Out of Hand Distribution Media Pack 2013 by Out of Hand

www.outofhand.co.uk

Contents 5 Introduction Youth marketing 6 Shop coverage 8 Club and Live Music coverage 9 Posterzine 10 Hand to hand services 11 Festival coverage 12

Art and Culture marketing

Student focused distribution

Legal street poster distribution

15 16

Guerilla activity Door to door distribution

17 Digital promotion Social Media promotion Eflyers Digital advertising What else Out of Hand offers 18 Print 18 Design 19 247 Magazine

Information all correct as of 01/02/13, all prices exclude VAT and subject to change without notice.

www.outofhand.co.uk

www.247magazine.co.uk www.outofhand.co.uk

INTRODUCTION Established in 1994, Out of Hand is the UK’s leading flyer distribution company, literally handing out thousands of flyers and product samples every week. With offices in Bristol, Plymouth and Edinburgh, we have a rich history of involvement in the UK club, festival and events scene, working with leading brands, promoters and festival organisers across the country. With a comprehensive regional and national distribution network of clubs, venues, bars, shops, cafes and street teams in place, if you have a product to showcase, or an event to promote, we can make sure the message gets out there on the ground level. ‘Hand to Hand distribution is proven to be one of the most effective methods of ensuring your message gets into the hands and minds of your target audience.’ • • • • • • •

Different networks available that directly target the 18-35 year olds and over 35 year old market too Distribution of flyers, posters and product samples One of the UK’s longest running distributors Exceptionally competitive prices Event, Shop & Street Team services National and Regional services Full reporting as the campaign progresses

This media pack is your guide to the main services we offer, you’ll find us flexible and able to handle almost any promotional work, if you don’t see what your looking for, please get in touch and let us tailor the promotion work to your needs and we will make your marketing activity a real success.

www.outofhand.co.uk

Shop and retail outlet distribution ‘Targeting independent clothing, music & lifestyle shops, bars, cafes, pubs, takeaways, educational institutions and accommodation providers across the South West and South Wales, we ensure your flyers and product samples get the best and widest possible exposure!’ Our exclusive shop network is highly targeted at the social 18-35yr old market across the Devon, Cornwall, the South West and South Wales. With over 15yrs experience (on the ground level promotion business), we know where people go and the best places to target them successfully. We have a comprehensive up to date list of high traffic outlets across the South West and South Wales where we can distribute your promotional material, from hairdressers, fashion stores, music shops, to cafes, bars, pubs and takeaways, Out of Hand ensures your material is visible. Our shop coverage is constantly updated to ensure the best level of coverage so whether you include your promotional material in our bespoke flyer packs or distribute them solus, our service is an effective way to get your message out there and in front of people. • Unique Out of Hand branded stands in all stockists ensuring a high profile and professional presentation of your material • Stockists updated on either weekly or fortnightly basis thus ensuring our clients have a constant presence throughout the duration of their campaign period • All distribution is audited and available for end of campaign reports • Bespoke coverage so you can select by town, city or county for coverage to match your target market and budget • Package deal discounts available if you print your promotional material with Out of Hand too • Single flyer and product distribution available • Nationwide coverage available in most major UK towns or cities • Urgent distribution required? We can get your material out straight away, outside of our regular runs if needed • Solus distribution (we can tailor our distribution outlets to reach your target market) - Contact us for a quote as it depends on the coverage you want

National Coverage We also offer nationwide UK coverage, inc Scotland so you can have complete coverage with only one point of delivery, one invoice to pay and one point of contact within Out of Hand who will manage your campaign on your behalf. Contact us to discuss your requirements and get your free, no obligation quote.

www.outofhand.co.uk

Cost:

Promotional material inserted in our flyer packs: Bath, Somerset, South Wales, Swindon & Gloucestershire: £30 per 1,000 flyers Bristol: £25 per 1,000 flyers Devon and Cornwall: £30 per 1,000 flyers Suggested quantities for key coverage All towns in Cornwall: 2,500 per month All towns in Devon: 3,000 per month Bath / North Somerset: 1,000 per month Bristol: 1,500 per week / 6,000 per month Cardiff / Newport: 1,000 per fortnight / 2,000 per month Cheltenham/Gloucester: 750 per month Exeter: 500 per month Plymouth: 1,000 per fortnight / 2,000 per month Rest of South Wales: 1,000 per month Somerset: 1,000 per month

Posters distribution In addition to the flyer/leaflet distribution, we can put up your posters in selected outlets so your target market can see your advertisement at all times. Costs: 50p per poster (Suggested size: A3)

www.outofhand.co.uk

Club and live gig distribution Reach people as they’re out and about enjoying themselves! Our packs are massively popular and highly sought after amongst clubbers and music fans when we distribute them at the end of the biggest and best club nights, gigs and events across the South West and South Wales every week. Our packs are A5 in size, contain an exclusive A2 folded to A5 posterzine and a selection of flyers and samples for forthcoming events, music releases, brand samples and other goodies. Due to our unique targeted distribution, we can ensure that your promotional material is reaching exactly the right kind of people you’re after and deliver real, noticeable results.

• • • • •

Select which events you want covered from our weekly distribution schedule Professional staff distribute the packs to people as they leave venues Self audited distribution with end of campaign reports and photos available on request Higher retention amongst recipients when compared to individual flyers Our distribution teams are in place at least 30mins before the end of the event and stay until everyone has left, or we run out of flyers/packs (whichever occurs first)

Cost:

£25 per 1,000 flyers for events in Bristol and Cardiff £35 for booklets £20 per event for all others towns. We cover events taking place in the following towns and cities: Bristol, Bath, Swindon, Chepstow, Cheltenham, Gloucester, Stroud, Newport, Cardiff, Swansea, Taunton, Plymouth, Exeter, Newton Abbot, Torquay, St Austell, Truro, Falmouth, Newquay, Helston and Penzance and any others inbetween!

www.outofhand.co.uk

OUT OF HAND POSTERZINE This forms the back bone of our monthly flyer packs that go out to shops and clubs and is included as the front cover of every pack. The posterzine is a full colour A2 poster that folds down to A5 booklet. It features editorial highlighting the best events taking place that month, a downloadable DJ mix that people can have for free, photos of clubbers at the best parties and competitions to win merchandise, tickets and whatever else is on offer! We print and distribute 15,000 copies every month. We have limited advertising space within the posterzine which is very cost effective, especially when compared to printing 15,000 flyers seperately.

Cost: Eighth page:

£39

50 x 70mm

Quarter page:

£75

70 x 100mm

Half page: £140 141 x 100mm

Full page: £250 148 x 210mm + 3mm bleed

Outside back cover:

£400

148 x 210mm + 3mm bleed

A2 poster: £600 594 x 420mm + 3mm bleed

ISSUE

ADVERT DEADLINE

STREET DATE

February ‘13

18 January

28 January

March ‘13

20 February

25 February

April ‘13

22 March

1 April

May ‘13

19 April

29 April

June ‘13

17 May

27 May

July ‘13

21 June

1 July

August ‘13

19 July

29 July

September ‘13

16 August

26 August

October ‘13

20 September

30 September

November ‘13

18 October

28 October

December ‘13 / January ‘14

22 November

2 December

www.outofhand.co.uk

Hand to hand street teams Whether you’re a promoter, venue manager, PR or agency, we can arrange and manage street level promotion for your marketing activity at locations and times of your choice with our team of experienced promotional staff. Our staff are approachable, enthusiastic, reliable and outgoing and as the first point of contact between your event/ brand and potential customers, you can rely on them to create a good first impression. Need staff to flyer at 3am? NO PROBLEM Want them to dress up as a Hippo? NO PROBLEM We cater to any (reasonable!) request and our experienced, presentable and professional promotional staff are available for a wide range of promotional activities. • • • • •

•

Our staff help establish and support your brand or business image, no matter how big or small Our staff make an event unforgettable, establishing the tone and adding credibility to the promotion Your campaign tailored to suit your needs Promotional staff available in every town across the South West, Wales and London targeting your specific audience You can provide branded clothing for our promotional staff, or opt for our street team uniforms of branded t-shirts, hooded tops and jackets depending on weather conditions All promotional staff are met by a supervisior, briefed on the full campaign requirements (including target audience) and supervised throughout their session Reports on target audience response can be obtained after each promotional session, inc photos if required and your campaign can then be modified where needed to ensure maximum impact Nationwide coverage available, contact us for details

COST:

Daytime activity £20 per person, per hour / London coverage: £25 per person, per hour Evening activity (after 8pm) £25 per person, per hour / London coverage: £30 per person, per hour Extra cost for staff to wear costumes (We have a minimum booking time of two hours and a supervisor must be booked for teams of four or more staff. Discounted rates are available for bookings of 20hrs or more)

10 |

www.outofhand.co.uk

Festival and special event coverage With over one million people going to over 450 festivals in the UK each year, we specialise in covering key established festivals by working in conjunction with the individual festival promoters to create an official bespoke flyer pack to appeal to the ticket holders and ensure they are targeted in an efficient but responsible fashion that other event promoters, brands and such like can use to reach this key market. We have covered the following festivals in the past: Global Gathering, Creamfields, Glastonbury, Escape into the Park, Run to the Sun, National Adventure Sports Show, Boardmasters, Beautiful Days, Eden Sessions, We the People, Brisfest, T in the Park, Parklife, SW4, Hyde Park Calling, Beachbreak Live and many, many others. If there is a specific event you would like covered, we can provide an experienced team to cover it with your material. Extra Services: Alongside flyer pack distribution, we can undertake road boarding, hand to hand solus flyer distribution, sampling or poster distribution too.

COST:

Please contact us for the list of our UK wide Festival Coverage this year, inc costs.

www.outofhand.co.uk

| 11

Arts marketing With over 15 yrs experience in distributing promotional material to suitable outlets across towns and cities in the South West and Wales we help to market your business and events by getting your material in front of potential customers in a cost effective and professional manner. Out of Hand provide a reliable and effective service that is specifically focused on the promotion of arts, entertainment, heritage and cultural venues and events for a variety of arts, theatre and cultural organisations of all sizes, big and small. We distribute flyers, leaflets, postcards, brochures, booklets and programmes on a weekly basis through a selection of stands in distribution points where we are most likely to reach your target audience. We have built up valuable relationships with our network of hand picked outlets to ensure the best possible display of your promotional material. The selected outlets we cover include: Tourist information centres, train and bus stations, selected hotels, cafes, bars, pubs, sport and community centres, libraries, galleries, theatres, art centres, museums and suitable retail outlets.

• • • • •

Extensive and established city networks in Bristol, Exeter and Plymouth Targeted distribution to over 60 outlets in each city Regular weekly top-ups to key stockists Bespoke racks in selected outlets to ensure clear professional presentation of your material Campaign feedback so you can see how effective it has been

Cost:

Bristol: £125 / 2,000 flyers Exeter: £75 / 1,000 flyers Plymouth: £125 / 2,000 flyers We can cover any other town or city in Devon, Cornwall, Somerset and South Wales, please contact us to discuss your requirements.

12 |

www.outofhand.co.uk

Student focused Distribution Away from home and with money to spend, we can help you reach this valuable market in a cost effective manner. Students have an average annual expenditure of £6,339, over 50% of them have a credit card and many adopt a ‘spend now, pay later’ attitude. They spend thousands of pounds on going out, alcohol, entertainment, clothes, mobile phones, computer kit and music. Our services include: • Hand to hand distribution outside key university student unions during the day • Halls of residence flyer distribution • Bespoke student flyer packs • Freshers fair coverage We actively target the large student populations in Plymouth and Bristol on a weekly basis which includes Plymouth University, University of Bristol and University of West of England (UWE). We also cover Bath, Cardiff, Exeter, Falmouth and Truro on a monthly basis. We can cover other educational establishments on request across the UK, inc London.

Cost:

Hand to hand distribution (daytime): £20 per person, per hour Hand to hand distribution (evening after 8pm): £25 per person, per hour Please call for prices for other services inc London coverage.

www.outofhand.co.uk

| 13

LEGAL STREET LEVEL POSTER DISTRIBUTION Posters displayed outside is still a great way to promote your event, after all, you can’t turn them off, they don’t relay on a broadband or 3G connection and they don’t run out of battery! We have a range of legal, authorised outdoor poster locations and drums in Cardiff, Exeter and Plymouth for a range of poster sizes.

Cost: PLYMOUTH: Five drums in the city centre and outlaying areas of St Budeaux and Plymstock £30 per week (6 x A2 posters needed) EXETER: Three drums in city centre, suggest 200 A3 posters per week, £40 per week. CARDIFF: 30 sites which include a mix of freestanding drums and billboards on walls which take a range of poster sizes from B2 up to 60” x 40”, all located in the city centre. 60”x40”s: £13 per poster per week. 30”x20”s: £3.50 per poster per week (All prices are based on printed posters being supplied, however we can also quote for printing your posters too, please contact us for more details).

14 |

www.outofhand.co.uk

GUERILLA ACTIVITY Sometimes you have to approach things a little differently to create a buzz, stand out from the crowd and get your message out there. If you want an alternative street based campaign that will get noticed by the right people, then you need to be working with us. We have extensive knowledge and experience in this area and are able to offer a wide range of services and advice relating to the South West. We know what works, how far to push the limits and get the results you want, on time and within budget. We can offer sticker distribution, road boards at road junctions and pedestrian crossings, street stencils in high footfall areas, clean graffiti and legal postering.

Cost:

As everyoneâ&#x20AC;&#x2122;s needs are different, all guerilla activity is quoted to meet the requirements of the client, so please contact us to discuss your campaign ideas and get a free, no obligation quote.

www.outofhand.co.uk

| 15

DOOR TO DOOR DISTRIBUTION Alongside our hand to hand and shop and retail services, we can also offer an efficient door to door distribution service in all areas within Bristol and Plymouth. We use a mature distribution team to ensure a high level of service, with comprehensive back checking and end of campaign reporting to ensure we deliver a high standard of distribution you can trust.

Cost:

Bristol Shared: ÂŁ55 per 1,000 (max of 2 other flyers distributed at the same time) Solus: ÂŁ75 per 1,000 Please contact us to discuss your requirements for all other areas.

16 |

www.outofhand.co.uk

SOCIAL MEDIA AND DIGITAL PROMOTION Alongside the traditional promotional methods, it is essential to have a good digital presence to help promote your event through the numerous social media and digital channels available.

Social Media We can advise and undertake social media promotion from setting up event pages, posting updates and seeding content through to running an advertising campaign on selected networks. These would cover Facebook, Twitter, MySpace, Mixcloud, Soundcloud, Google and other emerging platforms.

Cost:

As everyone’s needs are different, all social media work is quoted to meet the requirements of the client, so please contact us to discuss your campaign and get a free, no obligation quote.

Eflyers We can design effective eflyers that are consistent with your existing promotional material that can be sent out to various email databases to help spread awareness. Please contact us to discuss your requirements.

Mail outs Over the past couple of years, through 247 Magazine, we have built up an invaluable mailing list of over 25,000 live email addresses of people who want to be kept up to date with events. Growing on a daily basis, our database enables you to reach an invaluable demographic through our weekly newsletter mailout service.

Cost:

Editorial feature: £125 // Banner advert:

£100

247magazine.co.uk The digital home of our popular music, style and listings magazine, features exclusive content including interviews, features and downloads from breaking and established artists, reviews and previews of the best events, listings and regular competitions for upcoming events, festivals and brand giveaways, as well as a daily updated news service for all music news. By getting involved with our site, you’re directly reaching our highly desirable audience of 18-30 yr olds, the site receives up to 30,000 unique users every month, and we have various advertising, editorial and product placement options.

Cost:

Hot Box: Leaderboard: Tower column: Site Takeover:

£45 per week / £150 per month £40 per week / £120 per month £30 per week / £100 per month £200 per week

Newsletter banner advert: £100 per week Competition editorial: £50 Contact us for a 247 Magazine media pack

www.outofhand.co.uk

| 17

WHAT ELSE OUT OF HAND OFFERS Alongside our promotional services, we offer extremely quick cost-effective print production, innovative digital and graphic design, and a publishing service producing award winning music, style and listings magazines and festival and event guides.

Print Specialists

Even with the growth of electronic media, high-quality print is still essential to effectively function in today’s highly competitive market place. Specialising in the printing of promotional material, Out of Hand offers a single stress free point of call for all your print needs. As well as producing over 30 million flyers a year, we also print posters, tickets, banners, wristbands, beer mats, stationery, magazines, brochures, booklets, newsletters, point of sale stands and anything else you may need.

• • • • • • •

Fast reliable service Highest-quality products Exceptionally competitive prices Discounts offered for print and distribution packages Friendly and experienced staff Help and advice on all aspects of print Fast 24hr service for really urgent work

Design

Whether designing from scratch or developing existing branding, we can quickly turn around eye catching and affordable material that will appeal directly to your audience. Our team has a wide range of multi-media experience, quickly turning around creative artwork to meet even the most specific of briefs. Devising branding and promotional campaigns from scratch or developing existing ideas and branding you already have:

• • • • • • • • •

Logo Designs Corporate Identities Magazines Brochures Flyers Posters Stationery Websites E-Flyers

247 Magazine Our free monthly music and lifestyle magazine is recognised as the essential listings guide for the South West of England and Wales. Targeting the 18-30 yr old market, it provides its 65,000 strong monthly readership with credible, informative and interesting content and essential listings info each month to whatâ&#x20AC;&#x2122;s hot and whatâ&#x20AC;&#x2122;s not in the area. Covering music, fashion, cool products, art, film, action sports, live music, bands, DJs, clubbing, listings and whatever else takes our fancy, 247 Magazine is a true reflection of our readers tastes and trends, thus has a very active and loyal readership that other publications envy. See www.247magazine.co.uk for more information

www.outofhand.co.uk

| 19

Bristol: Hebron House, Sion Rd, Bedminster, Bristol, BS3 3BD 0117 953 6363 Plymouth: Grosvenor House, Belgrave Lane, Plymouth, PL4 7DA 01752 294130 distribution@outofhand.co.uk www.outofhand.co.uk outofhandprint outofhandprint outofhand

For coverage across Scotland, please contact:

Room 1.21, Artâ&#x20AC;&#x2122;s Complex, St Margarets House, 151 London Road Edinburgh, EH7 6AE 0131 661 8122 hello@outofhandscotland.co.uk www.outofhandscotland.co.uk