ORY.
STEP
UP
HE TO T
CHA
T UR S O Y EGIN B . E G LLEN
SURMONT
Untitled-1.indd 1
20/01/2015 22:59:43
Untitled-1.indd 4
21/01/2015 10:52:22
THE BRAND Untitled-1.indd 5
21/01/2015 10:52:22
Untitled-1.indd 6
21/01/2015 10:52:23
SURMONT. Train to overcome any challenge, perfect yourself and become the best.
Untitled-1.indd 7
21/01/2015 10:52:23
Untitled-1.indd 8
21/01/2015 10:52:23
Untitled-1.indd 9
21/01/2015 10:52:23
Untitled-1.indd 10
21/01/2015 10:52:23
Untitled-1.indd 11
21/01/2015 10:52:23
Untitled-1.indd 12
21/01/2015 10:52:24
#PLAYYOURWAY Untitled-1.indd 13
21/01/2015 10:52:24
Untitled-1.indd 14
21/01/2015 10:52:24
#MAKEITICONIC Untitled-1.indd 15
21/01/2015 10:52:25
Untitled-1.indd 16
21/01/2015 10:52:26
THE LOGO Untitled-1.indd 17
21/01/2015 10:52:26
SURMONT Untitled-1.indd 18
SURMONT IS THE GROUND YOU TAKE YOUR FIRST STEP, GAME AFTER GAME, STRIDES TO BECOMING THE BEST.
21/01/2015 10:52:26
SURMONT
SURMONT
SURMONT
SURMONT
SURMONT
SURMONT
#OWNTHECOURT #PLAYYOURWAY
Untitled-1.indd 19
21/01/2015 10:52:26
SURMONT
Untitled-1.indd 20
21/01/2015 10:52:27
SURMONT 50% CLEAR SPACE
THE ROAD OF YOUR STORY AND YOUR OBSTACLES YOU OVERCOME. IT WILL CHALLENGE YOU UNTIL YOU REACH PERFECTION.
Untitled-1.indd 21
21/01/2015 10:52:27
SURMONT
SURMONT
ALWAYS GO FOR GOLD, CHALLENGE TO BE UNIQUE AND BE THE BEST.
REMEMBER TO STAND OUT ON THE COURT,BE BOLD AND STAND TALL.
Untitled-1.indd 22
SURMONT ALWAYS REMEBER YOUR PURSUIT FOR PERFECT FORM
21/01/2015 10:52:27
RESPECT THE COURT. RESPECT THE GAME. Untitled-1.indd 23
21/01/2015 10:52:27
Untitled-1.indd 24
21/01/2015 10:52:28
TYPOGRAPHY Untitled-1.indd 25
21/01/2015 10:52:28
Aa
ABCDEFGHIJKLMNOP QRSTUVWXYZ 0123456789
SURMONT HAS A DISTINCT STYLE TO MATCH IT’S PRECISION ON THE COURT. IT HAS BEEN CAREFULLY HONED TO EXHIBIT ITS DYNAMIC PLAY AND POTENT SERVE.
Untitled-1.indd 26
21/01/2015 10:52:28
Aa
EDGY
ABCDEFGHIJKLMNOP QRSTUVWXYZ 0123456789
Untitled-1.indd 27
21/01/2015 10:52:28
Untitled-1.indd 28
21/01/2015 10:52:29
GRAPHIC ELEMENTS Untitled-1.indd 29
21/01/2015 10:52:29
RGB: 255, 255, 255 CMYK: 0, 0, 0 WEBSAFE: #FFFFFF PANTONE SOLID COATED: 663 C
Untitled-1.indd 30
RGB: 255, 209, 167 CMYK: 12,14, 37, 0 WEBSAFE: #E1D1A7 PANTONE SOLID COATED: 7500 C
RGB: 18, 71, 52 CMYK: 87, 45, 78, 49 WEBSAFE: #124734 PANTONE SOLID COATED: 3435 C
RGB: 0, 0, 0 CMYK: 75, 68, 67, 90 WEBSAFE: #000000 PANTONE SOLID COATED: BLACK 6 C
21/01/2015 10:52:29
Untitled-1.indd 31
21/01/2015 10:52:29
SURMONT SURMONT
CREATE A NEW PLAYSTYLE, TAKE THE RISKS, PRODUCE A SKILLFUL AND INNOVATIVE PERFORMANCE BE YOUR OWN PLAYER. BE YOUR OWN LEGEND. Untitled-1.indd 32
21/01/2015 10:52:29
Untitled-1.indd 33
21/01/2015 10:52:29
EVERY LEGEND HAS A UNIQUE PLAYING STYLE. CREATE YOURS. #BEUNIQUE
Untitled-1.indd 34
21/01/2015 10:52:29
NATURAL MOTIVATION FREEDOM EXPLORE YOUR GAME. SEEK TO BE MORE.
Untitled-1.indd 35
21/01/2015 10:52:30
RISKS ADRENALINE OPPORTUNITY IT’S NEVER GOING TO BE AN EASY GAME. TAKE A RISK
Untitled-1.indd 36
21/01/2015 10:52:30
BEAUTY APPRECIATE COMPOSED ENJOY THE GAME. LIVE THE MOMENT.
Untitled-1.indd 37
21/01/2015 10:52:30
REMEMBER WHERE YOU HAVE COME FROM AND THE JOURNEY OF THE COURT. THE PERSITANT CHASE OF PERFECTION AND THE RIGOROUS ENHANCEMENT OF ABILITY.
Untitled-1.indd 38
21/01/2015 10:52:30
Untitled-1.indd 39
21/01/2015 10:52:30
L CHAL E H OT
. BE ENGE
GIN
ORY.
ST YOUR
PT
U STEP
SURMONT
Untitled-1 All Pages
21/01/2015 10:50:53