Introduction

Brands surround us everywhere We look from large well known brands that everyone can recognise at a glance to smaller more independent brands.

The one thing all brands have in common is how they create an identity forming a set of values, aims and ideals that the brand holds themselves to.

Within this book I will explore my journey of creating a brand beginning with branding myself and the way I work as a designer with my own personal manifesto before going on to developing a static outcome for a ‘not for profit’ charity brand.

Using these outcomes I then explore how to create an interactive user centered experience that captures the values and aims of the ‘not for profit’.