In words of the copywriter

The reason I was freelancing as a writer the last couple of years is twofold: On one hand, my areas of expertise and interest (arts, culture, lifestyle, etc .) don’t tend to align with what most outlets in Costa Rica seem to care about . On the other, most local opportunities Alonso Aguilar | 2CRRE Copywriter dealing with any area related to communications go by a generalized, volume-based approach that doesn’t really favor expertise in any way . Naturally, I had grown disenchanted with the way creative work is treated in the country, so my conclusion was to bury any expectation and try to position my talents elsewhere . When I saw the opening at 2Costa Rica Real Estate I was both excited and skeptical, as it seemed like a role that truly aligned with my interests and qualifications, but after years of sporadic LinkedIn applications, I had been self-conditioned to hope for the worst and wait for the inevitable “gotcha” moment at some point in the interviewing process . It never happened . I’d lie if I write that I wasn’t still somewhat anxious the first day I came to the 2Costa Rica offices, but once I got to meet the rest of the marketing team something clicked . It wasn’t anything rational, really, since everything was laid out on the table from the first day, but getting to see first hand the commitment the company has to its philosophy was a gamechanger for me . I come from a social sciences background, and something that I’ve taken as part of my mantra is the idea of horizontal relationships, of seeing eye-to-eye with whoever I’m talking to and paying close and genuine attention to their perspectives and where they’re coming from . From what I’ve seen so far, 2Costa Rica Real Estate has this concept as one of their core values . Everyone (myself included) has been exposed at some point to the clichés of what Real Estate is supposed to look like: Slick-hair, fancy blazers and a “shark mentality” of “attacking” the customer; interactions being reduced to an almost confrontational affair . That’s not how things work in 2CRRE . The company prides itself on approaching things differently, of being an agent of change within the industry . Integrity and transparency thus become their flagships in this crusade towards shattered archetypes and a wholesome environment of shared knowledge . From the moment I set foot in their offices, my skill set has been upheld as the reason I’m there, and I’ve felt both the support and confidence that backs it . Can’t wait to keep doing my part, see the results of what we’re building together .

HAVE YOU EVER THOUGHT OF LIVING OFF THE GRID IN COSTA RICA?

#2CRRE | #LIFESTYLEGOALS

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