#1 Properties Branding Booklet

Building YOUR

BRAND

307.634.2222

CHEYE NNE HO ME S.COM

CHEYENNE, WYOMING

6106 YE L LOWS TO N E R D 6020 YE L LOWS TO N E R D 1660 DELL R A N G E B LVD

Notes

2 marketing@cheyennehomes.com

Welcome

#1 Properties has the best marketing department in the business. It’s what sets us apart as a company and also what allows us to set you apart as an agent.

Here, you are not going to get the standard company focused business card and plain brochure template. Everything we design for you will be completely custom. Of course, there are still company guidelines we have to follow, but as far as how your branding looks - the sky is the limit!

You may not know right away how you want your materials to look, and that’s okay! Take some time to look at other agents materials, look online, and take some time to think about what visuals best represent your brand.

It may be a logo, it may be a certain font for your name, it may be a specific color, background image, or icon. However...

Your brand is far and away more than just how your business card looks, or what font and color scheme you use.

In real estate, your brand is you.

It’s more than just how your materials look. Your brand is how your present yourself.

IT TAKES TIME TO BUILD A BRAND. You are your very own brand under the umbrella of #1 Properties, but what does your brand look like?

• It’s the way you present yourself • It’s how often you’re in the office, or active in your business social media • It’s how you answer your phone and emails • It’s the community events and organizations you attend • It’s the entities and organizations for which you volunteer • It’s how many open houses you host • It’s how you represent your listings • It’s how you represent yourself within your #1 Properties team • It’s how you treat your clients • It’s the things you do for your buyers/sellers that make you stand out • And finally – it’s how your materials look

cheyennehomes .com

3

Who Are You?

HELP US GET TO KNOW YOU

Below are some questions that will help guide us in the right direction to create your branding materials. The better we understand you and your brand, the better we can design your materials!

YOUR PURPOSE why did you get into real estate?

what problem are you trying to solve?

what is unique about the way you do business?

what is important to you?

YOUR CLIENTS who are your ideal clients? (military relocation, investors, first-time home buyers, etc.)

what perception do you want your brand to “own� in the minds of your clients?

4 marketing@cheyennehomes.com

QUICK TAKE:

A brand is more than a gathering of a logo, fonts, images or colors you like. It represents the overall expression of your business`s main values, personality and uniqueness. Its purpose is not to set up a rather beautiful image, but to design something that entices your potential customer. It is more than just a logo. It’s a way to communicate your company’s personality and values and make your company more approachable and unique to clients and customers.

YOUR BRAND ATTRIBUTES what characteristics do you want your brand to have?

Simple

Intricate

Approachable Sporty

Fun

Authoritative Elegant

Serious Professional

Extreme

Extravagant Casual

Conservative Modern

Classic

Safe

what colors best represent your brand? what colors should NOT be used?

what words best describe your brand? what words should NOT be used?

what emotions best describe your brand?

YOUR STYLE which of these describes your ideal style?

Clean

Corporate

Rustic

Modern

Vintage

Hipster

Playful

YOUR TAGLINE got an idea for a tagline?

(what even is a tagline?! Think Subway (the sandwich shop): Name of the Business is “Subway.” Their tagline is “Eat Fresh.”)

cheyennehomes .com

5

Business Portrait Guidelines BUSINESS PORTRAITS

WHY DO YOU NEED A PROFESSIONAL PORTRAIT PHOTOGRAPHER? In today’s world, with a camera on every phone, everyone’s a “photographer”… but that doesn’t mean everyone can shoot a professional portrait. Professional technique – such as posing, lighting, framing, and post-production – is the difference between a good photo and a bad one.

When you hire a professional portrait photographer, you’re hiring someone who knows how to make you look awesome, using an artistic eye, an ability to put you at ease, and the technical skill to give you a riveting image that everyone will notice. You’re hiring someone who can take your vision of yourself, and mold it into something eye-catching, truthful, and new.

A professional business portrait is not just a picture: it is a visual communication method that can deliver: • More sales • More customers • More inquiries • More engagement • More visibility Professional photography is a powerful visual tool, and when that tool is unleashed correctly, it can deliver every one of the points above quicker and with more engagement than any other medium.

Here in the #1 Properties Marketing Department, we use various technical devices to deliver that visual marketing communication medium, but those devices alone are not as interesting as what can be created with them.

You need engaging visuals and creative partners. You need a professional who understands what you need.

You are your brand.

That’s why starting your journey with a professional business portrait is so absolutely vital to your brand.

6 marketing@cheyennehomes.com

Business Portrait Guidelines A professional photographer has the tools, education and experience to take a “straightout-of-camera” image and turn it into something special. He or she is capable of correcting lighting and color issues as well as minor cosmetic flaws.

We do not need fifty or even five digital images to choose from, though we’re happy to help you narrow your choices down. Your photographer should be prepared to photograph you from the waist up with ample room to crop all around your head. The purpose of asking for this kind of an image is not so that we use a 3/4 body image of you, it is so that we can be sure that we have the proper space and orientation for cropping. Please be sure to ask your photographer to leave ample room for cropping.

BUSINESS PORTRAITS

A professional will . . .

Where might we use your professional business portrait?

• Open house ads

• Personal brochure

• Newspaper wrapper

• Preview Guide agent page

• Property brochures

• Preview Guide personal page

• Just Listed cards

• Business cards (optional)

• Paragon/MLS

• E-mail Signature (optional)

• cheyennehomes.com

• Note cards, holiday cards, notepads, etc.

RECOMMENDED PHOTOGRAPHERS

Some of the pricing for these photographers is at a discounted rate for #1 Properties, please be sure to mention you’re a #1 agent when scheduling your session!

JANELLE ROSE PHOTOGRAPHY | JANELLE ROSE (307) 399-4629 janellerosephotography.com

SHOOTING WITH THE WIND PHOTOGRAPHY | SARA FARTHING (307) 638-6507 facebook.com/ShootingWiththeWindPhotography

SHUTTER-VISION, INC. | KEITH TURBITT (307) 222-9588 shutter-vision.com

cheyennehomes .com

7

WRITING YOUR BIO

Do I Need A Personal Brochure?

Your marketing materials should include a snappy personal brochure. Here’s how to do it right.

Since everyone carries business cards, their effectiveness as a marketing tool is questionable. Look at it this way: If a prospective buyer visits a half dozen open houses in a day, collecting business cards at each, will any one card stand out at the end of the day?

That’s not say that you shouldn’t have a business card. But if you want to stand out, you must promote and brand yourself in other ways, too. A personal brochure is a great start.

YOUR MESSAGE The biggest mistake you can make when crafting your message is to only talk about yourself. To effectively impress prospects and build good will, think about what’s important to them. Prospects will have three questions in mind as they evaluate working with you: 1. What’s in it for me?

2. Is this salesperson reliable and credible?

3. What is this salesperson’s motive?

Be sure that your personal brochure answers these three questions, and in order.

Prospects won’t be interested in whether you’re reliable until they’ve decided that working with you will be beneficial to them. Likewise, your motivation isn’t particularly important to them until they’ve determined that you’re both reliable and credible.

To begin writing, instead of simply listing all of your positive attributes, answer the question of what’s in it for them. How will they benefit from working with you?

Next, list your qualifications, experience, and committee appointments. Be sure to keep this relatively short, as you only need to present enough information to be deemed credible, and no prospect wants to read your entire resume.

Finally, address your motivation by dedicating a short section of the brochure to discussing your values or beliefs. This is where you dispel any concerns that you’re a slick salesperson, only interested in making a quick buck. Mention community involvement, business principles, and family values to separate yourself from the negative images that many prospects have about salespeople generally. If readers picture you as genuine, they’ll lower their guard and be more receptive to working with you.

As you write each of the three sections, make statements that are directly relevant from the reader’s point of view. For instance, after the following generic statements, read how each can be more effective.

8 marketing@cheyennehomes.com

Yes. Yes, You Really Do!

BETTER: With 15 years of experience, I know how to negotiate the best price for you in today’s market.

Our company is one of the largest and oldest in the marketplace.

BETTER: Being with one of the largest companies in town, I can give you immediate access to the greatest number of new homes on the market.

I hold the Graduate, REALTOR®’s Institute, GRI designation.

BETTER: Earning the Graduate, REALTOR®’s Institute, GRI designation has provided me with the advanced marketing knowledge required to sell homes faster, and for more money in today’s competitive marketplace.

WRITING YOUR BIO

I’ve been in the real estate business for 15 years.

I’ve lived in the Cheyenne area all of my life.

BETTER: Having grown up in Cheyenne, WY., and with two children currently enrolled

in the local school system, I’m personally committed to this unique community. My

wife, Cinderella, and I are active in numerous local community groups. In addition,

I’ve served three terms as a director for the Cheyenne Jaycees, am active in the

chamber of commerce, and regularly volunteer my time to Habitat for Humanity.

The more detailed statements convey the same basic information as the others, but are much more relevant to prospects’ wants and needs.

PART WITH THEM Finally, when you’re finished with your brochure, make a commitment to get rid of them.

Countless salespeople have gone to great lengths, and expense, to develop wonderful marketing pieces, only to let them sit in the bottom drawer of their desks.

Give your brochure to every single person you meet. Even if you don’t think that young couple that just walked into your expensive listing is serious, or even financially capable, remember these four facts: They’ll probably buy something, eventually.

1. Everyone has friends, coworkers, and relatives who’ll eventually buy, too.

2. The average salesperson commission split on a sale in the U.S. is close to about $2,000.

3. The average brochure costs less than a dollar.

Properly developed and well distributed, you’ll find few other investments that pay off as well as having a personal brochure.

cheyennehomes .com

9

1- OR 2-SIDED, NO PHOTO

What “Grabs” You?

HERE, WE ARE ONLY ASKING WHAT STYLES YOU MIGHT BE ATTRACTED TO. Do you like 1-sided, no photo? Do you like a solid color background? Do you like a script font? Do you prefer something that says “I’m all business!” or something that allows your personality and interests to shine through?

JIM WEAVER 307-630-5161 office 307-634-2222 jimweaver@numberonecommercial.com

mobile

1660 DELL RANGE BLVD | CHEYENNE, WYOMING

numberonecommercial.com

BILL LEWIS REALTOR® ASSOCIATE

BILL LEWIS

CELL (307)630-0383

office (307) 634-2222 toll-free (800) 289-0998 fax (307) 638-6113

BILL@CHEYENNEHOMES.COM www.cheyennehomes.com 1660 Dell Range Blvd Cheyenne, WY 82009

10 marketing@cheyennehomes .com

What “Grabs” You? USAF Veteran (307)214-6009

dave@cheyennehomes.com

OFFICE (307) 634-2222 6106 Yellowstone Rd | Cheyenne, WY 82009 www.cheyennehomes.com

Mistie Woods

1-OR 2--SIDED, WITH PHOTO

DAVE COLEMAN

Turning your dreams into an address.

(307) 214-7055

mistiewoods@cheyennehomes.com

6020 Yellowstone Road Cheyenne, WY 82009

www.MISTIEWOODS.com 307.634.2222

TERI CASSIDY

ESQ.

(307) 222-2392 (404) 783-5555

tericassidy@cheyennehomes.com www.cheyennehomes.com

office (307) 634-2222 fax (307) 634-9263 6106 yellowstone rd cheyenne, wy 82009

Hope Morg

R E A LTO R ®

307.640.7219

hope@cheyennehomes.com 307.634.2222 6106 Yellowstone Rd Cheyenne, WY 82009 cheyennehomes.com

cheyennehomes.com

11

What “Grabs” You? BROCHURES

HERE, WE ARE ONLY ASKING WHAT STYLES YOU MIGHT BE ATTRACTED TO.

Brochures may be 1-page, 2- page, 4 or 8+ pages, landscape-oriented, or portrait-oriented.

The number of pages will always depend on the number - and most especially - the quality of your photos.

Some agents choose to “brand” their brochures; that is, their brochures always look the same usually, with colors and design reminiscent of their business card branding.

Some agents choose to let their designer create a beautiful brochure that best fits the home.

Either is perfectly fine!

Simply Gorgeous.

Custom built beauty in one of the best Western Hills North locations! Unobstructed Western views, open-spacious contemporary design. Every beautiful detail will grab your attention.

Cherry wood doors, trim and floors, granite, Plantation shutters, custom cherry cabinets, wet bar, 4 beautiful baths.

7818 Hawthorne Drive offered at $559,000

Details

Inclusions Dimensions Dishwasher Disposal Jetted Tub Microwave Range/Oven Refrigerator

Ranch Style Built in 2010 5 Bedrooms/4 Bathrooms 3-Car Garage 3,647 Square Feet Gas Forced Air Central A/C Taxes - $2,912.85

Living Room Family Room Dining Room Kitchen Laundry Room Master Bedroom 2 Bedroom 3

20 x 19 27 x 22 19 x 11 14 x 14 09 x 07 17 x 12 12 x 10 12 x 09

BR 4 BR 5 Office Garage

13 x 13 15 x 11 32 x 26

Kim Sutherland 307.630.1488

kim@cheyennehomes.com

Features:

Den/Study/Office Pantry Rec Room Main Floor Laundry Vaulted Ceiling Walk-In Closet

307.634.2222 6106 Yellowstone Rd 6020 Yellowstone Rd

Full Wet Bar Main Floor Master Thermal Windows Outside Features Back Fenced Patio Sprinkler System

1660 Dell Range Blvd Cheyenne, WY 82009

cheyennehomes.com

The informa on in this brochure was taken from sources believed to be reliable. It is not guaranteed. Distances and measurements are approximate and subject to correc on.

Buyer should verify any material facts.

Spacious and Open

Welcome

Home!

Robin Foreman

G

orgeous fully finished home just minutes north of town! Granite counters throughout, brand new carpeting, hardwood floors, beautiful gas fireplace, spacious bedrooms, 5 piece master bath, and huge family room with wet bar in the basement. Five bedrooms PLUS office with a 4 car garage and so much more!

Don’t miss the bonus space up the staircase in the garage which could finish out to an amazing guest suite, man/woman cave, home gym, craft room....oh the possibilities!

8263 Heavenly Drive

offered at $545,000

Sq. Footage - 3,746 Total Gas Forced Air

307.634.2222 6106 Yellowstone Rd 6020 Yellowstone Rd 1660 Dell Range Blvd Cheyenne, WY 82009

cheyennehomes.com

The informa on contained in this brochure was taken from sources believed to be reliable. It is not guaranteed. Distances and measurements are approximate and subject to correc on.

Buyer should verify any material facts.

Living

Inclusions Dishwasher Disposal Microwave Range/Oven Refrigerator Window Coverings

Dimensions 16 x 17

Dining

11 x 12

Kitchen

10 x 9

Laundry

6x5

Master Bed

307.220.2500

leah@cheyennehomes.com

and family room, yet still has that open floor plan concept. The basement is fully finished with family room great for entertaining and an additional two bedrooms. Large backyard is fenced with sprinkler system. 60 x 40 outbuilding has a concrete floor and water. There is attic space great for storage. This outbuilding has a hoist. A total of four, 16 foot garage doors.

12 marketing@cheyennehomes .com

4.82 Acres Brick/ Vinyl Exterior

Leah Woods

$594,900

4 Car Garage

robin@cheyennehomes.com

Ranch Style Built in 2010 5 bedrooms 3 bathrooms 3-Car Garage 3,235 total sq. ft.

HOA - $35/month

7677 Keystone Dr

5 Bedrooms, 4 Baths

307.630.0170

Details

...situated in lovely Fox Run. Split bedroom design, three sided fireplace divides your kitchen, dining

Ranch Style Built in 2005

307.634.2222 6106 Yellowstone Rd 6020 Yellowstone Rd 1660 Dell Range Blvd Cheyenne, WY 82009

cheyennehomes.com

The informa on in this brochure was taken from sources believed to be reliable. It is not guaranteed. Distances and measurements are approximate and subject to correc on.

Buyer should verify any material facts.

6 x 11

Living Room Family Room Dining Room Kitchen Master Bedroom 2nd Bedroom 3rd Bedroom 4th Bedroom 5th Bedroom Office

Bedroom 2

15 x 12

Bedroom 3

11 x 10

Bedroom 4

14 x 11

Bedroom 5

13 x 11

21 x 13 30 x 14 12 x 12 11 x 14 14 x 16 12 x 12 12 x 12 11 x 14 17 x 10 12 x 11

Inclusions Central A/C Dishwasher Disposal Microwave Range/Oven Refrigerator Sprinkler System

What “Grabs” You? 219 Lake Shore Dr.

5212 LIBERTY STREET

offered at $317,000

Quad-Level Home Built in 1978 3 Bedrooms, 2 Baths 2-car garage Sq. Footage - 2,859 Total Lot Size - 1,852 Sq. ft.

Living Family Room Dining Kitchen Master Bed Bedroom 2 Bedroom 3 Loft

11 x 15 12 x 16 15 x 15 11 x 16 12 x 16 14 x 16 11 x 19 11 x 11

Inclusions

BROCHURES

Details

JEFF GARRETT

Dishwasher Disposal Hot Tub Microwave Range/Oven Refrigerator Window Coverings Washer, Dryer

308.672.6334

jeffgarrett@cheyennehomes.com

$268,900 4 Bedrooms

Angie Depew

2 Baths

6106 Yellowstone Rd 6020 Yellowstone Rd 1660 Dell Range Blvd Cheyenne, WY 82009

ranchandrecrea on.com Beautifully maintained, four-bedroom, two-bath home in a great neighborhood. Two-car attached garage, sprinkler system, and a large fenced back yard. Move-in ready!

307.421.3064

angie@cheyennehomes.com

You’ll love this fabulous exclusive Westgate corner townhome, which is conveniently located next to the Greenway and close to shopping with access to the community clubhouse, indoor heated pool and recreation facilities. Features include: tile and hardwood floors, rock wall fireplace, gourmet kitchen with gas stove and subzero refrigerator, maple cabinets, vaulted ceilings with wood beams, dry sauna and an outdoor hot tub located in your private fenced backyard, which is perfect for entertaining or pets. Welcome Home!

307.773.8481

2-Car Garage 2,080± sf

The informa on contained in this brochure was taken from sources believed to be reliable. It is not guranteed. Distances and measurements are approximate and subject to correc on.

Buyer should verify any material facts.

307.634.2222

Living Room

15 x 12

Family Room

20 x 12

Dining Room

15 x 15

Kitchen

15 x 15

6106 Yellowstone Rd

Laundry

06 x 08

6020 Yellowstone Rd

Master Bedroom

15 x 15

Second Bedroom

14 x 12

Third Bedroom

14 x 12

Fourth Bedroom

14 x 12

1660 Dell Range Blvd Cheyenne, WY 82009

cheyennehomes.com

The informa on in this brochure was taken from sources believed to be reliable. It is not guaranteed. Distances and measurements are approximate and subject to correc on.

Buyer should verify any material facts.

dimensions

4327 HAYES AVE CHEYENNE, WY

Living Room

$320,000

come Wel home!

Beautifully landscaped quad level property, just waiting to welcome you home! Well maintained with 3 BR/2 BA, new flooring, and backing up to wide open spaces, this is the perfect house to call home!

features

◇ Vaulted Ceiling

◇ Skylights ◇ Gas Fireplace

BAT H R O O M S

11 x 18

Dining Room

10 x 07

Kitchen

11 x 13

Second Bedroom Third Bedroom

09 x 11 09 x 10

Extra Room TOTAL

welcome home...

10 x 07

Master Bedroom

3 3 2

BEDROOMS

11 x 20

Family Room

12 x 15 1 , 8 8 0 SQ F T

4720 Saddleback Dr

BEN & Stacie

Katherine Fender

This immaculate ranch style home

R E A LT O R S ®

rayl@cheyennehomes.com

is ready for you to move right in!

307•286•0594

ben@cheyennehomes.com

307.275.4975

katherine@cheyennehomes.com

The open floor plan encompasses four

307•630•4328

stacie@cheyennehomes.com

large bedrooms, washer/dryer hookups on the main floor and in the basement,

CAR-GARAGE

307.634.2222

6106 Yellowstone Rd

spacious living room compete with a pellet

6020 Yellowstone Rd

stove. The master bedroom, complete

cheyennehomes.com

◇ Fenced Backyard

307.634.2222

a family room with a fireplace and a

6106 Yellowstone Rd 6020 Yellowstone Rd 1660 Dell Range Blvd Cheyenne, WY 82009

◇ Utility Shed

The informa on in this brochure was taken from sources believed to be reliable. It is not guaranteed. Distances and measurements are approximate and subject to correc on.

Buyer should verify any material facts.

◇ Sprinkler System

The informa on contained in this brochure was taken from sources believed to be reliable. It is not guranteed. Distances and measurements are approximate and subject to correc on.

Buyer should verify any material facts.

Offered at $300,000

Living

17 x 14

Built in 2002

Family

37 x 25

Dining

9x9

Kitchen

11 x 11

3 Bathrooms

ensures you have a private space to enjoy.

Dimensions

Ranch Style Home

4 Bedrooms

cheyennehomes.com

with a walk-in closet and en-suite,

Details

1660 Dell Range Blvd Cheyenne, WY 82009

Inclusions Dishwasher Disposal Microwave Range/Oven

2 Car Garage

Master Bed

13 x 13

Bedroom 2

10 x 10

Refrigerator

Total Sq. Feet - 2,496

Bedroom 3

11 x 10

Sprinkler System

Taxes - $1,796.05

Bedroom 4

16 x 13

Utility Shed

5921 ATLANTIC DRIVE

773 LATIGO LOOP

3 Bedrooms 2 Bathrooms 2-Car Garage Ranch Style 1,028 Sq Ft

Lynda

OFFERED AT

$235,000

Strahmann

INCLUSIONS: Dishwasher

307.630.7900

Disposal

lynda@cheyennehomes.com

$330,000

Range/Oven Refrigerator

A spacious bi-level style home built in 1977 with a huge 24 x 24 addition over garage. This home has space for everyone!

Located on 9.3 acres just 15 miles West of Cheyenne with a 48 x 36 outbuilding, loafing shed, corrals, and views a far as the eye can see. The home includes three plus bedrooms and two baths, two warm wood burning stoves plus an additional living space.

FEATURES: Separate Dining

307.634.2222 6106 Yellowstone Rd

Vaulted Ceilings

6020 Yellowstone Rd 1660 Dell Range Blvd

Back Fenced

Cheyenne, WY 82009

cheyennehomes.com

Utility Shed This is the ultimate townhouse.

The informa on contained in this brochure was taken from sources believed to be reliable. It is not guranteed. Distances and measurements are approximate and subject to correc on.

Buyer should verify any material facts.

* Bi-Level Home Built in 1977 * 3 Bedrooms, 2 Baths * 2 Car Garage * Wood/Hardboard Exterior * Electric Heat, 2 Wood Stoves * Well/ Septic * Lot Size - 9.39 Acres * 2019 Taxes - $1,650

One level living at its finest. A three bedroom, two bath, twoSquare Footage Living Room Family Room Dining Room Kitchen Master Bedroom Second Bedroom Third Bedroom

2,744 Total 23 x 24 22 x 14 12 x 12 12 x 08 13 x 14 13 x 11 11 x 10

car garage that has been well

Inclusions:

cared-for. Close to schools and

Dishwasher Microwave

parks. Move in ready!

Range/Oven

Hope Morg

Refrigerator Window Coverings

R E ALTO R ®

307.640.7219

hope@cheyennehomes.com

404 Street

Grape

CHIC AND STYLISH Dream Home in Country Homes Estates will be your family’s best move. Built in 2018 this practically new home has many great features which include hand scraped hardwood floors, gas fireplace, large kitchen with white cabinets, large pantry, gas stove, beautiful bianco antico granite, main floor laundry, en suite master with a six piece bathroom and walk in closet, deluxe carpet, a finished bedroom/workout room in the basement and a large finished 3-car garage. Call today for your personal showing of this dazzling home.

Dimensions Living Room Dining Room Kitchen Laundry Room Master

13 x 14 08 x 09 10 x 14 03 x 06 12 x 12

2nd Bedroom 3rd Bedroom 4th Bedroom Garage

09 x 13 09 x 10 12 x 20 23 x 33

307.634.2222 | cheyennehomes.com | CHEYENNE, WY

6106 YELLOWSTONE RD | 6020 YELLOWSTONE RD | 1660 DELL RANGE BLVD

Details

Ranch Style Built in 2018 Sq. Ft. - 2,516 Total 4 Bedrooms, 2 Baths 3-car Garage Gas Forced Air, Community Water Taxes - $2023.93 Lot Size - 6,300 Sq. ft.

Inclusions

Disposal Microwave Range/Oven Refrigerator Window Coverings

$323,900

The information contained in this brochure was taken from sources believed to be reliable. It is not guaranteed. Distances and measurements are approximate and subject to correction. Buyer should verify any material facts.

cheyennehomes.com

13

Color Palettes

HERE’S A SUMMARY OF BRAND COLOR MEANINGS AND THE EFFECT THAT DIFFERENT BRANDING COLORS CAN HAVE ON PEOPLE:

TRUE NEUTRAL

• Red — Passion, excitement and anger. It can signify importance and command attention.

• Orange — Playfulness, vitality and friendliness. It is invigorating and evokes energy.

• Yellow — Happiness, youth and optimism, but can also seem attention-grabbing or affordable.

• Green — Stability, prosperity, growth and a connection to nature.

• Light Blue — Tranquility, trust, openness. It can also signify innocence.

• Dark Blue — Professionalism, security and formality. It is mature and trustworthy.

• Purple — Royalty, creativity and luxury.

• Pink — Femininity, youth and innocence. It ranges from modern to luxurious.

• Brown — Creates a rugged, earthy, old-fashioned look or mood.

• White — Cleanliness, virtue, health or simplicity. It can range from affordable to high-end.

• Gray — Neutrality. It can look subdued, classic, serious, mysterious or mature.

• Black — Powerful, sophisticated, edgy, luxurious and modern feeling.

Keep in mind that the effect of your branding colors depends on the style and design they are used in, as well as the color combinations you choose.

THE COLOR ALMANAC

THE COLOR ALMANAC

THE COLOR ALMANAC

{ Buttoned Tones }

{ Ceramic Tones }

{ Color Dwell }

THE COLOR ALMANAC

THE COLOR ALMANAC

HEX codes (left to right) : #F2F2EE

#ECEADD

{ City Tones } #DDCDBC

#9F9796

#B5B8B7

#EAECEC

{ Create Tones }

#D9D9DC

#CACBC5

#ABA495

#29282C

# 7 A 6 F 61

PHOTO CREDIT : @SUERTJ

PHOTO CREDIT : @ROBINZACHARY

NAME : SUE JONES

NAME : ROBIN ZACHARY

LIVES IN : THE UNITED S TATES

LIVES IN : THE UNITED S TATES

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C licensed to Larry Sutherland

#ADB4BA

These are only a few samples! #454348

#5E5B55

#8B807B

HEX codes (top to bottom) :

#BFB4AE

#E2D7D0

#D4D1C1

# 94 8 9 7 A

NAME : SUE JONES LIVES IN : THE UNITED S TATES

Try these sites for a trip down the color rabbit hole!

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

email address: charissa@cheyennehomes.com

licensed to Larry Sutherland

coolors.co colourlovers.com 14 marketing@cheyennehomes .com #1D1A1F

#362C32

#836F70

#A5989C

#DCDCDC

PHOTO CREDIT : @MIJN.GRID NAME : SISILIA TISELI

#E1D8CE

#BAB0A2

#78726A

#1E1D23

#2B2022

#4E3B38

PHOTO CREDIT : @QUESTOEILMASSIMO NAME : MASSIMO MARCOLIN

#D0D1D7

LIVES IN : THE UNITED S TATES

colorhunt.co

#43444D

#B7BCC3

PHOTO CREDIT : @SUERTJ

email address: charissa@cheyennehomes.comlicensed to Larry Sutherland

HEX codes (top to bottom) :

#98A2AD

NAME : SUE JONES

canva.com

HEX codes (left to right) :

#5D6066

PHOTO CREDIT : @SUERTJ

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

e m a i l a d d r e s s : c h a r i s s a @ c h e y e n n e h o m e s . c o ml i c e n s e d t o L a r r y S u t h e r l a n d

{ Dune Tones }

HEX codes (left to right) :

HEX codes (top to bottom) : #D8D9DF

THE COLOR ALMANAC

email address: charissa@cheyennehomes.co

Color Palettes NEUTRAL WITH A POP OF COLOR

THROUGHOUT THE PROCESS OF CHOOSING YOUR BRANDING COLORS, YOU HAVE TO KEEP IN MIND THE END GOAL: WHAT KIND OF COLOR SCHEME ARE YOU USING? TYPICALLY, BRANDS USE ONE OF THESE COMMON BRAND COLOR SCHEMES: • Monochromatic — When you have one personality trait that you want to focus in on, a monochrome scheme will emphasis the meaning of that one brand color. While great for minimalist brands, the challenge here is differentiating the hues enough that your sight doesn’t become visually stunted.

• Analogous — Colors next to each other on the color wheel have harmonious relations, since adjacent colors usually have similar emotional connotations. Analogous schemes are safe bets, but as such not the best for standing out or drawing attention.

• Complementary — Color complements — or opposites — are colors directly across from one another on the color wheels. Because they’re opposites, they bring out the best in each other when paired; you see complementary colors a lot in sports teams.

Complementary colors are great for dynamic, stimulating visuals, but be careful of copycatting another brand since they’re so popular.

• Triadic — A stable branding color scheme, triadic colors draw in equal parts for three different sections of the color wheel. Triadic schemes are stable like analogous themes, but offer a more stimulating variety like complementary schemes. The hardest part is T H E C O L O R the ALMAN AC getting three colors to coincide THE COLOR ALMANAC T H Eyour C O L O R brand A L M A N A C identity.

T H E C O L O R A L with M A N A C the traits of { Wall Color }

HEX codes (top to bottom) :

HEX codes (top to bottom) : #EAE0DF

{ Morning Tones }

#D2BC9F

# 6 D 4 D 51

#84757D

#ADB8C2

#BDD2D2

#BBCDCB

#2F303B

#504445

#A3A1A9

#E2E3DF

{ Innsbruck Hues }

#BFCBC7

#7E8E8B

#333845

#ABB9C8

#DDE6EF

#EFEDEB

#EFE0C1

{ Color Cycle }

#D4B796

#826E6E

#484D4D

#AFDCD7

PHOTO CREDIT : @ROBINZACHARY

PHOTO CREDIT : @MIJN.GRID

PHOTO CREDIT : @M_VET

NAME : ROBIN ZACHARY

NAME : SISILIA TISELI

NAME : MARTINA VETTRAINO

LIVES IN : THE UNITED KINGDOM

LIVES IN : THE UNITED S TATES

LIVES IN : THE NETHERLANDS

L I V E S I N : I TA LY

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

email address: charissa@cheyennehomes.com

#2B292C

licensed to Larry Sutherland

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

e m a i l a d d r e s s : c h a r i s s a @ c h e y e n n e h o m e s . lci oc m ensed to Larry Sutherland

HEX codes (top to bottom) :

HEX codes (left to right) : #5A5350

#5B7E77

HEX codes (top to bottom) :

NAME : KATHRYN HOLEYWELL

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

#A99F8F

{ Color Fog }

#85AD98

THE COLOR ALMANAC

HEX codes (left to right) :

P H OTO C R E D I T : @ WA N D E R F O R AW H I L E

licensed to Larry Sutherland

#C6C4C5

THE COLOR ALMANAC

THE COLOR ALMANAC

THE COLOR ALMANAC

{ Color Ride }

{ Coastal Hues }

{ Color Arrangement }

#292F47

# 617 19 3

#EEF2F4

#D2DCE1

#A6B4B9

#6A7D7E

#24262E

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

e m a i l a d d r e s s : c h a r i s s a @ c h e y e n n e h o m e s . cl iocm ensed to Larry Sutherland

HEX codes (top to bottom) :

HEX codes (left to right) : #2D3D43

#E7DEDC

#EACBC6

#DCA29C

# 615 B 6 0

#989D8C

email address: charissa@cheyennehomes.com

cheyennehomes.com #CAC0B3

#F2F1EF

PHOTO CREDIT : @MIJN.GRID

PHOTO CREDIT : @BEAUTELICIEUSE

PHOTO CREDIT : @QUESTOEILMASSIMO

NAME : SISILIA TISELI

NAME : JOHANNA HAUSLER

NAME : MASSIMO MARCOLIN

#E1E1DD

#B2B0A8

#373737

# 5 7 5 4 74

15

# 94 A 1 B 0

PHOTO CREDIT : @M_VET NAME : MARTINA VETTRAINO

Color Palettes PASTELS

ULTIMATELY, KNOW THIS: THERE REALLY ARE NO RULES! How your branding colors combine will come up again and again in many different aspects of your business. Your brand color scheme determines the look of your website, logo, store design, advertisements, etc., and even trickles down into minor appearances like your social media account. So choose them all carefully.

Like we said above, there are no concrete rules for choosing your branding colors. Treat this more as a rough guideline—an educational resource to help you make informed decisions. But above all, don’t neglect your gut instincts. The main consideration of colors is their emotional connection, so don’t neglect your own feelings when deciding your brand colors.

THE COLOR ALMANAC

{ Color Dream }

THE COLOR ALMANAC

#EFC6C4

#667290

#8D9DB7

#BCC9D6

{ Ranunculus Hues }

#DDE3E5

#F6F1F7

{ Color Flora }

{ Rose Tones }

THE COLOR ALMANAC

THE COLOR ALMANAC

THE COLOR ALMANAC

{ Flora Hues } #A6999E

#CBBBBA

NAME : STEPHANIE BRUCE

L I V E S I N : I TA LY

LIVES IN : AUSTRALIA

#DBB1B8

#ECD2CA

email address: charissa@cheyennehomes.com

HEX codes (top to bottom) : #E9EBDE

{ Nature Glow }

#EDCCCE

#E3A2BE

# B 18 0 9 8

#455B5E

#34373E

#5C6969

#959E95

HEX codes (top to bottom) : #EAE0DF

#E0E2CA

#E9E9E9

#84757D

#ADB8C2

#BBCDCB

NAME : DEE ANDREOLI

LIVES IN : THE UNITED KINGDOM

LIVES IN : NEW ZEALAND

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C email address: charissa@cheyennehomes.com

{ Sky Tones } #DDDCB3

# 6 D 4 D 51

PHOTO CREDIT : @AM_I_DREAMING_NOW

licensed to Larry Sutherland

#E0E0D9

{ Flora Hues }

NAME : STEPH TURPIN

#C4C67E

#5B5E52

licensed to Larry Sutherland

email address: charissa@cheyennehomes.co

THE COLOR ALMANAC HEX codes (top to bottom) :

HEX codes (top to bottom) :

# 718 5 8 9

#D2BC9F

PHOTO CREDIT : @FAIRYNUFFFLOWERS

THE COLOR ALMANAC

THE COLOR ALMANAC

#E3F1D0

{ Flora Tones }

#F0B3A3

#DEE5D0

#C1CCB0

#586052

{ Sky Tones } #9A9DBE

#CFC5CF

#D3D1D4

#EFEFED

PHOTO CREDIT : @FAIRYNUFFFLOWERS

PHOTO CREDIT : @FAIRYNUFFFLOWERS

PHOTO CREDIT : @TRACEYBOLTON

PHOTO CREDIT : @TRACEYBOLTON

NAME : STEPH TURPIN

NAME : STEPH TURPIN

N AME : TRACEY BOLTON

N AME : TRACEY BOLTON

LIVES IN : THE UNITED KINGDOM

LIVES IN : THE UNITED KINGDOM

LIVES IN : THE UNITED S TATES

LIVES IN : THE UNITED S TATES

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C licensed to Larry Sutherland

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

email address: charissa@cheyennehomes.com licensed to Larry Sutherland

HEX codes (left to right) : #333845

#ABB9C8

#DDE6EF

#EAECEC

#D9D9DC

PHOTO CREDIT : @AM_I_DREAMING_NOW NAME : DEE ANDREOLI

#CACBC5

#ABA495

#29282C

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

email address: charissa@cheyennehomes.com

licensed to Larry Sutherland

email address: charissa@cheyennehomes.com

HEX codes (top to bottom) :

HEX codes (top to bottom) :

16 marketing@cheyennehomes .com #7E8E8B

#F6E5E5

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

email address: charissa@cheyennehomes.co l im censed to Larry Sutherland

{ Pompeii Palette }

#BFCBC7

#EEE3DF

PHOTO CREDIT : @THEBUNGALOW22

HEX codes (left to right) :

#E2E3DF

#E2D4D1

HEX codes (top to bottom) :

NAME : SARA DUCA

THE COLOR ALMANAC

# A 0 6 A 74

{ Beach Tones }

# 4 0 4 0 61

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

#8A9282

THE COLOR ALMANAC

PHOTO CREDIT : @ARASACUD

licensed to Larry Sutherland

#A9CABF

THE COLOR ALMANAC

HEX codes (top to bottom) :

HEX codes (left to right) : #F1E3DC

THE COLOR ALMANAC

# 7 A 6 F 61

#F3F9FC

#D9EFF9

#BAD9EC

#A8BFD9

#BECAE6

licensed to Larry Sutherland

email address: charissa@cheyennehomes.co

HEX codes (top to bottom) : #DCE1F1

#699FC3

#7BA8C8

#98B9D2

#B3C6D4

#CFD8E0

#E8EEED

PHOTO CREDIT : @AM_I_DREAMING_NOW

PHOTO CREDIT : @THEBUNGALOW22

PHOTO CREDIT : @THEBUNGALOW22

NAME : DEE ANDREOLI

NAME : STEPHANIE BRUCE

NAME : STEPHANIE BRUCE

THE COLOR ALMANAC

THE COLOR ALMANAC

THE COLOR ALMANAC

{ Cacti Color }

{ Color Canal }

{ Fresh Hues }

#564F4D

#70847C

#AEC4A9

HEX codes (left to right) : #D1D6D8

#ECD2CC

#AC7E7A

#D9D6D0

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

e m a i l a d d r e s s : c h a r i s s a @ c h e y e n n e h o m e s . c o ml i c e n s e d t o L a r r y S u t h e r l a n d

#B29B83

#8A343B

icensed to Larry Sutherland e m a i l a d d r e s s : c h a r i s s a @ c h e y e n n e h o m e s . c ol m

#EFADC2

#D56D9A

#A82F5F

# 7 815 37

#D8A066

#EEDAEB

#BE95BD

#493F4A

#D9D9DD

#ECEFF2

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

email address: charissa@cheyennehomes.com

#9D2E39

#A9554F

LIVES IN : THE UNITED S TATES

licensed to Larry Sutherland

email address: charissa@cheyennehomes.com

THE COLOR ALMANAC

{ Petaled Hues }

HEX codes (top to bottom) :

HEX codes (top to bottom) :

HEX codes (left to right) :

#4C5050 #F1CDCA

#803532

NAME : SUE JONES

{ Flora Hues }

{ Tassel Tones }

#362C24

#5E302F

PHOTO CREDIT : @SUERTJ

THE COLOR ALMANAC

THE COLOR ALMANAC

# D 13 8 3 8

# E D 514 8

# D C C D 94

#4B475F

#9D78AF

#B79ACE

#D3CAE5

#E6E2ED

PHOTO CREDIT : @BONORAF

PHOTO CREDIT : @FAIRYNUFFFLOWERS

PHOTO CREDIT : @COLOURSPEAK_KERRY_

PHOTO CREDIT : @CLOVERHOME.NL

N AME : @RAFFAELE BON ORA

NAME : STEPH TURPIN

NAME : KERRY GOVERNATO

N A M E : PAU L I N E M O U R I T S

L I V E S I N : I TA LY

LIVES IN : THE UNITED KINGDOM

LIVES IN : AUSTRALIA

LIVES IN : THE NETHERLANDS

#30323A

ensed to Larry Sutherland e m a i l a d d r e s s : c h a r i s s a @ c h e y e n n e h o m e s . cl iocm

#C0CFD6

#6A8078

# 2 E 2 91 A

#582B3A

#9B797B

licensed to Larry Sutherland

{ Color Shore }

HEX codes (left to right) : #DBC7A9

#EAE8E8

#D9D2D3

#B2ACAB

#423E52

email address: charissa@cheyennehomes.com

THE COLOR ALMANAC

{ Color Escape }

{ Color Framed }

#C3D5DC

email address: charissa@cheyennehomes.com

THE COLOR ALMANAC

THE COLOR ALMANAC

HEX codes (top to bottom) :

#54595C

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

em nsed to Larry Sutherland e m a i l a d d r e s s : c h a r i s s a @ c h e y e n n e h o m e sl .i c o

{ Rustic Tones }

HEX codes (top to bottom) : # 2 3 212 E

#6E7F58

#D3A9D0

#8F527C

#2E1B24

#502030

# 76 3 0 4 1

#C6838E

PHOTO CREDIT : @M_VET

PHOTO CREDIT : @PEONIESNCREAM

PHOTO CREDIT : @TRACEYBOLTON

NAME : MARTINA VETTRAINO

NAME : BEATRIZ ESC AL ANTE

N AME : TRACEY BOLTON

NAME : SUE JONES

L I V E S I N : I TA LY

L I V E S I N : I TA LY

LIVES IN : THE UNITED S TATES

LIVES IN : THE UNITED S TATES

licensed to Larry Sutherland email address: charissa@cheyennehomes.com

HEX codes (top to bottom) : #D0C4B9

#D3CCC3

#9982A2

# 2 C 212 9

#FCE5CC

#D9EBEC

#85C7E0

# 516 C 6 B

#292F2C

#705B49

#E5D5C1

PHOTO CREDIT : @COLOURSPEAK_KERRY_ NAME : KERRY GOVERNATO

L I V E S I N : I TA LY

LIVES IN : AUSTRALIA

L I V E S I N : I TA LY

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

email address: charissa@cheyennehomes.com

licensed to Larry Sutherland

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C licensed to Larry Sutherland

email address: charissa@cheyennehomes.com

#E8E9E8

#CACFDF

#A3ABC9

#245FAD

#243A7C

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C email address: charissa@cheyennehomes.com licensed to Larry Sutherland email address: charissa@cheyennehomes.com

HEX codes (top to bottom) :

HEX codes (left to right) :

HEX codes (left to right) :

PHOTO CREDIT : @MIJN.GRID

{ Color Jungle }

HEX codes (top to bottom) :

#F6C5CA

NAME : SARA DUCA

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

#EBDFE2

# 9 8 91 A 9

NAME : BEATRIZ ESC AL ANTE

LIVES IN : THE UNITED S TATES

# 1718 2 0

#355064

PHOTO CREDIT : @PEONIESNCREAM

NAME : SUE JONES

#30324B

# 181 F 2 B

#63A6A9

PHOTO CREDIT : @ARASACUD

PHOTO CREDIT : @SUERTJ

licensed to Larry Sutherland

#373B4F

email address: charissa@cheyennehomes.com

THE COLOR ALMANAC

HEX codes (left to right) :

#2A393D

#E2E4E4

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

{ Setting Blues }

HEX codes (top to bottom) :

#2F2F37

PHOTO CREDIT : @SUERTJ

email address: charissa@cheyennehomes.comlicensed to Larry Sutherland

THE COLOR ALMANAC

{ Italian Tones }

{ Horizon Tones }

#405D4F

e m a i l a d d r e s s : c h a r i s s a @ c h e y e n n e h o m e s . c o ml i c e n s e d t o L a r r y S u t h e r l a n d

THE COLOR ALMANAC

THE COLOR ALMANAC

#799C8C

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C licensed to Larry Sutherland

#5F6682

#D5D4CD

L I V E S I N : I TA LY

HEX codes (left to right) :

#A1AAC1

HEX codes (top to bottom) :

#EAC695

L I V E S I N : I TA LY

THE COLOR ALMANAC

#CACFDF

# D 37 94 F

LIVES IN : THE NETHERLANDS

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

#CCCED5

#483C37

NAME : MASSIMO MARCOLIN

licensed to Larry Sutherland

#E5E6EC

#322D2D

PHOTO CREDIT : @QUESTOEILMASSIMO

HEX codes (top to bottom) :

#CDAA6A

#626A70

NAME : BEATRIZ ESC AL ANTE

{ A Door Tones }

#DBD4BE

#CDDCD4

PHOTO CREDIT : @PEONIESNCREAM

THE COLOR ALMANAC

#DCDFDD

{ Flora Hues }

HEX codes (left to right) :

#80A395

NAME : SISILIA TISELI

© 2 016 S E E D D E S I G N C O N S U LT A N C Y L L C

#DED7C5

#3F6456

PHOTO CREDIT : @MIJN.GRID

licensed to Larry Sutherland

#EEF3E6

# 2 3 312 B

VIBRANT

#D99E92

THE COLOR ALMANAC

{ Color View }

{ Flora Hues }

{ Rustic Relax }

HEX codes (left to right) : #E8C3B6

{ A Door Hues }

THE COLOR ALMANAC

THE COLOR ALMANAC

THE COLOR ALMANAC

THE COLOR ALMANAC

#2B2D34

PHOTO CREDIT : @PEONIESNCREAM

#E1DBDA

#A1A9BD

#3C4965

#1D2437

# 0 F 101 B

cheyennehomes.com

HEX codes (left to right) :

#302B26

PHOTO CREDIT : @ROBINZACHARY

# 5 9 715 0

#3C523B

#253929

# 14 1 F 18

# 1014 10

17 #B1AF8B

PHOTO CREDIT : @MIJN.GRID

What the Font?

FONTS

While less flashy than brand marks and imagery, solid brand font selection is the glue that ties your whole organization together. Fonts tell a story by bringing a voice and personality to your work. Whether in print or online, a good typeface can engage your audience— while a bad one can drive them away, cringing.

If you’ve already settled on a logo, you might already have one chosen font that matches your brand’s aesthetic. But the work doesn’t stop there—you’ll also need a strong secondary font and clear body copy font.

When you start the process, the sheer amount of fonts now readily available might be overwhelming. Follow these guidelines to find the typefaces that work best for your brand.

THE BRANDING MESSAGES FONTS SEND Even before a customer reads the message in your marketing, the font is already communicating something to them. Each font delivers a different message and has different strengths and weaknesses.

SERIF FONTS Serif fonts are the oldest, most classic typefaces. A “serif” is a small decorative line at the end of a character’s stroke. The most popular and ubiquitous example is Times New Roman, the default font for a generation of people using Microsoft Word. Serif fonts are classy, literary and high-end. They are always a good choice for extended paragraphs of text—like books, brochures, and fine print—because they are highly legible and our eyes are accustomed to their shape.

SANS SERIF FONTS If you remember your high school French you may have already put together what sans serif means—“without serifs.” They don’t have the little feet that serifed fonts have and also tend to have lines that arena thickness from one end to another. This very article is in a sans serif font! They are great for general readability and work very well for fine print. They also have the added benefit of working well in lower resolutions which makes them perfect for digital uses, including websites and e-readers. They always bring strength, clarity, and a modern, clean look to any project they are featured in. Different weights of the same font can offer drastically different tones, for example: thick sans serifs are masculine and hardworking, while thin line version looks glamorous and noble.

18 marketing@cheyennehomes .com

What the Font?

SLAB FONTS

FONTS

Slab fonts are characterized by their blocky serifs. If you’ve ever typed on an old-school typewriter, you’ve seen slab fonts. They bring a old-school, almost nerdy, charm to a project or brand. They have to be used carefully and are usually better for logos and headers, rather than extended text, but are still easy on the eyes.

SCRIPT FONTS Script fonts are intuitive—they look like cursive! In recent years, the availability of script fonts has skyrocketed as people look for a unique way to represent their brand. Much like handwriting, there are a vast array of unique script fonts available. They range from the highly calligraphic styles found on wedding invitation, to the incredibly down to earth styles used by bloggers to mimic handwriting. They are decorative and so not suitable for long paragraphs of text but can bring a gentle femininity to anywhere they appear.

DECORATIVE FONTS These are the highly stylized fonts that evoke very particular feelings in a reader. You should always be careful when using decorative (or display) fonts. Why? Because lots of them are very, very bad (we all know how the internet feels about Comic Sans). But they shouldn’t be completely avoided as there is also the odd good one.

They are never a good choice for secondary fonts or for body text fonts. Think of them like fireworks: while they can be lots of fun, they’re best if left to the trained professionals.

Whichever font you choose, be wary of using types that are too “trendy.” While every designer will have their own opinions on which fonts fall into this category, the decisions you make for your brand need stay consistent over a range of years. You don’t want your fonts to look dated too quickly.

cheyennehomes.com

19

Typography IN TYPOGRAPHY, TOO MUCH OF A GOOD THING IS BAD! When choosing fonts, aim for no more than three: Your PRIMARY FONT will be the most visible and should be synonymous with your brand identity. Often the primary font is used for larger text, such as headings.

Use your SECONDARY FONT for body copy. This font should be clean and easy to read.

Your TERTIARY FONT (always optional!) is ideal for a call to action, your tagline, your initials in a logo or even your name.

Sans Serif Serif

Script

Moments

Lato Elephant Raleway Abril Fatface

Gantry

Poppins Majesti Banner

Rukola Santorini

Montserrat Playfair Display Century Gothic Libre Baskerville Typnic Headline Trend RH Sans One Handwriting

Feel Better

High Tide

Decorative / Display Russell Edition Amaro Playbill Puzzled

Bobbin

Caesar

Bronahia

Rattingan

Wild Spirit

Anter

Guess

Jenna Sue

Baekrajan

Karin Crystal Sky

Spoodbrush Hairband Graphemic Quickpen

Remires Baronessa

Oklahoma Santa Monica College Block

Madelyn

Mailston

Al Fresco My Beloved

Simply Breathtaking Sans Vanilla Shot Bellfort Rough East Liberty Signature The Bohemian Slab Broadway

DaisyWheel

Seasoned Hostess

Aleo

Buttergone Brush

Mokoko Argentinian Leyton Personal QuattroTempi

The RedLight Line Free

Nights

Berryfield Regular Finalist Round Slab

Anderson Thunderbirds Are Go

20 marketing@cheyennehomes .com

Trend RH Slab One