Hospitality Design by 3form

Hospitality Design

â&#x20AC;&#x153;The material matters.â&#x20AC;? -Ellen Levin Sittig | Floss Barber, Inc.

Everyone seems to be emulating hospitality design these days. Healthcare facilities are looking for that inviting, “comforts-ofhome” feeling — more of a hotel getaway than a hospital stay. Meanwhile, designers want corporate spaces to welcome visitors and employees in a way that makes them feel comfortable instead of cold and sterile. So, with designers looking to the hospitality industry for inspiration, it invites the question: where does hospitality look for its cues? Connecting people with the character of specific locations. Simple elegance, clean lines, bold colors, unique installations — and the powerful element of lighting are the key factors driving today’s hospitality design paradigm. And 3form® translucent products are ready to deliver.

Let’s take a guided tour through your next hospitality design experience… Outdoor canopy

/ entry

Welcome lobby / reception / corridor

Recharge spa

guest / room / restroom

Entertain dining /

bar

/ lounge

“Our experience in the hospitality industry has been that clients are increasingly looking for unique and eye-catching, yet cost-conscious, designs that differentiate them from other businesses.” - Eric Butz | Roberson Butz Architects

Recharge guest spa / room / restroom

Outdoor canopy

/ entry

Make an entrance. CASE STUDY

Sangria Welcome

lobby / reception / corridor

| The unique entry to the Sangria restaurant needed to welcome visitors in an eyecatching way while creating a sense of wonder. background

| The canopy material needed the perfect degree of translucence to create the desired lighting effect. It had to be available in a variety of colors and patterns to allow the architects to incorporate the color theme of the restaurant. It needed to incorporate the signage envisioned and be relatively lightweight. challenge

| Architects envisioned a floating, glowing plane that could protect visitors from the elements and provide a colorful, inviting beacon to highlight the restaurant’s prominent downtown location. The spectacular rectangular plane starts inside the restaurant, penetrates through an entrance vestibule and cantilevers to the exterior over the sidewalk. The canopy glows from within at night and is colorful and attractive during the day. A stunning way to welcome visitors, the canopy also adds life and color to the entire building’s façade. solution

Sangria, Allentown, PA | Varia Ecoresin-High Res; Koda XT-High Res | Roberson Butz Architects

Outdoor 6

Welcome

Welcoming walls.

First impressions count. Bring life and character to your reception area designs.

Red Rocks Casino, Las Vegas, NV | Varia Ecoresin-Lava + Bewitched, Mango, Melody | Freidmutter Group

lobby / reception / corridor

Welcome 10

Make a statement.

An elegant front lobby area sets the tone for a visitor to an establishment. Use 3formÂŽ ReadytoGoâ&#x201E;˘ solutions to make powerful statements with ease. 11

left: Atlantis Casino, Reno, NV | Varia Ecoresin-Bios + Pure Gold, Pure Silver | Atlantis Casino Resort and Spa JW Marriott, San Francisco, CA | Varia Ecoresin-Capiz Honey Sienna | BBG-BBGM

Welcome 12

300.06 wovin wall Easy-to-install, modular wall feature

M Casino, Las Vegas, NV | Wovin Wall-Light Bronze | Marnell Corrao Associates right: Hotel Des Baines | Varia Ecoresin-Cranberry, RosĂŠ; Stone-Trace Dune (desk)

400.11.01 varia ecoresin Solitude shapes ceiling feature

Welcome 14

Buckhead Marriott | Poured Glass-Cascade Scarlet, Gingko Thatch, Seaweed | Design Continuum right: Elm St. Lobby | Varia Ecoresin-Seaweed | INTEC Group, Inc.

800.01.01 varia ecoresin Aluminum framed LED lightbox

Welcome 16

Elegance woven throughout a space speaks volumes without words.

Marriott Pulse Bar, Altanta, GA | Varia Ecoresin-Sky | TVS Design

Raising the bar.

Entertain dining /

Outdoor

bar

/ lounge

canopy

/ entry

Welcome lobby / reception / corridor

Recharge spa

guest / room / restroom

Entertain dining /

bar

Recharge

/ lounge

guest spa / room / restroom

Outdoor canopy

/ entry

Welcome lobby / reception / corridor

CASE STUDY

Wheelhouse Bar & Grill | Wheelhouse Bar & Grill is an innovative casino sports bar overlooking the Ohio River and Heinz Field in Pittsburgh. The establishment hosts fans and revelers who can enjoy sports on more than 40 flat screens and a high-definition theater with the largest floor-to-ceiling TV in Pittsburgh. background

| The entire space needed to be designed around how the movement, sound and light of dozens of television screens are experienced. challenge

| With a bar of such proportions, no ordinary material would do. Considerations of weight, accessibility, and lighting were critical. A blue beacon solution

of light from the 55-foot bar visually draws customers in, where a series of separate spaces play off each other. The result is an engaging design of illuminated Chroma. “Chroma has the translucent quality that makes this very long bar appear to float in space,” said Floss Barber. “It’s not just some decorative piece — it’s actually structural — integrated into the form of the environment and carved like a sculpture.” “They may say they can, but no one else can do what 3form does. The material matters. And 3form is always evolving to solve new problems in partnership with the designer,” said Ellen Levin Sittig, designer.

“It was key to create a custom-looking space using generally standard products.” - Ellen Levin Sittig | Floss Barber, Inc.

Wheelhouse Bar & Grill, Pittsburg, PA | Chroma-Sable + Ghost, Cobalt; Varia Ecoresin-Surf | Floss Barber, Inc

Entertain 21

600.06.04 stone trace Inset transaction front lightbox

http://www.youtube.com/ watch?v=GI6CfKcMhjY

Entertain 23

600.08.02 chroma Curved transaction counter lightbox

600.06.01 varia ecoresin

300.01.01 varia ecoresin

Inset transaction front lightbox

Stand-off wall feature for concrete walls

600.08.02 chroma Curved transaction counter lightbox

Entertain

CASE STUDY

Alta Hollywood Apartments | This 218-unit apartment complex sits in the heart of Hollywood, California, making liberal use of 3form in the Main Clubhouse, Wi-Fi Lounge and Fitness Room. background

| To create an atmosphere of Hollywood glamor without being too “obviously Hollywood” — to be dramatic while maintaining a simple elegance. challenge

| Designers made strong use of bold 3form colors, from backlit Varia Ecoresin Strata Agate panels to Chroma in Marigold with Reflect — perfectly enhancing the light from the pendants hanging over each feature. Varia Ecoresin panels in Connection Marigold were used for a glowing effect, while Chroma Mai Tai + Reflect brought stunning life to the countertop. solution

“Hospitality design seems to be going into a trend of ‘simple elegance.’” - Joleen Meilinger | Catalina Design Group

Alta Hollywood, Hollywood, CA | Chroma-Marigold; Varia EcoresinConnection Pure + Marigold | Catalina Design Group

Entertain 26

Delicious designs.

Mandalay Bay, Las Vegas, NV | Varia Ecoresin-Spun Silver | Paul Steelman Design Group right: Lâ&#x20AC;&#x2122;Aromate Cafe, Montreal, Canada | Wovin Wall-Chill, Whip | Ardes, Nicole Vekemens

Entertain 28

Designers are using lighting as a dynamic tool in their creative toolbox.

PF Chang’s, Corpus Christie, TX | Varia Ecoresin-Birch Grove | Aria Group Architects right: Varia Ecoresin-Stack Fade; Chroma-Eggplant + Reflect; LightArt Pendant-Pomegranite ×2; with Top Support

200.25.01 varia ecoresin Suspended partition with weight-bearing top channel

“The resin material eliminates some of the challenges associated with more traditional materials, and allows for greater lighting flexibility.” - Rick Gooding | Chu + Gooding Architects

Moreton Fig, Los Angeles, CA | Stone Alabaster-White with Brown | Chu + Gooding Architects

Entertain

CASE STUDY

Moreton Fig | The Moreton Fig Restaurant & Lounge at the University of Southern California, Los Angeles, is part of the student center complex — a piece of a larger scale project that revitalized the USC student experience. The restaurant was created as a brand new facility to serve the diverse population of the USC campus. background

| To create a high-quality dining atmosphere with appropriate lighting and ambiance in which breakfast, lunch and dinner could be served, providing a pleasant experience regardless of where the sun is in the sky. challenge

| Rick Gooding created a series of booths and banquettes, setting the whole scene off with luminous 3form lightboxes that cover three sides of the dining room as a cornice piece that also provides a division from the kitchen. The lightboxes focus light back into the seating area and accent the walnut features, providing balance and beauty. The ability to dim the LED light sources in the lightboxes to accommodate the ambient lighting was crucial to creating the perfect lighting conditions. solution

Entertain 32

3form Chroma速 is a bold solid translucent surface saturated with luminous color, ideal for dining settings.

Art Gallery of Ontario, Canada | Chroma-Reflect + Cranberry, Vitamin C, Grass, Cobalt, Sable, Surf | Frank Gehry Group

With unbelievable depth, 3form Poured Glass is a dramatic dining option.

As green as it gets, 3form 100 Percent速 is an architectural resin panel made from 100% postconsumer recycled high density polyethylene.

Entertain 35

left: Sofyâ&#x20AC;&#x2122;s Paris, France | Poured Glass-Seaweed | Contract & Partners Mixt Greens, San Francisco, CA | 100 Percent-Cut Grass; Chroma-Renew (bench) | Michael Guthrie & Company

Entertain 36

Let there be light.

Aureole Restaurant, New York, NY | Light Art-Scribble Spice | Tihany Design

“We believe that lighting – while critical in all areas of architecture – is especially important in the hospitality industry.” - Eric Butz | Roberson Butz Architects

Fairmont, San Francisco, CA | Light Art-Translucent Suede | Gensler right clockwise: Light Art Chandelier-Translucent Suede Blend of Old & New, Honolulu, HI | Light Art-Linen White | Phillip J Camp, AIA, LEED AP Light Art Pendant-Persimmon ×2

Entertain dining /

Outdoor

bar

/ lounge

canopy

/ entry

Welcome lobby / reception / corridor

Refresh & Recharge. Recharge

spa

guest / room / restroom

Entertain

dining /

bar

Recharge

/ lounge

guest spa / room / restroom

Outdoor canopy

/ entry

Welcome lobby / reception / corridor

Setting the mood through strategic lighting design.

left: Millcreek Hotel | Varia Ecoresin-Birch Grove | GSBS Architects and Light Spot Design Tan Bella | Varia Ecoresin-Sonoma Nest + Atmosphere Stone 2 | Stanley Saitowitz Officeâ&#x20AC;&#x2030;/â&#x20AC;&#x2030;Natoma Architects Inc.

Oxford Hotel, Bend, OR | Varia Ecoresin-Birch + Ghost | Baney Corporation right: Sky Lodge, Park City, UT | Varia Ecoresin-Ithemba | Chase Associates

Recharge 43

Add a touch of luxury and light to private guest areas.

44 Recharge

Provide privacy and beauty in every area of your hospitality design.

left clockwise from top: Cologne CafĂŠ | Varia Ecoresin-Birch | Reichard Johannes Schmitz Cologne Varia Ecoresin-Connection Passion Mickyâ&#x20AC;&#x2122;s | Varia Ecoresin-Strata Weave | Dean Larkin Design above: Struttura-Surf + Fizz + Surf Varia Ecoresin-Wave + Surf

| LightDesign

™

•

Lighting design for 3form material

•

General lighting consulting and design (including non-3form portions of the project)

Light design for environmental sustainability and LEED® accreditation

•

Lightboxes with custom LED lighting system specifically created for 3form materials

•

Final installation review and adjustments

•

Procurement of all necessary lighting components and fixtures

MATERIAL SPECIFICATIONS

LIGHTING SPECIFICATIONS

“3form Light Design was crucial to the success of this project. A true creative and technical partner, the resulting features are spectacular metaphors for water.” - David Gonzalez | Carrier Johnson Architects

Current Hanover Co. | Varia Ecoresin-Strata Agate, Seaweed right: Harbor Steps | Varia Ecoresin-Camel, Curry, Persimmon | Long Studio

Sconces

Custom Features

Drums

Pendants

Boxes

MATERIALS

varia ecoresin®

chroma®

pressed glass®

Select the color, choose the interlayer, and specify a finish. Varia Ecoresin offers design freedom with easy specification and 40% pre-consumer recycled content.

10,000 luminous color options. Chroma boasts 40% preconsumer recycled content and is engineered to be resurfaced for a second life.

Laminated architectural glass with optical clarity. Select the color or choose the interlayer.

3-form.com/varia_ecoresin

3-form.com/chroma

3-form.com/pressed_glass

stone™

struttura®

100 percent®

koda xt ®

Reminiscent of natural stone but altogether unexpected. Captivating translucency creates intriguing effects.

The Struttura collection offers superior structural capabilities, with color customization in a lightweight format.

100 Percent is an exciting, design-driven material with a minimal environmental footprint, made entirely from postconsumer recycled HDPE.

High performance, exteriorrated material with 40% preconsumer recycled content.

3-form.com/stone

3-form.com/struttura

HARDWARE

3-form.com/100_percent

3-form.com/koda_xt

STUDIO

The industry’s most extensive hardware line, from standoffs to sliding doors and partitions. 3form Hardware is custom designed for turn-key specification.

A collection of striking, easy-to-install, 3-dimensional solutions. Transform walls, develop artistic partitions with modular solutions, add subtle privacy to glazing installations or create stunning centerpieces that bring your spaces to life and inject unique beauty.

3-form.com/hardware

3-form.com/studio

3FORM SERVICES

Advanced Technology Group Create boundary-breaking solutions with innovative materials. 3form Advanced Technology Group helps you meet performance demands, cost constraints and aesthetic intent.

Light Design

Fabrication

Translucent material offers unparalleled lighting opportunities. With in-depth material knowledge and 20+ years of light design experience, 3form Light Design ensures successfully illuminated features.

3form Fabrication crafts personalized products, giving creativity support to succeed. From complex projects to simple finishing details, 3form offers the worldâ&#x20AC;&#x2122;s leading fabrication capabilities to deliver turn-key solutions.

3-form.com/architecture

3-form.com/light_design

3-form.com/fabrication

Technical Support

Customer Service

Sampling

Create boundary-breaking solutions with innovative materials. 3form Advanced Technology Group helps you meet performance demands, cost constraints and aesthetic intent.

This dedicated and knowledgeable group is ready to answer common questions regarding pricing, available products, order status and more.

Standard samples are chosen from multiple material platforms in our most popular designs. See what is available for immediate shipment from each section or visit our custom samples to find out how to order a custom sample.

800.726.0126 3-form.com/techsupport

customer.service@3-form.com

PHOTOGRAPHY CREDITS FC, P4, 5 P6 P7 P8, 9 P10 P11 P12 P13 P14 P15 P18, 19 P20 P22 P23 P23 P24 P27

Roberson Butz Architects Thomas Balsley Associates Benson Photo Stuart Ruckman Vance Fox Photography Wavelength Photography Stuart Ruckman Stuart Ruckman Fred Gerlich Photography Steve Hassler Eric Laignel Fred Gerlich People, Places and Things Photographics Tim Brown Pedro Mutis David Guettler Stephane Groleau

P28 P29 P30, 31 P32 P34 P35 P36 P38 P39 P41 P42 P43 P44 P45 P46 P47

Falke Photography Stuart Ruckman Nils Timm Thomas Mayer Jan De Vries Rachel Valley Peter Thomas, Eric Laynel Bruce Damonte Stuart Ruckman Skylar Nielsen Oxford Hotel Group Jim Whitney Skylar Nielsen (bottom right) Skylar Nielsen Kirsten Hepburn Scott Leen

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Feeling Inspired? See more stunning installations at 3-form.com/portfolio

Customer Service 800.726.0126 customer.service@3-form.com

Technical Support 877.649.2670 technical.support@3-form.com

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Committed People, Breakthrough Products, Better Planet. Committed People 3form employees are a passionate, dedicated and knowledgeable group ready to assist you with simple design specification, as well as the most complex custom design solutions. Our cross-functional team of trained architects, material engineers, and structural experts, familiar with the unique properties of 3form materials, will realize and expand your innovative vision.

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DEC 2011 | MARCOM - HOSPITALITY BRO | REV 002