P O R T F O L I O Y A N G
Z E H U I
I N D U S T R I A L
D E S I G N
Tel: +86 18600960913 Email: 18600960913@163.com Brithday: 3.Oct 1997
Experience
Designer Assistant in LKK Design Beijing Co, Ltd 2017.3 to 2017.6 My duty is design something with a team and help the designer to finish some case -Design stage property & product of the TV play “Shahai” -Design the publicity of “The duck tower” with the team -Design notebook and key ring of the Forbidden city
Education Beijing Union University Bachelor of industrial design 2015.9 to 2019
-Design the present for the tour of Kooza in China
Intern Designer in Dong-du technical Beijing 2018.1 to 2018.3 My duty is design something with the other designer -Design the souvenir of Han Meilin Art Museum of Beijing -Meliorate the backpack of pupil
Campus Experience
Intern Designer Assistant in BSH Hausgeräte GmbH (China) Design innovation Experience Center
The Premier of
2018.10 to 2019.5 My duty is design househould appliances with the team -Redesign the refrigerator interior space to make sure it can be appropriate for Chinese users.
2017.9 My duty is organize our steward to render services for students and teachers, host some competitions, parties, lectures…in our campus.
student union
“Design with my curiosity and responsibility to make life better” Award
The Excellent Graduation Design The Beijing Municipal Education Commission organized the evaluation of the graduation thesis (design) of undergraduates in Beijing in 2019, and selected 971 outstanding graduation designs (thesis) Beijing Municipal Education Commission 2019.11
The Excellence Award Beijing Undergraduate Industrial Design Competition Beijing Municipal Education Commission 2019.8
The second in Beijing The
Chinese
“Internet
Plus” hampion in Beijing Union University,
2017.6
The Best Design Works about cooperation between school and enterprise Best Award 2017.5
The second in Energy-saving & Energy-reduction Award of Beijing Union University 2015.12
Skill -Teamwork -Concept development -Visual communication -Creative thinking -Leadership
Software
CONTENTS
01 02 Fesi smart insulin injection Innovation design
Excellence Award 2019
Fitbit Vary smartband
Branding strategy & Product design
Recycled paper craft Sustainabllity design & Craft
06 04 05
CONTENTS
The redesign of refrigerator interior space for SIEMENS Product design
The Riverbank
UrbanIxD & Space design
ICELAB
Branding design
Fesi smart insulin injection Innovation design
This is a smart insulin injection specially designed for children. More and more children are suffering from diabetes, and there is no insulin injection designed for children on the market, so I designed FESI
BACKGROUND Diabetes is the Most Expensive Condition in the U.S. at $327 Billion in 2017; One of Every Four Health Care Dollars Incurred by Individuals with Diabetes ——“Economic Costs of Diabetes in the U.S.” Report
In 2015
The global population of Diabetes was 415 millions Increase 33 millions people from 2013.
In China
Has 109 millions diabetes in 2015 8% of the total population
All the diabetes
44% patients warry about illness worsens. 45% patients is suffering because them illness.
30% patients Fear of not assuming their family responsibilities in the future.
19% patients will be redline becouse they have diabete.
How They Feel?
All the
How Them Family Feel?
BACKGROUND
relatives
40% High level of concern The incidence of type I diabetes in China is
1.01/100,000, Incidence of 0~14 years old children in China is
1.93/100,000, 37% Frustrated by not knowing how to help their diabetic relatives best United Kingdom 19800 United States of America 84100
China 30500 India 70200
Brazil 30900
Too many children suffering form them diabetes, which come from peers around them. They need to take injection two or tree times every day. And have a lot of medicine Top 5 countries for unmber of children with type I diabetes (0~14)
MARKET
Novo Nordisk
S
W
QS Medical
W
S
Product
Product
Product
Product
- Have variety products to variety user - �Easy-to- set and read� dose-display Dial is easy to use - Have time elapsed & last dose volume (only NovoPen 5 & Echo)
- On one specialy designed for child
- Hypospray injection - Safe lock for misoperation
- User need to cramp out insulin
- Non-intelligent
- Forbid to use at the age of 12
- All need hypodermic injection
Service - Have the club for patients - Hotline to sevice reservation
O Product - Hypidermic injection is toublesome - User needs to calcuate by themselver
O
T Product
T
Product
Product
- Hypospray injection is useful
- People for their children
PESITION MATRIX
S
80
Age
Sooil Diabetes pump
W
Product
Product - Working in 0.5~40 degree centigrade
- Inject 360 times per day
- Difficult to change insulin
- Intelligent alarm
40 Non-intelligent
Intelligent
Service - 6 years warranty
OPPORTUNITY
O Product
T
0
Product - Insulin pump have interaction
for children
OPPORTUNITY - There is not injector specialy design for children
- Interaction injection is rarely
USER RESEARCH
34 Questionnaires
How often do you detect your blood glocose?
Male : female = 1:1 23 Type I 8 Type II
other 1time/month 8.8% 2-3time/week 8.8% 1-2time/week 8.8% 3-5time/day 20.6% 2-3time/day 17.6% 1time/day 5.9%
The goal of questionnaire is to know how often did patients detect them blood glocose and how to record them blood glucose, because the data can help doctor to diagnose and change them injection dose of insulin.
Handwirte 45.5% By APP 48.5% No6.1%
By PC0%
No 2.9%
How to record your blood glocose?
No 11.8%
Insights: Do you detect your blood glucose at home?
Do you record your blood glucose?
YES! 97.1%
YES! 88.2%
According to this questionnaire, most of patients detect and record them blood glucose. More than 40% patients detect them blood glucose everyday at home. Have 48.5% patients record them blood glucose by App, but almost half patients record it by handwrite.
INTERVIEW
Miss Hao 21 years old Love travel
“The insulin need to refrigerate, I must take a car
Mr. Zhang
22 years old student of university “I will change the injected dose if I have too much food
Mr. Xu
Mr. Zhao 28 years old Civil servant
Expert of dibetes products “Change the injected dose by themselves is so danger, if them inject too much maybe kill
“Syringe needle must be changed every time,
Interviewes were selected 3 typical customers of insulin pen and an expert of diabetes. There are 3 customers using same insulin pen, even they have different needs.
- Need refrigerate - Forget to take - Inconvnience to change syringe needle -danger of change injected dose by themselves
USER JOURNEY MAP
Talk with doctor
5.5
STEPS
Detect blood glycoes & record
DOING - Need to puncture finger anytime - Must timing - Difficoult to record
I used user journey map to demonstrate the steps of a diabetic how to use the injection. to find the step which them felt uncomfortable. By analyzing the user journey map I can know what they need and what they want about the injection, and found the design opportunities.
- Automatic record - Can alarm to detect
- Must go to hospital - Just talk about the injected dose
- Online talking - At community hospitals
THINKING
- An App can record data automaticly
FEELING
- Accounding the record data to give suggestion for user
USER JOURNEY MAP Choose Insulin pen
Assemble Insulin pen & feed Insulin into
AorB - There is no choose - Child and older use the same injection
- The thick injection is friendly for children
Adjust injected dose
Disnfact
Inject
Hemostasis
Reficerate
Take along
2.0
- Change syrince needle is tiring
- Change dose by themselves - Alcohol is not easy to is danger carry
- Syrince needle is danger - Difficult to read for child - Child always have curiosity - Children is hard to assemble
- Easy to assemble the dose the syringe needle
- Can adjuct two/three doses for a day.
apart it
- Automatic adjuct
- Ache - Need more than 0.5 min - Will intratumoral nodiles
- Ungenteel
- Always forget it - A big box, but just have
everytion - Need long time thermal insulation
- Thought with the injection - Non-needle injection - Like wet tissue - Don,t need squeeze needle at ordinary times - A small Band-aid - ”The amazing things”after inject
- Can refrigertion - Have dry ice inside
a pen. - package is ugly
- Can remind user to take it
- Thermal insulation just a injection - Looked cool
perspective
-Children can’t do anything without inject
- An app can remind user to take it
-Non-needle injection is more -The wet tissue is thought with injection -Don’t need change the syringe needle everytime -Safty concle design for children
safe and painless
-Longtime thermal insulaion -The box can refricerate -Keep temprature
IDEATION pellucid plastic
zoomimic lid
disfinfecting wipe inside
disfinfecting wipe
substitutable insulin
suger
injection
disfinfecting wipe
disposbale syringe
IDEATION
Design an injection for child with diabetes to solve children are difficultly to use the injection outdoor by themselves. Design oppotyunities - Interation way to menage - Non-needle tech - Package can thermal insulation
IDEATION
USER TESTING A groove in the middle of the injection is comfortable to hold and not easy to fall down
CONCEPT DEVELOPMENT Medicine container and the injection head is colorful to
Manual adjust to prevent receive data filing
The tail is too long, the child will be very unstable when holding it, it is difficult to hold Transparent plastic shell material can see the medicine inside clearly. When the cap is open, the bottom to inject can popup automatically
The length of about 15cm is very suitable for children to hold
If there is no groove in the middle to hold, the wedge will be difficult to hold.
Disposable wipes in the cap to convenient
FINAL DESIGN
- The package can keep insulin cold more than 48 h - Solid shell to protect injection
- Simplify flow of inject - Prevent children change the injected dose come - Package to protect injection - Non-needle injection to the pain from inject
injection
INCLUDE: - An injection - An package - A reserve wipes - A reserve insulin
Suger to prevent hypoglyemia
Wipes & insulin in reserve
FINAL DESIGN Disinfected wipes hidden in the lid
Disposable wipes
Injection head A groove to hold
Internal structure of needleless syringe
Insulin container
inject buttom
Non-needle injection is safe and easy
INFOMATION ARCHITECTURE
WIREFRAME
User Setting Page
Setting Page
Inslin Surplus My report
Inject dose Injection
Blood glucose User
Setting
Key
Home Page
Knowledge
Online Doctor
Box
Click to chat with doctor
App Setting
You can see the surplus of injection & dump energy
Inslin suplus
Injection Information
To buy what they need on time
Click to setting the injection
Inject dose
Click to add good to shopping car
Battery Log in
Share knowledge to parents about diabetes every day
Home Page
Set new Inject dose Injection setting
User can share & collect the essay
Online doctor can help user keep in touch with principal doctor
Update information
My report Knowledge
Online doctor
Click to change duration
Doctor
Manufactuer
Check blood gluoce & inject dose in 1 week or 1 month
Add new hardware
USER TSETING
Shopping car Check the list of what they want to buy
Show how much they need to pay for entire
Click to pay page
Pay Page
Choose or fill ub the address, name and telephone number Choose payment method to finish shopping Click to finish pay
I did UI mock up to test the flow and user feedback. During testing, I found the navigation bar is too big, user is difficult to set the hardware, and same information is show on many pages.
FINEL USERINTERFACE
Online Doctor Page If you have any question, you can chat with your child’s doctor online. Doctor will give some suggest basing on data and users feedback
My Report Page This page will show user’s informations like blood glucess, inject dose, and suggsetions bases on data.
Knowlage Read more about home pages knowlage, you can slide to read other article,
Logo Page You can see information of injection and some knowlage of diabetes & how to care for diabetes.
Home Page You can see information of injection and some knowlage of diabetes & how to care for diabetes.
FINEL USERINTERFACE
USER FLOW
DA TA
Data uploaded to the cloud
TA DA
Parents using smartphone to set the data about injection
The package receive data from the cloud and set the injection
When children use the injection they will open the cap using the wipe to sterilize
Then, open the injection when them open the cap the buttom at the end will popup
Alignment where have sterilized and push the button to finish inject
BENEFITS -Instantly Share Readings with Experts Smartphone based glucometer and blood sugar app present an elaborate platform for comprehensive assistance.
-Accurate Readings, Anytime, Anywhere by parents Parents can easily check children's situation.
-Design from children's perspective
Fitbit Vary smartband Branding design
The redesigned smart bracelet allows users to exercise anytime, anywhere in a variety of scenarios. Provide more functions for smart bracelet through modular design.
BACKGROUND
About brand Fitbit started as a startup who are making products that help tansform people’s lives. Their mission is to empower and inspire you to live a heathier,more active life,they design products and experiences that fit seamlessly into your fit life
Main functions
Sleep Tracking
Motion Tracking
Heart Rate
Using the sleep tracking, user can see how long they’re in light, deep and REM sleep and get personalized insights to learn how to get better rest.
Fitbit can detect motion exercises like runs, swims, elliptical, sports and more are automatically recorded for you with SmartTrack™.
24/7 heart rate can know how many calories you are burning , make the most of every work out
Brand attributes Now Before
Health & fitness encouragement
Opportunity Explore other fitness scenario
Seamless connection
Bands and watchs haven’t innovated functions. People no longer satisfy monitoring just between running, walking and swimming. Enjoyable experience
Enjoyable user experience Similar experience as others without much innovation is no longer enjoyable like before. Extend product line Fitbit only have smartbands, smartwatchs and body fat scales, product catogrories has not expanded much within past years.
Professional technology
Innovative functions
Competitive brand
Market position
In order to find market opportunity, I resarched fitbit’s competitive brand to find the opportunity and challenge
S W
MARKET ANALYSIS + Playful
-Low price , -Have enough function to use. -High cost-effective
!
Apple watch
-Just have 2 products -Rough workmanship
Sporty Professional
Healthy care
S W
S W S W
-Looked like jewelry
W
The wearable products on market can either postitioned as health care products or sporty products. There is a market opportunity for enjoyablesporty product that customers and enjoy the benefits of sport easily
-Just have motion tracking and sleep tracking -Not accurate -Relatively expensive --
-Have smartband and smartwatch -Can record much things like where you are went to -Charge it often
Multiplayer
!
-Plenty of choose -Relatively professional -High cost-effective
Multi scenario fitness
-Not user friendly For fitness
For daily life
S
Playful sporty experience
-Looked cool -Professional -Develop smartwatch with apple -Connect with other nike’s product to record sport data.
Apple watch
-High price -Single-function Personal
Fitbit’s products are focus on personal fitness with limited training scenario. The products of other brands are focusing on multi scenario but also for personal training only. We can design a multi scenario fitness product to make user not only training singlely, but also conect with other user.
TARGET USER
BUSY WORKER
THE BEGINNER
THE ASPIRING
- Set in the office every day
- Don’t like gym, don’t like running
- Lots of lessons
- Go to the gym 2 or 3 times per week
- Want to keep fit
- Go to gym will spend more time
- Always have occasional assignments
- beginner of fitness
- Running or trainning sometimes
want to use my time-out to do some joyful “ Ithings like exercising. ”
want to have a easy way to exercis. I hope it “ Ican become a part of my life. ”
usually run or train with friends to keep fit even “ Ihave a lot of lessons, but time-out is short ”
Expectation:
Expectation:
Expectation:
Using to exercis
Easy to use and suit for diffrent level users.
Can exercis and play at anytime anywhere
Pockets of time Make use of the in between momemts every ady to exercise
BRAND STRATEGY Consideration In the last faw years, fitness became a personal thing. people always runing, training or going to Gym alone. You just see the record on your phone to kown how long you have run, to see your heart rate in this day. How to conect with your friends? Just to see them step number. People become more and more loneliness when your band, watch and phone know how to keep you fit.
Strategy:
Encourage fitness At anytime anywhere Fitbit have enough technology to know user’s motion, to conect users, to make them together. Fitness can become a playful thing. you can play or train with people around you anytime, anywhere. Using Fitbit to know more and more people around you.
PLAYFUL
FRIENDLY
FLEXIBLE
Product - Various award user , if they achieve them aim. - Trianing become playful, make it look like game. - Using any part time to trian in any place.
DESIGN LANGUAGE ANALYSIS According to the original Fitbit design language, add new elements to match the strategy.
Form Straight line Small radius Symmetry Intgrated surface Ergonomic
Soft plastic Contrasting material Matte aluminum
Low saturation Geometic Carved Graphite/ Rose gold Aluminum
Joyful Bright color Easy to connect
IDEATION
FINAL CONCEPT
Screw the two handles together Turn two weights and handles together to make a dumbbell
Adjust the weight of the dumbbell after unscrewing the lid
Pull the two handles in opposite directions.
The core can be removed from the bracelet and inserted into the handle
Can be easily used in the office
MOCKUP TESTING It is safer, easier to install and comply with the fitbit design language
According the test, curved surface is more comfortable than plane, Bigger radius will be more suitable
As a dumbbell
Too thin 2cm is too thin for ault, it is hard to clench.
Too sharp The edge makes feel uncomfortable.
More user-friendly But looked different with other Fitbit product.
More comfortable than sharp edge Looked more “Fitbit� But it still hard to clench
The most suitable edge It is easy to enclasp.
Better than other models It is easier to enclasp and safer than other.
Too wide. 4cm is too wide for most user
As a rope
FINAL DESIGN
Multifunctional &Flexible Exercising in anytime, anywhere.
FUNCTIONS Jumping Rope Exercise the coordination ability of hands and feet. Strengthen cardiopulmonary function and train muscles in all parts of the body.
OLED screen
Smartband Record the data like steps,heartbeats and some exercise in daily life.
Pressure switch
HR sensor
Magnetic charge
Dumbbell Easy to switch the band to a bumbbell. It can use in office or home to exercise muscles of arm.
DETAILS Choose the weight
Insert the part into the handle
Dumbbell Inserting the part, It will become a counter to recrd the data of your excercising. The dumbbell have 3 level weight can be choose. It is easy to change.
Screw to the handle together
DETAILS
Smartband The function of smartband is same as other fitbits’ product. It is used to recode datas including walk, run, swimming, hartbeat etc. Using the pressure button, we will never see any press key on this part.
Jumping Rope The handle can also become a jumping rope. The rope is hiden inside in one of the handle. It is easy to change the function.
1st step
2ed step
Screw 2 handle together
Pull 2 handle away until it is long encugh to start your excercising
BENIFIT
Mutifunction Easy to assemble Easy to excersice It is a sit of modularized fitness kit, which is mutifunction and just need a small area to place. it is easy to excersice in your office or your home. That will help you to let the part time more joyful and healthy.
Recycled paper craft Sustainabllity design & Craft
The reason for starting this project is from our own lives. As a student, we deal with all kinds of paper every day. When I went back to see a dozen unused waste paper on my desk, I decided to use it to do something meaningful.
BACKGROUND
×40+ per week
How much paper will we use?
1
5
In our school, industrial design students submit about 25 sketches a week as homework. In addition to this, there will be a lot of paper used to practice hand-painting or as a draft so that they will use more than 40 sheets of paper each.
×3,000+ in senior
2
In addition to the paper used for drawing, there is a lot of writing that will be used to print references and documents for handing in. A senior student will write about 2,500 to 3,000 pages of paper in the graduation design and 400 to 500 pages to print his graduation thesis and portfolio.
3
×2,400,000,000+ per year in China In China, more than 400 universities offer industrial design subject, which means that at least 2,400,000,000 pages of copy paper are consumed each year.
I am a student from Beijing Union University, Subject is industrial design. We need to draw a lot of sketch every day, so I am thinking about how many sheets of paper we will use in college for four years.
4
×600,000+ per year in our major
Roughly estimated, there are about 240 people in my major, and 600,000 pages will be used in one year.
×10,000+ Four years in college
According to rough statistics, our school industrial design students will use more than 10,000 pages of copy paper in the university for four years. Besides, we also use books, textbooks, notebooks, draft papers, notes, papers...
In life, I use a lot of printing paper, but it is rarely recycled. If most of the design students are like me, then in China, we will use billions of pages of printing paper every year. I was surprised when I heard this number.
About recycled paper
BACKGROUND
How to make recycled paper
Song dynasty According to the "Heavenly Creations" of the Ming Dynasty, Chinese began to use recycled paper since the Song Dynasty .
1800
Break the waste paper
1
Use a shredder to break the entire sheet of paper into small pieces of paper.
British began to manufacture recycled paper, but for demanding material requirements, that used to manufacture recycled paper must be clean, few ink.
Boiled pulp The broken pieces of paper are mixed with water and then heated to make the mixture into a paste. So the pulp is ready
1874
2
Germans began to use shredders, disintegrators and washing machines to improve the efficiency of recycled paper
Spoon the pulp
1905 The Germans invented the waste paper deinking technology, which allows all waste paper to be recycled.
1990
Spoon the pulp over a flat surface as thinly as possible. An old window screen is idea. Now is the time to add any decorations to it, such as pressing a dried leaf into a corner.
3
Japan requires periodic paper, copy paper, and statement paper to be recycled using recycled paper to reduce environmental pollution.
wood
300kg chemical raw materials
1t waster paper
1.2t coal
600degrees electricity
4
100m2
water
Dry the pulp 800-900kg high quality recycled paper
48.5%
70.6%
China's waste paper recycling rate
China's waste paper utilization rate
Squeeze out the water Dry the paper as much as possible. Press a towel against it, or press something porous like a screen over it to squeeze out the water.
Process of producing recycled paper can save
3m2
press
Recycled paper in China According to the report of the Ministry of Commerce of the Chinese government, China's recycled paper utilization rate is much lower than other countries
5
Dry it in the sun or with a hair dryer, or bake it in the oven for a few minutes.
Design challenge How to recycled waste paper and let the use of waste paper become more meaningful?
DESIGN CONSIDERATION Insight
Opportunities High paper waste rate
Recycling process becomes more enjoyable
Due to the need for study and work, amount of paper used is large and cannot be avoided.
Recycling paper in an exciting way, such as using waste paper to make some delightful little items, makes people willing to start recycling paper.
Lack of waste paper recycling People lack the awareness of recycling and reusing paper and do not pay attention to garbage sorting.
Participate in the production process of recycled paper Let people participate in the production process of recycled paper so that they can understand the meaning and value of recycled paper. Besides, by participating in the process of recycled paper production, people can learn about recycled paper, such as simple production methods and the meaning of the environment.
Lack of understanding and attention
Strengthen environmental awareness
People don't care about recycled paper, they don't know the environmental benefits of recycled paper, and some people even use recycled paper.
Let people participate in the production process of recycled paper so that they can understand the meaning and value of recycled paper. Besides, by participating in the process of recycled paper production, people can learn about recycled paper, such as simple production methods and the meaning of the environment.
definition
A new way to recycling paper Provide a product that allows people to participate in the process of making recycled paper. Through this product, let everyone understand about recycled paper and improve their environmental awareness.
IDEATION like the mountains in Chinese paintings The smoke will flow down the groove The texture of recycled paper will look a lot like a mountain.
The smoke floated out of the two mountain-shaped papers The smoke will stay on the plate
The texture of recycled paper will look a lot like a mountain.
Recycle paper
Inside
Put the leaf into the paper pulp
corrugated paper
Can paint by yourself
paper pulp
Make recycled paper into a notebook for children. Calling on children to care for the environment
WORKING PROCESS Making the paper pulp
Making the incense burner Draw a wireframe of each part on corrugated paper and cut it along the wireframe. Stick the parts together and the main body of the incense burner is ready. Than,use corrugated paper to draw the outline of the mountain peaks and cut it out as a template. Select six pieces and arrange them in order. Draw the shape of each mountain along the stencil on the recycled paper and cut it out. Finally, they were inserted into the main body of the incense burner.
WORKING PROCESS Experiment 1
Testing different pulps
Experiment 2
Cook for 1 hour Ink-rich printing paper
Gray & rough recycaled paper
Experiment 3 Bleaching for 1 night
Experiment 4
Cooking for 1 hour
Ink-rich printing paper
Gray & exquisite recycaled paper
Experiment 5 Experiment 6 Experiment 7
+ Fresh flowers & leaves
Bleaching for 1 night
Cooking for 1 hour
less printing paper
White & exquisite recycaled paper But the flowers arewithered
Experiment 8
+
Experiment 9 Dried flowers & leaves
Bleaching for 1 night
Cooking for 1 hour
less printing paper
White & exquisite recycaled paper But there are some colored marks around flowers.
Experiment 10 Experiment 11
+ without pigment dried flowers & leaves
Bleaching for 1 night less printing paper
Cooking for 1 hour White & exquisite recycaled paper with lovely pattern
FINAL DESIGN
FINAL DESIGN
The smoke generated by burning incense is used to simulate the water mist in the mountains. During the process of incense burning, the incense burner and smoke look like the scene described in Chinese poetry. In this project, paper and fragrance are two things that people don't think can be put together.
FINAL DESIGN
FINAL DESIGN
This is a recycled paper book for kids. Different flowers, grasses and leaves are added to the process of making recycled paper, all of which are natural. The primary purpose of this book is to let children try to use recycled paper, Raise their environmental awareness, and at the same time, lead them to observe nature and experience nature.
The redesign of refrigerator interior space for SIEMENS Product design Redesigning the interior space of the refrigerator for Chinese families, enabling users to better utilize the internal space of the refrigerator without changing their usage habits.
BACKGROUND
About BSH BSH Hausgeräte GmbH was jointly established by Bosch and Siemens in 1967, which is one of the world's leading companies in the sector and the largest home appliance manufacturer in Europe. Driven by the individual customer needs of people all over the world, BSH aspires to continuously improve the quality of life for people with its outstanding brands, innovative products and top-class solutions. Alongside the global brands Bosch and Siemens, as well as Gaggenau.
BSH in China BSH came to China in 1994, headquartered in Nanjing. It built production bases in Nanjing, Chuzhou and Wuxi. China has become one of the most important markets for BSH. The Chinese department not only meets the different needs of Chinese consumers but also provides research and development services and products for other countries' markets.
About this project The company want to redesign the inside layout of refrigerators to make it more suitable for Chinese customers. This project aims to change the descending trend of sales volume in China, and provide reference for future refrigerator design.
Project procedures 2017 Beginning 2018 Nov. Dec.
Chinese user data collection Develop the research plan Refrigerator Market research
2019 Jan.
Household survey
Fab.
Data analysis
Apr.
Proposed design
May
Design report
Contribution and evaluation: The conclusion of research data analysis have significant implications for projects other than this one. The user behaviour of some small data obtained from the household survey has a great reference value. The design solution provides an improvement direction for the design work that follows.
MARKET ANALYSIS
Refrigerator in China Early 20 century
Features of Chinese families use refrigerator Refrigerator come into China. At that time, only wealthy families could afford it at the time.
1956
The kinds of items in Chinese household refrigerators are more complicated.
Xuehua made the first self-developed refrigerator of China
End of 20 century 80s
The lifestyles and eating habits of families in different regions vary greatly, and the categories of items in the refrigerator are challenging to investigate.
Refrigerators are popular in big Chinese cities
New 21 century
Refrigerators are popular in whole China. The storage containers are diverse, but mainly in plastic bags.
Data of Chinese market 201-300L 301-400L 401-500L
Containers commonly used in Chinese households include crispers, bowls, plates, bottles, and plastic bags, but some families put the pans in the refrigerator. The most common container in the refrigerator is still a plastic bag.
501-600L
The storage days of food are difficult to control, and often expired. Chinese families like to store food, whether it is fruits, vegetables, meat or spices. The shelf life of food varies greatly. Moreover, in the survey, many families have expired food in the refrigerator.
70 0+ L
-7 00 L 60 1
60 0L 50 1-
-5 00 L 40 1
40 0L 30 1-
-3 00 L 20 1
-2 00 L 10 1
0-
10 0L
601-700L
Refrigerator capacity distribution in Chinese market
The capacity of BSHs’ refrigerator are most in 401-700L, bigger than most product in Chinese market
The refrigerator is always full Chinese household refrigerators are always filled with all kinds of food, whether it is a small single door refrigerator or a huge American-Style refrigerator.
Bottom freezer refrigerator American-style refrigerator Multi-door refrigerator 37.72% 36.83% 14.51% The proportion of different types of refrigerators in the Chinese market
Design goal Redesign the inside layout and the function of refrigerator for Chinese customers to meet the localized requerment and guide the future product develpment.
USER RESEARCH Goal Understand the habits of Chinese users using refrigerators. Find problems with the use of existing refrigerators. Looking for commonalities in user use Discover the design opportunity
Process Location
BEIJING TIANJIN ZHENGZHOU CHENGDU
JINAN NANJING SHANGHAI
CHONGQING
SHENZHEN
Sample size 64 families, must come from Nanjing, Shanghai and Beijing.
Time From Dec. 2018 to Jan. 2019
Research method User interview Household survey data analysis
PERSONA-A Happy family of four Shanghai
Studying in primary school
4
Working busy
Income level: High
Having breakfast Shopping at home on the way home
Eating habits As there are children in the family, there are always fruits and milk / juice in the fridge. They cook for many meals and will put the leftover in a crisper to store in refrigerator.
Refrigerator items: Fruits, vegetables, juices, milk, seasonings, kimchi, leftovers, Semi-finished food, Meat products, skin care products, drinks, lots of suger and snacks. Packing type:
Frustration The food in the refrigerator is often expired because it is forgotten. Plastic bags will pile up together, it is not convenient to rummage frequency: 5-10times
Placement features: No clear placement features Expectation Make it easier to find things in refrigertor. Do not let the food in the refrigerator expire Skincare product
Tea Most of the expired food is here
Seasoning Plastic bag Leftover Pickles Drink Snacks
PERSONA-B Just got married young couple Nanjing
work from 9~17
2
Every weekend
Income level: Middle
Buy many things in promotion season
Eating habits Enjoy cooking, there are many spices as well as many fruits and vegetable in the fridge. They also bring lunch to work will prepare the food the day before and put in fridge overnight. All the food in refrigerator will be wrapped with plastic film and bag. Frustration The food in the refrigerator is often expired because it is forgotten. Plastic bags will pile up together, it is not convenient to rummage frequency: 5-10times
Refrigerator items: Fruits, vegetables, juices, milk, seasonings, leftovers, skin care products.
Lots of
Packing type:
Placement features: No clear placement features Expectation Make the refrigerator look cleaner Can separate various items
Cigarette Unpackaged fruit Skincare product
Seasoning Plastic bag Leftover Pickles Snacks
PERSONA-C Thrifty lifestyle old couple Beijing
2
Income level: Middle
Eating habits Prefer the original Chinese meal such as steamed buns, porridge, pickles and fried dishes. Cook every day and will put the leftover directly into the fridge for later.
Refrigerator items: Fruits, vegetables, seasonings, Pickles, kimchi, leftovers, Meat products, medicine, Grapefruit skin. Packing type:
Frustration There is always an unpleasant smell in the refrigerator. Placement features: frequency: 20-25times
very frugal
Go to market everyday
No clear placement features Expectation No odor in the refrigerator Have a safe place to put insulin
Has diabetes
Because it is too high, this layer is empty
Grapefruit skin for adsorbing odor
Insulin
Seasoning Plastic bag Leftover Rice cooker liner
Pickles Grapefruit skin Snacks
The user has removed a drawer by himself.
USER RESEARCH Venn Diagram
Insight Plastic bags cause a lot of trouble Plastic bags do not have a fixed shape and size, so they are piled up in the refrigerator and can easily fall out when looking for items, and it is difficult to see the food in the refrigerator.
Orderly placed in different sizes of packaging Thaw food
Odor Chinese food is different from Western food, and many foods have a strong smell. Because of the large amount of food in the refrigerator, most household refrigerators have a pungent smell.
Improve bin utilization Orderly placed plastic bags
Place medicine
Place skin care products
Seasoning There are a lot of spices in the refrigerators of Chinese families, and these spices are difficult to place in the bin. They are usually
Prevent odor
only 10cm high, but they take up an entire bin. This is a waste of space.
Place items of different heights Partition the refrigerator Prevent forgetting the food
Seasonal difference
Orderly seasoning Absorbing odor
Improve the efficiency of the top bin Placing unpackaged food Place overnight food Simplify the process of covering plastic wrap
Most of the middle-aged users have seasonal differences in the contents of the refrigerator. The refrigerators in the North Central family will be filled with drinks in the summer, and there will be a lot of spices and pickles in the winter.
Safely place small items Some small items such as medicines and cosmetics need to be properly placed in the refrigerator. These items are usually fragile or need to be protected from other flavors.
USER RESEARCH
New value
Opportunity
Make the user's use more convenient without changing the user's behavior
Putting plastic bags from order to convenience Put the plastic bags in the refrigerator in an orderly manner so that users can quickly find food in the refrigerator.
arrangement
From... to... Orderly
Piled
Plastic bags can be neatly placed in the refrigerator
All the plastic bags are piled together
The height of the refrigerator door frame changes from a single height to a variable The existing gantry height of the refrigerator is immutable, but due to the different items in the refrigerator in winter and summer, the gantry usage rate will be lower
Flexable
Stationary
stucture
in winter. The height of the gantry can be varied so that the gantry usage rate is high every season.
Provides small items that can be placed
In the winter, the utilization rate of this area is low.
Provides independent space for small items, which not only improves utilization, but also makes it easy to find. The number of bins can be changed as needed
Mixed
Classify
The height of each layer in the refrigerator is fixed to adjustable
layout
Because Chinese users will put items of different heights into the refrigerator, such as casseroles, which will reduce the space utilization in the refrigerator.
All items are put together without classification This will be inconvenient to find and not healthy.
Troublesome
From random placement to partition placement Sorting items makes it easier for users to find things
Simplified
Chinese users do not place food in separate areas in the refrigerator, and often uncooked food and cooked food are placed together. Set partitions in the
process
refrigerator to help users partition.
The process of handling leftovers is simple and cumbersome It takes a lot of steps to deal with the leftovers, so many people will put the leftovers directly into the refrigerator.
Users can quickly put leftovers into the crisper
Now the leftovers need to be placed in the crisper or covered with plastic wrap, but because of the trouble, many elderly people and people who are busy at work will put the leftovers directly into the refrigerator.
SKETCH Folding door bin
Flip storage box
Shelf for stratification
A foldable door bin can place items of different heights.
Flip storage box can be used to place items that are small in size and need to be appropriately placed.
This storage rack can be used together in the door bin.
Foldable
fit for different height
Safety
Revolved
For small size items
For small sachets
Easy to search
Height-by-layer increment
Pull down
Put into the door bin
In summer
15° to the horizontal plane
In winter
Need to add a magnet to the folded structure to prevent the
Need to add a bracket at the bottom to prevent items from
Need to add a guardrail on the side to prevent items from
rack from opening itself
falling from the rear
falling from the side .
SKETCH Hanging rack for hanging plastic bags
Deformable refrigerator partition
This rack can suspend the plastic bags in an orderly manner.
The existing refrigerator partition is divided into two, and a deformable metal structure connection is added in the middle so that the height difference can be made between the two parts.
Hanging plastic bags
telescopic
RFID technology
transformable
Suitable for different heights
Pull to both sides The middle area will be opened
According to demand Adjust the height difference between the two sides
Insert the plastic bag into the space
RIFD tag in there
The mouth of the plastic bag needs to be bigger, otherwise it will be difficult to hang the plastic bag.
The space utilization rate in this area is low
Space utilization is improved
Need to provide support on the back side of the refrigerator, otherwise the partition will be easily deformed or dropped
FINAL DESIGN
The redesign of refrigerator interior space for SIEMENS ——Based on Siemens BCD484W
FINAL DESIGN Hanging rack for hanging plastic bags
Deformable refrigerator partition
Door bin for top and middle area Flip storage box
Shelf for stratification
Folding door bin
Door bin for bottom area
PROTOTYPE
In order to better test and display the design scheme, we made a 1: 1 model for the final test, and a video of the test was taken.
PROTOTYPE
The Riverbank
UrbanIxD & Space design The redesigned smart bracelet allows users to exercise anytime, anywhere in a variety of scenarios. Provide more functions for smart bracelet through modular design.
FINAL DESIGN
There is a light strip under the glass, and at night the LED lights will be lit to light the facility.
The seat is curved, and the middle is higher than the sides. If you sit in the middle, you can put your backpack in a short position so that the bag will not directly touch the ground.
There are vents at the bottom of the seat to exchange air in the building through natural wind to keep the air in the building fresh.
FINAL DESIGN
BACKGROUND N
Position The area as shown on the left is in Chaoyang district on the central axis line of Beijing, including the 1990 Asian Games Venues, the 2008 Olympic Game Venues and Olympic Forest Park. The highlighted area includes China Science and Technology Museum, National Centre of Chinese Traditional Culture, and The buildings of National Art and Crafts Museum, which is under construction. The place witnesses the changes in Beijing in the past 30 years while there are also many inconveniences caused by tourists.
Function distribution map N Olympic Forest Park
CSTM China Science and Technology Museum Underground shopping center
NAMOC(Under construction) National Art Museum of China
CNACM(Under construction) National Arts and Crafts Museum National stadium
Hotel
NCCTC National Centre of Chinese Traditional Culture
National Stadium
The area serves as four main functions. packed with three kinds of people, tourists from Beijing and all over the world, local residents who live nearby, and work staff nearby.
FLOW MAP ANALYSIS
Motion map of pedestrians, bicycles and vehicles having observed the flow and the moving lines of the pedestrians, bicycles and vehicles from 5 different spots, the conditional map has been completed.
N
Pedestrian moves
Bicycle moves
Vehicle moves
INTERVIEW "We are looking at the map looking for a place to eat Beijing roast duck."
CSTM
Visitors from other province with children
"I went to the Brid's Nest Stadium in the morning; now I'm searching for the subway station nearby."
"The Baidu map led me along Hujing East Road, which was so long and boring."
NAMOC
(Under construction)
NCCTC
CNACM
"We sit on the edge of the pedestrian path because we could find nowhere to rest."
(Under construction)
A boy from another province who travel alone
N
"There is nothing to see around here; it feels empty, and there are few places for the elderly to rest."
"This is the 7th district of the artificial river. ant there is a fountain which does not open."
A couple of nearby residents
"If the weather is cool, walk. Now it's too hot to walk. I still like to take a walk here."
National Stadium
"At night, some would take their children to catch fish and shrimp on the riverside, but there were no guardrails at the lake."
Two cleaner of the river
"There was no place to rest, so we have to sit on the stairs in the shadow of the wall."
A family from other part of the country
"We usually do not go to the bird's nest, but will come to the mall for dinner and shopping."
CNCC
"The rubbish in the river is cleaned in time. The river is very clean."
China National Convention Cente
"I don't know that the National Stadium is right in front of us, we came with the tour group to our kid to the museum. now it is free time, we gather at the station bus at 4:00."
"On Saturdays and Sundays, especially in the evening, it is so crowded." "24-hour shift cleaning, the surroundings are beautiful."
Public restroom cleaners
"There are many shops to buy water nearby, especially when Xin'ao shipping mall is near here. The toilets and rest areas are all in the west of the river."
National Aquatics Center
Tourists
Local rsidents
Work stuff nearby
PERAONA
Hu Li 35
Li Guoqing 36
Lily 28
Vistor from another province with her 7-year-old son
Catching shrimps by the river with two 6-year-old children and wife
Local resident staff of China Science and Tecnology Museum
Hu Li takes her son to Beijing on summer vacation. Having visited the museum, they looking for a restaurant than to find the nearest subway entrance.
After dinner, the family go for a walk around the Olympic Park and catch fish and shrimps by the riverside to enjoy the night.
She usually goes to work by subway. Working hours is 8 am to 5 pm, she goes to the mall to have lunch.
"The restaurant nearby cannot be found easily, so we have to search on Yelp. I have been here for a few days still can not find the subway station. I can not find the toilets nearby. We have to go to the shopping mall to find the restroom."
"There is no fence by the side of the river. The lights are very dark. We must be cautious about children. My children like here very much. they often ask me to take them here to catch fish and shrimp."
"The number of visitors on the road can not be measured. There are another two venues being built. There are no seats nor shade. On summer days it is hell to go on the street."
Signs of the map are not clear. No labels on the public facilities.
Great opportunity to get access to the water. No lighting around the west bank.
Nowhere to rest nor shadow on Hujing East
RESEARCH ANALYSIS N
The trees and grass are abundant in the garden, the environment is great.
There are no faculuties to entertain nor lighting. Visitors on Hujing East Road cannot see the riverside blocked by the woods
The river of the 7th district is vast
There are not efficent drectional sign on the bridge on the birdge on Datun North Road for visitors to find the way There are many restaurants and bars by the riverside of the 6th district. Hujing East Road is the one of the roads that most people passed
The major facilities like public restrooms are on the west side of the river due to its position
DESIGN CONCEPT
Design concept In order to better the public's understanding of culture and art, to enhance the interactive experience of the public entertainment, and to increase the interest of the citizens, I would improve by the riverbank near the National Museum of China, combining culture, art and people.
Design goal To ease the pressure of the most crowded point at the area, split the large amount of people on Hujing East Road, we try to attract the tourists to the woods, and the west side of the river, blend the two sides together into a place the extent of the future venue-area, a scenery spot for the visitors and locals.
IDEATION The vents are located on people's waists. Sitting here can be uncomfortable in windy weather, especially in Ventilation holes above the seat make it easier for outside air to enter the building.
Combining seats and vents, the building looks more integrated
Air
Moving the vents from the waist to the underside of the seat increases the area of the vents while allowing people to sit comfortably in the building
Air With larger vents, the air exchange rate becomes faster and it is easier to cool down in summer.
Glass materials can cause high temperatures in the building during summer, making it difficult to rest
The exterior of the building looks like a bubble, and will show different colors under different lighting conditions. People can rest in the building or take shelter from the rain.
LANDSCAPE PLAN
“Bubble�
Display square
Statue Platform People from both sides of the lake can admire the statues.
Light strip strip light along the side of the stairs, avoid danger near the water.
Touch screen
Artists and performers in town display their works or perform, having face-to-face coversations with the audiences
FINAL DESIGN
10m 3m
4m
12m
4m Provide visitors with different sizes of buildings to meet diverse needs.
6m
6m
ICELAB
Branding design In my daily life, I always feel that some icecream was too sweet and too high calorie; in addition, part of the ingredient is not what I want. So I build ICELAB which can provide the customized ice cream, it will give people icecream of 100% taste expectation from themselves in every bite.
A personal branding design
BACKGROUND About the project ICELAB is a DIY ice cream brand to provide natural, healthy, fresh ice cream with customized service. It provides customers with a unique experience to make their own flavour icecream by choosing different organic, high-quality ingredients. The whole process from choosing to purchase is like a chemistry experiment which is the theme of our brand name. "Do it yourself" has become more and more popular, many people go to the DIY store to experience how to make something like cakes, silver jewellery and furniture. Costumers can make the food or things following what they want by DIY stores. But there isn't a DIY store to make icecream, so I build this brand.
Science
Tasty
ICELAB ice cream
Experment
ICELAB is a DIY ice cream brand to provide natural, healthy, fresh ice cream with customized service.
Brand Strategy Product: ICE-LOLLY GELATO ICE CREAM CONE
Enjoy Services: Customers can choose different products from our brand, they can also decide the sugar level of their product and what fruits flavor they like. We are food additives free brand, so we only mix fruit with cream for the flavors. Customers can add up to three kinds of fruit into the cream for special flavor they like. After that, staff will serve for blending the ingredients together and make the ice cream finally. In the end customers will choose the topping of their ice cream.
Natural
BRAND GUIDELINES Logo design About the logo: The logo shape design is adopted from the ice-lolly shape, and I integrate the letter "I" and "L" into the outline of the ice-lolly. Besides, I use the conical flasks to symbolize the "lab" meaning that combined it to the logo typeface, changed the "A" to the shape of a conical flask to create the feeling of chemistry experiment. NATURAL HEALTHY
Typeface Font
Helvetica Neue Condense Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Logo Color NATURAL HEALTHY
#231815
#FFFFFF
C:0 M:0 Y:0 K:100
C:0 M:0 Y:0 K:0
Pattern Color
NATURAL HEALTHY
These Colours are all comes from the colour of the material which used to make the ice cream. Orange comes from the colour of orange or mango juices. Pink comes from berries like strawberry and raspberry. Purple comes from blueberry and grape. Blue comes from creams
#593490 C:77 M:88 Y:0 K:0
#E01E87 C:4 M:93 Y:0 K:0
#F39800 C:0 M:50 Y:100 K:0 NATURAL HEALTHY
#2989CB C76 M:35 Y:0 K:0
40%
56%
78%
100%
40%
56%
78%
100%
40%
56%
78%
100%
40%
56%
78%
100%
PACKAGE DESIGN
STATIONERY DESIGN
ADVERTISMENT DESIGN
ADVERTISMENT DESIGN