Ecommerce Calendar
Octo
ber
9
ine
ry
ry ua br Fe
July
28
Apri
l
16 Ea ste
29
’s
D ay
ia ay lD
ence Day
er
Day
Independ
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r’s Fathe
Par ent 's d
r 18 Tax Day 22 Ea rth Da 1 y Lo ya lty 14 Da M y o
em
4
21 18 r Summe
W o Ch rld am At pi hle on tic sh s ip
4
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al tionDay a n r Intemen’s Wo
20 Spring
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Ba
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ay M
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June
y Da r o
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ug A
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l g Va shin a
ch Mar
e Sept
t us
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20
2017
r mbe
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Fall
er emb Dec
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Columbus Day
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r be em ov N
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' day
5
27
11
Boss
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ay D
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26 31
Janu a
24
20
New Year’s Eve
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k iv
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nk sg
Boxin
a stm Chri
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Cy Bl
Th a
se Ne w Su Ye pe ar N r Y Bo fa wl sh io n w ee k
A year’s worth of opportunities to build your online business!
Weekly advice
... to help you make the most of your PrestaShop’s Store prestashop.com
12
pages
JANUARY Monday
Tuesday
“We attract new customers by offering a discount on their first purchase if they sign up for the newsletter. Quick and effective in order to build your database.”
2017
Serrano Simarro, Serranojoyeros.es
Wednesday
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Saturday
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Sunday
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8 Epiphany
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Martin Luther King
23
World Laughter Day
30
Chinese New Year
31 January Tip’s Got excess inventory after the holidays? Run a sale! 42% of Internet users form an opinion based solely on the appearance of a website. Ask your entourage if your store is appealing and makes them want to make purchases. Discover our wide selection of themes to breathe new life into your design. A busy period? To save an hour each day, use the available tools to make shipping your orders easier. 70% of Americans prefer to pay by credit card and 36% by PayPal. By proposing payment methods that suit your customers, you can ensure you optimize your conversion rate and limit cart abandonment. Be like Amazon and eBay and add a “buy button” to trigger impulse buys and increase your conversions!
Build a successful ecommerce business in 2017! SOFTWARE – TRAINING – MODULES – TEMPLATES
FEBRUARY Monday
“Our formidable tip to achieve a higher conversion rate at the end of the month and install and configure a pop-up on our store with the showcasing of a special offer.”
2017
Tuesday
Carlos Muñoz, Priveesport.com
Wednesday
1
Thursday
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Saturday
Friday
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4
Groundhog Day
6
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Sunday
5 Super Bowl 2017
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NY fashion week
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Valentine’s Day
20
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Washington’s Day
27
28 Mardi Gras
February Tip’s With an average budget per person of $133, Valentine’s Day is the operation you won’t want to miss! Offer your customers special selections of gift ideas and guarantee that these will be delivered in time by publishing the last date for orders on your website and your newsletter or by offering to let them select their desired delivery date. Make your work easier this year: by automatically sending post-purchase discount vouchers you can increase your customers’ average cart size by 11%. Benefit from the traffic generated by sales to analyze your e-commerce site’s statistics using dashboards developed by PrestaShop: conversions by country and category, transactions by payment method... Each criterion is a way to optimize your website, sales and each product page. With International Women’s Day just around the corner, think about the women in your database and offer them a gift or a reduction in your store, and schedule your communication for Wednesday 8 March.
Build a successful ecommerce business in 2017! SOFTWARE – TRAINING – MODULES – TEMPLATES
MARCH Monday
6
2017 Tuesday
7
“We seek to respond to our customers’ questions and requests as quickly as possible to ensure they benefit from an exceptional service. Our goal is to respond in less than 4 hours. “ Rebekah, cupcakesandcola.com.au
Wednesday
Thursday
Saturday
Friday
Sunday
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International Women’s Day
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First Day of Spring
27
March Tip’s 68% of Internet users initiate live online chats. Hurry up and install an instant messaging solution to talk to your customers, offer them advice, increase conversions and customer satisfaction, and reduce product returns! No graphic designer? PrestaShop has thought of everything... Download graphics designed for all your spring promotions! 75% of internet users don’t venture beyond the first page of results returned by search engines. Use search engine optimisation to to land at the top of the list. Work on a list of keywords that correspond to your products and to your customers’ searches to use in your content and tags. Don’t hesitate to use the Google adwords keyword generator, which will provide ideas and search statistics.
Build a successful ecommerce business in 2017! SOFTWARE – TRAINING – MODULES – TEMPLATES
APRIL
2017
Monday
Tuesday
“When I started selling on Amazon, my daily sales tripled in just a few days. Then, I started selling my products on other marketplaces. Within one year, I went from making 40 to more than 600 sales a day! It also means I can easily sell my products abroad without having to translate my website into 10 languages. “ Jérôme, Foxchip.com
Wednesday
Thursday
Saturday
Friday
Sunday
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16 Easter
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Easter Monday
Tax Day
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Earth Day
26
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April Tip’s 70% of Internet users use social networks to look for a product. Be sure to share your new products and bestsellers on social media and hold viral giveaways to easily grow your community and reward your fans. Sales on marketplaces have increased by 66%... 16 million unique visitors per month on Amazon, 9.8 million on Cdiscount and 8.6 million on eBay. In one easy click synchronize your catalog, then manage orders directly from your back office. This may allow you to multiply your sales by 15 with no effort. If they can’t find what they’re looking for, 73% of visitors to an e-commerce site will leave in less than two minutes. Don’t lose them! By implementing search filters you can direct your visitors right to the products they’re looking for. After adding this feature, Modz increased its conversions by 37%. Before wishing all mums a happy Mother’s Day, offer your customers an advantage (free delivery, free gift with their order etc.) when they spend a certain amount:ideal for satisfying your customers and increasing average cart size!
Build a successful ecommerce business in 2017! SOFTWARE – TRAINING – MODULES – TEMPLATES
MAY
2017
Monday
1
Tuesday
“The basis of creating consumer confidence is always looking after your visitors and making life easier for them, and doing so speedily. The most important thing is to really pay attention to your customers. We listen to their needs and make sure we stock the best products that are right for them, and at the lowest prices, of course! “ Eva Rodríguez, SelfPackaging.com
Wednesday
Thursday
Saturday
Friday
Sunday
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Loyalty Day
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Mother’s Day
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Memorial Day
May Tip’s Be attentive to your customers...build customer loyalty by automatically sending them a discount voucher on their birthday. Even though this practice is often used, it is really appreciated! Greatly increase product visibility with customizable badges: “Bestseller”, “Our favorite”, “On sale”, “Made in X”, “100% X”, “24-hour delivery”, etc. Add personalized badges to your products and grab your visitors’ attention! An idea to boost your average shopping basket? Opt for customized product suggestions on the add-tocart confirmation window: this can help you boost your store’s revenue by 10 to 30%! 61% of online users decided against purchasing a product because the brand was not reliable enough. Use footer customization methods to insert reassuring elements.
Build a successful ecommerce business in 2017! SOFTWARE – TRAINING – MODULES – TEMPLATES
JUNE
Since we optimized our SEO, improved our newsletters and established partnerships with influencers, we have seen a 40% increase in the number of unique visitors.
2017
Monday
Tuesday
Bernard Quenon, sebio.be
Wednesday
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Saturday
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Sunday
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18 Father’s Day
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Summer
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June Tip’s In 2016, 68% of customers abandoned their cart. Set up an automatic abandoned cart reminder (with or without a promo code) to encourage your customers to complete their purchase...and increase your conversion rate by up to 15%. 31.1% of e-commerce traffic comes from mobile phones. Think about checking whether your website is responsive and mobile browsing is simple and intuitive. In 2015, 68% of transactions benefited from free shipping. Propose several delivery methods in order to increase your customer satisfaction and conversions. Special offers, summer sales, Olympic Games, Back-to-school... Download the graphics designed for all your summer promotions! Take advantage of the summer to vamp up your product pages and optimize their appeal before the backto-school period. 31% of Internet users are more inclined to make purchases if they can see a product from all angles, and 73% of consumers if there is a video. The improvement of graphics and high-quality zooms can increase product sales by up to 54%.
Build a successful ecommerce business in 2017 SOFTWARE – TRAINING – MODULES – TEMPLATES
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JULY
“We have produced high-quality photos and clear and comprehensive descriptions and specifications to provide our customers with all the necessary information.”
2017
Monday
3
Tuesday
4
Rossano Di cioccio, Margiottashoes.com
Wednesday
Thursday
Saturday
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Sunday
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Independence Day
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23 Parent’s day
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31 July Tip’s Increase your transformation rate by starting a blog. 61% of Internet users have already made a purchase after reading an article on a blog. A store that has a blog multiplies its traffic by 15. Prepare your emails for the back-to-school period: adapt the design of your emails to your site’s visual identity, to your business, or to the time of the year with the native Email Template Manager module, available by default in your store’s back office! To help you, PrestaShop is planning to create customisable email templates!
Build a successful ecommerce business in 2017! SOFTWARE – TRAINING – MODULES – TEMPLATES
AUGUST Monday
Tuesday
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“We have optimized our interface, it is now simple and user-friendly to facilitate the customer experience and push our customer to buy on our shop”
2017
Rossano Di cioccio, Margiottashoes.com
Wednesday
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Saturday
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Sunday
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World Athletics Championship
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Total solar eclipse in the
28 Back to Shcool
August Tip’s ... Take the time to rest! Being an e-merchant represents so many jobs in one, covering running the site, customer relations, purchases, logistics, software development… Take care of yourself, that is the priority (and take the chance to watch the world athletics championship) :) A foolproof tip to ensure a successful back-to-school period and your longevity: the sponsorship and loyalty-building program. Very appealing since its launch, it also ensures an increased average cart size over time: on average, regular clients spend 67% more after 30 months! This will ensure the success of your store over many years! Back-to-school: consumers save 48% by comparing prices! Don’t lose sales, put your catalog on price comparison sites. To optimize confidence on your site (and boost conversions), introduce customer reviews. They can result in an 18% increase in sales and 34% increase in conversions. Don’t miss out!
Build a successful ecommerce business in 2017! SOFTWARE – TRAINING – MODULES – TEMPLATES
SEPTEMBER Monday
4
Tuesday
“When a customer asks us a question over social media, we reply straightaway. It is thanks to this strategy that 20 % of our customers are regular customers. “
2017
Jason Burlin, 29nunder.com
Wednesday
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Labor Day
First Day of Fall
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September Tip’s Try holding a giveaway contest for your store! Promoted on social media and in your newsletter, this is the ideal way to prompt your customer base and encourage new visitors to explore your products. Download your graphics for Halloween, Black Friday, Cyber Monday and Christmas!
89% of Internet users declare that the security of their website is a highly important factor. Discover the modules that protect your store from various attacks.
Build a successful ecommerce business in 2017! SOFTWARE – TRAINING – MODULES – TEMPLATES
OCTOBER Monday
Tuesday
2017
“In order to foster customer loyalty, we slip them a highly-appreciated little surprise with their order. It will give them the impression that they enjoy a privileged, trust-based relationship which will encourage them to make other purchases!” DieteTienda, Dietetienda.com
Wednesday
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Columbus Day
16 boss’ day
Halloween
October Tip’s The end-of-the-year shopping season is upon us… Stock up on your bestsellers and most in-demand products to avoid selling out during the most important time of the year! Prepare Christmas on your store: discover our guide offering 37 recommendations to be sure the most important time of the year is a success! Around 8/10 online shoppers state that they browsed online to prepare for or purchase their Christmas presents. Get ahead of the competition: right away, apply a special referencing strategy SEO and SEM) for the holidays and launch advertising campaigns!
Build a successful ecommerce business in 2017! SOFTWARE – TRAINING – MODULES – TEMPLATES
NOVEMBER Monday
6
2017
Tuesday
7
“For Christmas, we increase our customers’ average cart size by offering them a gift when they meet a minimum purchase amount! A two-in-one action which also allows you to foster customer loyalty.” Rico Cabrera, Cortatujamon.com
Wednesday
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Veterans Day / single day
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Thanksgiving Day
Black Friday
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Cyber Monday
November Tip’s With the holidays just around the corner, make sure that your site is fast enough to handle the increased traffic. Only 22% of sites load in less than 5 seconds, even though 57% of Internet users will leave a site that takes longer than 3 seconds to load! Set yourself apart by reducing the time it takes for your pages to load . In 2015, 45% of online buyers stated that they purchased more of their Christmas presents online than they did the previous year! Customize the products on your store’s home page and create a dedicated category, a special page and a banner to encourage early Christmas shopping. Get ready for Black Friday! The Christmas shopping season begins with Black Friday and continues with Cyber Monday, when web traffic increases by 20%. Emphasize the VERY limited period of the offer in order to encourage impulse buys. Personalized gifts are particularly appreciated. Offer to personalize the products that your customers order from your store to increase your conversion rate! Prepare an ”Advent Calendar” to be opened 1 December on your shop. This will encourage visits and purchases throughout the Christmas period. Program a pop-up for each day that presents the”gift” your visitors have won (such as a special offer on a product). It’s both appreciated and addictive!
Build a successful ecommerce business in 2017 SOFTWARE – TRAINING – MODULES – TEMPLATES
DECEMBER Monday
Tuesday
2017
“In order to boost end-of-year sales, we are planning a day of sales on 26 December and will propose discounts and special offers throughout the month of January. Just before Christmas, we promote the speed of delivery. “ Emily and Liam, sillymillymoo.com.au
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First Day of Winter
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Christmas Day
Boxing Day
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New Year’s Eve
December Tip’s The little extra that makes a big difference: offer to package orders with a customisable card. If you want to stand out from your competitors, don’t hesitate to offer this free of charge during the Christmas period it might just be what makes a customer choose you over the competition. The forthcoming weekend is THE most important from a commercial point of view. Be visible and don’t hesitate to spend a little to make it happen: the investment will soon pay for itself! For example, 34% of Internet users have purchased a product after seeing it on Google Shopping during the last 6 months. By having the graphics of your products appear on Google Shopping, you can increase your conversions by 20 to 50% in just a few days. This is a must for this make-or-break time of year! Download our promotion graphics to save precious time when getting ready for your sales!
Take advantage of the quiet Christmas period to prepare prices for your January special offers. Do it all in just a few clicks on your products, by brand, category. Take advantage and rest up before the New Year!
Build a successful ecommerce business in 2017 SOFTWARE – TRAINING – MODULES – TEMPLATES