÜ ÖÜ ÙÜ ûÜ ñÜÅ gn 0123456789

2.17

TypefaceTamil Shree-Tam7-0802 Typography is an important component of our design system and creates a distinctive style for our communications when applied consistently across the entire range of our brand and marketing communications. Fonts: Shree-Tam7-0802

2.18

TypefaceTelugu Shree-Tel7-aparna-0908 Typography is an important component of our design system and creates a distinctive style for our communications when applied consistently across the entire range of our brand and marketing communications.

A B C D E F G H J K A… A: Mæü Q Væü çœ$ \ý ^èþ bèþ f m pý r uæÿ yæþ Éæþ ×ý ™èþ £æþ §æþ «§æþ ¯èþ 0123456789 A B C D E F G H J K A… A:

Fonts: Shree-Tel7-aparna-0908

Mæü Q Væü çœ$ \ý ^èþ bèþ f m pý r uæÿ yæþ Éæþ ×ý ™èþ £æþ §æþ «§æþ ¯èþ 0123456789

2.19

TypefaceGujarati Shree-Guj7-0768 Typography is an important component of our design system and creates a distinctive style for our communications when applied consistently across the entire range of our brand and marketing

A Ap C C D E A¡ A¥ Ap¡ Ap¥ A„ A: L$ M N O Q R> S> T V$ W$ X$ Y$ s \ v$ ^ _ e f g hijklmnop q u y | ] ¡ ¥„ 0123456789

communications.

A Ap C C D E A¡ A¥ Ap¡ Ap¥ A„ A: L$ M N O Q R> S> T V$ W$ X$ Y$ s \ v$ ^ _ e f g hijklmnop q u y | ] ¡ ¥„ 0123456789

Fonts: Shree-Guj7-0768

2.20

Logo with Language Baseline 62 mm

60 mm

42 mm

32 mm

35 mm

36 mm

Hindi

Kannada

Bengali

80.5 mm

37.7 mm

63 mm

72 mm

49.5 mm

Gujarati

Tamil

Telugu

2.21

Logo with Language Baseline

Where it is mandatory to display the name of the

organization in the regional language and the regional

organization in the regional language & where both the

display is 30% or below of the English display. The line

names get equal weight age The line INTELLIGENT

INTELLIGENT CHOICES will not be mentioned in the

CHOICES will be mentioned in both the displays

regional language where the display is 30% or smaller than 30% 2.21

Co-Branding Usage Given are the different ways to use the TRESPECT logo in sponsorship opportunities or in co-branding. The logo approach has been designed to provide maximum visual impact in sponsorship opportunities. CO-BRANDING • The TRESPECT logo should carry the same visual weight as a co-branding logo unless otherwise specified. • The TRESPECT logo should be the first in the lockup when it can be accommodated.

• Use full colour whenever possible.

• Kindly follow the spacing as mentioned in the representation of the logo shown. 2.22

Title Sponsorship

2.5 X

2.5X

Presents

• For title sponsorship opportunities the TRESPECT logo may be closely aligned or integrated with the logo of the event being sponsored. • Minimum clear space should be maintained to ensure the visual impact of the TRESPECT logo. • The logo size should not be less than the minimum size given on page 2.4 5X

2.5X

2.23

Co-Branding Descriptor • For co-branding description, typesetting the descriptor in ‘Title Case’ is preferred but ‘Sentence Case’ can be used as an alternative if the appearance is enhanced. • Centre align the sponsorship descriptor in the most appropriate side of the logo. • The distance of sponsorship descriptor should be 5X, where X is the size of the letter ‘I’ in the baseline. • The total distance between the partner logo and TRESPECT will be 5X

PARTNER LOGO 5X

2.5 X

2.24

Corporate Identity Applications 3

Visiting Card Please use the following illustrated guidelines when developing business cards of personnel in various departments. Font: Gotham Medium | Book | Light

92 mm

58.4 mm

30 mm 6.5 mm

20.8 mm

4.5 mm

92 mm

BHOOSHAN GORE 54 mm

54 mm

12.6 mm

Marketing Executive

bhooshan.gore@trespect.com 4.5 mm

4.5 mm

+91 91301 45953

4.5 mm

3.1

2.4 mm

4.5 mm

Visiting Card Production Guidelines Please use the following guidelines for print production. Paper: Natural Evolution 280 gsm / 300 gsm Sinnar Art card Matt paper Font: Gotham Medium Pointsize: 8 point Leading: 09 Spacing: 00

BHOOSHAN GORE Marketing Executive Font: Gotham Book Pointsize: 7 point Leading: 09 Spacing: 00

bhooshan.gore@trespect.com +91 91301 45953

Font: Gotham Light

Font: Gotham Medium / Light

Pointsize: 6 point

Pointsize: 7 point

Leading: 00

Leading: 11

Spacing: 00

3.1

Envelope (Normal, Legal) Please use the following illustrated guidelines when developing the envelopes for TRESPECT. Font: Gotham Medium | Book | Light 9.5 Inch

1.4 inch

4.5 Inch

14 mm 7 mm

14 mm

2.5 mm

3.2

Envelope Production Guidelines Please use the following illustrated guidelines when developing the envelopes for TRESPECT. Paper: 100 gsm Berga Paper / 100 gsm Alabaster

Font: Gotham Book Pointsize: 10 point Leading: 00 Spacing: 00

Font: Gotham Medium Pointsize: 7.5 point Font: Gotham Light

Leading: 10.5

Pointsize: 7.5 point

Spacing: 00

Leading: 10.5 Spacing: 00

3.2

Envelope (A4) Please use the following illustrated guidelines when developing the A4 envelope for TRESPECT. Font: Gotham Medium | Book | Light

TRESPECT India Pvt. Ltd. 101, Windfall, Sahar Plaza Complex, Andheri Kurla Road, J.B. Nagar, Andheri East, Mumbai, Maharashtra 400059 +91 22 49742597

trespect.com

Font: Gotham Medium Pointsize: 8.5 point Leading: 14

Font: Gotham Medium Pointsize: 8.5 point

3.3

Leading: 14 Spacing: 00

Spacing: 00

Envelope Production Guidelines Please use the following illustrated guidelines when developing the A4 envelope for TRESPECT. Paper: 100 gsm Berga Paper / 100 gsm Alabaster

TRESPECT India Pvt. Ltd. 101, Windfall, Sahar Plaza Complex, Andheri Kurla Road, J.B. Nagar, Andheri East, Mumbai, Maharashtra 400059 +91 22 49742597

trespect.com

Font: Gotham Medium Pointsize: 8.5 point Leading: 14

Font: Gotham Medium Pointsize: 8.5 point

3.3

Leading: 14 Spacing: 00

Spacing: 00

Letterhead

210 mm

60 mm

12 mm

Please use the following illustrated guidelines when developing the envelopes for TRESPECT.

297 mm

Paper: 100 gsm Berga Paper / 100 gsm Alabaster

TRESPECT India Pvt. Ltd.

3.4

12 mm

101, Windfall, Sahar Plaza Complex, Andheri Kurla Road, J.B. Nagar, Andheri East, Mumbai, Maharashtra 400059 +91 22 49742597 trespect.com

Letterhead Production Guidelines Please use the following guidelines for print production. Paper: Natural Evolution 280 gsm / 300 gsm Sinnar Art card Matt paper

Font: Gotham Medium Pointsize: 7 point Leading: 10 Spacing: 00

Font: Gotham Medium / Light Pointsize: 7 point Leading: 11 Spacing: 00

3.4

TRESPECT India Pvt. Ltd. 101, Windfall, Sahar Plaza Complex, Andheri Kurla Road, J.B. Nagar, Andheri East, Mumbai, Maharashtra 400059 +91 22 49742597 trespect.com

Identity Card Shown here are the illustrated guidelines for the ID cards that will be allotted to all TRESPECT personnel.

50 mm

50 mm 2 mm

2 mm

85 mm

14 mm

9 mm

BHOOSHAN GORE 4 mm 3 mm

3 mm

+91 3014 5953

Front

Back 3.5

Lanyard Shown here are the illustrated guidelines for the TRESPECT lanyard.

7 mm

10 mm

23 mm

3.6

Badge Kindly follow the representation shown for designing the TRESPECT badge.

3.7

Email Signature Here is an example of an email signature with some notes to guide you. All types in the email body should be in the Roboto font family with 10 point size.

Mr.Bhooshan Gore Marketing Executive

1. Signature Position: Name will be written in font size 10 points

M : + 91 301 45953 T : + 91 22 4974 2597

followed by the designation in 10 points. 2. Contact Details: The contact details consist of the individual’s mobile and/or telephone number. 3. Logo: The TRESPECT logo is followed by the address.

101, Windfall, Sahar Plaza Complex, Andheri Kurla Road, Andheri East, Mumbai 400 059

4. Address: To be written in detail followed by the social icons. 5. Social Icons: All social icons should be placed in proportion.

3.8

Bengaluru • Gurugram • Mumbai • Navi Mumbai • Noida • Pune • Dubai

Email Template PRIMARY COLOUR OPTION trespect.com

Email templates are an important part of any business. The email templates should be created for the medium, keeping in mind the interactivity that can be

MEET UNSTOPPABLE STAR Durgesh Shukla

achieved. INTERNAL EMAIL TEMPLATE HOME BUYING MADE EASIER

• The brand logo will always be on the top right corner while the website will

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,

be placed at the top left.

when an unknown printer took a galley of type and scrambled it to make a type specimen book.

MAHA rera no. A51900020838

• For the internal email template, there will be no CTA. • Kindly follow the guidelines when using secondary colours.

PRIMARY & SECONDARY COLOUR OPTION trespect.com

MEET UNSTOPPABLE STAR -

Durgesh Shukla

SOLID ADVICE. FLUID PROCESS.

3.9

SECONDARY COLOUR OPTION trespect.com

SOLID ADVICE. FLUID PROCESS.

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,

when an unknown printer took a galley of type and scrambled it to make a type

specimen book.

MAHA rera no. A51900020838

Email Template PRIMARY COLOUR OPTION

PROJECT EMAIL TEMPLATE TO CUSTOMERS

trespect.com

+91 98200 98200

• The brand logo will always be on the top right corner while the website will be placed at the top left. • The project email template to customers should have project related visuals.

SOLID ADVICE. FLUID PROCESS.

• There should be CTA at the bottom of the email for customers to reach out. Outdoor Infinity Pool

Clubhouse

Home Automation

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

• Kindly follow the guidelines when using secondary colours.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

+91 98200 98200

PRIMARY & SECONDARY COLOUR OPTION trespect.com

+91 98200 98200

SOLID ADVICE. FLUID PROCESS.

3.9

SECONDARY COLOUR OPTION trespect.com

+91 98200 98200

Outdoor Infinity Pool

MAHA rera no. A51900020838

Clubhouse

Home Automation

SOLID ADVICE. FLUID PROCESS.

Outdoor Infinity Pool

Clubhouse

Home Automation

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,

when an unknown printer took a galley of type and scrambled it to make a type

specimen book.

+91 98200 98200

MAHArera no. A51900020838

+91 98200 98200

MAHArera no. A51900020838

Email Template PRIMARY COLOUR OPTION

Email templates are an important part of any business. The email

trespect.com

templates should be created for the medium, keeping in mind the CHOOSE A LIFE ABOVE THE ORDINARY AT UPPER THANE.

interactivity that can be achieved.

2, 3 & 4 BHK | `1.8 CR ONWARDS

TYPO PROJECT EMAIL TEMPLATE TO CUSTOMERS

LODHA FIORENZA

• The brand logo will always be on the top right corner while the

Outdoor Infinity Pool

website will be placed at the top left.

Clubhouse

Home Automation

• More weightage will be given to the headline. +91 98200 98200

PRIMARY & SECONDARY COLOUR OPTION trespect.com

2, 3 & 4 BHK | `1.8 CR ONWARDS

Clubhouse

CHOOSE A LIFE ABOVE THE ORDINARY AT UPPER THANE. 2, 3 & 4 BHK | `1.8 CR ONWARDS

LODHA FIORENZA

3.9

SECONDARY COLOUR OPTION trespect.com

CHOOSE A LIFE ABOVE THE ORDINARY AT UPPER THANE.

Outdoor Infinity Pool

MAHA rera no. A51900020838

LODHA FIORENZA

Home Automation

Outdoor Infinity Pool

Clubhouse

Home Automation

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,

when an unknown printer took a galley of type and scrambled it to make a type

specimen book.

+91 98200 98200

MAHA rera no. A51900020838

+91 98200 98200

MAHA rera no. A51900020838

PowerPoint Templates TRESPECT PowerPoint templates have been

TITLE SLIDE / SEPERATOR SLIDE

designed to make it easy for everyone to create engaging presentations while ensuring our brand

THE TRESPECT PU R PO S E STA T E M E N T

identity is used correctly. Templates are available in both 4:3 and 16:9 aspect ratios. Typically 16:9 is the most commonly used as it is best for

CONTENT SLIDES

widescreen monitors. If you are creating a presentation for external purpose please ensure you check which aspect ratio it is required in, so that your presentation is displayed in the best way.

Option 1

Option 2

Itâ&#x20AC;&#x2122;s important that presentations use these master templates and assets available so that we maintain a consistent and professional visual identity.

3.10

Option 3

Option 4

Poster PRIMARY COLOUR OPTION

13 pts

www.trespect.com 19mm

Here is an example of a Poster in primary colours

• All posters should be legible from a distance from 8 to 10 ft.

75 mm

with some notes to guide you:

HOME BUYING MADE EASIER WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

• The maximum word limit in the headline should not be more than 10 words. • The logo will not be smaller than the permissible size mentioned on page 2.4 • Please follow the guidelines as shown in the reference

+91 98200 98200

11mm

Disclaimer: Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently.

15mm

BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI LOREM IPSUM DOLOR SIT AMET I CONSECTETUR ADIPISCING I LOREM IPSUM DOLOR SIT AMET CONSECTETUR ADIPISCING I LOREM IPSUM DOLOR SIT AMET I CONSECTETUR ADIPISCING

3.11

13mm

for the A3 size poster.

Poster SECONDARY COLOUR OPTION

Here is an example of a Poster in secondary colour

www.trespect.com 19mm

13 pts

• All posters should be legible from a distance from 8 to 10 ft.

75 mm

with some notes to guide you:

SOLID ADVICE. FLUID PROCESS. WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

+91 98200 98200

11mm

15mm

3.11

13mm

for the A3 size poster.

Poster PRIMARY & SECONDARY COLOUR OPTION

Here is an example of a Poster in primary &

www.trespect.com 19mm

13 pts

• All posters should be legible from a distance from 8 to 10 ft.

75 mm

secondary colour with some notes to guide you:

SOLID ADVICE. FLUID PROCESS. WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

+91 98200 98200

11mm

15mm

3.11

13mm

for the A3 size poster.

www.trespect.com

Here is an example of a tent card with some notes to guide you:

THE TRESPECT PREMISE 4 mm

•• On an A5 size themain headline Maximum wordtent limitcard in the should not be than 285point size. messaging notless more than words. •• The logo notcard be below the On an A5should size tent the headline minimum size. should notpermissible be less than 28 point size.

TO ENABLE HOMEBUYERS TO MAKE A RIGHT CHOICE; A HOME BUYING www.trespect.com EXPERIENCE WHICH IS PLEASURABLE AND MEMORABLE.

THE TRESPECT PURPOSE TO BE THE MOST TRUSTED & RESPECTED REAL ESTATE ADVISOR, OFFERING INTELLIGENT CHOICES AND DELIVERING HAPPINESS.

HOME BUYING MADE EASIER THE TRESPECT PATH

WE SIMPLIFY THE HOME-BUYING PROCESS AND MAKE IT MORE TRANSPARENT THROUGH NEW AGE SOLUTIONS. WE UNDERSTAND HOMEBUYERS’ REQUIREMENTS, RECOMMEND THE OPTIMAL PRODUCT AND HAND-HOLD THEM THROUGH THEIR JOURNEY. WE ARE ON THE CUSTOMERS’ SIDE THROUGHOUT THEIR HOME BUYING JOURNEY.

• The logo should not be below the minimum permissible size as mentioned on page 2.4

PRIMARY COLOUR OPTION

03.14 3.12

6mm

14mm

4 mm

14mm

10 mm

Tent Card

Tent Card Here is an example of a tent card with some notes to guide you: • Maximum word limit in the main messaging not more than 5 words.

www.trespect.com

HOME BUYING MADE EASIER

• On an A5 size tent card the headline should not be less than 28 point size. • The logo should not be below the minimum permissible size as mentioned on page 2.4

SECONDARY COLOUR OPTION

3.12

14mm

6mm 4 mm

Tent Card Here is an example of a tent card with some notes to guide you: • Maximum word limit in the main messaging not more than 5 words.

www.trespect.com

HOME BUYING MADE EASIER

• On an A5 size tent card the headline should not be less than 28 point size. • The logo should not be below the minimum permissible size as mentioned on page 2.4

PRIMARY & SECONDARY COLOUR OPTION

3.12

14mm

6mm 4 mm

Corporate Folder Kindly follow the representation shown while designing the Corporate Folder. â&#x20AC;˘ While designing corporate folders, avoid using any images.

4 inch

12 inch

9 inch

0.8 inch

12 inch

9 inch

Registered Office: 101, Windfall, Sahar Plaza Complex, Andheri Kurla Road, Andheri East, Mumbai 400059. +91 22 49742597

trespect.com

9 pts

MahaRERA no. A51900020838

9 pts

3.13

PRIMARY COLOUR OPTION

(Brand)

The ratios and proportions in the standee need to be followed at all given points: 1 inch

www.trespect.com

• The brand logo will always be on the top right corner while the website will be placed at the top left.

• The font size of the headline should not be less than 224 point size.

HOME BUYING MADE EASIER

14 inches

• The headline in the text box will occupy 10 to 14 inches of space.

• The font size of the body copy should not be less than 42 point size. • The font size of the CTA should not be less than 193 point size. • For visual please refer the imagery guidelines on page 2.12 • The body copy will be placed next to the visual or below the visual depending on the quantum of the copy. • 2 inches of the space will be for the CTA and 1.5 inches of the space will be for the disclaimer if any. 8 inches

CONSECTETUR ADIPISCING I LOREM IPSUM DOLOR SIT AMET I CONSECTETUR ADIPISCING

+91 98200 98200 8 inches

• All important information will be placed 1ft above the ground.

LOREM IPSUM DOLOR SIT AMET I CONSECTETUR ADIPISCING I LOREM IPSUM DOLOR SIT AMET

0.5 inch

1.5 inch

3.14

2 inch

PRIMARY COLOUR OPTION

3 inch

Standee

(Brand)

The ratios and proportions in the standee need to be followed at all given points: 1 inch

www.trespect.com

• The brand logo will always be on the top right corner while the website will be placed at the top left.

• The font size of the headline should not be less than 224 point size.

HOME BUYING MADE EASIER

14 inches

• The headline in the text box will occupy 10 to 14 inches of space.

CONSECTETUR ADIPISCING I LOREM IPSUM DOLOR SIT AMET I CONSECTETUR ADIPISCING

+91 98200 98200 8 inches

• All important information will be placed 1ft above the ground.

LOREM IPSUM DOLOR SIT AMET I CONSECTETUR ADIPISCING I LOREM IPSUM DOLOR SIT AMET

0.5 inch

1.5 inch

3.14

2 inch

SECONDARY COLOUR OPTION

3 inch

Standee

(Brand)

The ratios and proportions in the standee need to be followed at all given points: 1 inch

www.trespect.com

• The brand logo will always be on the top right corner while the website will be placed at the top left.

• The font size of the headline should not be less than 224 point size.

HOME BUYING MADE EASIER

14 inches

• The headline in the text box will occupy 10 to 14 inches of space.

CONSECTETUR ADIPISCING I LOREM IPSUM DOLOR SIT AMET I CONSECTETUR ADIPISCING

+91 98200 98200 8 inches

• All important information will be placed 1ft above the ground.

LOREM IPSUM DOLOR SIT AMET I CONSECTETUR ADIPISCING I LOREM IPSUM DOLOR SIT AMET

0.5 inch

1.5 inch

3.14

2 inch

PRIMARY & SECONDARY COLOUR OPTION

3 inch

Standee

(Project)

The ratios and proportions in the standee need to be followed

PRIMARY COLOUR

www.trespect.com

3 inch

1 inch

2 inch

at all given points: • The brand logo will always be on the top right corner while the website will be placed at the top left. 14 inches

• The headline in the text box will occupy 10 to 14 inches of the space.

CHOOSE A LIFE ABOVE THE ORDINARY AT UPPER THANE.

• The font size of the headline should not be less than 224 point size. • The font size of the body copy should not be less than 115 point size. • The font size of the CTA should not be less than 193 point size. • For visual please refer the imagery guidelines on page 2.12 • The body copy will be placed next to the visual or below the visual depending on the quantum of the copy. 2, 3 & 4 BHK | `1.8 CR ONWARDS

• 2 inches of the space will be for the CTA and 1.5 inches of the 18 inches

space will be for the disclaimer if any.

LODHA FIORENZA

• All important information will be placed 1ft above the ground.

Outdoor Infinity Pool

Clubhouse

Home Automation

+91 98200 98200 MAHA RERA NO. A51900020838

0.5 inch

1.5 inch

3.14

Registration Form Kindly follow the representation shown for designing the Registration Form.

3.15

KYC Form Kindly follow the representation shown for designing the KYC Form.

3.16

Certificate Kindly follow the representation shown for designing a Certificate. A special colour of Gold can be used to complement the primary colours. PRIMARY COLOUR OPTION

CERTIFICATE OF APPRECIATION This certificate is presented to

16 pts

Name Surname In recognition of outstanding accomplishment

Date

3.17

20 mm

16 mm

Signature

Certificate Kindly follow the representation shown for designing a Certificate. A special colour of Gold can be used to complement the secondary colours. SECONDARY COLOUR OPTION

CERTIFICATE OF APPRECIATION This certificate is presented to

16 pts

Name Surname In recognition of outstanding accomplishment

Date

3.17

20 mm

16 mm

Signature

Certificate Kindly follow the representation shown for designing a Certificate. A special colour of Gold can be used to complement the primary and secondary colours. PRIMARY & SECONDARY COLOUR OPTION

CERTIFICATE OF APPRECIATION This certificate is presented to

16 pts

Name Surname In recognition of outstanding accomplishment

Date

3.17

20 mm

16 mm

Signature

Merchandise Kindly follow the representation shown for designing TRESPECT umbrellas, T-shirts, caps, etc.

3.18

Merchandise Here is an example for designing TRESPECT paper bags. 0.75 inch

2 inch

11.69 in 1.75 inch Close size A4

3.18

Merchandise Here is an example for designing TRESPECT paper bags. 0.75 inch

2 inch

11.69 in 1.75 inch Close size A4

3.18

Communication Templates (Above The Line)

Media Introduction In order to convey a clear and consistent format across all TRESPECT brand communications, it is important to have an underlying framework to reinforce and unify our Visual Identity System elements. This is achieved through the use of general layout guidelines that ensure our brand look and feel is maintained across various types of media.

4.1

Print Advertisement

Full page 3% www.trespect.com

(Typo)

35%

The ratios and proportions in the ad layouts need to be

HOME BUYING MADE EASIER

followed at all given points.

We put ourselves into your shoes. And our heads into square feet. We don’t just do things that are smart, But also do things that are wise.

14%

We are here to guide you at every step Of the home buying journey. From selecting best-fit projects to Property registration and everything

• The brand logo will always be on the top right corner while

In between.

30%

And beyond. We make sure that in every homebuyer’s Path to purchase, doubt is out.

the website will be placed at the top left.

And transparency is in. We will ensure trust. And give your money respect.

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

• The headline will occupy 35% to 40% of the space.

BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI

+91 98200 98200

• The visual will always be larger than a thumbnail and will occupy 14%.

Half page 3%

• The visual will be of a human element either by showing a happy family or a couple or representing interactions with prospects. 40%

• The body copy will be placed next to the visual or below the visual depending on the quantum of the copy.

10%

www.trespect.com

HOME BUYING MADE EASIER

10 %

We put ourselves into your shoes. And our heads into square feet. We don’t just do things that are smart, But also do things that are wise. We are here to guide you at every step Of the home buying journey. From selecting best-fit projects to Property registration and everything In between. And beyond. We make sure that in every homebuyer’s Path to purchase, doubt is out. And transparency is in. We will ensure trust. And give your money respect.

35%

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

• 10% to 12% of the space will be for the CTA and disclaimer if any. BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI

+91 98200 98200

4.2

PRIMARY COLOUR OPTION

12%

Print Advertisement

Full page 3% www.trespect.com

(Typo)

35%

Following are the references for print advertisement in secondary colours.

FEAR GOES OUT. NO MORE DOUBT.

The ratios and proportions in the ad layout need to be

We put ourselves into your shoes. And our heads into square feet. We don’t just do things that are smart, But also do things that are wise.

14%

followed at all given points

We are here to guide you at every step Of the home buying journey. From selecting best-fit projects to Property registration and everything In between.

30%

And beyond. We make sure that in every homebuyer’s Path to purchase, doubt is out.

• The brand logo will always be on the top right corner while

And transparency is in. We will ensure trust. And give your money respect.

the website will be placed at the top left.

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI

• The headline will occupy 35% to 40% of the space. • The visual will always be larger than a thumbnail and will occupy 14%.

• The body copy will be placed next to the visual or below the visual

40%

www.trespect.com

FEAR GOES OUT. NO MORE DOUBT.

10 %

depending on the quantum of the copy. • 10% to 12% of the space will be for the CTA and disclaimer if any. 4.2

10%

Half page 3%

• The visual will be of a human element either by showing a happy family or a couple or representing interactions with prospects.

+91 98200 98200

35%

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI

+91 98200 98200

SECONDARY COLOUR OPTION

12%

Print Advertisement

Full page 3% www.trespect.com

(Typo)

35%

Following are the references for print advertisements in

FEAR GOES OUT. NO MORE DOUBT.

Primary & Secondary colours. The ratios and proportions in the

We put ourselves into your shoes. And our heads into square feet. We don’t just do things that are smart, But also do things that are wise.

14%

ad layout need to be followed at all given points.

We are here to guide you at every step Of the home buying journey. From selecting best-fit projects to Property registration and everything In between.

30%

And beyond. We make sure that in every homebuyer’s Path to purchase, doubt is out.

• The brand logo will always be on the top right corner while

And transparency is in. We will ensure trust. And give your money respect.

the website will be placed at the top left.

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI

• The headline will occupy 35% to 40% of the space. • The visual will always be larger than a thumbnail and will occupy 14%.

• The body copy will be placed next to the visual or below the visual

40%

www.trespect.com

FEAR GOES OUT. NO MORE DOUBT.

10 %

depending on the quantum of the copy. • 10% to 12% of the space will be for the CTA and disclaimer if any. 4.2

10%

Half page 3%

• The visual will be of a human element either by showing a happy family or a couple or representing interactions with prospects.

+91 98200 98200

35%

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI

+91 98200 98200

PRIMARY & SECONDARY COLOUR OPTION

12%

Out of Home (Typo) 3% www.trespect.com

The ratios and proportions in the Out of Home layout need to be followed at all given points. 40%

• The brand logo will always be on the top right corner while the website will be placed at the top left.

HOME BUYING MADE EASIER

• The weightage of the text will occupy 40% to 60% space.

20%

+91 98200 98200 BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI

12% Disclaimer: Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

• The weightage of the image will occupy 20% to 40% space. • 12% to 15% of the space will be for the CTA and disclaimer if any.

3% www.trespect.com

60%

12%

HOME BUYING MADE EASIER +91 98200 98200

40%

BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI

PRIMARY COLOUR OPTION

4.3

15%

Out of Home (Typo) 3% www.trespect.com

The ratios and proportions in the Out of Home layout need to be followed at all given points. 40%

• The brand logo will always be on the top right corner while the website will be placed at the top left.

HOME BUYING MADE EASIER

• The weightage of the text will occupy 40% to 60% space.

20%

+91 98200 98200 BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI

• The weightage of the image will occupy 20% to 40% space. • 12% to 15% of the space will be for the CTA and disclaimer if any.

3% www.trespect.com

60%

12%

HOME BUYING MADE EASIER +91 98200 98200

40%

BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI

SECONDARY COLOUR OPTION

4.3

15%

Out of Home (Typo) 3% www.trespect.com

The ratios and proportions in the Out of Home layout need to be followed at all given points. 40%

• The brand logo will always be on the top right corner while the website will be placed at the top left.

HOME BUYING MADE EASIER

• The weightage of the text will occupy 40% to 60% space.

20%

+91 98200 98200 BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI

• The weightage of the image will occupy 20% to 40% space. • 12% to 15% of the space w`ill be for the CTA and disclaimer if any.

3% www.trespect.com

60%

12%

HOME BUYING MADE EASIER +91 98200 98200

40%

BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI

PRIMARY & SECONDARY COLOUR OPTION

4.3

15%

Full page

Print Advertisement

3% www.trespect.com

30%

HOME BUYING MADE EASIER We put ourselves into your shoes. And our heads into square feet.We don’t just do things that are smart, But also do things that are wise. We are here to guide you at every step Of the home buying journey. From selecting best-fit projects to Property registration and everything In between. And beyond. We make sure that in every homebuyer’s Path to purchase, doubt is out. And transparency is in. We will ensure trust. And give your money respect.

(Visual)

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

The ratios and proportions in the ad layout need to be followed at all given points: • The brand logo will always be on the top right corner while the website will be placed at the top left.

+91 98200 98200

12%

• The visual will form the backdrop of the advertisement.

Half page 3%

• The headline and body copy will be placed in a text box and will occupy 30% space.

30%

www.trespect.com

• The text box will always comprise the colours of either primary or

out. And transparency is in. We will ensure trust. And give your money respect.

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

secondary or a mix of both. • 10% to 12% of the space will be for the CTA and disclaimer if any.

+91 98200 98200

4.4

PRIMARY COLOUR OPTION

16%

Full page

Print Advertisement

3% www.trespect.com

30%

SOLID ADVICE. FLUID PROCESS. We put ourselves into your shoes. And our heads into square feet.We don’t just do things that are smart, But also do things that are wise. We are here to guide you at every step Of the home buying journey. From selecting best-fit projects to Property registration and everything In between. And beyond. We make sure that in every homebuyer’s Path to purchase, doubt is out. And transparency is in. We will ensure trust. And give your money

(Visual)

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

Following are the references for print advertisement in secondary colour. The ratios and proportions in the ad layout need to be followed at all given points: • The brand logo will always be on the top right corner

while the website will be placed at the top left.

+91 98200 98200

12%

Half page

• The visual will form the backdrop of the advertisement. • The headline and body copy will be placed in a text box and will occupy 30% space.

www.trespect.com

30%

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

• The text box will always comprise the colours of either primary or secondary or a mix of both. BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI

• 10% to 12% of the space will be for the CTA and disclaimer if any. 4.4

LOREM IPSUM DOLOR SIT AMET I CONSECTETUR ADIPISCING I LOREM IPSUM DOLOR SIT AMET CONSECTETUR ADIPISCING I LOREM IPSUM DOLOR SIT AMET I CONSECTETUR ADIPISCING

+91 98200 98200

SECONDARY COLOUR OPTION

16%

Full page

Print Advertisement

3% www.trespect.com

30%

(Visual)

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

while the website will be placed at the top left.

+91 98200 98200

12%

Half page

• The visual will form the backdrop of the advertisement.

www.trespect.com

• The headline and body copy will be placed in a text box and will occupy 30% space. 30%

• The text box will always comprise the colours of either primary or

home buying journey. From selecting best-fit projects to Property registration and everything In between. And beyond. We make sure that in every homebuyer’s Path to purchase, doubt is out. And transparency is in. We will ensure trust. And give your money respect.

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

secondary or a mix of both. BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI

• 10% to 12% of the space will be for the CTA and disclaimer if any. 4.4

LOREM IPSUM DOLOR SIT AMET I CONSECTETUR ADIPISCING I LOREM IPSUM DOLOR SIT AMET CONSECTETUR ADIPISCING I LOREM IPSUM DOLOR SIT AMET I CONSECTETUR ADIPISCING

+91 98200 98200

SECONDARY COLOUR OPTION

16%

Full page

Print Advertisement

3% www.trespect.com

30%

(Visual)

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

Following are the references for print advertisement in secondary colour. secondary colour. The ratios and proportions in the ad layout need to be followed at all given points: • The brand logo will always be on the top right corner

while the website will be placed at the top left.

+91 98200 98200

12%

Half page

• The visual will form the backdrop of the advertisement. • The headline and body copy will be placed in a text box and

30%

will occupy 30% space.

www.trespect.com

WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

• The text box will always comprise of primary/secondary colours or a mix of both. • 10% to 12% of the space will be for the CTA and disclaimer if any.

+91 98200 98200

4.4

PRIMARY & SECONDARY COLOUR OPTION

16%

Out of Home (Visual) 3%

www.trespect.com

The ratios and proportions in the Out of Home (Visual) layout 30%

need to be followed at all given points.

HOME BUYING MADE EASIER +91 98200 98200

• The brand logo will always be on the top right corner while the website will be placed at the top left. • The visual will form the backdrop of the advertisement. BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI Disclaimer: Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

10%

• The headline and body copy will be placed in a text box and will occupy 30 - 45% of space.

3% www.trespect.com

12%

• The text box will always comprise the colours of either primary or secondary or a mix of both.

HOME BUYING MADE EASIER

• 10% to 15% of the space will be for the CTA and disclaimer if any.

45%

+91 98200 98200 BENGALURU I GURUGRAM I MUMBAI I NAVI MUMBAI I NOIDA I PUNE I DUBAI Disclaimer: Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

PRIMARY COLOUR OPTION

4.5

13%

Out of Home (Visual) 3%

www.trespect.com

The ratios and proportions in the Out of Home (Visual) layout 30%

need to be followed at all given points.

HOME BUYING MADE EASIER +91 98200 98200

10%

• The headline and body copy will be placed in a text box and will occupy 30 - 45% of space.

3% www.trespect.com

12%

• The text box will always comprise the colours of either primary or secondary or a mix of both.

HOME BUYING MADE EASIER

• 10% to 15% of the space will be for the CTA and disclaimer if any.

45%

SECONDARY COLOUR OPTION

4.5

13%

Out of Home (Visual) 3%

www.trespect.com

The ratios and proportions in the Out of Home (Visual) layout 30%

need to be followed at all given points.

HOME BUYING MADE EASIER +91 98200 98200

10%

• The headline and body copy will be placed in a text box and will occupy 30 - 45% of space.

3% www.trespect.com

12%

• The text box will always comprise the colours of either primary or secondary or a mix of both.

HOME BUYING MADE EASIER

• 10% to 15% of the space will be for the CTA and disclaimer if any.

45%

PRIMARY & SECONDARY COLOUR OPTION

4.5

13%

Print Advertisement (Partner Communication) • The adjoining representation is for partner communication. • TRESPECT logo will occupy the bottom left or right corner. • The size of the logo will not be less than the permissible size

CHOOSE A LIFE ABOVE THE ORDINARY AT UPPER THANE. At Trespect, we're all about helping you make intelligent choices. And our pick from Thane's real estate market for a real lifestyle upgrade is Upper Thane, Lodha's premium gated community. The project has everything for each family

mentioned on page 2.4

member and comes with the promise of an extraordinary life, this side of Mumbai.

To help us facilitate a site visit and give you a guided tour, call

98200 98200.

• On partner communication TRESPECT logo will have the descriptor ENABLING PARTNER written above it.

OC Received I Possession by 2021 I 2, 3 & 4 BHK I `1.8 Cr Onwards

LODHA FIORENZA OUTDOOR INFINITY POOL

CLUBHOUSE

HOME AUTOMATION

+91 98200 98200

ENABLING PARTNER Disclaimer: Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

4.6

Out of Home

(Partner Communication) • The adjoining representation is for partner communication. • TRESPECT logo will occupy the bottom left or right corner. • The size of the logo will not be less than the permissible size mentioned on page 2.4

+91 98200 98200

CHOOSE A LIFE ABOVE THE ORDINARY AT UPPER THANE. To help us facilitate a site visit and give you a guided tour,

call 98200 98200.

• On partner communication TRESPECT logo will have the descriptor ENABLING PARTNER written above it.

OC RECEIVED I POSSESSION BY 2021 I 2, 3 & 4 BHK I `1.8 CR ONWARDS

LODHA FIORENZA Outdoor Infinity Pool

Clubhouse

Home Automation

4.7

Outdoor Signage Here is an example of banners with some notes to 1.25 inch

www.trespect.com

1.75 inch

0.75 inch

guide you: • The brand logo will always be on the top right corner while

• The visual will form the backdrop of the advertisement.

8 inch

the website will be placed at the top left.

HOME BUYING MADE EASIER WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

• The headline and body copy will be placed in a text box and will occupy 8 inches of space. • The font size of the headline should not be less than 173 points. • The text box will always comprise the colours of either

PRIMARY COLOUR OPTION

4.8

2.5 inch

+91 98200 98200

4.5 inch

primary or secondary or a mix of both.

Outdoor Signage Here is an example of banners with some notes to 1.25 inch

www.trespect.com

1.75 inch

0.75 inch

guide you: • The brand logo will always be on the top right corner while

• The visual will form the backdrop of the advertisement.

8 inch

the website will be placed at the top left.

HOME BUYING MADE EASIER WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

SECONDARY COLOUR OPTION

4.8

2.5 inch

+91 98200 98200

4.5 inch

primary or secondary or a mix of both.

Outdoor Signage Here is an example of banners with some notes to www.trespect.com

1.75 inch

0.75 inch

1.25 inch

guide you: • The brand logo will always be on the top right corner while

• The visual will form the backdrop of the advertisement.

8 inch

the website will be placed at the top left.

HOME BUYING MADE EASIER WE ARE TRESPECT. WE ARE ABOUT INTELLIGENT CHOICES.

PRIMARY & SECONDARY COLOUR OPTION

4.8

2.5 inch

+91 98200 98200

4.5 inch

primary or secondary or a mix of both.

Office Signage •

All TRESPECT office reception will follow this signage.

•

The logo will be mounted on the wall and will have a 3D effect.

•

The yellow line under the name can be designed using yellow LED lights.

4.9

Promoterâ&#x20AC;&#x2122;s Desk Kindly follow the representation shown for designing the Promoter's Desk.

HOME BUYING MADE EASIER

4.10

Digital Banner

1. TRESPECT BANNER

107 mm 12 mm

HOME BUYING MADE EASIER 2, 3 & 4 BHK GOREGAON (W)

The ratios and proportions in the digital banner need to be followed at all given points: • While designing the digital banners, it is important to ensure that the main subject matter and the overall composition are given enough

2. PARTNER BANNERS

clear space.

12 mm

HOME BUYING MADE EASIER

• As shown in 1, the TRESPECT logo should be positioned on the top

HOME BUYING MADE EASIER

2, 3 & 4 BHK

GOREGAON (W)

right corner whereas the partner logo on the top left corner of the banner. In the event, the partner insists for his logo on the top right, the

MAKE A RIGHT CHOICE

18 mm

16 mm

212 mm 7 mm

• Horizontal banners should be given 50-50 space for copy and visual.

HOMES THAT BREATHE FRESH AIR Lavish 3 BHK Residences

`1.13 Cr.

• Keeping to the set of dimensions depicted in this guideline will ensure

Flexible Payment Plan

CONFIGURATION

2, 3 & 4 BHK

10:80:10 LOCATION

GOREGAON (W)

31 mm

onwards*

PROJECT

LODHA FIORENZA

Swimming Pool

Club House

Kids Play Area

Cricket Pitch

Outdoor Gym

Jogging Track

published online.

MAKE A RIGHT CHOICE

PRIMARY COLOUR OPTION 212 mm

18 mm

the overall composition of the banner achieves the desired result when

4.11

43 mm

MAKE A RIGHT CHOICE

• The visual should form the backdrop of the banner.

12 mm

TRESPECT logo should be positioned at the bottom left as shown in 2.

Digital Banner

107 mm

1. TRESPECT BANNER 12 mm

HOME BUYING MADE EASIER 2, 3 & 4 BHK GOREGAON (W)

clear space.

12 mm

HOME BUYING MADE EASIER

• As shown in 1, the TRESPECT logo should be positioned on the top

2, 3 & 4 BHK GOREGAON (W)

right corner whereas the partner logo on the top left corner of the banner. In the event, the partner insists for his logo on the top right, the

• The visual should form the backdrop of the banner.

MAKE A RIGHT CHOICE

18 mm

16 mm

212 mm 7 mm

HOMES THAT BREATHE FRESH AIR Lavish 3 BHK Residences

• Keeping to the set of dimensions depicted in this guideline will ensure

`1.13 Cr.

Flexible Payment Plan

CONFIGURATION

2, 3 & 4 BHK

10:80:10

onwards*

PROJECT

LOCATION

LODHA FIORENZA

GOREGAON (W)

31 mm

• Horizontal banners should be given 50-50 space for copy and visual.

Swimming Pool

Club House

Kids Play Area

Cricket Pitch

Outdoor Gym

Jogging Track

the overall composition of the banner achieves the desired result when MAKE A RIGHT CHOICE

SECONDARY COLOUR OPTION 212 mm

18 mm

published online. 4.11

43 mm

12 mm

TRESPECT logo should be positioned at the bottom left as shown in 2.

Digital Banner

107 mm

1. TRESPECT BANNER 12 mm

HOME BUYING MADE EASIER 2, 3 & 4 BHK GOREGAON (W)

clear space.

12 mm

HOME BUYING MADE EASIER

• As shown in 1, the TRESPECT logo should be positioned on the top

2, 3 & 4 BHK GOREGAON (W)

right corner whereas the partner logo on the top left corner of the banner. In the event, the partner insists for his logo on the top right, the

• The visual should form the backdrop of the banner.

MAKE A RIGHT CHOICE

18 mm

16 mm

212 mm 7 mm

HOMES THAT BREATHE FRESH AIR Lavish 3 BHK Residences

• Keeping to the set of dimensions depicted in this guideline will ensure

`1.13 Cr.

Flexible Payment Plan

CONFIGURATION

2, 3 & 4 BHK

10:80:10

onwards*

PROJECT

LOCATION

LODHA FIORENZA

GOREGAON (W)

31 mm

• Horizontal banners should be given 50-50 space for copy and visual.

Swimming Pool

Club House

Kids Play Area

Cricket Pitch

Outdoor Gym

Jogging Track

the overall composition of the banner achieves the desired result when PRIMARY & SECONDARY COLOUR OPTION WITH THE IMAGE TAKEN EDGE TO EDGE

MAKE A RIGHT CHOICE 212 mm

18 mm

published online. 4.11

43 mm

12 mm

TRESPECT logo should be positioned at the bottom left as shown in 2.

Digital Banner The ratios and proportions in the digital banner need to be followed CO-BRANDED BANNER

at all given points:

BANNER WITH ONLY ONE IMAGE

210mm 16mm

6.5mm

LOCATION

GOREGAON (W)

18mm

CONFIGURATION

2, 3 & 4 BHK

• The brand logo should be on the top right corner and the partner logo

17.5mm

LODHA FIORENZA

MAKE A RIGHT CHOICE

18mm

subject matter and the overall composition are given enough clear space.

PROJECT

187mm MAIN IMAGE

• While designing the digital banners, it is important to ensure that the main

16mm

6 Pts

will remain on the top left. TRESPECT BANNER BANNER WITH ONLY ONE IMAGE

361 mm

6.5mm

16mm

• On the horizontal banner, the body copy will be placed next to the visual, whereas on the vertical banner, the body copy should be placed below

• The colour of the background should be white keeping a hint of the

230 mm

MAIN IMAGE

the visual.

6 Pts

TRESPECT brand colours.

LODHA FIORENZA

LOCATION

GOREGAON (W)

CONFIGURATION

2, 3 & 4 BHK

MAKE A RIGHT CHOICE

published online.

PRIMARY COLOUR OPTIONS WITHOUT THE IMAGE TAKEN EDGE TO EDGE

4.11

18mm

PROJECT

overall composition of the banner achieves the desired result when

15mm

• Keeping to the set of dimensions depicted in this guideline will ensure the

Digital Banner The ratios and proportions in the digital banner need to be followed at all given points: Kindly follow the representation shown for the TRESPECTâ&#x20AC;&#x2122;S project digital banners with amenity pictures and Facebook carousel.

CO-BRANDED BANNER

CO-BRANDED FB CAROUSEL

CO-BRANDED BANNER BANNER WITH MULTIPLE IMAGES

210mm 16mm

6 mm

13 mm

6mm 6 Pts

CONFIGURATION OTHER THUMBNAILS

2, 3 & 4 BHK

16mm 17.5mm

19mm

PROJECT

LODHA FIORENZA MAHA rera no. A51900020838

4.11

SWIMMING POOL

21 mm

MAKE A RIGHT CHOICE

18mm

GOREGAON (W)

18mm

MAIN IMAGE

LOCATION

LODHA FIORENZA

129 mm

PROJECT

253 mm

6 Pts

18 mm

Digital Static Banners

103 mm

(Brand) 200 mm

The ratios and proportions in the digital static banners need to be followed at all given points: • While designing the digital static banners, it is important to ensure that the main subject matter and the overall composition are given enough clear space. • The colour of the background should be white keeping a hint of the TRESPECT brand colours. The border/separator line of the image must always be in sync with the colour of the headline.

5 pts

• Keeping to the set of dimensions depicted in this guideline will ensure the overall

203 mm

HOME BUYING MADE EASIER.

2 pts

HOME BUYING MADE EASIER. MAKE A RIGHT CHOICE

MAHA RERA NO. A51900020838 PRIMARY COLOUR OPTION

4.12

36 mm

44 mm

MAHA RERA NO. A51900020838

MAKE A RIGHT CHOICE

13 mm

100% CARE. 0% SCARE. 9.5 mm

31.75 mm

2 pts

56 mm

100% CARE. 0% SCARE.

composition of the banner achieves the desired result when published online.

18 mm

Digital Static Banners

103 mm

(Brand) 200 mm

5 pts

• Keeping to the set of dimensions depicted in this guideline will ensure the overall

203 mm

HOME BUYING MADE EASIER.

2 pts

HOME BUYING MADE EASIER. MAKE A RIGHT CHOICE

MAHA RERA NO. A51900020838 SECONDARY COLOUR OPTION

4.12

36 mm

44 mm

MAHA RERA NO. A51900020838

MAKE A RIGHT CHOICE

13 mm

100% CARE. 0% SCARE. 9.5 mm

31.75 mm

2 pts

56 mm

100% CARE. 0% SCARE.

composition of the banner achieves the desired result when published online.

18 mm

Digital Static Banners

103 mm

(Brand) 200 mm

The ratios and proportions in the digital static banners need to be followed at all given points: • While designing the digital static banners, it is important to ensure that the main subject matter and the overall composition are given enough clear space. • The colour of the background should be white keeping a hint of the TRESPECT brand colours. The border / seperator line of the image must always be in sync with the colour of the headline.

5 pts

• Keeping to the set of dimensions depicted in this guideline will ensure the overall

203 mm

HOME BUYING MADE EASIER.

2 pts

HOME BUYING MADE EASIER. MAKE A RIGHT CHOICE

MAHA RERA NO. A51900020838 PRIMARY & SECONDARY COLOUR OPTION

4.12

36 mm

44 mm

MAHA RERA NO. A51900020838

MAKE A RIGHT CHOICE

13 mm

100% CARE. 0% SCARE. 9.5 mm

31.75 mm

2 pts

56 mm

100% CARE. 0% SCARE.

composition of the banner achieves the desirable result when published online.

18 mm

Digital Static Banners

103 mm

(Project)

Kindly follow the representation shown for TRESPECT’S digital static 142 mm

banners. The ratios and proportions in the digital static banners need to be

63 mm

followed at all given points: • While designing the digital static banners, it is important to ensure that the main subject matter and the overall composition are given enough clear space. • On a vertical banner, the body copy should be placed below the visual and on a

CHOOSE A LIFE ABOVE THE ORDINARY AT UPPER THANE.

LODHA FIORENZA

horizontal banner, the body copy should be placed next to the visual.

MAHA RERA NO. A51900020838

• The colour of the background should be white keeping a hint of the TRESPECT

2, 3 & 4 BHK 88 mm

41 mm

`1.8 CR

56 mm

MAHA RERA NO. A51900020838

2, 3 & 4 BHK

9.5 mm

LODHA FIORENZA

ONWARDS MAKE A RIGHT CHOICE

71 mm

44 mm

4.13

PRIMARY COLOUR OPTION

13 mm

`1.8 CR ONWARDS

MAKE A RIGHT CHOICE

100 mm

brand colours.

18 mm

Digital Static Banners

103 mm

(Project)

Kindly follow the representation shown for TRESPECT’S digital static 142 mm

banners. The ratios and proportions in the digital static banners need to be followed at all given points:

CHOOSE A LIFE ABOVE THE ORDINARY AT UPPER THANE.

• While designing the digital static banners, it is important to ensure that the main subject matter and the overall composition are given enough clear space. • On a vertical banner, the body copy should be placed below the visual and on a

LODHA FIORENZA

horizontal banner, the body copy should be placed next to the visual.

MAHA RERA NO. A51900020838

• The colour of the background should be white keeping a hint of the TRESPECT

2, 3 & 4 BHK 88 mm

41 mm

`1.8 CR

56 mm

MAHA RERA NO. A51900020838

2, 3 & 4 BHK

9.5 mm

LODHA FIORENZA

ONWARDS MAKE A RIGHT CHOICE

71 mm

44 mm

4.13

SECONDARY COLOUR OPTION

13 mm

`1.8 CR ONWARDS

MAKE A RIGHT CHOICE

100 mm

brand colours.

18 mm

Digital Static Banners

103 mm

(Project)

Kindly follow the representation shown for TRESPECT’S digital static 142 mm

banners. The ratios and proportions in the digital static banners need to be followed at all given points:

CHOOSE A LIFE ABOVE THE ORDINARY AT UPPER THANE.

LODHA FIORENZA

horizontal banner, the body copy should be placed next to the visual.

MAHA RERA NO. A51900020838

• The colour of the background should be white keeping a hint of the TRESPECT

2, 3 & 4 BHK 88 mm

41 mm

`1.8 CR

56 mm

MAHA RERA NO. A51900020838

2, 3 & 4 BHK

9.5 mm

LODHA FIORENZA

ONWARDS MAKE A RIGHT CHOICE MAKE A RIGHT CHOICE

71 mm

44 mm

4.13

PRIMARY & SECONDARY COLOUR OPTION

13 mm

`1.8 CR ONWARDS

MAKE A RIGHT CHOICE

100 mm

brand colours.

Communication Templates (Below The Line)

Press Backdrop Shown here is a corporate chequered backdrop to be used in press conferences or media meets. In case of partner association, the TRESPECT logo can be replaced with the partner logo alternatively as shown below.

Brand Event

5.1

Brand Partner Event

Canopy Kiosk Kindly follow the representation shown for designing the Canopy Kiosk.

5.2

Research Report

MACRO REPORT

MICRO REPORT

www.trespect.com www.trespect.com

www.trespect.com

RESEARCH REPORT 2020

Kindly follow the representation shown for designing research reports

FOCUS: BANDRA

The Trespect Research

MARKET REPORTS REPORT: MUMBAI

The Trespect Research

• The brand logo should always be on the top right corner while the website will be placed at the top left. • The headline and body copy should always be maintained under the logo and website address. • The visual can form the backdrop of the advertisement. • The text box will always comprise of brand colours. • The topic icons will change accordingly depending on the topic or focus of the research and will always be mentioned below the headline.

5.3

Dangler

(Internal)

Kindly follow the guidelines as shown in the reference while

0.3 inch

designing an Internal A4 size dangler.

Trust

Transparency

Respect

Integrity

Ethics

5.4

PRIMARY COLOUR OPTION

Dangler

(Internal)

Kindly follow the guidelines as shown in the reference while designing an Internal A4 size dangler in secondary colours and in a mix of primary and secondary colours.

SECONDARY COLOUR OPTION

PRIMARY & SECONDARY COLOUR OPTION

Trust

Transparency

Ethics

Respect

Integrity

5.4

Transparency

Ethics

Respect

Integrity

Dangler

(External)

The ratios and proportions in the External Dangler

PRIMARY COLOUR OPTION

0.3 inch

needs to be followed at all given points: â&#x20AC;˘ The logo will not be smaller than the permissible size mentioned on page 2.4 â&#x20AC;˘ Please follow the guidelines as shown in the reference

www.trespect.com 8 inch

while designing the external dangler in A4 size.

HOME BUYING MADE EASIER

5.5

Dangler

(External)

The ratios and proportions in the External Dangler

SECONDARY COLOUR OPTION

needs to be followed at all given points: â&#x20AC;˘ The logo will not be smaller than the permissible size mentioned on page 2.4 â&#x20AC;˘ Please follow the guidelines as shown in the reference while designing the external dangler in A4 size.

5.5

HOME BUYING MADE EASIER www.trespect.com

Dangler

(External)

The ratios and proportions in the External Dangler

PRIMARY & SECONDARY COLOUR OPTION

needs to be followed at all given points: • The logo will not be smaller than the permissible size mentioned on page 2.4 • Please follow the guidelines as shown in the reference while designing the external dangler in A4 size.

5.5

HOME BUYING MADE EASIER www.trespect.com

Registered Office: 101, Windfall, Sahar Plaza Complex, Andheri Kurla Road, Andheri East, Mumbai 400059. Tel. No.: +91 22 4974259

Young Creative Brochure - Trespect Brand Guidelines

Articles inside

BRAND IDENTITY

COMMUNICATION TEMPLATES (ABOVE THE LINE