Reaching Teens Teens access information about the environment from:
Their most trusted sources for environmental information are:
• Teachers/schools (53%) • Parents/guardians (46%) • TV documentaries (44%) • Social media (42%) • Weather forecasters (41%)
• Teachers (91%)
75%
• Parents (87%) • Documentaries (86%) • Park, zoo, or nature center (85%) • Weather forecasters (85%)
More than
of teens view themselves as someone their friends come to for advice. Nearly half (47%) report people share information they post online.
9
teens use the web several times a day.
Most teens have access to at least one device or platform:
YouTube is the most prevalent social media platform used by teens with 82% saying they access it regularly, followed by Instagram (58%), Facebook (54%), and Snapchat (53%).
10
in
82% YouTube 58% Instagram
54% Facebook 53% Snapchat
• 90% own a computer • 77% own a smartphone • Older teens text more often than younger teens
Animal abuse and LGBTQ issues are the largest social concerns among teens, but environmental issues are worrisome to many.
Social media is the main way teens support a cause. 64% report liking, posting, following, or sharing information about the causes they are most passionate about. From NEEF’s 2017 Youth Survey capturing the insights of young people ages 13 to 17. To learn more, visit neefusa.org.
#iGenOutside
Teens and Their Futures Given current concerns about the environment, teens describe their futures as... bright and hopeful or okay
51%
Teens believe... the environment is in bad shape, but can be saved.
uncertain, difficult, or sad
51%
48%
the environment will be worse in the future than it is now.
45%
60% believe they will have richer life experiences than their parents and 42% believe they will have more possessions.
Overall, teens see themselves as leaders among their peers when it comes to video games (39%), academics (38%), and music (38%), but not much on the environment (12%). How to ensure a healthy environment in the future? Teens say...
Most don't know what they want to study, but they are interested in medicine, engineering, and business.
41% better energy use
32%
new technologies
From NEEF’s 2017 Youth Survey capturing the insights of young people ages 13 to 17. To learn more, visit neefusa.org.
Teens worry most about: 75% Cost of college
74% Grades
71% Parents’ health
71% Terrorism
Concern about the environment is substantial (59%).
#iGenOutside