TAIWANESE SEA-BORN SAUCE
BRAND BOOK
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Content Visual Identity About FOMOSAZZA 06 Logo 10 Minimum Free Space 12 Logo Color Specification 14 Typeface 18 Primary Color 20 Second Color 21 Incorrect Logo Usage 22 Pattern 24 Pattern Usage 26
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Brand Application Letterhead 30 Business Card 32 Package 34 Hang Flag 36
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About
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FOMOSAZZA is the barbeque sauce from Taiwan. In Taiwan, barbeque sauce is an essential and familiar kitchen condiment . FOMOSAZZA repositioned for foreign markets and introduced brand new packaging and flavors. We hope the delicious favor would deliver to each customer
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Mission The barbeque promotion of foreign supermarket (USA, Europe)
Vision Make "Sazza" , the unique seasoning in Taiwan , globalize, and let "Sazza" not just simply seasonings, but you can have a brand new look.
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VISUAL IDENTITY
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Logo
Logo Concept
+ Sea Pattern
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= Tile
Logo with Strapline
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Minimun Free Space Our logo should have minimum free space equal one letter of the logo's width.
x
x
x
Minimum Logo Size
1.5 cm 12
Logo with Strapline
x
Minimum Logo Size
2 cm 13
Logo Color Specifications Our logo comes in dofferent color varitations to suit different needs.
01. Full Color Our logo is applied with the standard color.
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Logo Color Specifications Our logo comes in dofferent color varitations to suit different needs.
02. One Color One color logo apply in the case of non-color printing
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Typeface Nexa Bold is our typeface for the logo and all material.
Identity typefaces
Nexa Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Nexa Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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secondary typefaces
Myriad Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Myriad Pro Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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Primary colors These are the dominant color for our logo and other material.
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25%
25%
50%
50%
75%
75%
100%
100%
CMYK : 0/75/81/0
CMYK : 0/75/81/0
Secondary colors These are the auxiliary color that may be used in our material.
25%
25%
25%
50%
50%
50%
75%
75%
75%
100%
100%
100%
CMYK : 100/88/48/0
CMYK : 100/66/74/0
CMYK : 47/16/46/0
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Incorrect Logo Usage There are the dont's of using our logo.
01.Do not rotate our logo
02.Do not strech it
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03.Do not cut or crop it
04.Do not use color without color specification
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Pattern 01.Ma-Bei the roof ridge of the old house
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02.Tile Taiwanese tranditional roof tile
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Pattern Usage
Same group could be mixed used.
Color specification is the same as logo
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Incorrect Pattern Usage 01.Do not rotate it
02.Do not strech it
03.Do not cut or crop it
04.Do not use color without color specification
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Brand Application
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Letterhead 19cm x 10cm
Web www.fomozassa.com Email fomosazza@ola.com
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Web www.fomozassa.com Email fomosazza@ola.com
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Business Card 9cm x 5cm
Sales
TAIWANESE SEA-BORN SAUCE
SHING-YUAN HUANG
Phone 0912345678 Web www.fomozassa.com Email fomosazza@ola.com
Sales
TAIWANESE SEA-BORN SAUCE
SHING-YUAN HUANG
Phone 0912345678 Web www.fomozassa.com Email fomosazza@ola.com
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Sales
TAIWANESE SEA-BORN SAUCE
SHING-YUAN HUANG
Phone 0912345678 Web www.fomozassa.com Email fomosazza@ola.com
Sales
TAIWANESE SEA-BORN SAUCE
SHING-YUAN HUANG
Phone 0912345678 Web www.fomozassa.com Email fomosazza@ola.com
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Package Oringinal / Vegetarian / Spicy / Light 5.5cm x 20cm
NUT servin servin
amou
calor
total sa tra
NUTRITION FACT serving size : 60 ml serving per container 1 cholesterol 0 mg sodium 330 mg % daily value* total carbohydrate 7 g dietary fiber 0 g total fat 0 g 0% sugars 6 g saturated fat 0 g 0% trans fat 0 g protein 0 g amount per serving
calories 68
calories from fat
0% 14% 2%
TAIWANESE SEA-BORN SAUCE TAIWANESE SEA-BORN SAUCE
Vegetarian
INGREDIENTS soybean oil, garlic, shallots, chilis, brill fish, dried shrimp
NUT servin servin
amou
calor
total sa tra
NUTRITION FACT serving size : 60 ml serving per container 1 cholesterol 0 mg sodium 330 mg % daily value* total carbohydrate 7 g dietary fiber 0 g total fat 0 g 0% sugars 6 g saturated fat 0 g 0% trans fat 0 g protein 0 g amount per serving
calories 68
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calories from fat
0% 14% 2%
TAIWANESE SEA-BORN SAUCE TAIWANESE SEA-BORN SAUCE
INGREDIENTS soybean oil, garlic, shallots, chilis, brill fish, dried shrimp
cholesterol 0 mg sodium 330 mg % daily value* total carbohydrate 7 g dietary fiber 0 g fat 0 g 0% sugars 6 g 0% aturated fat 0 g protein 0 g ans fat 0 g
unt per serving
ries 68
calories from fat
0% 14% 2%
TAIWANESE SEA-BORN SAUCE TAIWANESE SEA-BORN SAUCE
012345 6789
cholesterol 0 mg sodium 330 mg % daily value* total carbohydrate 7 g dietary fiber 0 g fat 0 g 0% sugars 6 g aturated fat 0 g 0% ans fat 0 g protein 0 g
unt per serving
calories from fat
0% 14% 2%
TAIWANESE SEA-BORN SAUCE TAIWANESE SEA-BORN SAUCE
INGREDIENTS soybean oil, garlic, shallots, chilis, brill fish, dried shrimp
012345 6789
TRITION FACT ng size : 60 ml ng per container 1
ries 68
INGREDIENTS soybean oil, garlic, shallots, chilis, brill fish, dried shrimp
012345 6789
TRITION FACT ng size : 60 ml ng per container 1
012345 6789 35
Package Bottle stickers Oringinal / Vegetarian / Spicy / Light 6cm x 6cm
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Light
Spicy
ORINGINAL
Vegetarian
Hang Flag
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