31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
3
HOW IT’S MADE MATTERS 31 Bits is interrupting this fast-paced culture of mass-produced fashion because we believe it matters how products are made. Our accessories are carefully crafted by hand. Every detail was thought through and every piece tells a story because it was made by a real person.
FASHION FOR GOOD
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
3
4
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
EVERY DETAIL TELLS A STORY An inside look into how our products are made, why it matters, and how your purchase impacts lives in Gulu, Uganda.
31 Bits is interrupting this fast-paced culture
of
mass-produced
fashion
because we believe it matters how products are made. Our accessories are carefully crafted by hand. Every detail was thought through and every piece tells a story because it was made by a real person.
When you run your fingers across a strand of beads, we hope you’re transported to our Uganda headquarters, where you’ll hear singing, laughing, and storytelling. It’s the sound of women rising above poverty into a life filled with joy and freedom. Our Spring 2014 Collection is filled with handmade authenticity represented by colorful composure and sophisticated design. We brought together a pretty palette of candied pink and soft coral, with combinations of cornflower blue, cool grey, seafoam green, and fierce teal. You will find a new level of elegance, sophistication, and femininity in every detail of the 31 Bits 2014 Spring Collection.
WOMEN ARE RISING ABOVE POVERTY INTO A LIFE FILLED WITH JOY & FREEDOM.
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
5
6
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
N EW DESIGN
20 14
01 /// NECKLACE. PETAL CASCADE. SP1402PTC. 02 /// BRACELET. MERMAID LAGOON. SP1405MLN. 03 /// BRACELET. RIPTIDE. SP1402RPD. 04 /// BRACELET. HALF MOON. SP1305HLM.
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
7
MEET JANET “It’s because of 31 Bits that I am who I am today. I always think, if I didn’t work here, where would I be? Where would my children be? My life has completely changed. What I’ve gotten from here cannot be measured.”
Adoch Janet
8
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
02
04
01
03
WHILE VISITING UGANDA THIS PAST FALL, OUR FOUNDERS WERE ABLE TO VISIT THE HOMES OF SEVERAL BENEFICIARIES IN OUR PROGRAM. WE WERE WELCOMED INTO THEIR HOMES AND GREETED BY THEIR FAMILIES AND NEIGHBORS. JANET SHARED HER STORY WITH US AND LET US TAKE A FIRSTHAND LOOK AT HOW WORKING AT 31 BITS HAS CHANGED HER LIFE AND THE L IVES OF HER CHILDREN. 01 03
/// ///
Adoch Janet
02
///
Visiting Janet's home in Gulu.
Preparing food for visitors.
04
///
Visiting with some of the neighbors.
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
9
10
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
01 /// NECKLACE. TORTUGA TWIST. SP1427TTT. 02 /// BRACELET. DAPHNE. FW1001DAP.
N EW DESIGN
20 14
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
11
introducing...
EARRINGS
Our newest addition to the 31 Bits accessory line. Offered in two styles - Annabelle Posts and Blossom Dots.
(see page 38 for details)
12
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
13
14
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
01 /// NECKLACE. SUNRISE PEARL. SP1419SNP. 02 /// BRACELET. DAPHNE. FW1001DAP.
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
15
COLOR STORIES: BLUES & GREENS /// mini collections in our favorite tones for spring
EVERYONE LOVES FRESH FLOWERS IN SPRING.
01
02
the calypso bloom bracelet
03
INTRODUCING OUR FIRST “OVER THE SHOULDER” PURSE LINED WITH UGANDAN FABRIC & SIGNED BY THE WOMAN WHO MADE IT.
the gardenia bag
04
07
08
05
06
09
10
FROM SKY TO OCEAN, FIND COOL BLUE COMBINATIONS TO FRESHEN UP YOUR WARDROBE. 11
12
13
01/// PETAL CASCADE. 02/// BONDI BAUBLE. 03/// CALYPSO BLOOM. 04/// GARDENIA BAG. 05/// TORTUGA TWIST. 06/// SUGAR PLUM. 07/// SANDY COVE. 08/// NEPTUNE ISLE. 09/// FINLEY RUSH. 10/// ANNABELLE POSTS. 11/// OCEAN DEEP. 12/// SIRENIA. 13/// CAPRI SKIES.
16
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
17
02
04
01
03
ROSE IS ONE OF THE 120 BENEFICIARIES IN OUR PROGRAM. THROUGH 31 BITS, SHE IS LEARNING HOW TO STAY HEALTHY, HOW TO MANAGE HER MONEY, AND HOW TO PLAN FOR HER FUTURE. LEARN MORE ABOUT OUR PROGRAMS & DEVELOPMENT WORK AT 31BITS.COM. 01 03
18
/// ///
Akello Rose
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
02
///
Spring shades of paper.
Rolling paper beads. 04
///
Rose working on one of her assignments.
MEET ROSE “We’re thankful that people would come to a war-torn area and give us an opportunity we never thought we’d have. You lifted us into a new life. This paper used to be useless and you’ve turned it into our income.”
Akello Rose
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
19
20
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
N EW DESIGN
20 14
01 /// NECKLACE. CAPRI SKIES. SP1426CAP. 02 /// BRACELET. SIRENIA. SP1407SRN.
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
21
01 /// NECKLACE. NEPTUNE ISLE. SP1412NPS. AVAILABLE IN BLUE & OLIVE 02 /// BRACELET. MORNING GLORY. SR1201MRG. AVAILABLE IN BLUE/SPARKLE & GREY/SPARKLE.
22
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
23
COLOR STORIES: CORALS & PINKS /// a soft color palette with a touch of sparkle
01
02
03
04
05
06
A “PRETTY IN PINK” SPRING COLOR PALETTE
07
INTRODUCING OUR FIRST ELASTIC HEADBAND WITH A TOUCH OF SPARKLE. the rhombus wreath
08
09
10
OUR MOST EYE-CATCHING, BREATHTAKING, FAVORITE-TO-WEAR DESIGNS YET. the finley rush
11
12
13
01/// DOMINO COLLAR 02/// DOUBLE SCOOP. 03/// RUCHE. 04/// HALF MOON. 05/// TRIXIE POCKET. 06/// LUNA 07/// BLOSSOM DOTS. 08/// AURORA. 09/// RHOMBUS WREATH. 10/// SUNRISE PEARL . 11/// FINLEY RUSH. 12/// MARINER MIX. 13/// SHELLY BANGLE.
24
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
25
26
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
01 /// NECKLACE. AURORA. SP1235AUR. 02 /// BRACELET. HALFMOON. SP1305HLM. 03 /// NECKLACE. DOMINO COLLAR. AW1319DCR.
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
27
01 /// NECKLACE. FINLEY RUSH. SP1423FRH. AVAILABLE IN PINK & AQUA. 02 /// BRACELET. RIPTIDE. SP1402RPD. AVAILABLE IN OLIVE/PINK & CORAL/GREY.
N EW DESIGN
20 14
28
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
29
30
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
01 /// HEADBAND. RHOMBUS WREATH. SP14H1RWH. 02 /// NECKLACE. SUGAR PLUM. SP1431SGP.
N EW DESIGN
20 14
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
31
01 /// NECKLACE. MARINER MIX. SP1427MMX. 02 /// BRACELET. CITRUS FUSION. SR1207CTF.
N EW DESIGN
20 14
32
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
33
34
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
01 /// NECKLACE. DOUBLE SCOOP. SP1432DSP. AVAILABLE IN PINK SWIRL & BLUE SWIRL. 02 /// BRACELET. MORNING GLORY. SR1201MRG. AVAILABLE IN BLUE/SPARKLE & GREY/SPARKLE.
N EW DESIGN
20 14
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
35
OUR FULL SPRING 2014 COLLECTION /// mix & match your favorites
AURORA [SP1235AUR]
AVAILABLE IN LIGHT PINK/OLIVE
DOMINO COLLAR [AW1319DCR] AVAILABLE IN CORAL/GREY
BONDI BAUBLE [SU1316BBB] AVAILABLE IN OLIVE/MINT
DOUBLE SCOOP [SP1432DSP]
AVAILABLE IN PINK SWIRL & BLUE SWIRL
LUNA [SP1321LUN]
AVAILABLE IN GREY, PINK & TURQUOISE
36
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
CAPRI SKIES [SP1426CAP] AVAILABLE IN BLUE
DOLLY GLAM [AW1331DYG] AVAILABLE IN SEAFOAM/SPARKLE
FINLEY RUSH [SP1423FRH] AVAILABLE IN PINK & AQUA
MARINER MIX [SP1427MMX]
AVAILABLE IN TURQUOISE/CORAL/GREY
SUGAR PLUM [SP1431SGP]
CALYPSO BLOOM [SP1402CAB]
CITRUS FUSION [ SR1207CTF ]
AVAILABLE IN BLUE/CORAL/OLIVE
AVAILABLE IN MINT
AVAILABLE IN BLUE & OLIVE
SANDY COVE [SP1432SCV] AVAILABLE IN BLUE HUES
PETAL CASCADE [SP1402PTC]
NEPTUNE ISLE [SP1412NPS]
AVAILABLE IN BLUE/CORAL
AVAILABLE IN OLIVE/BLUE/CORAL
SUNRISE PEARL [SP1419SNP] AVAILABLE IN PINK/PEARL SPARKLE
DAPHNE [FW1001DAP]
AVAILABLE IN PEARL SPARKLE, PINK, OLIVE, MINT, TEAL, BLUE & GREY
TORTUGA TWIST [SP1427TTT] AVAILABLE IN GREEN
HALF MOON [SP1305HLM]
AVAILABLE IN OLIVE/MINT & CORAL/PINKv
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
37
OUR FULL SPRING 2014 COLLECTION /// mix & match your favorites
MERMAID LAGOON [SP1405MLN]
MORNING GLORY [SR1201MRG]
OCEAN DEEP [SP1405CDP]
RIPTIDE [SP1402RPD]
RUCHE [WT1201RUC]
SHELLY BANGLE [SP1401SHB]
SIRENIA [SP1407SRN] AVAILABLE IN CORAL/BLUE
RHOMBUS WREATH [SP14H1RWH]
AVAILABLE IN PINK/MINT & AQUA/GREY
BLOSSOM DOTS [SP14E2BDT]
GARDENIA BAG [SP14P2GDB]
TRIXY POCKET [SP14P1TPT]
AVAILABLE IN PINK/PEARL SPARKLE
AVAILABLE IN CORAL/GREY
ANNABELLE POSTS [SP14E1APS] AVAILABLE IN BLUE/OLIVE
38
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
AVAILABLE IN BLUE/SPARKLE & GREY/SPARKLE
AVAILABLE IN CORAL
AVAILABLE IN TEAL/BLUE
AVAILABLE IN OLIVE/PINK
AVAILABLE IN OLIVE/PINK & CORAL/GREY
AVAILABLE IN CORAL/PEARL SPARKLE
AVAILABLE IN CORAL/OLIVE MEASURES 5”x6.5”
©31 BITS, 2014.
OUR T EAM . 01 03 05 07
/// /// /// ///
Photography: TREVER HOEHNE
02
Hair & Make-up: RACHEL BURNEY Production: JESSIE SIMONSON
06
///
Styling: SUZI GRGURICH
04
///
///
Model: CHLOE OF FORD MODELS
Design: KAYLA ADAMS
Watercolor: OANA BEFORT
31BITS.COM | SPRING 2014 FAS H I O N F O R GO O D
39