Contributors: Alexis Bass, CS Nerissa Marbury, CBM Ted Stolki Nick Walthal
Brand Strategy & Brand Promise What VCEE stands for
Cultivation
Promoting financial independence from childhood to adulthood Our brand promise
Our Character
Our differentiators
Economic education for the masses • Because managing money is a lifelong tool • Because economics should not be a scary term • Because economic literacy feeds prosperity • Because it creates financially successful people
• • •
Because it increases accountability Because it promotes a healthier marketplace Because it leads to financial independence
personable dynamic thought leader proactive dedicated educator
We believe in teacher education
Educating teachers is the most effective way to provide economic education to the largest number of students
We are specific to Virginia
We help develop smart consumers for a better economy
We make economics fun
We engage students K-12 with interactive lesson plans and annual competitions
The benefits we offer as a promoter of economic education
Donors • Partnership among the
community • Investing in employees early • 501(c)(3) Tax Break
Educators • Lesson Plan Supplement • Advanced Training • Scholarship opportunities
Students • Financial independence • Understanding economies: (local to global) • Reducing the complexity of economics: ability to translate economics
Brand Platform Audience Insight
Brand Platform
Brand Promise
Brand Pillars Reasons to Believe
Brand Character
We live in a global marketplace and people are deficient in understanding economies.
In order for people to become efficient in understanding economies resources must be provided to educators, engaging opportunities created for students and partnerships built within the community.
We’re providing economic education for the masses.
We help create better economic environments for businesses
We generate workforce ready adults
We invest in making children proactive participants in a global economy
We are a resource for parents, educators, and businesses
We live in a global society
personable dynamic thought leader proactive dedicated educator
Positioning Statement
Developing financial
accountability one grade at a time
Logo
VIRGINIA COUNCIL ON
ECONOMIC EDUCATION
Tag Line
VIRGINIA COUNCIL ON
ECONOMIC EDUCATION Promoting financial independence from childhood to adulthood
Business Card & Envelope
Sarah Hopkins Finley Executive Director shfinley@vcu.edu
Snead Hall Room B2145 301 W. Main Street / Box 844000 Richmond, Virginia 23284-4000 804-827-1211 t Fax: 804-828-7215
www.vcee.org
301 W. Main Street Box 44000 Richmond, VA 23284-4000
VI RGIN IA COUNCIL ON
ECONOM IC EDUCATION
Donation Letter CHAIRMAN John M. Carter CHAIRMAN-ELECT Jeffery R. Leopold EXECUTIVE DIRECTOR Sarah Hopkins Finle
[Date]
SECRETARY Susan F. Dewey
[Address of Donor] .BJO 4USFFU "OZUPXO 4UBUF
TREASURE Donald B. Dodson EXECUTIVE COMMITTEE MEMBERS Walter C. Ayers, Sr. Suzanne M. Gallagher Thomas E. Goode J. Curtis Hall Lynne Mallory-Winter James E. Scanlon James P. Scott S. Buford Scott Marsha S. Shuler Jeff D. Smith, III S. Joseph Ward Bruce T. Whitehurst BOARD OF DIRECTORS Yvonne Toms Allmond William C. Bosher, Jr. Kenneth C. Blaisdell John C. Brennan J. Alfred Broaddus, Jr. J. Peter Clements Barry D. Crawford Jo Lynne DeMary Michael Ellerbrock Kevin A. Fastabend Roger L. Frost Bradley H. Gunter Honorable Franklyn P, Hall Samuel L. Hancock Leton L. Hargis C. Randolph Hudgins, III Olin V. Hde Darius A. Johnson Jon C. King Lynne Laube J. Glynn Loope Robert C. Maddux Paul V. McKee E. G. Miller Richard R. J. Morin Austin L. Roberts, III Thomas A. Silvestri I. eese Smith, Sr. Walter A. Stosch Berry L. Thomas J. Wilt Wagner Jane G. Watkins Winston Weaver, Jr.
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Branding Supplement
account What’s in it+ ability Every choice has a cost.
Send this form in along with your donation to:
An account is not just where we keep These life lessons birth abilities our money. It’s a narrative. The ability to be an independent thinker. Virginia Council on Economic Education The best stories areDonors from our childhood. The ability to participate in a free •Partnership among the community 301 West Main Street Box 844000 They’re the best because we learned the enterprise society. By being in control, these Richmond, VA 23284-4000 most from them. •Investing in employees early The ability to make informed decisions •Tax Break / 501(c)(3) costs are kept to a minimum. These stories translate into life lessons. and choices. Yes, I want to support
The Viriginia Councilthe onVCEE and promote Economic Educationfinancial (VCEE)literacy among the youth of Virginia! believes accountability is the way to a better financial $25 future for Virginians. $50 $100 $150 Other_________________
Our Mission:
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for you?
VIRGINIA COUNCIL ON
ECONOMIC EDUCATION
Promoting financial independence from childhood to adulthood
To empower Virginia´s K-12 students with knowledge and skills to make informed economic decisions. More informed citizens make better employees, better consumers and a better Virginia.
Educators
•Lesson Plan Supplement •Advanced Training •Scholarship opportunities
Students
independence on developing VCEE•Financial is focused •Understanding economies •Reducing the complexity of economics: financial accountability ability to translate economics among Virginians.
VIRGINIA
ECON EDUC
301 West Box Richmond, V (804) 8 www.
Branding Supplement
account + ability
VIRGINIA COUNCIL ON
ECONOMIC EDUCATION
Send this form in along with your donation to:
An account is not just where we keep our money. It’s a narrative. The best stories are from our childhood. They’re the best because we learned the most from them. These stories translate into life lessons.
These life lessons birth abilities Virginia Council on Economic Education The ability to be an independent301 thinker. West Main Street Box 844000 Richmond, VA 23284-4000 The ability to participate in a free enterprise society. Yes, I want to support The ability to make informed decisions the VCEE and promote and choices. financial literacy among the youth of Virginia! $25 $50 $100 $150 Other_________________
VCEE is focused on developing financial accountability among Virginians.
What’s in it for you?
Send this form in along with your donation to: Donors
•Partnership among the community Virginia Council on Economic Education •Investing in employees early 301 West Main Street Box 844000 •Tax Break / 501(c)(3) Richmond, VA 23284-4000
Educators Yes, I want to support •Lesson Supplement the VCEE andPlan promote •Advanced Training financial literacy among •Scholarship opportunities the youth of Virginia!
What’s in it for you? Donors
•Partnership among the community •Investing in employees early •Tax Break / 501(c)(3)
Educators
•Lesson Plan Supplement •Advanced Training •Scholarship opportunities
$25 Students $50 •Financial independence Students $100 •Understanding economies •Financial independence $150 •Reducing the complexity of economics: •Understanding economies ability to translate economics •Reducing the complexity of economics: Other_________________ ability to translate economics
VIRGINIA COUNCIL ON
ECONOMIC EDUCATION 301 West Main Street Box 844000 Richmond, VA 23284-4000 (804) 828-1627 www.vcee.org
VIRGINIA COUNC
ECONOM EDUCATIO VIR
EC ED
301 West Main St Box 844000 Richmond, VA 23284 Promoting financ (804) 828-1627 www.vcee.org
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