A Note from Owen
To our valued friends & customers...
I proudly announce that 21st Century Equipment has merged with 4Rivers Equipment Ag to create a 26-store organization serving western Nebraska, eastern Colorado and southeast Wyoming. While planned for several months, this transaction became effective on June 12. We pledge to continue supporting the communities where our 600-strong employee base lives, works and plays. While some of you will argue that bigger is not better, I would like to share some customer benefits we hope to achieve with this merger.
First, we will no longer compete for employees between the two companies. Trading employees back and forth is a zero-sum game that constantly disrupts our ability to support customers in both organizations. From a 21st Century Equipment standpoint, the merger also gives us more access to potential employees along the front range to fill job vacancies, especially in the service department.
A larger scale also allows us to improve customer support by investing in new positions, like product specialists for forage harvesters, sprayers, combines and planters, all of which are becoming increasingly more complex and whose performance needs to be optimized so you get what you pay for in machine performance. The same is true for Precision Ag support, which is constantly evolving in complexity.
For our customers in the Pueblo and Fort Collins areas, we are committed to separating the 4Rivers ag operations from the construction side and moving to an ag and turf-only location as soon as possible. This move will improve our product support for our ag customers, with a broader parts selection and ag-centric service technicians.
The biggest gain for customers due to the merger is more access to new and used equipment. If John Deere continues to allocate new equipment inventory based on sales history, the larger our sales history, the larger our equipment allocation will be. And, more new sales create an even broader selection of used equipment inventory.
The used equipment offerings from 21st Century Equipment, which primarily consist of Deere's larger products, complement the former 4Rivers Equipment Ag offerings that focused on hay equipment and mid-sized tractors. This means customers can now enjoy a wider selection of pre-owned machinery available at their local dealership.
With parts availability much improved over the last few months, the combined parts inventory for the two companies is over 35 million dollars. As a result, our existing parts courier route will expand to meet the needs of the combined organization. In addition, the parts courier must share essential but low-demand parts should a failure occur.
I am also pleased to share that Mike Meth, the long-time General Manager of the 4Rivers Ag organization, will assume the role of Region Manager for our new West Region, comprised of the former 4Rivers locations. We are delighted that Mike has agreed to help provide much-needed continuity during the transition. I would also like to welcome the former 4Rivers employees who have become part of the 21st Century Equipment family.
In conclusion, there will be a few challenges as we adapt to this new organization, so please bear with us as we work the kinks out together. The goal of this merger is for the two organizations to work together to provide an even higher level of support to you, our customer, and continue to support the communities we serve.
Sincerely,
Owen Palm President/CEO
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Owen P.
Effective June 12, 4Rivers Equipment’s Ag division will merge with 21st Century Equipment to create a 26-store organization serving western Nebraska, eastern Colorado and southeastern Wyoming. 4Rivers Equipment will continue to grow its construction division separately.
This merger, which is subject to approval by John Deere, combines the forces of two leading companies in the industry, creating a stronger, more innovative team that is better positioned to meet the evolving needs of its customers. The decision to merge was made after careful consideration and with the ultimate goal of enhancing customer service. By combining resources, expertise and technology, the merged company will be able to provide enhanced support to customers.
4Rivers Equipment and 21st Century Equipment firmly believe that this transaction ushers them into a new era, enabling them to provide laser-focused customer support. Together, they will be better equipped to build on their mission of providing industry-leading product support. The combined company is committed to making the transition seamless for everyone involved and will continue to provide the same level of excellence.
"We are excited to announce this merger, which will combine our complementary strengths and expertise to create a stronger, more diversified company," Keith Kreps, COO of 21st Century Equipment said. "Together, we will be well positioned to serve our customers and to drive growth and innovation in our industry."
CEO of 21st Century Equipment Owen Palm added, "This is a huge win for our customers, who will now have access to a greater selection of used inventory and parts, while our employees will all benefit from more growth opportunities in the expanded organization.”
4Rivers Equipment’s Chairman of the Board Mark Romer is also excited about the merger: "Both teams have tremendous groups of people who have a great focus on what they need to do to take care of customers. What really excites me about the merger is bringing those groups together and getting to a scale where we have more resources to take care of customers. I think it's particularly important for technology, training and for our people, as the scale allows us to have more specialization. I look forward to continuing to innovate and grow our Construction and Forestry division as 4Rivers Equipment.”
4Rivers Equipment is pleased to announce that Mike Meth, the long-time General Manager of 4Rivers Ag, will assume the role of Region Manager over the western region, which is comprised of the former 4Rivers locations. 21st Century Equipment will continue to be headquartered in Scottsbluff, NE. The merger of 4Rivers Equipment Ag and 21st Century Equipment marks a significant milestone in the history of both companies. The two are excited about the future opportunities this merger will bring and look forward to continuing to serve its customers and partners with excellence.
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4Rivers Equipment Ag merges with 21st Century Equipment to fuel a stronger, more innovative future.
9000 Series
Self-Propelled Forage Harvester
The 9000 Series was designed to help increase your uptime and decrease your cost of operation.
COMPONENTS THAT LAST
In the end, it’s about money – when the wear parts of your machine last longer, the machine becomes more profitable. That’s why the 9000 Series is chock-full of ultra-hard-wearing Dura Line components throughout the crop flow. Shearbars, knife holders, the chute – Dura Line is everywhere to let you go season after season without exchanging wear components.
BUY WITH CONFIDENCE
You can purchase a new John Deere SPFH with more peace of mind from 21st Century Equipment. PowerGard™ plans offer valuable extended warranty coverage to protect you from unforeseen future repair bills and potentially costly downtime. Trust your machine will be repaired by the experts at 21st Century Equipment using only genuine John Deere parts. And, if your ownership plans change, any remaining PowerGard™ coverage is fully transferable.
CONNECTED SUPPORT
John Deere Connected Support™ is a suite of telematics systems that enable 21st Century Equipment to better support you. With a JDLink™ connected machine, you can check in on work in progress. You can also grant your dealer access to monitor machine alerts, diagnose problems and push software updates remotely. The technology behind these systems is advanced, but the benefits are simple – John Deere Connected Support saves you time and money.
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UPTIME BOX
Ask for details in-store.
uptime rules.
PARTS XPRESS LOCATIONS
We make it easy to get the parts you need with as little travel time as possible. Simply call in your parts order, and someone from our team will drop it off at a nearby 21st Century Equipment drop box. With drop boxes located throughout our communities, this contactless and convenient option is just one more way we help keep your equipment at its best.
PARTS ONSITE CABINET
Work with us now to make sure your OnSite Cabinet is stocked with appropriate parts for your harvest needs.
TECH PRIORITY SERVICE
Self-Propelled Forage Harvesters are a relatively new product in the hay segment for 21st Century Equipment. We have received the authority to sell these in our market within the past two years. That said, service is key to this business, and it’s our top priority. If we have a Forage Harvester that goes down, we’ll have a service technician in the field to get you back up and running.
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every day, every hour, every minute counts during harvest.
What is 21st Century Equipment’s Bulk Fluids Program?
Customers who take advantage of our Bulk Fluids Program can have quality John Deere oils delivered right to their location. In addition to the FREE monthly delivery* offered by this program, customers can take advantage of various tank assemblies, reels and pump options. We’ve found our two stackable, 120-gallon tanks with a stand to be the most popular choice, but ask your 21st Century Equipment parts department about which option is best for your specific operation.
What are the benefits offered by 21st Century Equipment’s Bulk Fluids Program?
Convenience: First and foremost, our Bulk Fluids Program saves you time by ensuring you have the John Deere oils you need when you need them. By having oil and DEF delivered directly to you, you’re spending less time on this chore and more time getting the job at hand done. This program also offers peace of mind by helping you avoid running out of oil or DEF, leaving you in a pinch.
Cost Savings: In addition to saving you time and improving the efficiency of your operation, buying in bulk saves you money. Additionally, the use of the products offered by this program can also save you cash in the long run. By using both John Deere filters and oil, users can get up to 500 work hours between service appointments.
Quality Products: Bulk Fluids customers can expect to receive high-quality oils that John Deere has formulated for heavyduty agriculture applications. Products offered as part of this program include: Plus 50™II Premium Engine Oil, Hy-Gard Transmission and Hydraulic Oil and Diesel Exhaust Fluid (DEF).
Who can take advantage of 21st Century Equipment’s Bulk Fluids Program?
While we’re obviously partial to John Deere green around here, you can run any color of equipment and still participate in our Bulk Fluids Program. Our rule of thumb is that if you’re using more than two drums of oil in a year, you’d really benefit from this program.
Interested in getting started with our Bulk Fluids Program? Contact the parts department at the 21st Century Equipment location nearest you today!
*21st
6 bulk fluids
Century Equipment reserves the right to limit bulk oil service to customers within our area of responsibility. To see if you’re eligible, contact your local 21st Century Equipment dealership parts representative to check availability of this service in your area or call Gregg Lockman at our Sterling, CO location at 970-466-6064
MANAGE YOUR FARM OPERATIONS
John Deere Operations Center is an online farm management system that enables access to your farm infomation anytime, anywhere.
Operations Center enables you to manage your operation more efficiently, do a better job on every pass, reduce costs and improve profitability.
Accessibility
Enjoy total access anytime, anywhere from your laptop, tablet or smartphone.
Location & Operation
See exactly where your machine is located and if its operation is at its best.
Remote Display Access
One of our dedicated service technicians can see and troubleshoot your display in real time.
Data Management
Transfer data via USB or wirelessly with JDLINK CONNECT.
Establish Partnerships
You'll never have to figure it out on your own. A member of our trusted team is always a phone call away.
NEW FEATURE
Introducing Data Sync Setup - A New Way to Manage Data on Your Farm
We are excited to announce the Data Sync Setup tool from the John Deere Intelligent Solutions Group! Save time on your farm and get to the field faster with Data Sync Setup. This new tool eliminates time spent manually creating and transferring setup files between the John Deere Operations Center™ and the latest in-cab John Deere displays. Experience on-the-go updates as you make changes through this shared, centralized data management system.
7 precision ag: Operations Center
Scan the QR code to download the app today!
new team members
Alex Mattheus Salesman - Parts Torrington, WY
Gus Kern Service Tech I Scottsbluff, NE
Kate Cooper Salesman II Wray, CO
Allison Mervau Salesman - Parts Fort Morgan, CO
Jessica Lecher-Wasson Marketing Specialist Scottsbluff, NE
Kris Friedrich Salesman - Parts Yuma, CO
Billy Thode Customer Service Rep. Yuma, CO
Joe Moore Transportation Tech. Scottsbluff, NE
Spencer Denbo Utility Imperial, NE
Bridger Talbot Salesman II Scottsbluff, NE
Josh Cure Salesman II Flagler, CO
Cody Cravey Parts Counter Specialist Imperial, NE
Joshua Gullion Production Ag Account Manager Fort Morgan, CO
Tod Korell Salesman - Parts Ogallala, NE
Gary Mohr Territory Aftermarket Manager Imperial, NE
Justin Child Salesman - Parts Gordon, NE
Tyler Weaver Service Tech II Alliance, NE
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Congratulations to the following high school students that have been accepted into the 21st Century Equipment John
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Alan Montes Northwest Kansas Technical College
Luke Smith Southeast Community College
Clay Borders Southeast Community College
Jake Hagemeier Southeast Community College
Anthony Benavidez Southeast Community College
Boyd Oliver Northeast Junior College
Cooper Fauber Mid-Plains Community College
Josh Schueller Southeast Community College
Deere Ag Tech program.
Caden Johnson Northeast Junior College
Toby Scherbarth Southeast Community College
Grady Linman Northwest Kansas Technical College
ag
program
Kristopher Hadeen Southeast Community College
tech
Kayden Porter Southeast Community College
Riley Adams Southeast Community College
Brendan Nelson Southeast Community College
10 2021 JOHN DEERE 9900 Located at Ogallala, NE C113760 $670,900 2020 JOHN DEERE S770 Located at Sidney, NE C106006 $254,900 2022 JOHN DEERE S780 Located at Imperial, NE C108548 $544,900 2022 JOHN DEERE S780 Located at Gordon, NE C110231 $559,900 2013 JOHN DEERE 7980 Located at Holyoke, CO C114000 $184,900 2014 JOHN DEERE S680 Located at Torrington, WY C107986 $149,900 2016 JOHN DEERE S690S Located at Yuma, CO C109234 $154,900 2022 JOHN DEERE S780 Located at Gordon, NE C110232 $523,500 2020 JOHN DEERE 772 Located at Ogallala, NE C098774 $119,900 2019 JOHN DEERE S790 Located at Wray, CO C097431 $319,900 2022 JOHN DEERE S770 Located at Imperial, NE C110315 $494,900 2019 JOHN DEERE S770 Located at Sterling, CO C109620 $274,900 2021 JOHN DEERE X9 1000 Located at Imperial, NE C105517 $699,900 2020 JOHN DEERE S780 Located at Holyoke, CO C109332 $374,900 2022 JOHN DEERE S780 Located at Gordon, NE C110228 $510,500 2008 SHELBOURNE CVS32 Located at Cheyenne Wells, CO C110693 $26,900 2019 JOHN DEERE S770 Located at Burlington, CO C103757 $269,900 2021 JOHN DEERE S780 Located at Holyoke, CO C109662 $399,900 2022 JOHN DEERE S770 Located at Gordon, NE C110229 $523,000 2011 MC FD70-40 Located at Ogallala, NE C101887 $35,900 used equipment For more used equipment, visit us online at 21stCenturyEquipment.com.
11 For more used equipment, visit us online at 21stCenturyEquipment.com. 2021 JOHN DEERE 735D Located at Sidney, NE C111758 $77,900 1990 JOHN DEERE 930R Located at Holyoke, CO C107859 $6,995 2014 BRENT 1196 Located at Bridgeport, NE C110220 $54,900 2017 BRENT 1396 Located at Gordon, NE C112515 $79,900 2022 JOHN DEERE 740F Located at Sidney, NE C111762 $89,900 2001 JOHN DEERE 930F Located at Scottsbluff, NE C108698 $8,900 KINZE 1040 Located at Burlington, CO C113944 $21,900 2017 BRENT 1196 Located at Gordon, NE C112516 $69,900 2021 JOHN DEERE RD35F Located at Sidney, NE C112031 $107,900 1996 JOHN DEERE 930R Located at Torrington, WY C100973 $3,900 2014 KINZE 1300 Located at Imperial, NE C109699 $76,900 2014 JOHN DEERE 618C Located at Alliance, NE C092287 $84,900 2020 JOHN DEERE 740FD Located at Bridgeport, NE C100884 $89,900 BRENT 672 Located at Holyoke, CO C106217 $9,975 BRENT 1196 Located at Sidney, NE C113170 $69,900 2012 WI 3700 Located at Alliance, NE C097897 $29,900 2012 JOHN DEERE 640FD Located at Bridgeport, NE C100888 $46,900 BRENT 820 Located at Holyoke, CO C106218 $11,975 2015 DEMCO 1050 Located at Cheyenne Wells, CO C108633 $36,900 2021 JOHN DEERE C16R Located at Ogallala, NE C105518 $159,900 used equipment
21st Century Equipment
Corporate Headquarters
601 5th Avenue, Scottsbluff, NE 69361
IN THE KNOW!
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Our Locations
COLORADO
Burlington 17777 US-385
(719) 346-8213 • (866) 871-6463
Cheyenne Wells 44578 US-40
(719) 767-5605 • (800) 275-4396
Flagler 4707 County Road V
(719) 765-4428 • (800) 764-4428
Fort Morgan 20911 US-34
(970) 867-9434 • (888) 529-5261
Holyoke 39924 US-6
(970) 854-3112 • (800) 584-9199
Sterling 18793 US-6
(970) 522-6697 • (800) 874-6291
Wray 36535 US-385
(970) 332-4141 • (877) 260-0241
Yuma 704 E 8th Ave
(970) 848-5482 • (800) 848-5482
WYOMING
Torrington 5180 US-26
(307) 532-7071 • (800) 658-3254
NEBRASKA
Alliance 1520 W 10th St
(308) 762-5870 • (888) 762-5870
Bridgeport 9738 US-26
(308) 262-1110 • (800) 682-5121
Gordon 6742 NE-27
(308) 282-0665 • (800) 535-4450
Imperial 1001 NE-61
(308) 882-4326 • (800) 525-4934
Ogallala 101 Road East 80
(308) 284-4049 • (800) 658-4227
Scottsbluff 3609 US-26
(308) 632-4440 • (800) 658-4440
Sidney 1901 Link 17J
(308) 254-2511 • (866) 233-2511
STAY
