TOURISM INDIA NOVEMBER 2013 issue

Page 1

www.tourismindia.travel

Vol. 16

No. 07

Royal Caribbean

Thiruvananthapuram

www.tourismindiaonline.com

November 2013

Pages 20+4

Reg. No. KL/TV (N) 432/2012-2014

Price: (India) Rs.50 (Overseas) US $5 £3 Dh10

Philippines

Singapore Airlines

Thekkady

Sanjeev Kapoor

K

erala Tourism is set to launch a new global campaign to catapult the state’s majestic backwaters into the league of the Grand Canyon and the Great Wall of China as a once-in-a-lifetime experience. Voted ahead of the Taj Mahal in a National Geographic Traveller survey of top Indian tourism destinations, the backwaters of Kerala are to be unveiled as a self-contained experience in the new campaign shot using advanced aerial photography techniques. A high profile ad blitz in the national and international media as well as the social network are the highlights of the ‘Great Backwaters’ campaign that will have its inaugural run later this month. The Great Backwaters campaign features the first of its kind, high quality aerial photographs of the backwaters. It is also one among the largest

T

ravellers are not criminals but should be treated as customers to a country, the President & CEO of the World Travel & Tourism Council (WTTC) told a gathering of the world’s tourism ministers recently. Addressing the tourism ministers of the

G20 countries (the “T20”) in London, Mr. David Scowsill called on those present to introduce a “customer-service ethic” into their visa and border processes in order to reap the potential economic and social benefits of Travel & Tourism.

“Encouraging more Governments to make it easier for people to cross borders has been proven to create jobs and encourage economic growth that it is why it has been at the heart of the efforts right across our industry for so long. Better approaches to visas are a win-win, not just for us in the Travel & Tourism sector but for those concerned

aerial still photography projects ever undertaken in the state. “The backwaters of Kerala are not about houseboats alone,” said Mr. A P Anilkumar, Minister for Tourism, Kerala. “It is about discovering a fascinating water world unlike any other on our planet,” he added. The ‘Great Backwaters’ campaign is expected to significantly increase the number of both foreign and domestic visitors to Kerala, boosting the state’s development while bringing in valuable foreign exchange to the country. “Many countries are bestowed with great reserves of water, but there is none as gifted as Kerala where nature’s most amazing resource creates a magical world for the visitor,” Mr. Anilkumar said. “It is a world of astounding visual beauty, abundant flora and fauna and a vibrant cultural life,” he added. Contd. on Page 07

with trade, development and, importantly, security. Travellers who wish to visit a country for a short amount of time, helping to sustain jobs and economic growth, should be encouraged and welcomed,” he said. This economic importance of ‘visa facilitation’ is underscored by two major pieces of Contd. on Page 09

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