Portfolio by Yang Zehui 2019

P O R T F O L I O Y A N G

Z E H U I

I N D U S T R I A L

D E S I G N

Tel: +86 18600960913 Email: 18600960913@163.com Brithday: 3.Oct 1997

Experience

Designer Assistant in LKK Design Beijing Co, Ltd 2017.3 to 2017.6 My duty is design something with a team and help the designer to finish some case -Design stage property & product of the TV play “Shahai” -Design the publicity of “The duck tower” with the team -Design notebook and key ring of the Forbidden city

Education Beijing Union University Bachelor of industrial design 2015.9 to 2019

-Design the present for the tour of Kooza in China

Intern Designer in Dong-du technical Beijing 2018.1 to 2018.3 My duty is design something with the other designer -Design the souvenir of Han Meilin Art Museum of Beijing -Meliorate the backpack of pupil

Campus Experience

Intern Designer Assistant in BSH Hausgeräte GmbH (China) Design innovation Experience Center

The Premier of

2018.10 to 2019.5 My duty is design househould appliances with the team -Redesign the refrigerator interior space to make sure it can be appropriate for Chinese users.

2017.9 My duty is organize our steward to render services for students and teachers, host some competitions, parties, lectures…in our campus.

student union

“Design with my curiosity and responsibility to make life better” Award

The Excellent Graduation Design The Beijing Municipal Education Commission organized the evaluation of the graduation thesis (design) of undergraduates in Beijing in 2019, and selected 971 outstanding graduation designs (thesis) Beijing Municipal Education Commission 2019.11

The Excellence Award Beijing Undergraduate Industrial Design Competition Beijing Municipal Education Commission 2019.8

The second in Beijing The

Chinese

“Internet

Plus” hampion in Beijing Union University,

2017.6

The Best Design Works about cooperation between school and enterprise Best Award 2017.5

The second in Energy-saving & Energy-reduction Award of Beijing Union University 2015.12

Skill -Teamwork -Concept development -Visual communication -Creative thinking -Leadership

Software

CONTENTS

01 02 Fesi smart insulin injection Innovation design

Excellence Award 2019

Fitbit Vary smartband

Branding strategy & Product design

Recycled paper craft Sustainabllity design & Craft

06 04 05

CONTENTS

The redesign of refrigerator interior space for SIEMENS Product design

The Riverbank

UrbanIxD & Space design

ICELAB

Branding design

Fesi smart insulin injection Innovation design

This is a smart insulin injection specially designed for children.

More and more children are suffering from diabetes, and there is no insulin injection designed for children on the market, so I designed FESI

BACKGROUND Diabetes is the Most Expensive Condition in the U.S. at $327 Billion in 2017; One of Every Four Health Care Dollars Incurred by Individuals with Diabetes ——“Economic Costs of Diabetes in the U.S.” Report

In 2015

The global population of Diabetes was 415 millions Increase 33 millions people from 2013.

In China

Has 109 millions diabetes in 2015 8% of the total population

All the diabetes

44% patients warry about illness worsens.

45% patients is suffering because them illness.

30% patients Fear of not assuming their family responsibilities in the future.

19% patients will be redline becouse they have diabete.

How They Feel?

All the

How Them Family Feel?

BACKGROUND

relatives

40% High level of concern The incidence of type I diabetes in China is

1.01/100,000, Incidence of 0~14 years old children in China is

1.93/100,000, 37% Frustrated by not knowing how to help their diabetic relatives best United Kingdom 19800 United States of America 84100

China 30500 India 70200

Brazil 30900

Too many children suffering form them diabetes, which come from peers around them. They need to take injection two or tree times every day. And have a lot of medicine Top 5 countries for unmber of children with type I diabetes (0~14)

MARKET

Novo Nordisk

S

W

QS Medical

W

S

Product

Product

Product

Product

- Have variety products to variety user - �Easy-to- set and read� dose-display Dial is easy to use - Have time elapsed & last dose volume (only NovoPen 5 & Echo)

- On one specialy designed for child

- Hypospray injection - Safe lock for misoperation

- User need to cramp out insulin

- Non-intelligent

- Forbid to use at the age of 12

- All need hypodermic injection

Service - Have the club for patients - Hotline to sevice reservation

O Product - Hypidermic injection is toublesome - User needs to calcuate by themselver

O

T Product

T

Product

Product

- Hypospray injection is useful

- People for their children

PESITION MATRIX

S

80

Age

Sooil Diabetes pump

W

Product

Product - Working in 0.5~40 degree centigrade

- Inject 360 times per day

- Difficult to change insulin

- Intelligent alarm

40 Non-intelligent

Intelligent

Service - 6 years warranty

OPPORTUNITY

O Product

T

0

Product - Insulin pump have interaction

for children

OPPORTUNITY - There is not injector specialy design for children

- Interaction injection is rarely

USER RESEARCH

34 Questionnaires

How often do you detect your blood glocose?

Male : female = 1:1 23 Type I 8 Type II

other 1time/month 8.8% 2-3time/week 8.8% 1-2time/week 8.8% 3-5time/day 20.6% 2-3time/day 17.6% 1time/day 5.9%

The goal of questionnaire is to know how often did patients detect them blood glocose and how to record them blood glucose, because the data can help doctor to diagnose and change them injection dose of insulin.

Handwirte 45.5%

By APP 48.5% No6.1%

By PC0%

No 2.9%

How to record your blood glocose?

No 11.8%

Insights: Do you detect your blood glucose at home?

Do you record your blood glucose?

YES! 97.1%

YES! 88.2%

According to this questionnaire, most of patients detect and record them blood glucose. More than 40% patients detect them blood glucose everyday at home. Have 48.5% patients record them blood glucose by App, but almost half patients record it by handwrite.

INTERVIEW

Miss Hao 21 years old Love travel

“The insulin need to refrigerate, I must take a car

Mr. Zhang

22 years old student of university “I will change the injected dose if I have too much food

Mr. Xu

Mr. Zhao 28 years old Civil servant

Expert of dibetes products “Change the injected dose by themselves is so danger, if them inject too much maybe kill

“Syringe needle must be changed every time,

Interviewes were selected 3 typical customers of insulin pen and an expert of diabetes. There are 3 customers using same insulin pen, even they have different needs.

- Need refrigerate - Forget to take - Inconvnience to change syringe needle -danger of change injected dose by themselves

USER JOURNEY MAP

Talk with doctor

5.5

STEPS

Detect blood glycoes & record

DOING - Need to puncture finger anytime - Must timing - Difficoult to record

I used user journey map to demonstrate the steps of a diabetic how to use the injection. to find the step which them felt uncomfortable. By analyzing the user journey map I can know what they need and what they want about the injection, and found the design opportunities.

- Automatic record - Can alarm to detect

- Must go to hospital - Just talk about the injected dose

- Online talking - At community hospitals

THINKING

- An App can record data automaticly

FEELING

- Accounding the record data to give suggestion for user

USER JOURNEY MAP Choose Insulin pen

Assemble Insulin pen & feed Insulin into

AorB - There is no choose - Child and older use the same injection

- The thick injection is friendly for children

Adjust injected dose

Disnfact

Inject

Hemostasis

Reficerate

Take along

2.0

- Change syrince needle is tiring

- Change dose by themselves - Alcohol is not easy to is danger carry

- Syrince needle is danger - Difficult to read for child - Child always have curiosity - Children is hard to assemble

- Easy to assemble the dose the syringe needle

- Can adjuct two/three doses for a day.

apart it

- Automatic adjuct

- Ache - Need more than 0.5 min - Will intratumoral nodiles

- Ungenteel

- Always forget it - A big box, but just have

everytion - Need long time thermal insulation

- Thought with the injection - Non-needle injection - Like wet tissue - Don,t need squeeze needle at ordinary times - A small Band-aid - ”The amazing things”after inject

- Can refrigertion - Have dry ice inside

a pen.

- package is ugly

- Can remind user to take it

- Thermal insulation just a injection - Looked cool

perspective

-Children can’t do anything without inject

- An app can remind user to take it

-Non-needle injection is more -The wet tissue is thought with injection -Don’t need change the syringe needle everytime -Safty concle design for children

safe and painless

-Longtime thermal insulaion -The box can refricerate -Keep temprature

IDEATION pellucid plastic

zoomimic lid

disfinfecting wipe inside

disfinfecting wipe

substitutable insulin

suger

injection

disfinfecting wipe

disposbale syringe

IDEATION

Design an injection for child with diabetes to solve children are difficultly to use the injection outdoor by themselves.

Design oppotyunities - Interation way to menage - Non-needle tech - Package can thermal insulation

IDEATION

USER TESTING A groove in the middle of the injection is comfortable to hold and not easy to fall down

CONCEPT DEVELOPMENT Medicine container and the injection head is colorful to

Manual adjust to prevent receive data filing

The tail is too long, the child will be very unstable when holding it, it is difficult to hold Transparent plastic shell material can see the medicine inside clearly.

When the cap is open, the bottom to inject can popup automatically

The length of about 15cm is very suitable for children to hold

If there is no groove in the middle to hold, the wedge will be difficult to hold.

Disposable wipes in the cap to convenient

FINAL DESIGN

- The package can keep insulin cold more than 48 h - Solid shell to protect injection

- Simplify flow of inject - Prevent children change the injected dose come - Package to protect injection - Non-needle injection to the pain from inject

injection

INCLUDE: - An injection - An package - A reserve wipes - A reserve insulin

Suger to prevent hypoglyemia

Wipes & insulin in reserve

FINAL DESIGN Disinfected wipes hidden in the lid

Disposable wipes

Injection head A groove to hold

Internal structure of needleless syringe

Insulin container

inject buttom

Non-needle injection is safe and easy

INFOMATION ARCHITECTURE

WIREFRAME

User Setting Page

Setting Page

Inslin Surplus My report

Inject dose Injection

Blood glucose User

Setting

Key

Home Page

Knowledge

Online Doctor

Box

Click to chat with doctor

App Setting

You can see the surplus of injection & dump energy

Inslin suplus

Injection Information

To buy what they need on time

Click to setting the injection

Inject dose

Click to add good to shopping car

Battery Log in

Share knowledge to parents about diabetes every day

Home Page

Set new Inject dose Injection setting

User can share & collect the essay

Online doctor can help user keep in touch with principal doctor

Update information

My report Knowledge

Online doctor

Click to change duration

Doctor

Manufactuer

Check blood gluoce & inject dose in 1 week or 1 month

Add new hardware

USER TSETING

Shopping car Check the list of what they want to buy

Show how much they need to pay for entire

Click to pay page

Pay Page

Choose or fill ub the address, name and telephone number Choose payment method to finish shopping Click to finish pay

I did UI mock up to test the flow and user feedback. During testing, I found the navigation bar is too big, user is difficult to set the hardware, and same information is show on many pages.

FINEL USERINTERFACE

Online Doctor Page If you have any question, you can chat with your child’s doctor online. Doctor will give some suggest basing on data and users feedback

My Report Page This page will show user’s informations like blood glucess, inject dose, and suggsetions bases on data.

Knowlage Read more about home pages knowlage, you can slide to read other article,

Logo Page You can see information of injection and some knowlage of diabetes & how to care for diabetes.

Home Page You can see information of injection and some knowlage of diabetes & how to care for diabetes.

FINEL USERINTERFACE

USER FLOW

DA TA

Data uploaded to the cloud

TA DA

Parents using smartphone to set the data about injection

The package receive data from the cloud and set the injection

When children use the injection they will open the cap using the wipe to sterilize

Then, open the injection when them open the cap the buttom at the end will popup

Alignment where have sterilized and push the button to finish inject

BENEFITS -Instantly Share Readings with Experts Smartphone based glucometer and blood sugar app present an elaborate platform for comprehensive assistance.

-Accurate Readings, Anytime, Anywhere by parents Parents can easily check children's situation.

-Design from children's perspective

Fitbit Vary smartband Branding design

The redesigned smart bracelet allows users to exercise anytime, anywhere in a variety of scenarios. Provide more functions for smart bracelet through modular design.

BACKGROUND

About brand Fitbit started as a startup who are making products that help tansform people’s lives.

Their mission is to empower and inspire you to live a heathier,more active life,they design products and experiences that fit seamlessly into your fit life

Main functions

Sleep Tracking

Motion Tracking

Heart Rate

Using the sleep tracking, user can see how long they’re in light, deep and REM sleep and get personalized insights to learn how to get better rest.

Fitbit can detect motion exercises like runs, swims, elliptical, sports and more are automatically recorded for you with SmartTrack™.

24/7 heart rate can know how many calories you are burning , make the most of every work out

Brand attributes Now Before

Health & fitness encouragement

Opportunity Explore other fitness scenario

Seamless connection

Bands and watchs haven’t innovated functions. People no longer satisfy monitoring just between running, walking and swimming.

Enjoyable experience

Enjoyable user experience Similar experience as others without much innovation is no longer enjoyable like before.

Extend product line Fitbit only have smartbands, smartwatchs and body fat scales, product catogrories has not expanded much within past years.

Professional technology

Innovative functions

Competitive brand

Market position

In order to find market opportunity, I resarched fitbit’s competitive brand to find the opportunity and challenge

S W

MARKET ANALYSIS + Playful

-Low price , -Have enough function to use.

-High cost-effective

!

Apple watch

-Just have 2 products -Rough workmanship

Sporty Professional

Healthy care

S W

S W S W

-Looked like jewelry

W

The wearable products on market can either postitioned as health care products or sporty products. There is a market opportunity for enjoyablesporty product that customers and enjoy the benefits of sport easily

-Just have motion tracking and sleep tracking -Not accurate -Relatively expensive --

-Have smartband and smartwatch -Can record much things like where you are went to -Charge it often

Multiplayer

!

-Plenty of choose -Relatively professional -High cost-effective

Multi scenario fitness

-Not user friendly For fitness

For daily life

S

Playful sporty experience

-Looked cool -Professional -Develop smartwatch with apple -Connect with other nike’s product to record sport data.

Apple watch

-High price -Single-function Personal

Fitbit’s products are focus on personal fitness with limited training scenario.

The products of other brands are focusing on multi scenario but also for personal training only.

We can design a multi scenario fitness product to make user not only training singlely, but also conect with other user.

TARGET USER

BUSY WORKER

THE BEGINNER

THE ASPIRING

- Set in the office every day

- Don’t like gym, don’t like running

- Lots of lessons

- Go to the gym 2 or 3 times per week

- Want to keep fit

- Go to gym will spend more time

- Always have occasional assignments

- beginner of fitness

- Running or trainning sometimes

want to use my time-out to do some joyful “ Ithings like exercising. ”

want to have a easy way to exercis. I hope it “ Ican become a part of my life. ”

usually run or train with friends to keep fit even “ Ihave a lot of lessons, but time-out is short ”

Expectation:

Expectation:

Expectation:

Using to exercis

Easy to use and suit for diffrent level users.

Can exercis and play at anytime anywhere

Pockets of time Make use of the in between momemts every ady to exercise

BRAND STRATEGY Consideration In the last faw years, fitness became a personal thing. people always runing, training or going to Gym alone. You just see the record on your phone to kown how long you have run, to see your heart rate in this day.

How to conect with your friends? Just to see them step number.

People become more and more loneliness when your band, watch and phone know how to keep you fit.

Strategy:

Encourage fitness At anytime anywhere Fitbit have enough technology to know user’s motion, to conect users, to make them together. Fitness can become a playful thing. you can play or train with people around you anytime, anywhere. Using Fitbit to know more and more people around you.

PLAYFUL

FRIENDLY

FLEXIBLE

Product - Various award user , if they achieve them aim.

- Trianing become playful, make it look like game.

- Using any part time to trian in any place.

DESIGN LANGUAGE ANALYSIS According to the original Fitbit design language, add new elements to match the strategy.

Form Straight line Small radius Symmetry Intgrated surface Ergonomic

Soft plastic Contrasting material Matte aluminum

Low saturation Geometic Carved Graphite/ Rose gold Aluminum

Joyful Bright color Easy to connect

IDEATION

FINAL CONCEPT

Screw the two handles together Turn two weights and handles together to make a dumbbell

Adjust the weight of the dumbbell after unscrewing the lid

Pull the two handles in opposite directions.

The core can be removed from the bracelet and inserted into the handle

Can be easily used in the office

MOCKUP TESTING It is safer, easier to install and comply with the fitbit design language

According the test, curved surface is more comfortable than plane, Bigger radius will be more suitable

As a dumbbell

Too thin 2cm is too thin for ault, it is hard to clench.

Too sharp The edge makes feel uncomfortable.

More user-friendly But looked different with other Fitbit product.

More comfortable than sharp edge Looked more “Fitbit�

But it still hard to clench

The most suitable edge It is easy to enclasp.

Better than other models It is easier to enclasp and safer than other.

Too wide.

4cm is too wide for most user

As a rope

FINAL DESIGN

Multifunctional &Flexible Exercising in anytime, anywhere.

FUNCTIONS Jumping Rope Exercise the coordination ability of hands and feet.

Strengthen cardiopulmonary function and train muscles in all parts of the body.

OLED screen

Smartband Record the data like steps,heartbeats and some exercise in daily life.

Pressure switch

HR sensor

Magnetic charge

Dumbbell Easy to switch the band to a bumbbell. It can use in office or home to exercise muscles of arm.

DETAILS Choose the weight

Insert the part into the handle

Dumbbell Inserting the part, It will become a counter to recrd the data of your excercising.

The dumbbell have 3 level weight can be choose. It is easy to change.

Screw to the handle together

DETAILS

Smartband The function of smartband is same as other fitbits’ product. It is used to recode datas including walk, run, swimming, hartbeat etc.

Using the pressure button, we will never see any press key on this part.

Jumping Rope The handle can also become a jumping rope. The rope is hiden inside in one of the handle. It is easy to change the function.

1st step

2ed step

Screw 2 handle together

Pull 2 handle away until it is long encugh to start your excercising

BENIFIT

Mutifunction Easy to assemble Easy to excersice It is a sit of modularized fitness kit, which is mutifunction and just need a small area to place. it is easy to excersice in your office or your home. That will help you to let the part time more joyful and healthy.

Recycled paper craft Sustainabllity design & Craft

The reason for starting this project is from our own lives. As a student, we deal with all kinds of paper every day. When I went back to see a dozen unused waste paper on my desk, I decided to use it to do something meaningful.

BACKGROUND

×40+ per week

How much paper will we use?

1

5

In our school, industrial design students submit about 25 sketches a week as homework. In addition to this, there will be a lot of paper used to practice hand-painting or as a draft so that they will use more than 40 sheets of paper each.

×3,000+ in senior

2

In addition to the paper used for drawing, there is a lot of writing that will be used to print references and documents for handing in.

A senior student will write about 2,500 to 3,000 pages of paper in the graduation design and 400 to 500 pages to print his graduation thesis and portfolio.

3

×2,400,000,000+ per year in China In China, more than 400 universities offer industrial design subject, which means that at least 2,400,000,000 pages of copy paper are consumed each year.

I am a student from Beijing Union University, Subject is industrial design.

We need to draw a lot of sketch every day, so I am thinking about how many sheets of paper we will use in college for four years.

4

×600,000+ per year in our major

Roughly estimated, there are about 240 people in my major, and 600,000 pages will be used in one year.

×10,000+ Four years in college

According to rough statistics, our school industrial design students will use more than 10,000 pages of copy paper in the university for four years. Besides, we also use books, textbooks, notebooks, draft papers, notes, papers...

In life, I use a lot of printing paper, but it is rarely recycled. If most of the design students are like me, then in China, we will use billions of pages of printing paper every year. I was surprised when I heard this number.

About recycled paper

BACKGROUND

How to make recycled paper

Song dynasty According to the "Heavenly Creations" of the Ming Dynasty, Chinese began to use recycled paper since the Song Dynasty .

1800

Break the waste paper

1

Use a shredder to break the entire sheet of paper into small pieces of paper.

British began to manufacture recycled paper, but for demanding material requirements, that used to manufacture recycled paper must be clean, few ink.

Boiled pulp The broken pieces of paper are mixed with water and then heated to make the mixture into a paste.

So the pulp is ready

1874

2

Germans began to use shredders, disintegrators and washing machines to improve the efficiency of recycled paper

Spoon the pulp

1905 The Germans invented the waste paper deinking technology, which allows all waste paper to be recycled.

1990

Spoon the pulp over a flat surface as thinly as possible. An old window screen is idea. Now is the time to add any decorations to it, such as pressing a dried leaf into a corner.

3

Japan requires periodic paper, copy paper, and statement paper to be recycled using recycled paper to reduce environmental pollution.

wood

300kg chemical raw materials

1t waster paper

1.2t coal

600degrees electricity

4

100m2

water

Dry the pulp 800-900kg high quality recycled paper

48.5%

70.6%

China's waste paper recycling rate

China's waste paper utilization rate

Squeeze out the water Dry the paper as much as possible. Press a towel against it, or press something porous like a screen over it to squeeze out the water.

Process of producing recycled paper can save

3m2

press

Recycled paper in China According to the report of the Ministry of Commerce of the Chinese government, China's recycled paper utilization rate is much lower than other countries

5

Dry it in the sun or with a hair dryer, or bake it in the oven for a few minutes.

Design challenge How to recycled waste paper and let the use of waste paper become more meaningful?

DESIGN CONSIDERATION Insight

Opportunities High paper waste rate

Recycling process becomes more enjoyable

Due to the need for study and work, amount of paper used is large and cannot be avoided.

Recycling paper in an exciting way, such as using waste paper to make some delightful little items, makes people willing to start recycling paper.

Lack of waste paper recycling People lack the awareness of recycling and reusing paper and do not pay attention to garbage sorting.

Participate in the production process of recycled paper Let people participate in the production process of recycled paper so that they can understand the meaning and value of recycled paper. Besides, by participating in the process of recycled paper production, people can learn about recycled paper, such as simple production methods and the meaning of the environment.

Lack of understanding and attention

Strengthen environmental awareness

People don't care about recycled paper, they don't know the environmental benefits of recycled paper, and some people even use recycled paper.

Let people participate in the production process of recycled paper so that they can understand the meaning and value of recycled paper. Besides, by participating in the process of recycled paper production, people can learn about recycled paper, such as simple production methods and the meaning of the environment.

definition

A new way to recycling paper Provide a product that allows people to participate in the process of making recycled paper. Through this product, let everyone understand about recycled paper and improve their environmental awareness.

IDEATION like the mountains in Chinese paintings The smoke will flow down the groove The texture of recycled paper will look a lot like a mountain.

The smoke floated out of the two mountain-shaped papers The smoke will stay on the plate

The texture of recycled paper will look a lot like a mountain.

Recycle paper

Inside

Put the leaf into the paper pulp

corrugated paper

Can paint by yourself

paper pulp

Make recycled paper into a notebook for children.

Calling on children to care for the environment

WORKING PROCESS Making the paper pulp

Making the incense burner Draw a wireframe of each part on corrugated paper and cut it along the wireframe. Stick the parts together and the main body of the incense burner is ready.

Than,use corrugated paper to draw the outline of the mountain peaks and cut it out as a template. Select six pieces and arrange them in order. Draw the shape of each mountain along the stencil on the recycled paper and cut it out. Finally, they were inserted into the main body of the incense burner.

WORKING PROCESS Experiment 1

Testing different pulps

Experiment 2

Cook for 1 hour Ink-rich printing paper

Gray & rough recycaled paper

Experiment 3 Bleaching for 1 night

Experiment 4

Cooking for 1 hour

Ink-rich printing paper

Gray & exquisite recycaled paper

Experiment 5 Experiment 6 Experiment 7

+ Fresh flowers & leaves

Bleaching for 1 night

Cooking for 1 hour

less printing paper

White & exquisite recycaled paper But the flowers arewithered

Experiment 8

+

Experiment 9 Dried flowers & leaves

Bleaching for 1 night

Cooking for 1 hour

less printing paper

White & exquisite recycaled paper But there are some colored marks around flowers.

Experiment 10 Experiment 11

+ without pigment dried flowers & leaves

Bleaching for 1 night less printing paper

Cooking for 1 hour White & exquisite recycaled paper with lovely pattern

FINAL DESIGN

FINAL DESIGN

The smoke generated by burning incense is used to simulate the water mist in the mountains. During the process of incense burning, the incense burner and smoke look like the scene described in Chinese poetry.

In this project, paper and fragrance are two things that people don't think can be put together.

FINAL DESIGN

FINAL DESIGN

This is a recycled paper book for kids. Different flowers, grasses and leaves are added to the process of making recycled paper, all of which are natural.

The primary purpose of this book is to let children try to use recycled paper, Raise their environmental awareness, and at the same time, lead them to observe nature and experience nature.

The redesign of refrigerator interior space for SIEMENS Product design Redesigning the interior space of the refrigerator for Chinese families, enabling users to better utilize the internal space of the refrigerator without changing their usage habits.

BACKGROUND

About BSH BSH Hausgeräte GmbH was jointly established by Bosch and Siemens in 1967, which is one of the world's leading companies in the sector and the largest home appliance manufacturer in Europe. Driven by the individual customer needs of people all over the world, BSH aspires to continuously improve the quality of life for people with its outstanding brands, innovative products and top-class solutions. Alongside the global brands Bosch and Siemens, as well as Gaggenau.

BSH in China BSH came to China in 1994, headquartered in Nanjing. It built production bases in Nanjing, Chuzhou and Wuxi.

China has become one of the most important markets for BSH. The Chinese department not only meets the different needs of Chinese consumers but also provides research and development services and products for other countries' markets.

About this project The company want to redesign the inside layout of refrigerators to make it more suitable for Chinese customers.

This project aims to change the descending trend of sales volume in China, and provide reference for future refrigerator design.

Project procedures 2017 Beginning 2018 Nov. Dec.

Chinese user data collection Develop the research plan Refrigerator Market research

2019 Jan.

Household survey

Fab.

Data analysis

Apr.

Proposed design

May

Design report

Contribution and evaluation: The conclusion of research data analysis have significant implications for projects other than this one.

The user behaviour of some small data obtained from the household survey has a great reference value.

The design solution provides an improvement direction for the design work that follows.

MARKET ANALYSIS

Refrigerator in China Early 20 century

Features of Chinese families use refrigerator Refrigerator come into China.

At that time, only wealthy families could afford it at the time.

1956

The kinds of items in Chinese household refrigerators are more complicated.

Xuehua made the first self-developed refrigerator of China

End of 20 century 80s

The lifestyles and eating habits of families in different regions vary greatly, and the categories of items in the refrigerator are challenging to investigate.

Refrigerators are popular in big Chinese cities

New 21 century

Refrigerators are popular in whole China.

The storage containers are diverse, but mainly in plastic bags.

Data of Chinese market 201-300L 301-400L 401-500L

Containers commonly used in Chinese households include crispers, bowls, plates, bottles, and plastic bags, but some families put the pans in the refrigerator. The most common container in the refrigerator is still a plastic bag.

501-600L

The storage days of food are difficult to control, and often expired.

Chinese families like to store food, whether it is fruits, vegetables, meat or spices. The shelf life of food varies greatly. Moreover, in the survey, many families have expired food in the refrigerator.

70 0+ L

-7 00 L 60 1

60 0L 50 1-

-5 00 L 40 1

40 0L 30 1-

-3 00 L 20 1

-2 00 L 10 1

0-

10 0L

601-700L

Refrigerator capacity distribution in Chinese market

The capacity of BSHs’ refrigerator are most in 401-700L, bigger than most product in Chinese market

The refrigerator is always full Chinese household refrigerators are always filled with all kinds of food, whether it is a small single door refrigerator or a huge American-Style refrigerator.

Bottom freezer refrigerator American-style refrigerator Multi-door refrigerator 37.72% 36.83% 14.51% The proportion of different types of refrigerators in the Chinese market

Design goal Redesign the inside layout and the function of refrigerator for Chinese customers to meet the localized requerment and guide the future product develpment.

USER RESEARCH Goal Understand the habits of Chinese users using refrigerators.

Find problems with the use of existing refrigerators.

Looking for commonalities in user use Discover the design opportunity

Process Location

BEIJING TIANJIN ZHENGZHOU CHENGDU

JINAN NANJING SHANGHAI

CHONGQING

SHENZHEN

Sample size 64 families, must come from Nanjing, Shanghai and Beijing.

Time From Dec. 2018 to Jan. 2019

Research method User interview Household survey data analysis

PERSONA-A Happy family of four Shanghai

Studying in primary school

4

Working busy

Income level: High

Having breakfast Shopping at home on the way home

Eating habits As there are children in the family, there are always fruits and milk / juice in the fridge.

They cook for many meals and will put the leftover in a crisper to store in refrigerator.

Refrigerator items: Fruits, vegetables, juices, milk, seasonings, kimchi, leftovers, Semi-finished food, Meat products, skin care products, drinks, lots of suger and snacks.

Packing type:

Frustration The food in the refrigerator is often expired because it is forgotten.

Plastic bags will pile up together, it is not convenient to rummage frequency: 5-10times

Placement features: No clear placement features Expectation Make it easier to find things in refrigertor.

Do not let the food in the refrigerator expire Skincare product

Tea Most of the expired food is here

Seasoning Plastic bag Leftover Pickles Drink Snacks

PERSONA-B Just got married young couple Nanjing

work from 9~17

2

Every weekend

Income level: Middle

Buy many things in promotion season

Eating habits Enjoy cooking, there are many spices as well as many fruits and vegetable in the fridge.

They also bring lunch to work will prepare the food the day before and put in fridge overnight.

All the food in refrigerator will be wrapped with plastic film and bag.

Frustration The food in the refrigerator is often expired because it is forgotten.

Plastic bags will pile up together, it is not convenient to rummage frequency: 5-10times

Refrigerator items: Fruits, vegetables, juices, milk, seasonings, leftovers, skin care products.

Lots of

Packing type:

Placement features: No clear placement features Expectation Make the refrigerator look cleaner Can separate various items

Cigarette Unpackaged fruit Skincare product

Seasoning Plastic bag Leftover Pickles Snacks

PERSONA-C Thrifty lifestyle old couple Beijing

2

Income level: Middle

Eating habits Prefer the original Chinese meal such as steamed buns, porridge, pickles and fried dishes.

Cook every day and will put the leftover directly into the fridge for later.

Refrigerator items: Fruits, vegetables, seasonings, Pickles, kimchi, leftovers, Meat products, medicine, Grapefruit skin.

Packing type:

Frustration There is always an unpleasant smell in the refrigerator.

Placement features: frequency: 20-25times

very frugal

Go to market everyday

No clear placement features Expectation No odor in the refrigerator Have a safe place to put insulin

Has diabetes

Because it is too high, this layer is empty

Grapefruit skin for adsorbing odor

Insulin

Seasoning Plastic bag Leftover Rice cooker liner

Pickles Grapefruit skin Snacks

The user has removed a drawer by himself.

USER RESEARCH Venn Diagram

Insight Plastic bags cause a lot of trouble Plastic bags do not have a fixed shape and size, so they are piled up in the refrigerator and can easily fall out when looking for items, and it is difficult to see the food in the refrigerator.

Orderly placed in different sizes of packaging Thaw food

Odor Chinese food is different from Western food, and many foods have a strong smell. Because of the large amount of food in the refrigerator, most household refrigerators have a pungent smell.

Improve bin utilization Orderly placed plastic bags

Place medicine

Place skin care products

Seasoning There are a lot of spices in the refrigerators of Chinese families, and these spices are difficult to place in the bin. They are usually

Prevent odor

only 10cm high, but they take up an entire bin. This is a waste of space.

Place items of different heights Partition the refrigerator Prevent forgetting the food

Seasonal difference

Orderly seasoning Absorbing odor

Improve the efficiency of the top bin Placing unpackaged food Place overnight food Simplify the process of covering plastic wrap

Most of the middle-aged users have seasonal differences in the contents of the refrigerator. The refrigerators in the North Central family will be filled with drinks in the summer, and there will be a lot of spices and pickles in the winter.

Safely place small items Some small items such as medicines and cosmetics need to be properly placed in the refrigerator. These items are usually fragile or need to be protected from other flavors.

USER RESEARCH

New value

Opportunity

Make the user's use more convenient without changing the user's behavior

Putting plastic bags from order to convenience Put the plastic bags in the refrigerator in an orderly manner so that users can quickly find food in the refrigerator.

arrangement

From... to...

Orderly

Piled

Plastic bags can be neatly placed in the refrigerator

All the plastic bags are piled together

The height of the refrigerator door frame changes from a single height to a variable The existing gantry height of the refrigerator is immutable, but due to the different items in the refrigerator in winter and summer, the gantry usage rate will be lower

Flexable

Stationary

stucture

in winter. The height of the gantry can be varied so that the gantry usage rate is high every season.

Provides small items that can be placed

In the winter, the utilization rate of this area is low.

Provides independent space for small items, which not only improves utilization, but also makes it easy to find.

The number of bins can be changed as needed

Mixed

Classify

The height of each layer in the refrigerator is fixed to adjustable

layout

Because Chinese users will put items of different heights into the refrigerator, such as casseroles, which will reduce the space utilization in the refrigerator.

All items are put together without classification This will be inconvenient to find and not healthy.

Troublesome

From random placement to partition placement Sorting items makes it easier for users to find things

Simplified

Chinese users do not place food in separate areas in the refrigerator, and often uncooked food and cooked food are placed together. Set partitions in the

process

refrigerator to help users partition.

The process of handling leftovers is simple and cumbersome It takes a lot of steps to deal with the leftovers, so many people will put the leftovers directly into the refrigerator.

Users can quickly put leftovers into the crisper

Now the leftovers need to be placed in the crisper or covered with plastic wrap, but because of the trouble, many elderly people and people who are busy at work will put the leftovers directly into the refrigerator.

SKETCH Folding door bin

Flip storage box

Shelf for stratification

A foldable door bin can place items of different heights.

Flip storage box can be used to place items that are small in size and need to be appropriately placed.

This storage rack can be used together in the door bin.

Foldable

fit for different height

Safety

Revolved

For small size items

For small sachets

Easy to search

Height-by-layer increment

Pull down

Put into the door bin

In summer

15° to the horizontal plane

In winter

Need to add a magnet to the folded structure to prevent the

Need to add a bracket at the bottom to prevent items from

Need to add a guardrail on the side to prevent items from

rack from opening itself

falling from the rear

falling from the side .

SKETCH Hanging rack for hanging plastic bags

Deformable refrigerator partition

This rack can suspend the plastic bags in an orderly manner.

The existing refrigerator partition is divided into two, and a deformable metal structure connection is added in the middle so that the height difference can be made between the two parts.

Hanging plastic bags

telescopic

RFID technology

transformable

Suitable for different heights

Pull to both sides The middle area will be opened

According to demand Adjust the height difference between the two sides

Insert the plastic bag into the space

RIFD tag in there

The mouth of the plastic bag needs to be bigger, otherwise it will be difficult to hang the plastic bag.

The space utilization rate in this area is low

Space utilization is improved

Need to provide support on the back side of the refrigerator, otherwise the partition will be easily deformed or dropped

FINAL DESIGN

The redesign of refrigerator interior space for SIEMENS ——Based on Siemens BCD484W

FINAL DESIGN Hanging rack for hanging plastic bags

Deformable refrigerator partition

Door bin for top and middle area Flip storage box

Shelf for stratification

Folding door bin

Door bin for bottom area

PROTOTYPE

In order to better test and display the design scheme, we made a 1: 1 model for the final test, and a video of the test was taken.

PROTOTYPE

The Riverbank

UrbanIxD & Space design The redesigned smart bracelet allows users to exercise anytime, anywhere in a variety of scenarios. Provide more functions for smart bracelet through modular design.

FINAL DESIGN

There is a light strip under the glass, and at night the LED lights will be lit to light the facility.

The seat is curved, and the middle is higher than the sides. If you sit in the middle, you can put your backpack in a short position so that the bag will not directly touch the ground.

There are vents at the bottom of the seat to exchange air in the building through natural wind to keep the air in the building fresh.

FINAL DESIGN

BACKGROUND N

Position The area as shown on the left is in Chaoyang district on the central axis line of Beijing, including the 1990 Asian Games Venues, the 2008 Olympic Game Venues and Olympic Forest Park. The highlighted area includes China Science and Technology Museum, National Centre of Chinese Traditional Culture, and The buildings of National Art and Crafts Museum, which is under construction. The place witnesses the changes in Beijing in the past 30 years while there are also many inconveniences caused by tourists.

Function distribution map N Olympic Forest Park

CSTM China Science and Technology Museum Underground shopping center

NAMOC(Under construction) National Art Museum of China

CNACM(Under construction) National Arts and Crafts Museum National stadium

Hotel

NCCTC National Centre of Chinese Traditional Culture

National Stadium

The area serves as four main functions. packed with three kinds of people, tourists from Beijing and all over the world, local residents who live nearby, and work staff nearby.

FLOW MAP ANALYSIS

Motion map of pedestrians, bicycles and vehicles having observed the flow and the moving lines of the pedestrians, bicycles and vehicles from 5 different spots, the conditional map has been completed.

N

Pedestrian moves

Bicycle moves

Vehicle moves

INTERVIEW "We are looking at the map looking for a place to eat Beijing roast duck."

CSTM

Visitors from other province with children

"I went to the Brid's Nest Stadium in the morning; now I'm searching for the subway station nearby."

"The Baidu map led me along Hujing East Road, which was so long and boring."

NAMOC

(Under construction)

NCCTC

CNACM

"We sit on the edge of the pedestrian path because we could find nowhere to rest."

(Under construction)

A boy from another province who travel alone

N

"There is nothing to see around here; it feels empty, and there are few places for the elderly to rest."

"This is the 7th district of the artificial river. ant there is a fountain which does not open."

A couple of nearby residents

"If the weather is cool, walk. Now it's too hot to walk. I still like to take a walk here."

National Stadium

"At night, some would take their children to catch fish and shrimp on the riverside, but there were no guardrails at the lake."

Two cleaner of the river

"There was no place to rest, so we have to sit on the stairs in the shadow of the wall."

A family from other part of the country

"We usually do not go to the bird's nest, but will come to the mall for dinner and shopping."

CNCC

"The rubbish in the river is cleaned in time. The river is very clean."

China National Convention Cente

"I don't know that the National Stadium is right in front of us, we came with the tour group to our kid to the museum. now it is free time, we gather at the station bus at 4:00."

"On Saturdays and Sundays, especially in the evening, it is so crowded."

"24-hour shift cleaning, the surroundings are beautiful."

Public restroom cleaners

"There are many shops to buy water nearby, especially when Xin'ao shipping mall is near here. The toilets and rest areas are all in the west of the river."

National Aquatics Center

Tourists

Local rsidents

Work stuff nearby

PERAONA

Hu Li 35

Li Guoqing 36

Lily 28

Vistor from another province with her 7-year-old son

Catching shrimps by the river with two 6-year-old children and wife

Local resident staff of China Science and Tecnology Museum

Hu Li takes her son to Beijing on summer vacation.

Having visited the museum, they looking for a restaurant than to find the nearest subway entrance.

After dinner, the family go for a walk around the Olympic Park and catch fish and shrimps by the riverside to enjoy the night.

She usually goes to work by subway. Working hours is 8 am to 5 pm, she goes to the mall to have lunch.

"The restaurant nearby cannot be found easily, so we have to search on Yelp. I have been here for a few days still can not find the subway station. I can not find the toilets nearby. We have to go to the shopping mall to find the restroom."

"There is no fence by the side of the river. The lights are very dark. We must be cautious about children.

My children like here very much. they often ask me to take them here to catch fish and shrimp."

"The number of visitors on the road can not be measured. There are another two venues being built. There are no seats nor shade. On summer days it is hell to go on the street."

Signs of the map are not clear.

No labels on the public facilities.

Great opportunity to get access to the water.

No lighting around the west bank.

Nowhere to rest nor shadow on Hujing East

RESEARCH ANALYSIS N

The trees and grass are abundant in the garden, the environment is great.

There are no faculuties to entertain nor lighting.

Visitors on Hujing East Road cannot see the riverside blocked by the woods

The river of the 7th district is vast

There are not efficent drectional sign on the bridge on the birdge on Datun North Road for visitors to find the way There are many restaurants and bars by the riverside of the 6th district.

Hujing East Road is the one of the roads that most people passed

The major facilities like public restrooms are on the west side of the river due to its position

DESIGN CONCEPT

Design concept In order to better the public's understanding of culture and art, to enhance the interactive experience of the public entertainment, and to increase the interest of the citizens, I would improve by the riverbank near the National Museum of China, combining culture, art and people.

Design goal To ease the pressure of the most crowded point at the area, split the large amount of people on Hujing East Road, we try to attract the tourists to the woods, and the west side of the river, blend the two sides together into a place the extent of the future venue-area, a scenery spot for the visitors and locals.

IDEATION The vents are located on people's waists. Sitting here can be uncomfortable in windy weather, especially in Ventilation holes above the seat make it easier for outside air to enter the building.

Combining seats and vents, the building looks more integrated

Air

Moving the vents from the waist to the underside of the seat increases the area of the vents while allowing people to sit comfortably in the building

Air With larger vents, the air exchange rate becomes faster and it is easier to cool down in summer.

Glass materials can cause high temperatures in the building during summer, making it difficult to rest

The exterior of the building looks like a bubble, and will show different colors under different lighting conditions.

People can rest in the building or take shelter from the rain.

LANDSCAPE PLAN

“Bubble�

Display square

Statue Platform People from both sides of the lake can admire the statues.

Light strip strip light along the side of the stairs, avoid danger near the water.

Touch screen

Artists and performers in town display their works or perform, having face-to-face coversations with the audiences

FINAL DESIGN

10m 3m

4m

12m

4m Provide visitors with different sizes of buildings to meet diverse needs.

6m

6m

ICELAB

Branding design In my daily life, I always feel that some icecream was too sweet and too high calorie; in addition, part of the ingredient is not what I want.

So I build ICELAB which can provide the customized ice cream, it will give people icecream of 100% taste expectation from themselves in every bite.

A personal branding design

BACKGROUND About the project ICELAB is a DIY ice cream brand to provide natural, healthy, fresh ice cream with customized service.

It provides customers with a unique experience to make their own flavour icecream by choosing different organic, high-quality ingredients.

The whole process from choosing to purchase is like a chemistry experiment which is the theme of our brand name.

"Do it yourself" has become more and more popular, many people go to the DIY store to experience how to make something like cakes, silver jewellery and furniture. Costumers can make the food or things following what they want by DIY stores. But there isn't a DIY store to make icecream, so I build this brand.

Science

Tasty

ICELAB ice cream

Experment

ICELAB is a DIY ice cream brand to provide natural, healthy, fresh ice cream with customized service.

Brand Strategy Product: ICE-LOLLY GELATO ICE CREAM CONE

Enjoy Services: Customers can choose different products from our brand, they can also decide the sugar level of their product and what fruits flavor they like. We are food additives free brand, so we only mix fruit with cream for the flavors. Customers can add up to three kinds of fruit into the cream for special flavor they like. After that, staff will serve for blending the ingredients together and make the ice cream finally. In the end customers will choose the topping of their ice cream.

Natural

BRAND GUIDELINES Logo design About the logo: The logo shape design is adopted from the ice-lolly shape, and I integrate the letter "I" and "L" into the outline of the ice-lolly. Besides, I use the conical flasks to symbolize the "lab" meaning that combined it to the logo typeface, changed the "A" to the shape of a conical flask to create the feeling of chemistry experiment.

NATURAL HEALTHY

Typeface Font

Helvetica Neue Condense Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Logo Color NATURAL HEALTHY

#231815

#FFFFFF

C:0 M:0 Y:0 K:100

C:0 M:0 Y:0 K:0

Pattern Color

NATURAL HEALTHY

These Colours are all comes from the colour of the material which used to make the ice cream.

Orange comes from the colour of orange or mango juices.

Pink comes from berries like strawberry and raspberry.

Purple comes from blueberry and grape.

Blue comes from creams

#593490 C:77 M:88 Y:0 K:0

#E01E87 C:4 M:93 Y:0 K:0

#F39800 C:0 M:50 Y:100 K:0 NATURAL HEALTHY

#2989CB C76 M:35 Y:0 K:0

40%

56%

78%

100%

40%

56%

78%

100%

40%

56%

78%

100%

40%

56%

78%

100%

PACKAGE DESIGN

STATIONERY DESIGN

ADVERTISMENT DESIGN

ADVERTISMENT DESIGN