Lacoste Surmont Brand Book

ORY.

STEP

UP

HE TO T

CHA

T UR S O Y EGIN B .

E G LLEN

SURMONT

Untitled-1.indd 1

20/01/2015 22:59:43

Untitled-1.indd 4

21/01/2015 10:52:22

THE BRAND Untitled-1.indd 5

21/01/2015 10:52:22

Untitled-1.indd 6

21/01/2015 10:52:23

SURMONT. Train to overcome any challenge, perfect yourself and become the best.

Untitled-1.indd 7

21/01/2015 10:52:23

Untitled-1.indd 8

21/01/2015 10:52:23

Untitled-1.indd 9

21/01/2015 10:52:23

Untitled-1.indd 10

21/01/2015 10:52:23

Untitled-1.indd 11

21/01/2015 10:52:23

Untitled-1.indd 12

21/01/2015 10:52:24

#PLAYYOURWAY Untitled-1.indd 13

21/01/2015 10:52:24

Untitled-1.indd 14

21/01/2015 10:52:24

#MAKEITICONIC Untitled-1.indd 15

21/01/2015 10:52:25

Untitled-1.indd 16

21/01/2015 10:52:26

THE LOGO Untitled-1.indd 17

21/01/2015 10:52:26

SURMONT Untitled-1.indd 18

SURMONT IS THE GROUND YOU TAKE YOUR FIRST STEP, GAME AFTER GAME, STRIDES TO BECOMING THE BEST.

21/01/2015 10:52:26

SURMONT

SURMONT

SURMONT

SURMONT

SURMONT

SURMONT

#OWNTHECOURT #PLAYYOURWAY

Untitled-1.indd 19

21/01/2015 10:52:26

SURMONT

Untitled-1.indd 20

21/01/2015 10:52:27

SURMONT 50% CLEAR SPACE

THE ROAD OF YOUR STORY AND YOUR OBSTACLES YOU OVERCOME. IT WILL CHALLENGE YOU UNTIL YOU REACH PERFECTION.

Untitled-1.indd 21

21/01/2015 10:52:27

SURMONT

SURMONT

ALWAYS GO FOR GOLD, CHALLENGE TO BE UNIQUE AND BE THE BEST.

REMEMBER TO STAND OUT ON THE COURT,BE BOLD AND STAND TALL.

Untitled-1.indd 22

SURMONT ALWAYS REMEBER YOUR PURSUIT FOR PERFECT FORM

21/01/2015 10:52:27

RESPECT THE COURT. RESPECT THE GAME. Untitled-1.indd 23

21/01/2015 10:52:27

Untitled-1.indd 24

21/01/2015 10:52:28

TYPOGRAPHY Untitled-1.indd 25

21/01/2015 10:52:28

Aa

ABCDEFGHIJKLMNOP QRSTUVWXYZ 0123456789

SURMONT HAS A DISTINCT STYLE TO MATCH IT’S PRECISION ON THE COURT. IT HAS BEEN CAREFULLY HONED TO EXHIBIT ITS DYNAMIC PLAY AND POTENT SERVE.

Untitled-1.indd 26

21/01/2015 10:52:28

Aa

EDGY

ABCDEFGHIJKLMNOP QRSTUVWXYZ 0123456789

Untitled-1.indd 27

21/01/2015 10:52:28

Untitled-1.indd 28

21/01/2015 10:52:29

GRAPHIC ELEMENTS Untitled-1.indd 29

21/01/2015 10:52:29

RGB: 255, 255, 255 CMYK: 0, 0, 0 WEBSAFE: #FFFFFF PANTONE SOLID COATED: 663 C

Untitled-1.indd 30

RGB: 255, 209, 167 CMYK: 12,14, 37, 0 WEBSAFE: #E1D1A7 PANTONE SOLID COATED: 7500 C

RGB: 18, 71, 52 CMYK: 87, 45, 78, 49 WEBSAFE: #124734 PANTONE SOLID COATED: 3435 C

RGB: 0, 0, 0 CMYK: 75, 68, 67, 90 WEBSAFE: #000000 PANTONE SOLID COATED: BLACK 6 C

21/01/2015 10:52:29

Untitled-1.indd 31

21/01/2015 10:52:29

SURMONT SURMONT

CREATE A NEW PLAYSTYLE, TAKE THE RISKS, PRODUCE A SKILLFUL AND INNOVATIVE PERFORMANCE BE YOUR OWN PLAYER. BE YOUR OWN LEGEND. Untitled-1.indd 32

21/01/2015 10:52:29

Untitled-1.indd 33

21/01/2015 10:52:29

EVERY LEGEND HAS A UNIQUE PLAYING STYLE. CREATE YOURS. #BEUNIQUE

Untitled-1.indd 34

21/01/2015 10:52:29

NATURAL MOTIVATION FREEDOM EXPLORE YOUR GAME. SEEK TO BE MORE.

Untitled-1.indd 35

21/01/2015 10:52:30

RISKS ADRENALINE OPPORTUNITY IT’S NEVER GOING TO BE AN EASY GAME. TAKE A RISK

Untitled-1.indd 36

21/01/2015 10:52:30

BEAUTY APPRECIATE COMPOSED ENJOY THE GAME. LIVE THE MOMENT.

Untitled-1.indd 37

21/01/2015 10:52:30

REMEMBER WHERE YOU HAVE COME FROM AND THE JOURNEY OF THE COURT. THE PERSITANT CHASE OF PERFECTION AND THE RIGOROUS ENHANCEMENT OF ABILITY.

Untitled-1.indd 38

21/01/2015 10:52:30

Untitled-1.indd 39

21/01/2015 10:52:30

L CHAL E H OT

. BE ENGE

GIN

ORY.

ST YOUR

PT

U STEP

SURMONT

Untitled-1 All Pages

21/01/2015 10:50:53