Advertise in our special September Student Edition and let us do the business for you 25,000 copies
• Given away free to new and returning students in Plymouth, Exeter, Truro and Falmouth and every other town across Devon and Cornwall
WHY ADVERTISE? It’s a huge market: Over 50,000 students enrolled in Exeter, Plymouth, Truro & Falmouth Universities and colleges alone in 2010/2011 They have money to spend: Students have an average annual expenditure of £6,339 and over 50% of students have a credit card - many students have adopted a ‘spend now, pay later’ attitude: six in ten accept that debt is just part of university life They want to know how to spend it: Some are away from home for the very first time, in a new city – they need your help! They spend thousands of pounds on going out, alcohol, entertainment, clothes, mobile phones, computers/laptops and CD’s/music/DVD’s. The 247 September Student Edition suggests the best places to eat, drink, shop, play and party. Reach the Freshers: Almost all students said they spent more in their first year because they socialise more. • • • • • •
94% go to the cinema at least once a month Over 50% go clubbing at least once a week or more 72% go travelling at least once a year 97% have internet access 91% own a computer 83% are classed as ABC1
“As the cost of a university education continues to rise, student motivation to study and their approach to how they spend their day is likely to change in order to make going to university good value for money. When they are spending, make sure they are doing it with your business…” Sources: Mintel Report of Student Lifestyle 2008 / Mediaweek
TO SECURE YOUR PLACE IN THE STUDENT ISSUE, CONTACT US NOW 01752 294130 // 07885 047891 // nigel@outofhand.co.uk
247 Student Edition – The ultimate cost effective student marketing solution. We deliver the important Fresher market who are new to the area, alongside thousands of other returning 2nd and 3rd year students who use the magazine as their ‘bible’
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• Full colour • A5 in size • 25,000 copies • 850 distribution points • Readership of 65,000 people • Two Free Vouchers for every half or full page advertiser • Distributed FREE in print, online and via mobile • Online version emailed to over 25,000 people every month • Advert rates from £80 • Advert design service available
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WHY USE 247 MAGAZINE? Make an immediate impact with our distribution: Extensive distribution at Freshers fairs and around campus, direct into the hands of students - freshers and returning 2nd & 3rd year students alike. Our distribution covers all the main universities and college campuses in Exeter, Falmouth, Plymouth, Truro and other towns with partner college campuses across Devon & Cornwall. It is also available digitally online at www.247magazine.co.uk and via our free iPhone App at the Apple’s iTunes store. Cross platform package to match students lifestyle: We generate a huge response from students by offering an unrivalled mix of credible editorial, vital information and money saving offers, all delivered for free via multiple media channels used on an everyday basis by the discerning student. The magazine – Full colour, A5 one stop resource for planning the month ahead with detailed local knowledge and the ultimate local guide to the best leisure and entertainment venues, shops, services and what’s on in the area. Free Vouchers – Hugely popular, these are the ‘must have’ discount vouchers that each year drive hundreds of customers to your business – two free with every half or full page advert booked. The 247magazine.co.uk website – Advertisers receive a free listing within our Student section and the chance to use other online marketing opportunities such as banner advertising and featured business profiles. Association with the market leader: 247 Magazine has established itself over the past 11yrs as the leading credible local student brand that they identify with – the founders where students at Plymouth University and the current editor studied at Falmouth University College. 247 is based in the South West and enjoys a unique relationship with local students all year round as the magazine is published monthly throughout the year – it doesn’t just pop up once a year to jump on the student band-wagon! Advertising that generates a proven return: 247 is a tried and tested medium with a proven track record. Your printed advert, backed up with vouchers will maximise response and keep customers returning to your business time after time. Cost effective options: 247 is priced to be accessible and realistic for local businesses with advertising options to suit all budgets in this tough economic climate. We look to build long term relationships, not a one-hit smash and grab approach that our competitors use.
TO SECURE YOUR PLACE IN THE STUDENT ISSUE, CONTACT US NOW 01752 294130 // 07885 047891 // nigel@outofhand.co.uk
ADVERTISING RATES The Magazine
Outside back cover: £600 148mm wide x 210mm high + 3mm bleed Opening DPS: £895 297mm wide x 210mm high + 3mm bleed
FREE
FREE
VOUCHER VOUCHER
FULL PAGE £495
Full page: £495 148mm wide x 210mm high + 3mm bleed Half page (Horizontal): £275 148mm wide x 100mm high
1/2 PAGE £275
FREE
FREE
VOUCHER VOUCHER
Half page (Vertical): £275 70mm wide x 204mm high Quarter page: £150 70mm wide x 100mm high Eighth page: £80 70mm wide x 50mm high
1/4 PAGE £150
1/8 PAGE £80
PLEASE NOTE: • All rates exclude VAT at 20%, all spaces subject to availability. • All rates include two free vouchers in the voucher section (with free design) (not available for eighth or quarter page bookings) and a free web listing at www.247magazine.co.uk under our student section • Voucher deal not valid with eighth or quarter page bookings. • Rates exclude artwork, we can create your artwork for an extra charge if needed
The Vouchers
All advertisers receive two free voucher with any booking (except eighth or quarter page bookings). To increase your voucher response, you can upgrade and get more vouchers: Upgrade to 2 vouchers: £75 Upgrade to 4 vouchers (half page): £150 Upgrade to 8 vouchers (full page): £300 PLEASE NOTE: • Voucher size is 70mm wide x 50mm high. • All rates exclude VAT at 20%, all spaces subject to availability • You can supply your own artwork, or we can design it for you.
TO SECURE YOUR PLACE IN THE STUDENT ISSUE, CONTACT US NOW 01752 294130 // 07885 047891 // nigel@outofhand.co.uk
ADVERTISING RATES Back up your print advertising campaign in 247 magazine with a digital campaign to reach more of our readers across all our publishing platforms.
247 magazine website
Site Takeover Includes background wallpaper across the whole site Cost: £200 per week Leaderboard Displayed at the very top of every webpage Size: 728 pixels wide x 90 pixels high Cost: £40 per week / £120 for a month Hot Box Displayed underneath our sign in section on the top right hand side Size: 300 pixels wide x 250 pixels high Cost: £45 per week / £150 per month Tower Column Need a big space to get your message across? Then you’ll love our BIG tower columns that are positioned on the right hand side of the page Size: 300 pixels wide x 600 pixels high Cost: £30 per week / £99 per month Please note: • All advertising spots (excluding the site takeover) are shared and adverts displayed on rotation with 2-3 others at any one time) • All rates exclude VAT at 20%, all spaces subject to availability • You can supply your own artwork, or we can design it for you.
247 Magazine is the most cost effective channel to get in front of the student market in Devon and Cornwall this September TO SECURE YOUR PLACE IN THE STUDENT ISSUE, CONTACT US NOW 01752 294130 // 07885 047891 // nigel@outofhand.co.uk