GETTING TO KNOW GENERATION Z Introducing Generation Z
Key Positive Characteristics
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But they're also coming up in a world shaped by 9/11, the Climate Change Debate, Columbine and the War on Terror. They have a sense of social justice, strong environmental consciousness, philanthropy and maturity that comes with growing up during one of the most severe economic recessions in history.
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This group, which today ranges from 11 to 20 years old, has lived their entire life with instant access to mountains of data on any topic that flutters through their imaginations. They've never known the frustration or sheer physical effort of rifling through the M-O volume of the encyclopedia to find out about the Magna Carta. They're technologically savvy and just as likely to spend their time writing and programming video games as simply playing them.
http://people.howstuffworks.com/culture-traditions/generation-gaps/generation-z.htm How Generation Z work- Lance Looper (2014)
Learning habits
Key Negative Characteristics
DIGITAL NATIVES
HEALTH RISKS
Generation Z members are ‘Digital Natives’ who were born during or after the general introduction of digital technologies to society. Through interacting with digital technology from an early age, they have a greater comfort level of their use compared to other generations
All that time infront of a screen will give rise to health risks due to a sedimentary lifestyle.
INSTANT / CONSTANT FEEDBACK
LACK INTERPERSONAL SKILLS
Gen-Z-ers are wired for fast delivery of content, data, and images from digital mediums. They demand, rather expect, an interactive experience and feedback instantly in playing and learning environments.
Gen-Z-ers tend to be more comfortable infront of a screen than with a person face to face. They are more likely to smile in front of a screen that to a person during conversation
Annual spending by generation ($ billions)
HOBBIES TO CAREERS Having access to the internet from an early age, Gen-Z-ers are well aware of the wealth of knowledge at their fingertips and use the internet to fuel their personal interests and hobbies. Gen-Z-ers follow their passions fiercely and are interested in pursuing careers they will enjoy compared to job security.
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ENGAGED WITH THE WORLD
Highly technologically literate
Highly interactive / questioning in class compared to past generations
Unlike previous generations, where much of the engagement with the world was one of passive observation, these days Gen-Z-ers take for granted the ability to interact and shape the world while they observe it. Leading many to suggest that Gen-Z-ers will be the most socially aware generation eve
Value peer to peer learning
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Daily Routine
Kevin gets up to his phone playing the radio of this favourite breakfast show
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Listening to music on the school bus
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Over the break times, all the kids would be playing on their phones
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Kevin finishes his homework. He is exceptionally fast thanks to the internet
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Kevin spends the rest of the evening surfing the web, on social media mostly
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Kevin is a 14 year old Gen-Z-er. He is known for his digital wizardry in his church community. To gain insight to his life style, his daily routine was investigated.
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He does occasionally get caught!
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done the homework?
Well.. most of the time...
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hey man
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yo bro..
At school, Kevin is attentive
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Over breakfast, he would text his friends about the day ahead
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Kevins time online while awake
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GENERATIONAL DISPARITY Interview summary
Q Do you think you spend too much time on your phone or on your computer throughout the day?
A Not really, I think my mum is too strict and worry too much
about technology. All my friends are online so why can’t I? I don’t want to miss out on anything!
Decline of bees and other pollinators
Q You sometimes get caught playing on your phone in class, what is it about class you find so boring/ uninteresting that leads you to play on your phone?
A Did my mum tell you that? She’s so embarrassing sometimes!
Yea.. sometimes me and my friends chat on Whatsapp about stuff and I did get caught once or twice.. Its nothing particular that I find really boring... its just sometimes Mrs Brown just goes on and on and I get a bit distracted.. but I swear its not just me!
Q When is it that you find school the most enjoyable? A School trips! Its just good to be out of school sometimes. Q What kind of school trips is the best for you? What trip was the most memorable?
Q Is there something about school you want to change to help you not be bored?
A It would be good to have alot of experiments like in the science museum! Its not fun just listening to Mrs Brown all the time.
A The ones with lots of cool things to see and touch. Last year we went to the Science Museum and it was awesome! So much cool experiments you can do! I learnt alot about the environment and climate change, space, human body...etc.
Q What did you find the most interesting or most concerning? A I think we need to look after the environment better. We are
making global warming worse and its affecting effecting alot of other wildlife around the world.
Q What concerns you most about the future? Personally and in general
A I want to do well in school and be popular. In terms of the world, like i said, I think we should look after the environment and stop climate change.
Inbalance between concern and nature Knowledge of Nature
Environmental Concerns 74% of teenagers, globally, consider climate change and global warming to be a greater threat than drugs, violence or war.
Bee colony loss in the UK
Value of natural pollination
Causes of decline
Shows like Jamie’s Food Revolution demonstrates how uneducated children are about food and where they come from. Strange situations arise where children will say that tomatoes are made of ketchup and mistaking bananas for potatoes.
PARASITES PESTICIDES
CCP
PATHOGENS CLIMATE CHANGE
61% of teens said that they cared whether their families purchased ‘green’ products, and 70% actively make an effort to reduce energy consumption. 97% believe recycling is important
There has been an increase in teen forums and associations targeting environmental responsibility in the US such as Teens Turning Green, the Dream Green Festival, and KidEarth
GMO MIGRATORY STRESS
IAPV
The show highlights how important it is to engage kids into cooking and growing their own fruit and veg. 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010
Honeybees in the UK have seen a steep decline of
50% in the last 20 years. The worst decline in the whole of Europe
Honey bees and other natural pollinators are responsible for a third of all mouthful of food. It is estimated bees are responsible for one in three mouthfuls of our food, and that insect pollinators contribute
£440 million to the British economy through their role in fertilising crops
Artificial pieces of nature to promote ecological processes Interactivity precedents Play structure by Toshiko Horiuchi of Interplay Design and Manufacturing Fuji-Hakone-Izu National Park, Japan
The social Playground by Aberrant Architecture
Science Museum Launch Pad Interactive Exhibition
Concept collage
Deployable Architectural Device Seasonal changes
SUMMER
WINTER
The cones have touch screen displays that control the device
CASE STUDY SITE VAUXHALL PRIMARY SCHOOL Vauxhall primary school in London has a strong academic record and an integral part of the local community. Its proximity to the local estate allotment allows its teachers to reach out to the allotment owners to educate its pupils about plants, biodiversity and other natural process in a hands on way.
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Vauxhall Primary School- Main site
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Vauxhall Gardens Estate Allotments
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Public playground- Children pick up area Public playground
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