PJ TAEI

THE FUTURE OF VIDEO MONETIZATION FOR BUSINESS GROWTH

nterview with PJ Taei, Founder of Uscreen, a video monetization platform

By Sarah Peppel

n-demand video grew exponentially before COVID hit, as much as 155% year-over-year, according to a 2019 Conviva report. When the 2020 pandemic shuttered live events, gyms and educational facilities, consumers turned to the Internet for answers. Enter celebrity YouTuber Adriene Mischer, Founder of “Yoga with Adriene,” the biggest yoga channel on YouTube. Even before the pandemic, she offered a product and expertise people needed: a way to de-stress and exercise in the comfort of their home. Instead of using video to simply advertise her business, Mischer realized the potential of using digital technology to generate income through video subscription services, offering virtual classes delivered directly to laptops & smartphones. Through PJ Taei’s Uscreen service, Adriene was able to offer her video series to a global audience. Taei reports that Adriene’s brand and channel “Find What Feels Good” have absolutely skyrocketed. Smartphones transformed the world into instant videographers but for business owners, there are still a few things to consider. Where will you house your content? How can you organize and charge for valuable expertise? Who is your audience and where are they? Does video work for your business? According to PJ Taei, founder of Uscreen, a video monetization platform, business owners can and should use video to grow their business. To the business owners paralyzed by perfectionism, Taei advises “Get started now! Too often we overthink the things we want to do, when instead, we could be out there getting them done. As for his own beginnings, Taei states, “Video has always been personal for me. I got my first glimpse into the world of video the summer that I graduated from high school. I got an internship with a small video crew that captured wedding content, and it was at that moment that I knew I found something special.” “Fast forward 15 years, I was browsing the Internet looking for an easy way to help a customer at my previous company to sell their fitness DVD’s online. “That’s when I had an epiphany--if I couldn’t find an all-in-one solution, what if I were to create one? It was then when I knew I had come up with an idea that would take my business and my customer’s content to the next level.” At this point in time, business owners in the education, health & wellness and entertainment sectors have been the most successful in monetizing their videos but anyone with a loyal following or dedicated audience can gain traction very quickly. When asked what the busy entrepreneur does to de-stress, Taei shares. “Fitness is a big one for me! It helps me think, work smarter and stay happier

Ooverall. Spending time with family is also incredibly important. Work is important, but my family is everything.” PJ Taei has worked directly with influencers, small businesses, enterprises, and creators located all around the world. Brands such as Soul Cycle, Opera of Australia, NBC Sports, BBC, Miss America Pageants, and 10,000 other businesses work with him to build their video monetization strategy.