Flying H Genetics
Cattleman’s Chronicle
Spring Newsletter
2017
Vol.19
We’re In It Together... …and as a TEAM—a group that works toward a common goal—we will win! Just as with sports teams, in the cattle business there are several team members and all are important to your success. The most important team member is you the OWNER--The man or woman in charge—the decision maker or coach if you prefer. You put together your team--identify and recruit the players (the cows and bulls that make up the herd), puts together the finances, land base and other resources needed plus make the decisions on herd health, nutrition, marketing, etc.. All supported by advisors or assistant coaches. A plan is developed, goals are set and a marketing plan is put in place. Some plans are simple with minimum goals and marketing effort while others are more aggressive with the goal of doing the best with what you have—maybe winning it all by building a reputation as one of the best in the business. No matter what your situation, the potential of your cow herd is limited by its genetic potential.
Because it all starts with genetics, the second most important team member is: YOUR GENETICS PROVIDER!!
No matter how good the rest of your team is, success is limited by the genetic potential or talent level of your cows and bulls. How good are your cattle? What is their potential? What do you need to improve?
Two genetic traits, fertility and calving ease are fundamental to everything else we do in the cattle business. After
you get a live calf then other genetics like milk, growth and carcass
value add to the potential profit of your cowherd and can be managed with the help of other team members to achieve success and profits.
That’s why FLYING H GENETICS works so hard to identify, reproduce and market only SUPERIOR GENETICS to build a foundation with the potential for your team to maximize efficiency and profits and produce a product our consumers will pay a premium for time after time. The cattle industry has many new tools to help us identify and select for superior genetics in many traits. With the help of performance data and DNA analysis we can rank the genetic power of every animal, bull or female, within and across breeds. But so many
numbers are confusing so FLYING H GENETICS developed our 5 STAR INDEXING SYSTEM to help you easily identify animals that excel genetically for Disposition, Growth, Muscle, Carcass and Maternal traits. To cover all the bases, we also guarantee Calving Ease on every bull we sell with many guaranteed for first calf heifers. There are some traits that are economically relevant that we don’t have good genetics values for. Forageability, Structural soundness, Disease resistance and other functional traits are examples and must be observed and culled for to eliminate these undesirable traits.
This is where the FLYING H GENETICS 17 QUALITY STANDARDS come into play. We evaluate traits like teat and
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