juan ramon montoya automotive design portfolio
this is my approach to automotive design.
enjoy.
juan ramon montoya martinez san salvador, el salvador february 20, 1993
+39 345 174 8143 totoyaj@hotmail.com
index
linkedin.com/in/1montoya instagram.com/1montoya issuu.com/1montoya
current address via francesco petrarca 34, torino, to, italia cap: 10126
achievements
Helix Motors Design Competition - Judges Choice Award Helix Motors June 2014 Second Place in the Judges Choice Award - Helix Motors Design Competition 2014 16.06.14 Helix Motors Design Competition - Public Choice Award Helix Motors September 2014 Second Place in the Public Choice Award - Helix Motors Design Competition 2014 30.09.14
skills adobe photoshop
autodesk alias
autodesk maya
photo-editing
education
Istituto Europeo di Design in Turin Bachelor of Arts (B.A.), Transportation Design 2012 – 2015 (expected) The Columbus School Highschool Degree, Pre-Engineering 2006 – 2011 Activities and Societies: Pre-Engineering Degree, AP Physics, AP Calculus
interests 4
snowboarding, skateboarding, playing soccer, playing piano, playing guitar, illustrating things other than cars, bicycle riding, listening to music
drawing
sketching
marker rendering
cast modelling
industrial design
clay modelling
languages spanish
english italian
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conceptual suv
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brief
to guide the students into mastering proportions and design, a completely free project proposal was given. no limitations in terms of segment and dimensions.
a proportion study began in order to understand the basic aspects of an suv the aggressive stance was always an important aspect of the styling of the vehicle
approach having always been fond of suv vehicles, i took onto the task of developing a land rover inspired vehicle. i wanted something rugged, strong, and simple. the basis should be fun, attractive, and carefree. i always try to have fun with projects, and give flair to sketches in different ways
inspiration
simple 8
fun
strong 9
snap taking inspiration from the switchback bindings, the appearance of the vehicle gives the idea that pieces snap into place in a simple yet sturdy fashion.
life
design of the vehicle parts from the simplicity of a cubical cabin mounted on a chassis.
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when driving visibility isn’t a priority, people interaction and side visibility become imperative to the arrangement.
color, sports, and youth. the simplicity of changing the color of only one piece can give a whole new meaning. personalization made easy.
this is a fun, powerful concept, contemplated for young people with personality and a desire for exploration.
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it was nice to have the opportunity to render the vehicle in a more realistic fashion. using autodesk alias the style of the vehicle was mantained throughout the modelling without losing it’s essence.
“un lavoro ben fatto, quella ruota è fantastica!” alan coda
alias modeler at fiat & alias teacher, ied torino
“perfection is achieved, not when there is nothing more to add, but when there is nothing more to take away.” -antoine de saint exupery
carbon fiber grille & external suspension shock absorbers
simulated renders show the nature of the juanrover
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forged aluminum wheels
chrome details & led lighting
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three-wheeled commuter
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styling
project developed by juan ramon montoya & david lyckberg
interior development parting from a carbon fiber monocoque, the interior is designed to look premium, yet still portray an aggressive style and a sturdy base to inspire a feeling of safety for the user
brief hong kong and california based, helix motors initiated a partnership with ied torino and ied barcelona to develop a design for their carver inspired three wheeled vehicle. the vehicle would blend the feeling of driving a motorcycle with the stability and safety of a car. the terms of style were defined by the students, as well as the purposes of their proposed designs.
approach
purpose
styling: outiside: agressive, inspired by nature in terms of an athletic and sleek figure. attractive, not tacky. inside: robust and technical, give a feeling of safety and sportiveness. purpose: develop a vehicle for a young and upcoming professional or an accomodated student. the vehicle, more than a necessity would be cool, fun, fast, and structurally powerful.
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interior development teamwork as a group we decided that i would develop the interior of the vehicle, and help with the exterior to some extent.
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door handles are concealed in the airvent monoliths. doors open with a trigger fashioned movement
carbon fiber trim, swede, and green accents in alcantara leather come together in an carbon fiber monocoque, for a very stylish interior. 19
teamwork i worked heavily on the development for the initial styling of the exterior, while david lyckberg worked on the alias modelling and rendering of the exterior.
exterior development it’s very important to divide work efficiently,and work towards a common goal. david and i have very similar sketch styles making our compilations almost seamless.
air flow and feasability drove the second research stage. an important aspect of the design was to show expression and intensity.
initial research resulted in the lights fit into the side mirrors, and an agressive stance.
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first research stage
second research stage
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I BELIEVE SHOWING PEOPLE INTERACTING WITH THE VEHICLES, ADDS GREATLY TO renders.
I TOOK INSPIRATION FROM GTA V CONCEPT ART TO DEVELOP THIS RENDER.
i took onto the more emotional side of the portrayal of the vehicle, and david developed a fantastic blend of feasability and coolness. (render shown below) brought together, we produced a very well balanced representation, that accurately depicts our intention
David Lyckberg
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“Congratulations again to Juan and David for winning in both the judges’ competition as well as in the public choice competition. It is fantastic that your creation has been the design of choice by both professionals in the industry as well by consumers.” robin lee, ceo & co-founder at helix motors
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conceptual sportscar
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brief
one-seater racing sportscar
at a time in which city driving is done autonomously due to high urban density, “driving for pleasure.” adventures will be found outside the cities. employ innovative vehicle architecture and technologies, without compromising functionality, safety or comfort.
drive
turning is set in motion through body movements, efficiently associating user
stance
.the vehicle is extremely aggressive. massive air intakes and an imposing prescence stand out with a poison green color.
study
through body movements the entire cabin locates the vehicle and passenger’s weight towards the inside of the curve being taken
eyes, arms, and feet connect the user with the road. the user feels and understands the road and the vehicle through physical feedback.
cabin inclines as do the wheels to aid in the vehicle’s stability when driving. 26
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cross-over suv interior
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interior design project
a brushed aluminum monocoque holds the structure of the interior in place. details of the interior are carved into the aluminum. structure.
brief
after learning the basics of vehicle interiors and their proportions, develop an interior of your segment choice and style. one week project for a presentation.
the door panel connects with the element that holds the seats creating the illusion that the piece is floating.
redesigning luxury 30
luxury is redefined, with an exentric color trim and elements in aluminum, the appeal is more attractive for younger crowd.
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interior design project
“bravo, questi uomini azurri sono fighissimi!� gaspare conticelli interior teacher - ied torino designer at maserati
4 seater mini suv
access to the vehicle is given through two side doors. inside, a four seater experience awaits families and groups of friends.
popping arm rests
multimedia functions are activated through a turning dial in the central console
the steering wheel is attached to a modern and beautiful column.
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autonomous concept
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exterior development brief develop an autonomous vehicle for the future, what would it look like, think about how this vehicle interacts with the users.
approach an autonomous vehicle, will be the be aimed towards fuel efficiency and aerodynamics. the interior will adapt with the user’s life and needs.
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exterior development
the styling is fast, aerodynamic, imposing, and aggressive.
volkswagen dna
after developing a riveting shape, the challenge was to adapt the form to volkswagen’s design language. inspiration was taken from the golf gti trim and details, sobriety is key.
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exterior development design is simple and straight forward aimed towards an efficient and aerodynamic design.
big wheels, and a body design to cause a minimal amount of drag around the vehicle give a very particular look to the exterior.
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exterior development
air flows from the sideskirt intakes towards the rear of the car where the outtakes disperse the air under the tail lights withreduced turbulence.
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interior
development vents are unmovable and fitted to match the grid.
the grid energy transfer
energy is safely traNSfered to objects attached to the wall through microwave emission.
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the walls of the interior are covered in a threed-dimensional grid pattern. The walls transfer energy and allow seats, speakers, and miscellaneous objects to be attached to the walls to fit the user’s needs.
a world of possibilities
with a blank canvas the interior offers multiple personalisationpossibiilities and provides the alternative for third party brands to produce products for the interior. 45
interior development bench like seats
long term vehicle
with thousands of modification possibilities, the vehicle can be purchased on very long term plans. for growing families with limited budgets with needs that change with time.
cribs for growing families
adjustable height for seating through grid
trashcans if you need them possibilities are endless
television sets powered by the grid
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hypercar
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interior development maintain a premium feel
light and powerful
high tension portrays motivation
brief 50
develop a styling project based on the proportions of the pagani huayra. brand and design are up to the designer.
approach
maintain the classic elegance and presence of a traditional pagani, propose a different styling perspective without affecting the brand’s dna.
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interior development monocoque
upholstery red leather covers upholstery and camel brown alcantara leather makes up classical pagani detailing.
after developing a monocoque, the interior parts from a single aluminum central console holding all media elements and air vents in place
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interior development
intrument panel is hidden in flaps that pop when the vehicle is on, while being attached to the steering column.
gear shifter
air vents are circular forms in brushed aluminum, enclosed in a carbon fiber casing reminscent of pagani headlights.
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interior development essential the interior is simple, but not basic. sleek, but not plain, attractive, but not salacious.
“non e niente male!�
stefano cornetto interior design teacher - ied torino
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research phase
for the exterior proportions were studied with different brands as a reference. in the end styling elements from this research phase were taken forward towards the final concept.
exterior development
“questo è fighissimo!â€? francesco russo teacher - ied torino design consultant at ferrari
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exterior development simple and to the point. a hypercar in essence
door panel section
tail lights inspired by nature
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carbon fiber monocoque Art inspired exhaust pipe
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exterior development
a different approach to pop-up headlights
“that looks sick, dude! i think that’s one of your best...so far”
sujen moodley south africa based architect trasnportation design student at ied torino
side-skirts generate downforce
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convertible e-suv
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exterior development
brief
inspiration
develop a convertible suv for the sport of your choice. key aspects in the vehicle development should be transformation, and the application of the sport to the design of the vehicle.
approach
for the vehicle’s prooportions i focused on maintaining a compact profile, but give the vehicle an offroady and capable appearance.
audi has a great tradition in the development of very capable off-road vehicles. with an easily-identifiable brand a niche market vehicle thought for a specific sport could infact appeal to other demographics. primarily the access to the wakeboards should be easy and based off the exterior of the vehicle
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i maintained the convertible profile and integrated the wakeboards the panels on the back of the trunk
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exterior development i decided to integrate different materials to the vehicle’s body. inspired by the attitude in wakeboarding, where only the essential is taken to the practice the sport. i put fabrics in the doors, grille, and front & rear.
i wanted to give the vehicle a powerful and aggressive stance, this is also portrayed in the styling that takes cues from audi’s recent styling changes under marc lichte.
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exterior development package i used the audi q5’s wheelbaseto develop my vehicle. my vehicle is slightly longer and taller.
the vehicle is electric, engine and batteries marked orange. this increases storage space and makes a lighter vehicle.
hemp
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4700
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the vehicle is manually convertible, the hemp roof is folded and neatly put between both rear seats under the rear panel that holds the wakeboards.
carbon fiber
the well known cannabis plant produces a strong fiber that is widely used in south-asian regions to make durable sacks to transport goods. these fibers, unlike polyester and processed cotton are 100% bio-degradable and several times stronger. the cannabis plant produces a greater volume of usable fiber per cultivated kilogram. I used this fiber to cover the orange-identified panels in the vehicle, which have carbon fiber structures inside them. 71
exterior development
customizable ultra-3d drl.
enjoy
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fold the fog light panels and pop out the hood to reveal an umbrella. enjoy a nice chill day watching your buddies ride the park or just chill by a beach one day. attach the seats to the exterior of the vehicle with their adaptable bases and enjoy the large amounts of storage space due to the electric nature of the vehicle.
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exterior development
easy access to wakeboards through vehicle’s exterior. special panels to fit different size wakeboards with bindings attached.
“molto carina questa macchina!”
alessandro cipolli, interior designer at fiat ied masters coordinator, teacher at ied turin
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interior development ergonomics
i analised the areas of the body that needed to be supported in order to keep the seats as light as possible
the inspiration for the development of the interior was a detailed ergonomic study. following what i believe are the essential areas of the body that need to be supported in order for the seat to be comfortable.
this disposition, permits very light seating arrangements and an interesting look for the vehicle interior.
backrest holdert the result would shape up a light and modern seat, the only question was
how to hold them in place?
keepin’ it essential
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initial work for the interior was inspired by the ergonomics the in mind to i had the back andof shoulders provide support and comfort in the same human body. way as with the seat i wanted to create a comfortable experience using the least amount of materials possible.
essentially intense
having the least amount of pieces possible, i devised a system to hold both the seat and the backrest in a light way that could permit using more of the storage space in the interior of the vehicle.
seat holder
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interior development seat pieces
so how does it work?
developing the seat holders i figured the backrests had to recline and there had to be a complete range of movement. with simple solutions the idea came to life in an interesting contraption.
complete seat set
backrest folding detail
structure illustration
fold the seats completely and increase interior storage space!
seat attachment detail seat reclining detail
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interior development interior sits 4 comfortably.
thinking about the chassis, i devised a carbon fiber frame that only would i based my interior on not a carbon fiber be light but would also betoaesthetically monocoque designed maintain innovative, making part oftoelements in the lightness and rigidity the vehicle. control panel and vehicle frame
the disposition would be 2 in the front and two in the back, with a very light and industrial design language
in the sideview, one can appreciate the package and the wakeboard storage.
materials in the interior include carbon fiber for general structures, details in bamboo wood, hemp upholstery, and trim in aluminum. 80
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interior development
media instruments
instruments pop to display navigation information, and media for front seating passengers
door handle
the idea for the different elements in the interior is for each to stand out on it’s own while still being part of a larger theme.
stand out to develop the instruments inside the vehicle and portray the essence of the sport, the lightness theme persisted as an important feature. this is why each of the main segments: control panel, instruments panel, steering wheel, and vehicle controls, stand out on their own.
interior layout control panel a/c controls
gear lever front seats arrangement
media controls
vehicle controls
a/c controls are inside the vents, reminiscing of the special tt vents shown in 2014.
control the media screen with the control gear that moves in all directions under the gear lever, a control gear pops out to control media
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interior development as with the seats, the inspiration for the steering wheel was the ergonomics of the human body.
“photoshop da dio!!�
alessandro cipolli, interior designer at fiat ied masters coordinator, teacher at ied turin
spicks and specks
as with the rest of the interior the theme of lightness is preserved in the steering wheel and details located in the door.
door handle disguised between the speakers in door panel.
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that’s it.
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toyota ideas
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lamborghini veneno
“same� brand tractor concept
ferrarri 250
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cat truck
bmw r-1200 gs
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about me i was born in el salvador in 1993 to a colombian father and a a salvadorian mother. I love traveling and meeting new people. I like learning about different cultures; their lifestyles, their concepts of life’s meaning, and their approach towards the day to day. I’ve been drawing for as long as i can remember, there’s nothing i love to do more than drawing in general. in my life i have learned to do my best in everything i set my mind to. i try to balance my work with an active lifestyle overall, when i’m not working on a project i’ll be outside running, skateboarding, snowboarding, or playing any sport i can get my hands onto. understanding how other people work and how you can all work together for a common goal is very important to me not only in sporting activities, but in working environments the future my best to
is not written, but i’m write something good as
doing i go.