2014
Media Kit
Founded and Published by Virgin Island Native, Janette Brin as a body of work, Caribbean POSH Magazine tells the Caribbean Woman’s story. POSH takes pride in the Caribbean Woman’s unique identity; through the celebration of her vibrate style and beauty; and love for her heritage. With an appreciation of other cultures, POSH also delivers a global outlook. POSH provides drive to her own cultural conversation and inspires her to go after her dreams. We affectionally refer to her as a POSH Girl! Brin is on a mission to inspire and empower women through this Caribbean brand. The bold entrepreneur has also managed to weave this concept into the showcasing of local photographers, designers, writers and other local talent. Caribbean POSH was established in 2005
Our Manifesto WE BELIEVE ... • Every woman has a “POSH Girl” within and she can be anything she desires and look darn good at it. • Every ‘POSH Girl” appreciates the style and beauty of others and herself • Every woman should have a celebrated sex appeal - it gives her a POSH edge • Make-up, Clothing, and Accessories are all tools to enhance a womans beauty • Family, Career, and Me time adds up to a whole woman • Being truly happy is age defying • You must believe in something to see a positive in it • The Caribbean is a POSH place
CONTRIBUTORS
c
Highlights FROM CARIBBEANPOSH.COM
From top: Brandy GomezDuplessis, Carlie Ester, R. Anthony Morrison (pictured with legendary model Pat Cleveland), Zahra Spencer, Shakirah Bourne
c ccccc c POSHSTYLE BAR
c POSHSTYLE BAR
By Damion Christopher Grange
2014 Spring Fashion Tips & Trends
My 2014 Fashion Tip Make a resolution to become a B.E.A.S.T this year: Beautiful, Elegant, Attractive, Stylish & Trendy. However, please remember that dressing-up starts on the inside…the cliché is still relevant “True beauty starts from the inside out” - and frankly, it’s the only way to be completely POSH. After all, there’s “Beauty in the B.E.A.S.T.”
Spring Statement Color:
newsANDculture
Radiant Orchid Radiant Orchid is that burst of freshness and pleasant surprise once incorporated tastefully in a statement garment or acting on its own for that wow effect. For sure this color has to be styled and accessorized with complementing or selective contrasting colors - which tells me then, that ‘Color Blocking’ will still be alive in 2014.
Welcome to the POSH Style Bar!
There is no doubt that the woman’s body is indeed a work of art, no matter what shape or form it displays. Therefore ladies, you must be cognizant of how you choose to decorate your masterpiece, as this will categorize you: Classy & Fabulous or Classless & Flopped. Now, please don’t be overwhelmed by the pressure of balancing fa-bu-lo-si-ty and class - the category I believe all women should be in or aspire to be – POSH is here to the rescue!
From ready to wear hair to the un-beweave-able hair; leading hairstylist in the British Virgin Islands got a chance to flex their skills. The featured celebrity hairstylist of the occasion Phillip Krane Bernier stole the show with his live demonstrations. See more pics at CaribbeanPOSH.com
The POSH family has decided to introduce our Style Bar; particularly as a reasonable guide for Caribbean women to always look their best, and remain trendy and classy even with a flash of sex appeal.
Corey Graham 2.0: Marketing Guru, Social Media Hero It is a time when people manage banking transactions online, friends meet each other on Twitter, and companies manage promotions and customer service on Facebook. Entrepreneur, Marketing Guru and Social Media Hero, Corey Graham, has capitalized on these modern advancements through his company, Drenalin Productions. Read
more at CaribbeanPOSH.com Artist Profile: Queenie Catora
Coco Chanel
h Alexis Wyatt Soiree BVI 2013 STOMP Model Winner Photographed by Kevon Richardson
Maitking
Bag: $67.50p Top: $20.00 Leopard Cro $35.00 Maxi Skirt:
Bag: $77.50 Tunic: $25.00
Green remains on the scene…yaah!! I am intrigued by the mystical powers of earth tones – especially green – representing Mother Nature. So calming. In this off-theshoulder (90% cotton, 5% spandex) Tunic number, model Alexis looks absolutely POSH! Bringing sexy back? This is how you do it! A case sized, Polyurethane, polished gold VERGARA bag adds that touch of sophistication. Simply sporting your favorite skinny jeans and flats with it can also tone down this look.
INTERVIEW WITH BITTER END OWNER DANA HOKIN
S
hould you happen to be huddled around your fireplace somewhere in the frozen North, you’ll think that you have hit the mother load of all jackpots just reading about Bitter End Resort and Yacht Club. Bitter End is an island retreat – a real treat - where the love of water, family tradition, welcoming staff, and the generous Caribbean spirit matter most. Bitter End offers one of the best watersport activities and excursions in the Caribbean.
Contact: POSHbeauty c POSHSTYLE d POSHfeatures newsANDculture y LOVEANDRELATIONSHIPS
Not only does Dana Hokin, who owns the property along with her family, agree with this spirit but has worked most of her adult life to bring it to fruition, and to keep it that way. Among those that have sailed the North Sound, Virgin Gorda, was her grandfather Myron Hokin, who with the history of Sir Francis Drake and Sir John Hawkings behind him, anchored in its shelter. Myron along with wife Bernice returned often to the area. While sailing the BVI
in the early 70s, the Hokins’ came upon Bitter End, that was mainly a pub and five cottages owned by Basil Symonette, pioneer Virgin Island yachtsman and son of the last colonial governor of the Bahamas. The five cottages provided a haven for charter captains and seekers of sailing adventure. Early accommodations during those days were rustic to say the least. According to the family history,
61
No help from Katy Perry in getting rid of the Animal Print. This print has proven its staying power and in my estimate, has been one of the most transcending prints of all time, proving that we all “Got the Eye of The Tiger”! If this print is still in your closet, keep it. However, feel free to update it with the trending Crop-Top (abs in check) and as shown here, paired with a more conservative Maxi bottom – for balance, with an anchoring color such as Mocha, grey or dark brown. The Jeans Messenger Bag is stylish yet casual…I am in LOVE!!
CARIBBEAN POSH SPRING 2014
Visit www.vergarafashions.com - BVI Trendsetters can check with their UMI Fashion Consultants for a VERGARA look that will match personality and style. While in Jamaica, the Liguanea Post Mall will house the first VERGARA outlet on that island.
and fabulous.”
7
SURF OVER TO CARIBBEANPOSH.COM TO READ MORE!
After personally vetting the quality of the VERGARA line of clothing and accessories, I decided that this was worthy of our seal of approval and a spot on the POSH Style Bar. The attraction for me is that they do stand by their word of, in summary, ‘affordable luxury’. Also as a strong supporter of human rights, I was very much intrigued to find out that most of VERGARA’s products are made in the US and the ones that are outsourced, were done with personal sight and operational ethics surveillance by Mr. Daniel Vergara himself. Needless to say, this significantly reduces any risks or human rights violation especially as it relates to child labor and the sweatshop phenomenon. VERGARA Approved! Stamped POSH!
two things: classy
CARIBBEAN POSH SPRING 2014
Passionate, sultry, and soulful, are a few words to describe the beautiful songstress Queenie Catora. Born Samantha Grant in Staten Island, New York, to Cuban BritishJamaican parents, this multifaceted new artist Queenie Catora is inspired and influenced by her diverse ethnic background fusing R&B, Jazz, Alternative and Reggae, to create a unique style and genre fans and supporters have come love and appreciate. Queenie is a well-respected young writer and artist in the music industry, and has recently collaborated with and built a great working relationship with the likes of International Grammy winning entertainer “Shaggy”, reggae super star Gyptian and industry icons such as the late Chris Lighty. Read more at CaribbeanPOSH.com
In this Issue, as we close the winter season and look forward to Spring 2014, our Bar will Display the up-and-coming brand VERGARA! Who is VERGARA? They are only the next hip, trendy and classy brand to come on the market in recent years. Based in Pompano, Florida with a showroom in Miami, VERGARA is four years plus on the scene and has been building its name and brand at various fashion events throughout the region. In three years Brand VERGARA has taken off in Latin America and has recently introduced stores in Panama and Venezuela. The next step is to launch out in the Caribbean, a market that is showing great excitement towards the high quality, fresh, fashion forward, yet affordable VERGARA brand of clothing and accessories. According to CEO, Daniel Vergara, “we are here to give every woman access to luxury, style and comfort at an affordable price point.”
“A girl should be
8 CARIBBEANPOSH.COM
“A
girl should be two things: classy and fabulous.” This quote, by style icon Coco Chanel caught my attention years ago, but seems more relevant to today’s fashion enthusiasts, especially as I observe the ever-changing fashion landscape - particularly in black communities around the world. What do I mean? Glad you asked: There seems to be a NEW rule that says the skimpier, more raunchy, more exposed skin, in other words, the more vulgar one is attired, then, the more fabulous you are! Well, I beg to differ!
Highlights from the 2013 Style BVI Hair And Beauty Expo
6 CARIBBEANPOSH.COM
About Us
About Us
Janette Brin Publisher jbrin@caribbeanposh.com 1-284-541-2564
Circulation & Marketing
Au dience Total Audience: 18,064 Women: 15,100 18-34: 43% 35-49: 52%
Pr int Circulation Caribbean POSH MAGAZINE can be found at select restaurants, hair salons, newsstands, and local bookstores in the target market of US and British Virgin Islands. All distribution points are inspected on a monthly basis by our own distribution team to ensure quality presentation and availability. A print on demand for all other markets is available with plans to expand in the near future.
Top 10 Countr ies United States 47.70 % British Virgin Islands 12.60% Trinidad and Tobago 6.50 % Barbados 6.45% United Kingdom 5.69 % Canada 4.22% Jamaica 2.18 % U.S. Virgin Islands 1.93 % France 1.17 % Saint Kitts and Nevis 0.96%
Count: 3000qty
Marketing A Full- Service Marketing Partner CONTENT STRATEGY At POSH it is our responsibility to ensure that content is king—for both our clients and ourselves and in every medium imaginable. We work with writers from across the Caribbean and Internationally to ensure diverse content. Advertorial opportunities are also available for clients who require specialized messaging or product education. EVENTS Intimate or grand, J Marketing Group puts the stylish POSH stamp on every event, scouting the hottest venues and most in-demand decor trends to ensure your brand integration makes maximum impact.
Get Organized
c POSHSTYLE
in 2014
c POSHSTYLE
POSH GIRL
POSHbeauty
From Home to Office
d POSHfeatures
By Michelle Rostamian
Looking to up your organizational skills this year? You don’t have to turn into a complete neat freak to get the job done. Make 2014 your best year yet with the following products that’ll keep your home, office, and your mind clear.
Love Chemistry - champagne and pink 3D glitter
Caribbean
ESCAPE
Mirrored Makeup Storage Keep all of your precious makeup products stored in this beautifully designed Mirrored Makeup Storage. Your room will look bigger, your makeup will be tidy, and best of all, your eyes will have a feast to look at! www.potterybarn.com, from $99
T R E F L E
Cutlery Caddy
Those papers, post-its, pens, and supplies you keep scattered all over your desk? It’s time to put them in their place with this magazine file set. The perfect way to store your everyday essentials, this ultra-bright organizer will keep you in check the next time you feel the urge to throw your supplies on your desk. www.ikea.com, $6.99
When it comes to keeping your kitchen organized, sometimes it’s the little things that make all the difference. This Cutlery Caddy helps organize your cooking utensils all while keeping it close enough for everyday use. $9.99, www.ikea.com
Alexis Lettsome
Nail it!
0.4oz $12.50
Magazine File
Nail art has been a growing trend and it looks like momentum is on its side. So what innovation is next? Mirroring everything else, nails have gone 3-D. Formula X, a nail line from Sephora has created a revolutionary fusion of macro and micro glitter lacquer polish that creates a 3-D effect. The innovative lacquer combined with a micro metallic base coat that is highly reflective, has prismatic macro glitter, which creates an ultimate sparkle like a DIAMOND. This special formula delivers three dimensional reflections with a high shine that builds with each coat like a lip gloss. 3-D nails that are so easy and simple to do right in your own home.
Light My Fire - champagne and rainbow 3D glitter Made For You - champagne and silver 3D glitter Law Of Attraction champagne and blue 3D glitter Drawn To You - champagne and green 3D glitter
A
t the tender age of 9, Alexis competed in the Miss Junior World pageant and found her niche in the fashion world. It was the thrill of getting dressed-up, the lights and the attention, she fondly remembered, along with the glitz and glam that came along with it. In that moment, she felt more than comfortable facing an audience. It was a glimpse of something that she could easily and effortlessly do; modeling. Standing 5'9” and 28 years of age, Alexis is a contracted model of the Soirée BVI Modelling Agency. Far from being a stranger to the spotlight, she has been exposed to the industry for the past 6 years, not only as a runway model but also being privileged to have worked with some of the BVI’s local photographers. In this manner, Alexis was able to gain further confidence in herself, by embracing her individuality, as well as her height. She has become well-known for easily fashioning extraordinarily high-heeled shoes. "They add an extra boost of confidence in my strut. They are and should be a ‘must-have’ on every woman’s shopping list!" She boasts.
Radiant Orchid
iPad mini The ever-popular Apple has done it again with their life-organizing iPad mini. Perfect for keeping everything from your calendar to your notes in tip-top shape, this nifty little must-have is great for those who are always on the go, as it’s small enough to fit into your briefcase or handbag. And when it comes to finding the perfect iPad app to keep you in check (ones that help you set up appointments, reminders, and everything in between), the options are endless! www.apple.com, from $399
This spring we will flirt with a captivating, magical, and enigmatic purple called Radiant Orchid, the color that Pantone confirmed to be the color of the year for 2014. The beauty and fashion world has embraced this delicious color of purple and blue. The Radiant Orchid’s rosy undertones radiate on the skin, producing a healthy glow when worn by women. When wearing the makeup shade of Radiant Orchid, it’s going to enliven the skin, making all who wear it feel more healthy and energetic. Blending both cool and warm undertones, purple is an appealing hue for distinctive combinations and flattering to many hair, eye and skin tones. Sephora and Pantone Universe will release their lipstick in March but until then I selected some of my favorite shades of Radiant Orchid from different brands that everyone can enjoy on a budget.
OCC Lip Tar In Hoochie $18.00 MAC Cosmetics Lipstick in Heroine $15.00
Stila Color Balm Lipstick in Gemma $22.00
NARS Velvet Matte Lip Pencil in Lilac Rose $30.00
Styling: Damion Christopher Grange Hair and Make-up: Phillip Krane Bernier
45
29
25
17
Illamasqua Intense Lipgloss in Fierce $22.00
CARIBBEAN POSH SPRING 2014
YSL Rouge Pur Couture in Violine Out Of Control $34.00
CARIBBEAN POSH SPRING 2014
Whether you’re looking for something to store your jewelry, accessories, or any other small items, these fun, bright drawer organizers will add a burst of color to an otherwise boring room. www.ikea.com, $44.99
CARIBBEAN POSH SPRING 2014
CARIBBEAN POSH SPRING 2014
16 CARIBBEANPOSH.COM
Drawer Organizers
Designer: Kristen Fraser Photographer: Norman Allen Model: Toia Sylvester Makeup Artist: Akeema Crabbe Location: Virgin Gorda, British Virgin Islands
Alexis is the recent winner and face of the 2013 Stomp 2 Competition (produced by Soireé BVI), which was held in November 2013, at the luxurious Scrub Island Resort. For her, it was not just about winning, but experiencing the beauty of each contender and forming a memorable bond with them. Believing that all females are beautiful in their own right and that fact should be embraced, as there is no ‘one’ type of beauty. She feels that women could all co-exist happily in that fact. As the proud winner of the competition, Alexis is enthusiastic about the future of modelling in the BVI. The opportunities that were once limited or non-existent back when she first indulged in the fashion world are no more and now envisions a bright future ahead for herself and inspiring models in the BVI.
Contact:
Janette Brin Publisher jbrin@caribbeanposh.com 1-284-541-2564
Advertising
Advertising Schedules The New You Issue: January-March Publication date: January 15th Material submission Deadline: November 30th The Power Issue: April-June Publication date: April 15th Material submission Deadline: February 28th The Body Issue: July-Sept Publication date: July 15th Material submission Deadline: May 30th The Style Issue: October-December Publication date: October 15th Material submission Deadline: August 30th
Printing: Off-set Binding: Perfect Bind Electronic Artwork (PC/Macintosh) PDF/JPG/EPS preferred formats. All images should be saved in CMYK format, 300dpi at actual print size, and all fonts embedded or turned to outlines. Bleed Recommendation: 1/8” bleed on all sides. Live Area Clearance Recommended: Keep text 1/4” away from all sides.
AD SIZE
1 ISSUE
2 ISSUES
3 ISSUES
4 ISSUES
Double Page Spread
$3,500
$3,000 pi
$2,500 pi
$2,000 pi
Full Page
$2,500
$2,300 pi
$2,100 pi
$ 1,900 pi
½ Page
$1,400
$1,300 pi
$1,200 pi
$1,100 pi
1/3 Page
$850
$750 pi
$ 650 pi
$550 pi
¼ Page
$650
$550 pi
$ 450 pi
$350 pi
Back Cover
$2,000
$1,800 pi
$1,600 pi
$1,400 pi
Inside front/back cover
$2,800
$2,600 pi
$2,600 pi
$2,200 pi
SPECIAL POSITION
Double Page Spread Trim: 17” W x 11” H Bleed: 17.25” W x 11.25” H
Full Page Trim: 8.5” W x 11” H Bleed: 8.75” W x 11.25” H
Half Page Vertical Trim: 4.125” W x 11” H Bleed: 4.375” W x 11.25” H
Horizontal Trim: 8.5” W x 5.25” H Bleed: 8.75” W x 5.5” H
Contact: Third Page Vertical Trim: 2.5” W x 11” H Bleed: 2.75” W x 11.25” H
Third Page Horizontal Trim: 8.5” W x 3.25” H Bleed: 8.75” W x 3.5” H
Quarter Page 3.5” W x 4.75” H No bleed
Janette Brin Publisher jbrin@caribbeanposh.com 1-284-541-2564
2014
Advertising Contract
d
d
Company Terms & Conditions
Contact person
Right to Edit or Reject: The Publication may, in its sole discretion, edit, classify, or reject
Address
at any time advertising copy submitted by Advertiser. Payment
Telephone
for Advertising: Advertiser shall pay for the advertising purchased under its contract according to the
Fax
terms indicated on the Publication’s invoices. Indemnification: Advertiser agrees to indemnify, defend and
hold harmless the Publication from all claims (whether valid or invalid), suits, judgements, preceeding, losses,
AD SPACE PURCHASE
damages, cost and expense, of any
Double Page Spread Full Page Half Page V H Third Page V H Quarter Page Back Cover Inside Front Cover Inside Back Cover
nature whatsoever (including attorney
Contract Start Date
advertising copy material furnished by the Publication, is and remains the property of the Publication,
Contract End Date
including all right of copyright therein and cannot be used in any other medium without the Publisher’s prior written consent. Cancellations: Cancellations are not accepted after
=
X Price
fees). Ownership of Ad Copy: All
No. of Runs
booking deadlines. If cancellation is made after that date, advertiser
Total Cost
may be charged full rate for the single quarter campaign run. If creative materials are not received by contracted deadline, advertiser may be charged and campaign
PAYMENT
rescheduled for a later date. Joint and Several Liability: If Advertiser
CASH CHECK No. CREDIT CARD Number
utilizes an agency (“Agency”), shall be jointly and severally liable for complying with all the terms of the Advertiser’s contract including
Visa
MC
AMEX
Exp. Date
payment for all advertising. Agency
Code#
Commisions: Agency commisions 15%. If any shall apply to all space changes and adjustments under the
CUSTOMER SIGNATURE
d
MONTH/DAY/YEAR
Advertisers contract.
SALES REP INITIALS / DATE