Insider News in
Yolanda James, New Owner
New Location: 3001 Douglas Ave. 262-681-2345 insiderwisconsin@yahoo.com
s n o c s i W
Volume 1 No. 17 NOVEMBER 15-30, 2011
Tak ONEe FRE E
INW
It all started on Monument Square
Photo by Yolanda James
BY: Allena G. Berry
phones available at:
TWINS
FOOD MART Racine, WI 1812 16th St. 262.632.6342
Caleb Robinson, walking through the features of downtown Racine, looked around him and saw an opportunity. Noticing all the people outside for one of the events that happened in the Square, Robinson, thought, “There really should be some food out here.” And so the 27-year-old went about creating the beginnings of what is now “Top Dog Hot Dog,” 520 Main Street in Racine. Having grown from a food cart to a stand-alone restaurant, Robinson “jumped at” the opportunity and continues to look for more opportunities.
Robinson began his entrepreneurial journey with research. Learning about the process to register a food cart in Racine, as well as the details of creating a usable business plan, took him about four months. However, it was time well spent for Robinson. “It’s a huge asset to have a good business plan in place,” Robinson advises other budding businessmen. “You should also [re]visit that as often as possible.” With his plan created, and his research completed, Robinson was ready for the next step in starting his business: getting a loan. “It was a little nerve wracking,” Robinson recalled of his meeting with Educator’s Credit Union loan Continued on page 11