COMPETITORS

“World trade means competition from anywhere; advancing technology encourages cross-industry competition. Consequently, strategic planning must consider who our future competitors will be, not only who is here today.”

—Eric Allison

The direct competitors of SeaWorld that I chose were mostly aquariums and water parks. Like SeaWorld, they provide people with interactive experiences of visiting marine animals and various water entertainment facilities. Most of the ancillary competitors were large entertainment parks. They compete with SeaWorld in that they also provide people with an interactive experience (with people/wildlife) and various entertainment facilities. People will consider these places when not choosing water entertainment-related activities; The future competitors were based on SeaWorld's new brand missions. From the direction of exhibition halls, interactive museums, marine/sea life rescue organizations, diving camps, the experience of swimming with wild marine animals, marine journals, lectures on oceanography, etc. which aim to provide people with experiences of exploring and interacting with sealife.

CURRENT COMPETITORS

Schlitterbahn is an American brand of water parks and resorts owned by Cedar Fair. It was previously a company that was family-owned-and-operated by the Henry family that was based in New Braunfels, Texas. Schlitterbahn opened its first location, Schlitterbahn Waterpark Resort, in 1979.

Theater of the Sea is a marine mammal park located in the Village of Islamorada, Florida, United States. It is a tourist attraction located on Windley Key in the Florida Keys. Visitors can swim with Atlantic bottlenose dolphins, California sea lions, and sting rays and nurse sharks.

Wet 'n Wild is water parks across the United States, Brazil and Mexico, originally owned by SeaWorld creator George Millay. It is not to be confused with the Wet'n'Wild brand owned by Village Roadshow Theme Parks and CNL Lifestyle Properties or the standalone waterpark Wet 'N' Wild Waterworld in Anthony, Texas.

The Miami Seaquarium is a 38-acre (15 ha) oceanarium located on the island of Virginia Key in Biscayne Bay, Miami-Dade County, Florida, United States and is located near downtown Miami. Founded in 1955, it is one of the oldest oceanariums in the United States. The park offers daily presentations and hosts overnight camps, events for boy scouts, and group programs. Over 500,000 people visit the facility annually.

ANCILLARY COMPETITORS

Six Flags is an amusement park corporation based in the United States, with properties in Canada, Mexico, and the contiguous United States. It owns more theme parks and waterparks combined than any other amusement park company in the world, and has the seventh-highest attendance in the world.

Cedar Fair, L.P. is a publicly traded master limited partnership headquartered at its Cedar Point amusement park in Sandusky, Ohio. The company owns and operates twelve amusement parks, four outdoor water parks, one indoor water park, and five hotels in the US and Canada.

Walt Disney Parks and Resorts Worldwide, Inc. is one of The Walt Disney Company's four major business segments and a subsidiary. It was founded on April 1, 1971, exactly six months before the opening of Magic Kingdom at Walt Disney World Resort in Bay Lake, Florida just outside of Orlando, Florida.

Universal Parks & Resorts is the theme park unit of NBC Universal, a subsidiary of Comcast. The company, headquartered in Orlando, Florida, operates Universal theme parks and resort properties around the world. Universal Parks & Resorts is best known for attractions and lands based on famous classic and modern pop culture properties from not only NBCUniversal, but also thirdparty companies, for all of its parks.

FUTURE COMPETITORS

The Exploratorium is a museum of science, technology, and arts in San Francisco. Its mission is to create inquiry-based experiences that transform learning worldwide. It has been described as the most important science museum to have opened since the mid20th century because "the nature of its exhibits, its wide-ranging influence and its sophisticated teacher training program".

The Marine Mammal Center advances global ocean conservation through marine mammal rescue and rehabilitation, scientific research, and education.

Sea Turtle Camp offer youth the opportunity to learn about marine biology through immersive, hands-on, feet-wet experiential education. Our mission is to cultivate a love and respect for the ocean by building confidence and developing character, while inspiring coastal conservation through safety, fun, and learning.

Aeroskin Worldwide, previously known as Aeroskin California, is an award winning, innovative designer and manufacturer of performance apparel for in-water applications. We utilize the highest quality, technologically-advanced fabrics wherein durability, comfort, performance and hygiene are important.

The Ocean Conservancy focuses on long-term solutions for healthy oceans, wildlife, and coastal communities. The conservancy's current programs include supporting sustainable fisheries, working to combat ocean acidification, and restoring the Gulf of Mexico. And for over 30 years, the Ocean Conservancy has been hosting the International Coastal Cleanup, which brings together millions of volunteers to remove trash from beaches around the world.

Sea Urchins magazine aimed at children and celebrating the oceans. With information on marine species, diving and also fun games, tests and competitions, the magazine aims to spark a sense of adventure and curiosity in children, as well teaching them about the importance of sea conservation.

One Ocean Diving utilizes research and public programs to support protection for sharks and marine life. To inspire people to make efforts for shark and marine conservation. Come snorkel and freedive with us or just come along and learn about sharks and marine life. The experience of a lifetime, led by the experts.

Gulf World is an educational facility and is the most significant contributor to Gulf World Marine Institute, a 501c3 non-profit organization dedicated to the rescue, rehabilitation and release of marine mammals and sea turtles.

The Inner Space Center (ISC) utilizes telepresence technologies to bring the excitement of ocean exploration to a global audience as it happens. Connected to Internet2, the ISC captures, displays, and disseminates high bandwidth streams of video, audio, and data from oceanographic research vessels in real time.

SEA LIFE Malaysia aims to engage and inspire kids to learn about the oceans throughout its 11 different habitat zones, the Ocean Tank features fun and interactive experiences that introduces visitors to the marine life and marine conservation. Besides that, SEA LIFE Malaysia have talks and show, which provide details about the sea creatures.

SOURCES

SeaWorld Website seaworld.com/san-diego/

SeaWorld Wikipedia en.wikipedia.org/wiki/SeaWorld

Imagery Pixabay Flickr Unsplash Google Pinterest

COLOPHON

DESIGNER Xiaoqian (Una) Li

CLASS GR604: The Nature of Identity

INSTRUCTOR Erin Kristine Canoy

SEMESTER Spring 2020

INSTITUTION Academy of Art University, San Francisco, CA

PHOTOGRAPHY Pixabay Flickr Unsplash

TYPEFACES Chaparral Pro Proxima Nova

This book is a non-commercial project for education purposes and is not intended to represent the SeaWorld brand.