Zixi Zhu（Shushiki)

Zixi Zhu, also known as Shu Shiki, is passionate about understanding the user and uncovering their real needs. Adept in the user centered design methodology, he translates human-centered insights into innovative design solutions with multiple medium. Coming from a background of communication design, Zixi is expertised in design thinking, user-centered design and design research. He is also interested in designing for human’s behavioural change.